• Korean Journal of Organic Agriculture
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• v.28 no.2
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• pp.189-208
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• 2020

The purpose of this study aims to estimate consumption selection attribute, part-worth of organic instant rice through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred Type of rice, Capacity, Brand and payment price. For this research, a total of 192 questionnaires was collected of which 200 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Consumers of organic instant rice are consider their importance of selection attributes was in order to price (25.87%), Type of rice (27.231%), Brand/Purchase channel (24.013%) and Capacity (18.494%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

• Korean Journal of Community Nutrition
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• v.13 no.2
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• pp.228-236
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• 2008

This study was carried out to investigate the Korean rice cake cognition and consumption patterns classified by age in Busan. The survey was conducted from November 21 to December 26, 2007 by questionnaires and data were analyzed by SPSS program. The results are summarized as follows: Forty one point two percent of the elementary school group, 29.0% of the high school group, 35.0% of 2,30's, 44.5% of 4,50's and 39.5% of over 60's took Korean rice cake once or twice per month. Sixty two point eight percent of elementary group, 44.0% of the high school group, 43.0% of 2,30's, 42.5% of 4,50's and 49.5% of over 60's preferred Korean rice cake. The most important basis for selecting rice cake was 'taste' in all of the subjects. The improvements for rice cake were indicated as taste, preservation and packing. As their age decreased, the score of preference for Gaepiduk, Danja, Dootupduk, Bookumi, Soemuriduk, Julpyun, Jorangi and Jungpyun were decreased. Songpyun, Garaeduk, Injulmi, Siruduk and Moojigaeduk were highly recognized as Korean rice cakes. There was a significant positive correlation between preference of rice cake and age, sex, obesity and recognition degree (p < 0.01). Therefore the understanding of the requirements of the subjects according to age and sex is needed to encourage them to choose Korean rice cake.

• Korean Journal of Community Nutrition
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• v.19 no.3
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• pp.250-257
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• 2014

Objectives: This study examined the impact of perceived volume on satiety using normal rice bowl, diet rice bowl and small rice bowl. Methods: Thirty-six normal weight college female students participated in this study once a week for 3 weeks. Three hundred grams of fried rice in a normal rice bowl (1st week), 300 g of fried rice in a diet rice bowl (2nd week), and 300 g of fried rice in small rice bowl (3rd week) were served to the same participants over three consecutive weeks. After each lunch, the consumption volume of fried rice and the satiety rate were measured. Results: The consumption volume of fried rice was 248 g (414.5 kcal) with a normal rice bowl, 254 g (429.8 kcal) with a diet bowl, and 270 g (456.8 kcal) with a small rice bowl. Results showed that the subjects who were eating from the small rice bowl ate more fried rice (p<0.05) than eating from the normal rice bowl and diet rice bowl. However, the satiety rate of fried rice in a diet rice bowl was significantly higher than that of normal rice bowl and small rice bowl (p<0.05). The five point scale of perceived volume on fried rice served normal rice bowl, diet rice bowl and small rice bowl were 2.4, 4.0 and 2.1. Conclusions: The visual cue plays a critical role in determining satiety and that perceived volume is perhaps more important than actual volume of consumed food in determining the level of fullness.

• Journal of Biosystems Engineering
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• v.42 no.2
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• pp.112-116
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• 2017

Purpose: The purpose of this study was to analyze the milling characteristics of white rice depending on the guide angles of the cutting roller's induced guide, as well as to verify optimum milling conditions for the cutting-type milling machine. Methods: Brown rice, which was produced in Cheongju-si, Chungcheongbuk-do, Republic of Korea, in 2014, was used as the experimental material. The milling characteristics of white rice were measured under six different guide angle levels of the cutting roller, which were none, $0^{\circ}$, $5^{\circ}$, $10^{\circ}$, $15^{\circ}$, and $20^{\circ}$. The quantity of brown rice for each experiment was 500 kg, and the milling characteristics were measured according to the whiteness, rice temperature, cracked rice ratio, broken rice ratio, and energy consumption. Results: The whiteness of white rice maintained a uniform level, indicating at range of $38{\pm}0.5$, regardless of the cutting roller guide angles under all conditions. The rice temperature rise during milling was found to be rather low, at $13.9^{\circ}C$ and $13.6^{\circ}C$ at $10^{\circ}$ and $15^{\circ}$ guide angles, respectively. The cracked rice ratio after milling was 18.67%-19.47%, and the broken rice ratio was 0.68% at a $10^{\circ}$ guide angle, which is the lowest in comparison to other guide angles. Energy consumption was lower when the guide was used compared to that with-out the use of the guide. The energy consumption tended to increase as the cutting roller guide angle increased. Conclusions: From the above results, we conclude that the cutting roller guide angles of $0^{\circ}$ and $10^{\circ}$ are suitable for producing high quality rice during milling with a cutting-type milling machine.

• Journal of Korean Society of Environmental Engineers
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• v.35 no.11
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• pp.827-834
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• 2013

The water footprint of product and service is the total volume of freshwater consumed, directly and indirectly, in the life cycle of a product and service. Up to date, water consumption data for industries and products were not well quantified and developed. Especially it is important to construct for agriculture industry which consumes lots of water. In this study, by using Cropwat 8.0 model, we tried to evaluate regionalized water consumption related with rice production in agriculture industry in eight regions (Gangwon, Gyeongi, Gyeongbuk, Gyeongnam, Jeonnam, Jeonbuk, Chungnam, Chungbuk). As a result, Gyeongbuk region has the lowest water consumption in rice production, which is $1,356.68m^3/ton$, on the other hand, Jeonnam region has the highest water consumption ($1,669.54m^3/ton$). By using the average indirect water consumption ($1,487.87m^3/ton$) of eight regions and direct water consumption, the total water footprint for the rice amount of rice bowl size (130 g), which is 193.6 L was calculated. Based on this research approach, we should develop water footprint database of all agriculture products and expand to other industrial sectors.

• Journal of Korean Society of Rural Planning
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• v.25 no.4
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• pp.27-33
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• 2019

Agricultural water for crops are faced with the need to improve the use efficiency due to the impact of climate change. Water productivity (WP) is known as a good indicator for assessing resources efficiency. This study was conducted to assess WP of rice and potential water consumption (PWC) as new indicator for water use efficiency assessment. The average of WP was 0.7 kg/㎥, and Jeonbuk had the highest WP as 0.83 kg/㎥. Kangwon and Kyungbuk had the lowest WP as 0.59 kg/㎥. PWC showed the same trend because of rice consumption per capita, but Total PWC considering population living in each province showed the different trend with PWC. Every year, the changing patterns of WP was increasing little by little, and the patterns of PWC was decreasing greatly than WP. These results mean that WP has been slowly improved through breed development and irrigation techniques, and PWC was affected by reduced rice consumption and WP increasing. PWC could also be useful as an indicator to compare the water use efficiency between provinces or nations.

• Korean journal of food and cookery science
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• v.30 no.5
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• pp.547-555
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• 2014

The purpose of this study is to understand consumer awareness and preference regarding rice cakes by surveying the awareness, preference, and consumption behavior of college students regarding rice cakes, and to survey their perception and usage of rice cakes, thereby using the results as basic data to establish measures to develop Korea's rice cakes. To sum up the study's results, the survey included both male (54.5%) and female (45.5%) subjects. Those aged "20 to 23" accounted for the largest share (67.9%) of total respondents, and those majoring in "humanities and social studies" comprised the largest portion (47.8%). A majority of the respondents resided in "small and medium-sized cities", and most either lived at home or lived away from their families. A majority of the subjects received monthly allowances ranging from 200,000 to 300,000 won. In order of awareness, the most well-known type of rice cake was "injeolmi (rice cake made from glutinous rice and coated with bean flour)", followed by "songpyeon (half-moon-shaped rice cake)", "garaeddeok (bar rice cake)", and "baekseolgi (steamed white rice cake)". The women were better aware of "injeolmi", "baekseolgi", and "garaeddeok" than the men, and "soemeoriddeok" was not commonly known among either gender. In terms of preferences for rice cakes, overall, the subjects liked "injeolmi" and "songpyeon" the most. However, certain differences were found in preferences for rice cakes between the men and women. The women exhibited higher levels of preference for "injeolmi" and "songpyeon" than the men. On the other hand, the men revealed higher levels of preference for "baekseolgi", "jeolpyeon", and "garaeddeok" than the women. The most common answer to important factors for popularizing rice cakes was "a diverse assortment of rice cakes", followed by "the development of creative technologies" and "the taste of rice cakes reflecting consumer needs", in order of importance. Among the important factors to popularize rice cakes, "the development of unique packaging containers for rice cakes" (p<0.05) and "the development of proper packaging materials" (p<0.05) showed statistically significant differences. In the survey of consumption of rice cakes, the most frequent answer to the question "why do you like rice cakes? was "their tastes are good" with 146 respondents, followed by "I have been eating them for long" with 115 respondents. To the question "when do you use rice cakes", the most frequent answer was "I use them in daily life" with 133 respondents, followed by "I use them at special events" with 115 respondents. The women were found to use rice cakes frequently in daily life, whereas the men used them frequently at special events. When asked whether they had the intention to use rice cakes as a meal substitute, 100 men answered that they had no intention, whereas 96 women answered that they had the intention. When asked about the type of rice cake considered suitable for a meal substitute, the most popular answer was "injeolmi" with 108 respondents, followed by "baekseolgi" with 106 respondents.

• Journal of the East Asian Society of Dietary Life
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• v.16 no.6
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• pp.690-701
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• 2006

Rice grain has several styles, brown rice, white one, semi-white one, sprout one, etc. All of them are utilized as gohan(=boiled grain) in the dietary life. Among them, the sprout rice, recently developed on the industrial level, has been found to be so conspicuous for general functions in food science and for healthy functions in dietary life that would be worth to characteristically be called 'super rice'. Thus, the super rice should widely be promoted for production and consumption in the world.

• Korean journal of food and cookery science
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• v.19 no.3
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• pp.300-307
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• 2003

This research investigated the consumption of various rice-based processed foods of 279 housewives in Daegu. 70% of the housewives that responded to the question graduated from a high school or college, was 30∼40 years old and full-time housewives. The main places for purchasing the rice-based processed foods were large size discount store and supermarkets, as other industrial products and the family′s preference was the most critical factors in choosing the products. The fact that the main reason of purchasing the rice breads and cookies, instead of wheat, was "They may be good for health” indicated many housewives have a positive perception of rice-based foods. Among the rice-based processed foods, the using frequency of rice cake (dduk) was the highest, with rice cookies and rice drinks being the next most frequent. However, the frequencies of cooked rice (bob) and rice flour were very low. An analysis of the correlation for the using frequency of 15 rice-based processed foods showed that the use of rice cookies and breads, instead of wheat, was highly correlated to another 13 foods. The critical reasons why they do not consume cooked rice and rice flour were uncertainty of the purity of the rice and the addition of preservatives, and that with rice bread and noodles there was no information available about the products, and hey have a poor taste. The most common reasons of using cooked rice were no time to cook and simple curiosity about the products. However, the consumers were suspicious of containers, which were a potential cause of environmental hormones, and the high price of the products. Packed rice flour was mainly used as an ingredient to give the viscosity to a product. The advantages of using rice flour were that it was available to control the amount of buying and the convenience to buy. However, it was pointed out that the taste of products containing packed rice flour were poorer than that of rice flour ground at a mill.

• Korean journal of food and cookery science
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• v.23 no.4 s.100
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• pp.452-460
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• 2007

As a preliminary study for developing cooking techniques to improve cooked rice flavor, we surveyed consumer perceptions on purchasing rice and the consumption of cooked rice. The quantity of rice purchased by consumers was in the range of $1O{\sim}20$ kg. The purchase criterion for 50% of the subjects was the taste of the cooked rice, and half of the subjects bought their rice at a supermarket. A majority (90%) of the subjects consumed the rice within 1 to 4 months, storing it raw in the package (32.4%) or in a container at room temperature. The rice was cooked for 2 to 5 persons (65%), 1 to 2 times a day (70%) with a pressure cooker (76%). The rice and water volume were measured by eye. The cooked rice was eaten immediately (41.8%) or in 1 to 2 days (48.6%) by keeping it in an electric cooker (63.6%). The subjects perceived the rice cultivar (37.9%) as the major factor for the cooked rice flavor, as well as the region of origin (21.3%), and storage period (11.9%); the cultivars of Ilmi, Ilpoom and Chuchung were preferred. In conclusion, the consumers regard rice as a principal food; however, the methods to measure rice and water are not standardized. To improve the taste of cooked rice, consumers depend on cooking equipment and the rice cultivar.