• Title/Summary/Keyword: reward strategy

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The Internal Marketing Strategy for the Performance of Medical Service -A Focus on the Compensation Package for the Internal Customers- (의료서비스의 내부마케팅 전략수립을 위한 내부고객세분화와 보상정책의 적용에 관한 연구)

  • Paik, Soo-Kyung
    • Korea Journal of Hospital Management
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    • v.6 no.3
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    • pp.90-108
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    • 2001
  • This research examines the compensation package maximizing the utilities of internal customers by applying the market segmentation theory. Data were collected from four Korean hospitals in Seoul, Pusan and Kyunggi-do. The research is designed to seek the compensation package maximizing the utility of doctors and nurses by applying the market segmentation theory. The compensation package for doctors and nurses was classified into 5 attributes which are level of salary, payment method, education, promotion, reward method. The test results were as follows. First, the relative importance of each attribute in the compensation package is different. The level of salary is the most important, reward method is the next. Second, the utility of doctors increases by 8.7%, when they are segmented on the basis. of their preference for compensation attributes while that of nurses increases by 39.8%. The results of this study imply that the utility of doctors and nurses increases with differentiated compensation package for internal customer segmented by their preference.

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Examining the Intrapreneurship Drivers and Strategy: Case Study of Property Services in Indonesia

  • AZIS, Pusfitalisya;AMIR, Muhammad Taufiq
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.169-179
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    • 2020
  • This study examines the drivers and implementation of intrapreneurship strategy in a property service company. Using a qualitative case study approach, the study interviewed four managers involved in related intrapreneurship initiatives. The data was validated by an expert and a practitioner from a different company. The implementation of the company's intrapreneurship strategy is limited to improving new ways of working and developing products and services. However, business development and the creation of new business models are still limited. From several intrapreneurship driving factors, it was observed that the company practices are considered adequate with regard to top management support, leadership, flexibility in carrying out work, as well as in fairly harmonious arrangements for ongoing business relationships with the intrapreneurship projects. On the other hand, human resources with entrepreneurial behavior are still minimal. Similarly, the driving factors in reward and training that promote entrepreneurial behavior are also considered to be insufficient. The application of intrapreneurship as a strategy requires understanding and commitment from all parties in the organization. This study provides insight into the Indonesian context and proposes that intrapreneurship initiatives are less likely to succeed if they are not supported by developing a more systematic entrepreneurial mindset, behavior, and culture.

A Diversified Message Type Forwarding Strategy Based on Reinforcement Learning in VANET

  • Xu, Guoai;Liu, Boya;Xu, Guosheng;Zuo, Peiliang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.9
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    • pp.3104-3123
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    • 2022
  • The development of Vehicular Ad hoc Network (VANET) has greatly improved the efficiency and safety of social transportation, and the routing strategy for VANET has also received high attention from both academia and industry. However, studies on dynamic matching of routing policies with the message types of VANET are in short supply, which affects the operational efficiency and security of VANET to a certain extent. This paper studies the message types in VANET and fully considers the urgency and reliability requirements of message forwarding under various types. Based on the diversified types of messages to be transmitted, and taking the diversified message forwarding strategies suitable for VANET scenarios as behavioral candidates, an adaptive routing method for the VANET message types based on reinforcement learning (RL) is proposed. The key parameters of the method, such as state, action and reward, are reasonably designed. Simulation and analysis show that the proposed method could converge quickly, and the comprehensive performance of the proposed method is obviously better than the comparison methods in terms of timeliness and reliability.

The Effect of an Internal Marketing Strategy on the Causes of Conflicts in the Foodservice Industry (외식업체 내부 마케팅 전략이 갈등 원인에 미치는 영향)

  • Lee, Jin-Ha
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.161-173
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    • 2010
  • The foodservice industry should be customer-oriented and service-oriented because production and consumption occur simultaneously and sales depend on customers' participation in the foodservice industry. In this respect, it is faced with maintaining minimum human resources with efficient management systems and policies which employees can offer quality services. This study, therefore, aims to find out how internal marketing strategies affect conflict perception. The result of the study is as follows. Communication, service training, employee benefits and a reward system are generally important in the internal marketing. In particular, it is considered that employee benefits and a reward system based on finance are more important to employees than any other factor. Accordingly, companies should consider facilities offered to the employees, vacation and employee benefits. Also, it is shown that communication-obstacles take high proportion in the cause of conflicts and employee benefits in the internal marketing. This study showed the possibility of internal marketing used as a management method of human resources and a solution for resolving conflicts.

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Behavior Learning and Evolution of Individual Robot for Cooperative Behavior of Swarm Robot System (군집 로봇의 협조 행동을 위한 로봇 개체의 행동학습과 진화)

  • Sim, Kwee-Bo;Lee, Dong-Wook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.16 no.2
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    • pp.131-137
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    • 2006
  • In swarm robot systems, each robot must behaves by itself according to the its states and environments, and if necessary, must cooperates with other robots in order to carry out a given task. Therefore it is essential that each robot has both learning and evolution ability to adapt the dynamic environments. In this paper, the new learning and evolution method based on reinforcement learning having delayed reward ability and distributed genetic algorithms is proposed for behavior learning and evolution of collective autonomous mobile robots. Reinforcement learning having delayed reward is still useful even though when there is no immediate reward. And by distributed genetic algorithm exchanging the chromosome acquired under different environments by communication each robot can improve its behavior ability. Specially, in order to improve the performance of evolution, selective crossover using the characteristic of reinforcement learning is adopted in this paper. we verify the effectiveness of the proposed method by applying it to cooperative search problem.

The Effects of Self-Leadership on Career Decision-making Self-efficacy and Career Preparation Behavior - Focused on Culinary Major Students - (셀프리더십이 진로결정 자기효능감 및 진로준비행동에 미치는 영향 - 조리전공 대학생을 중심으로 -)

  • Seo, Kyung-Hwa
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.146-158
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    • 2017
  • This study conducted a survey to investigate career decision-making self-efficacy, and career preparation behavior related to self-leadership among students major in culinary area. Frequency analysis, factor analysis, reliability analysis and multiple regression analysis were employed using SPSS 16.0 Version statistical package program, and various results were discovered. First, all the subfactors of self-leadership factors (behavior focused, natural reward, and constructive thought strategy) had a positive effect on career decision-making self-efficacy factors (occupational information, goal setting, career planning, problem solving, self-appraisal). Second, all the factors of self-leadership factors (behavior focused, natural reward and constructive thought strategy) had a positive effect on career preparation (information search activity, goal achievement activity). As a result, the study confirmed that strengthening of self-leadership for culinary major college/university students is important predictor for development with career decision-making self-efficacy and career preparation behavior.

A Study on Strategy for Improving Health Care Service through Quality Function Deployment (QFD방법을 이용한 의료 서비스 개선전략에 관한 연구)

  • Kim, Soon-Yi;Choi, Jae-Ha
    • Journal of Korean Society for Quality Management
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    • v.27 no.2
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    • pp.1-19
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    • 1999
  • It is truism to say that today's customers demand high quality products and services; nevertheless, nowhere is this more prevalent than in the medical industry. Korea's globalization has increased it's citizen's awareness of greater life expectancies and medical improvements in other regions of the globe. Therefore, it is universally essential that in order to be successful in the medical industry, vendors must meet the ever increasing demands of better educated customers. The purpose of this study was twofold: 1) The first objective was discover what health care services are in demand and the quality factors related to these services. 2) The second objective was to determine a strategy for improving health care service through quality function deployment(QFD). One hundred and ninety-five respondents were randomly selected and asked to fill out a questionnaire after having undergone treatment at a medical clinic, located in Daejon, South Korea. The questionnaire was designed to obtain information about both he clients' satisfaction with, and their sense of the value of the medical treatment they received. Penalty-reward analysis and QFD were used to interpret the survey results and to deploy the collective voices of the customers. The results of the penalty-reward analysis illustrated that the 'communication' service quality factor was classified into an excitement factor that incurs no penalty if not achieved but adds value if the requirement is exceeded. As a result of the QFD analysis on the 'communication' service quality factor, eleven strategic alternatives were prioritized, and isolated a vital service quality characteristic. This characteristic can be implemented to bring value-added changes for the improvement of health care services.

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An Empirical Study on Local Businesses Strategies of Success in Knowledge Management (우리나라 기업의 지식경영 성공전략에 관한 실증적 연구)

  • Kwon Hyeok-Gi
    • Management & Information Systems Review
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    • v.15
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    • pp.19-35
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    • 2004
  • Top management's will was considered most positive by all of the surveyed local businesses, followed by organizational culture, information technology, evaluation and reward, and organizational structure in order. When influences of educational background on factors of success in knowledge management were analyzed, it was found that such background was affecting organizational structure at the significance level of 0.01 and information technology and top management's will at that of 0.05. Those who were more educated responded that success in knowledge management were dependent more on top management's will. but less on organizational structure. Concerning effects of organizational position on factors of success in knowledge management, it was found that such position was influencing top management's will at the significance level of 0.01 and organizational structure at that of 0.05. Those who were higher in organizational position responded that success in knowledge management were dependent less on top management's will, but more on organizational culture, and evaluation and reward. It as generally agreed among the surveyed businesses that knowledge management is a key strategy for business survival in the 21st century. To utilize knowledge management as their strategy, Korea's businesses should change their recognition of such management, reform their organizational culture, have CEOs of strong conviction and will and firmly establish their own information technology. It is necessary to make recognized the importance of knowledge management and culture knowledge management culture. If a person has a strong conviction or will of achieving goals by using intellectual efforts, creative imagination and necessary information, such information can be regarded as a proper knowledge. In conclusion, knowledge enterprises should strengthen their ability of knowledge use by associating their competition strategies with knowledge management. They also need to positively invest in the capture and new development of knowledge and build up infrastructures for knowledge management.

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The Effects of Clinical Nurse's Internal Marketing on Job Satisfaction, Turnover Intention, and Customer Orientation (간호사가 지각한 내부마케팅 활동이 직무만족, 이직의도, 고객지향성에 미치는 영향)

  • Ha, Na-Sun;Choi, Jung
    • Journal of Korean Academy of Nursing Administration
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    • v.13 no.2
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    • pp.231-241
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    • 2007
  • Purpose: The purpose of this study was to identify the effects of nurse's internal marketing on job satisfaction, turnover intention, and customer orientation. Method: The subjects were 559 nurses were working in 3 general hospitals. The data were collected from October 20 to November 15, 2006. For data analysis, descriptive statistics, Pearson correlation coefficient, stepwise multiple regression were used. Results: The mean score of the total internal marketing was 2.68, communication 3.03, vacation and suspension from office 2.64, education and training 2.60, reward system 2.56, work environment 2.53, and employment benefits 2.38, total job satisfaction was 2.96, turnover intention was 3.10, and customer orientation was 3.76. 'Internal marketing', and total subcategories of internal marketing were positively related to job satisfaction. 'Internal marketing', and total subcategories of internal marketing were negatively related to turnover intention. 'Internal marketing', 'communication', 'vacation and suspension from office', 'education and training', and 'work environment' were positively related to customer orientation. Conclusion: Through this results, to increase job satisfaction and customer orientation and to decrease turnover intention, it is necessary to concentrate on improving internal communication and reward system in the internal marketing strategy.

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An Anti-Interference Cooperative Spectrum Sharing Strategy with Joint Optimization of Time and Bandwidth

  • Lu, Weidang;Wang, Jing;Ge, Weidong;Li, Feng;Hua, Jingyu;Meng, Limin
    • Journal of Communications and Networks
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    • v.16 no.2
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    • pp.140-145
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    • 2014
  • In this paper, we propose an anti-interference cooperative spectrum sharing strategy for cognitive system, in which a secondary system can operate on the same spectrum of a primary system. Specifically, the primary system leases a fraction of its transmission time to the secondary system in exchange for cooperation to achieve the target rate. To gain access to the spectrum of the primary system, the secondary system needs to allocate a fraction of bandwidth to help forward the primary signal. As a reward, the secondary system can use the remaining bandwidth to transmit its own signal. The secondary system uses different bandwidth to transmit the primary and its own signal. Thus, there will be no interference felt at primary and secondary systems. We study the joint optimization of time and bandwidth allocation such that the transmission rate of the secondary system is maximized, while guaranteeing the primary system, as a higher priority, to achieve its target transmission rate. Numerical results show that the secondary system can gain significant improvement with the proposed strategy.