• Title/Summary/Keyword: reward strategy

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Workflow: Past, Present, Future

  • Kim, Kwang-Hoon
    • Proceedings of the Korea Database Society Conference
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    • 2002.10a
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    • pp.252-293
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    • 2002
  • Increasing Administrative Complexity. External Pressure for Efficiency. Internal Pressure for Effectiveness. Workers want: - more reward - Less stress. (omitted)

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Level of Self-leadership in Pregnant Women (일 도시지역 정상 임부의 자기리더십 수준)

  • Park, Myeung-Hee
    • Women's Health Nursing
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    • v.11 no.4
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    • pp.280-287
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    • 2005
  • Purpose: This study was to provide preliminary data for degree of self-leadership in pregnant women. Method: Participants were 148 pregnant women who visited 2 university hospitals in Taegu city. Data collection was done from April 16 to May 22, 2005 by self administered questionnaires. Results: The mean score for self-leadership of pregnant women was 3.27 and the thought self-leadership of subconcept was the highest score. The highest mean score in self-leadership was found in 'When I'm faced with a problem during the pregnancy period' and 'I tend to look for the opportunity it contains rather than drawbacks'. The lowest mean score in self-leadership was found in 'I often practice health management before I actually do them'. There was the highest positive correlation between self-leadership and natural reward. Conclusion: This study had highest positive correlation between self-leadership and natural reward. Considering this, self-leadership is an effective nursing strategy to promote natural reward. Further studies are necessary to identify the level of self-leadership in pregnant women.

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Case Study on Using Gamification as an Effective Marketing Strategy (효과적 마케팅 전략으로서 게이미피케이션 활용 사례 연구)

  • Doo, Kyungil
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.395-401
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    • 2020
  • With the popularization of smartphones and the development of digital technologies, new concepts that maximize interactive communication have begun to appear in marketing strategies. One of them is the gamification marketing strategy that combines games with marketing that induces customer interest and voluntary participation. Gamification is a compound word of 'game' and '-fication', and marketing cases using game formats are being implemented in various fields. Therefore, this study will identify the implications of the usage of gamification that has become a trend, and analyze the gamification techniques and factors shown in various cases to suggest the direction of gamification as an effective marketing strategy. Companies are actively using gamification in their marketing strategies in a variety of forms and apply gamification techniques such as challenge, competition, accomplishment, reward, and relationship. As a result of the case analysis, important factors commonly identified in the gamification techniques used in marketing are 'Accomplishment' and 'Rreward'. Using various products and benefits obtained through solving a given mission or task as game elements, it was found to be an effective strategy to induce consumers' interest and participation and to promote consumption by encouraging consumers' immersion.

The Influence of Self-Leadership of Research and Development Practitioners on Innovative Behavior via Job Satisfaction : A Comparison between Manufacturing and ICT Industries (국내 기업 연구개발 종사자의 셀프리더십이 직무만족을 매개로 혁신행동에 미치는 영향 : 제조업과 정보통신업 비교)

  • Choi, Min-seog;Hwang, Chan-gyu
    • Journal of Venture Innovation
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    • v.7 no.1
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    • pp.91-110
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    • 2024
  • In this study, we compared and analyzed the influence of self-leadership on innovative behavior and the mediating effect of job satisfaction among R&D practitioners in manufacturing and information communication technology (ICT) industries. To accomplish this, we conducted an online survey using random sampling methods and collected data from 209 respondents. We employed exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and mediation analysis using SPSS 20.0 software to analyze the data and to compare differences between the manufacturing and ICT sectors. The research findings are as follows: Firstly, both in manufacturing and ICT sectors, self-leadership showed significant positive correlations with job satisfaction and innovative behavior. Secondly, in the analysis of the impact of self-leadership on innovative behavior, in the manufacturing sector, only natural reward strategy and constructive thought strategy showed significant positive effects, while in the ICT sector, behavioral-oriented strategy, natural reward strategy, and constructive thought strategy all showed significant positive effects. Thirdly, in the analysis of the impact of self-leadership on job satisfaction, in the manufacturing sector, only natural reward strategy and constructive thought strategy showed significant positive effects, while in the ICT sector, behavioral-oriented strategy and natural reward strategy showed significant positive effects. Fourthly, in the analysis of the impact of job satisfaction on innovative behavior, significant positive effects were observed in both manufacturing and ICT sectors, with manufacturing sector having relatively greater impact than ICT sector. Lastly, the results of the analysis on the mediating effect of job satisfaction indicate that in the manufacturing sector, only a constructive thinking strategy significantly influences, showing partial mediating effects. However, in the ICT sector, no mediating effects of job satisfaction were observed for any sub-factors of self-leadership. These research findings highlight differences in the mechanisms of action of self-leadership on innovative behavior and its mediating effects between the manufacturing and ICT sectors. Furthermore, the results suggest the importance of improving organizational strategies and culture towards promoting leadership, job design, and job satisfaction, considering the characteristics of each industry and research and development organization.

Caregiving Reward of Grandmothers Raising Infant Grandchildren and Factors Influencing Their Rewards (손자녀 양육 조모의 양육보상감 및 영향요인)

  • Kim, Eun-Jeong
    • 한국노년학
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    • v.32 no.3
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    • pp.851-867
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    • 2012
  • The purpose of this study was to identify the caregiving reward of grandmothers raising their infant grandchildren and to examine factors influencing rewards in double-earner households. Data were collected from 323 grandmothers raising infant grandchildren who are under 6 years of age in double-earner households in Seoul, Gyeonggi-do and six metropolitan cities. According to the hierarchy multiple regression analysis, grandmothers' caregiving reward was found to be significantly high. It was also appeared that main factors of the rewards of grandmother were grandparents meaning, relationship with adult children and economic level. This study implies that improving grandparents meaning, relationship with adult children, and economic support may be a strategy to enhance the reward of grandmothers raising infant grandchildren. These findings suggest that there is a need to provide intervention and welfare policy for elderly caregiver.

Power Process: The Interrelationships of Marital Power, Influence Strategies, and Negative Conflict Resolution Styles(Attack vs. Avoidance) (권력의 과정: 부부권력, 영향력전략, 부정적 갈등해결방식(공격 vs. 회피)의 관계)

  • Lee, Myung Shin;Yang, Nan Mee
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.262-277
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    • 2021
  • In order to explore the power process, a hypothetical model which explains the interrelationships among 3 marital power(traditional, egalitarian, personal), 3 influence strategies(reward, coercion, emotional), and 2 negative conflict resolution styles(attack vs. avoidance) was developed. In order to examine the gender differences, male model and female model were developed separately and compared. Using the data collected from 182 males and 196 females, the hypothetical model was tested. For data analysis, SEM was used. As a result, 3 common paths were found: Greater use of emotional influence strategy increased attack as well as avoidance. Greater egalitarian power increased reward. Egalitalian power affected the use of coercion, but the direction was opposed: male's egalitarian power decreased coercion, while female's egalitarian power increased it. Except these, the analyses revealed the substantial differences between male and female. Based on the findings, the ways to reduce attack and avoidance, and theoretical implications were discussed.

A Study on Loyalty Program for Building Customer Loyalty of Fashion Firm (패션업체 고객 충성도 구축을 위한 로열티 프로그램)

  • Ju, Seong-Rae;Yoo, Myung-Iee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.2
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    • pp.331-342
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    • 2009
  • The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

Finding the Causal Relationship between Self-Leadership Strategies, Academic Performance and Class Attendance Attitudes : Comparative Research between Korean and Indian Students

  • Park, Ki-Ho;Park, Sang-Hyeok;Rangnekar, Santosh
    • Journal of Information Technology Applications and Management
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    • v.19 no.1
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    • pp.47-59
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    • 2012
  • A number of organizations have had big interests in studies concerning leadership and in academic areas, in not only management but also psychology. Until now, leadership has been accentuated by managers or team leaders especially. Recently, however, the concept of self-leadership directing one's own activities through self-control or self-management is being focused on in practices and in academia. This study is to investigate the influence between self-leadership strategies and learning performance in IT classes mediated by attitude of attendance focused on the social science students in two universities (Korea (121 samples) and India (106 samples)). And this research tried to compare difference between two university students. Research results can give us direction of task-taking attitudes in firms or learning attitudes in teaching organizations and implications to human resource managers who are in charge of improving learning performance or productivity.

Causal Relationship between Self-leadership Strategies and Learning Performance at IT Classes Mediated by Attitude of Participants : Social Science Students

  • Park, Ki-Ho
    • Journal of Information Technology Applications and Management
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    • v.17 no.3
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    • pp.57-69
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    • 2010
  • Many organizations have had deep interests in studies concerning leadership and in academic areas, in not only management but also psychology. Until now, leadership has been accentuated by managers or team leaders especially. Recently, however, the concept of self-leadership directing one's own activities through self-control or self-management is being focused on practices and in academia. This study is to investigate the influence between self-leadership strategies and learning performance in IT classes mediated by attitude of attendance focused on the social science students in a university. Research results can give us direction of task-taking attitudes in firms or learning attitudes in teaching organizations and implications to human resource managers who are in charge of improving learning performance or productivity.

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Effect on NCOs and students of self-leadershiployment career (부사관과 학생들의 셀프리더십이 취업진로에 미치는 영향)

  • Kwon, Jung-Min;Lee, Han-Kyu
    • Convergence Security Journal
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    • v.17 no.2
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    • pp.109-118
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    • 2017
  • The study examines whether there is support for undergraduate students of Department of NCOs leadership needs and self-perceived any casualty, the purpose being placed to identify the cause-and effect relationship between student's behavior and these self-appointed leadership needs parameters. To study this end, the men and women college students Military major in Busan district using the convenience of the student sample extraction to extract the 362 students. Setting the model to achieve the object of the study, and then through a structural equation model (SEM) were studies a causal relationship among variables. Result on the basis of the research study model verification method as described above what is derived from this study were as follows. First, self-leadership is confirmed in the career planning of clarity on the impact of career beliefs centered strategies(+) target-oriented strategy(+), and independent self-reliance, check-centered strategies(+), constructive thinking strategies(+), ERA=centric strategy(+), in the natural course flexibility, compensation strategies(+), constructive thinking strategies(+) improve professional skills appeared to affect the check-centered strategies(+), ERA-centered strategies(+). Second, self-leadership is general satisfaction at the impact of major satisfaction natural reward strategies(+), the curriculum meets the natural reward strategies(+) target-oriented strategy(+) recognition satisfy the natural reward strategies(+) target-oriented strategy(+) appeared to affect this. Third, career beliefs Major General satisfaction in the impact on satisfaction Career Planning Clarity(+), an independent self-reliance(+), career flexibility(+)improve professional skills(+), the curriculum satisfies independent self-reliance(+), career flexibility(+) improve professional skills(+), the self-satisfied recognized independent trust(+), career flexibility(+), career planning clarity(+) it appeared to influence this.