• 유통과학연구
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• 제21권1호
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• pp.73-83
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• 2023

Purpose: This study analyzed the influence of restaurant service perception on customer satisfaction and its implications on customers' attitude towards, intention to return to, and word-of-mouth (WOM) regarding a restaurant chain. Research design, data and methodology: Data from 421 respondents were collected using the convenience sampling method. After analyzing the data normality and removing responses with missing data and outliers, 342 responses were selected for further analysis, and the hypotheses were tested using Structural Equation Modeling (SEM). Results: We found that service perception affected customer satisfaction and customer satisfaction affected the customers' attitude toward the restaurant chain, which affected customers' intention to return and WOM about the restaurant chain. Conclusions: This paper provides one of the most important empirical results for managers in the restaurant sector, especially in Indonesia. Restaurant managers should thus provide training to their employees to improve the quality of the interaction with the customers and thereby increase customer satisfaction. The limitations listed in this study include the exclusion of respondents' income. For future research, we suggest investigating models of customer participation or consumer value co-creation for restaurant marketing success. Consumers are generic actors in the service ecosystem engaged in the value co-creation process.

• Korean Journal of Mathematics
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• 제16권3호
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• pp.301-307
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• 2008

Let $R_n$ be the the first return time to its initial n-word. Then the Ornstein-Weiss first return time theorem implies that log$R_n$ divided by n converges to entropy. We consider the convergence of log$R_n$ for Sturmian sequences which has the lowest complexity. In this case, we normalize the logarithm of the first return time by log n. We show that for any numbers $1{\leq}{\alpha},\;{\beta}{\leq}{\infty}$, there is a Sturmian sequence of which limsup is ${\alpha}$ and liminf is $1/{\beta}$.

• 한국산업정보학회논문지
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• 제26권4호
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• pp.59-71
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• 2021

본연구는 코로나19 확산의 여파로 외식 산업의 심각한 매출 감소를 회복하기 위한 처방안의 하나로서 소비자들이 외식산업의 물리적 환경의 중요성을 어떻게 인식하고 특히 위생변수의 조절효과가 소비자들의 행동에 어떠한 영향을 끼치는지를 조사하였다. 이 목표를 달성하기 위해 본 연구는 자기 기입식 설문조사 방법을 통해 진행하였으며 배포된 설문지 중 627부가 최종 유효한 응답지로 선택되었다. 그리고 다중회귀분석을 통해 외식산업의 물리적 환경변수가 고객의 구전 (Word of Mouth) 행동과 재방문의사에 어떠한 영향을 주었는지 검증하고 위생관리변수가 물리적환경변수와 소비자의 행동사이의 관계에서 조절역할을 하였는지를 검증하였다. 검증결과 외식산업의 물리적환경은 소비자의 긍적적인 구전에 영향을 주었고 재방문 의도에도 긍적적인 영향을 주었다. 외식업체의 물리적 환경과 구전의 관계에 코로나19 대응 위생관리 변수가 조절역활을 하지 않았지만 외식업체의 물리적환경과 재방문의도 관계에서는 조절역활을 하는 것으로 나타났다. 이상의 결과를 통해 코로나19 이후 외식업체의 운영성과를 높이기 위해서는 무엇보다도 매장 내의 청결성을 유지하는 것과 코로나19로 인한 고객 감소에 대응하기 위해 매장 내에서 질병 예방 노력이 중요함이 확인되었다.

• 한국의류산업학회지
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• 제11권1호
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• pp.41-47
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• 2009

The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

• 유통과학연구
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• 제15권8호
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• pp.75-86
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• 2017

Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

• 대한수학회보
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• 제37권3호
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• pp.519-536
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• 2000

We construct a stationary, properly ordered Bratteli diagram B=(V,E,$\geq$) so that its Vershik map is isomorphic to Chacon's homeomorphism. It is the simplest stationary, properly ordered Bratteli diagram isomorphic to (Xc, Tc). We also find a primitive and proper substitution of Chacon's transformation.

• 한국의류산업학회지
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• 제14권5호
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• pp.778-790
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• 2012

This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition, marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.181-194
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• 2019

본 연구는 일식전문점의 물리적 환경이 고객만족, 재방문의도, 구전의도에 미치는 영향을 파악하기 위하여 수행되었다. 이를 위해 대구지역의 일식전문점을 이용한 적이 있는 성인 남 여 341명을 대상으로 자료를 수집하였다. 자료 분석을 위해 SPSS 프로그램의 빈도분석, 요인분석, 회귀분석, 다중회귀분석을 사용하였다. 요인분석을 통해 일식전문점의 물리적 환경은 쾌적성, 심미성, 편리성 3까지 구성요소로 확인되었으며, 다중회귀분석결과 물리적 환경의 3 구성요소는 고객만족, 재방문의도, 구전의도 각각에 정(+)의 영향을 미치고 있는 것으로 나타났다. 회귀분석결과 고객만족이, 재방문의도와 구전의도 각각에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구결과를 통해 일식전문점의 물리적 환경 영향력을 확인하고 실무적 차원의 시사점과 이론적 차원의 시사점을 제시하였다.

• 대한간호학회지
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• 제51권4호
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• pp.442-453
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• 2021

Purpose: This study was conducted to assess public awareness and policy challenges faced by practicing nurses. Methods: After collecting nurse-related news articles published before and after 'the Thanks to You Challenge' campaign (between December 31, 2019, and July 15, 2020), keywords were extracted via preprocessing. A three-step method keyword analysis, latent Dirichlet allocation topic modeling, and keyword network analysis was used to examine the text and the structure of the selected news articles. Results: Top 30 keywords with similar occurrences were collected before and after the campaign. The five dominant topics before the campaign were: pandemic, infection of medical staff, local transmission, medical resources, and return of overseas Koreans. After the campaign, the topics 'infection of medical staff' and 'return of overseas Koreans' disappeared, but 'the Thanks to You Challenge' emerged as a dominant topic. A keyword network analysis revealed that the word of nurse was linked with keywords like thanks and campaign, through the word of sacrifice. These words formed interrelated domains of 'the Thanks to You Challenge' topic. Conclusion: The findings of this study can provide useful information for understanding various issues and social perspectives on COVID-19 nursing. The major themes of news reports lagged behind the real problems faced by nurses in COVID-19 crisis. While the press tends to focus on heroism and whole society, issues and policies mutually beneficial to public and nursing need to be further explored and enhanced by nurses.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.133-139
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• 2020

The purpose of this study is to contribute to the provision of basic data for psychological quarantine policy and counseling by examining the public perception of the "corona blue" phenomenon through analysis of social media big data. To do this, key words related to the word 'Corona Blue' were derived and analyzed using the big data analysis program 'Textom'. As a result of the analysis, words such as 'Corona 19', 'depression', 'problem' and 'overcome' were derived as key words. For the analysis results,"pride and awarenes as the public perception of Corona 19", "depression and anxiety as a group trauma as the corona blue phenomenon", "spreading a psychological quarantine culture and demanding social healing as the perception of overcoming corona Blue," and "hope for return to daily life and changes in daily life as the perception of post corona" were discussed. In conclusion, we have identified the need for active psychological support from the community By revealing that Corona Blue is a depression as a group trauma. At this time, it is confirmed that it is necessary to prioritize social healing and psychological quarantine for the main risk groups such as youth or the vulnerable, who are the socially weak.