• Title/Summary/Keyword: return word

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Linking Service Perception to Intention to Return and Word-of-Mouth about a Restaurant Chain: Empirical Evidence

  • GARA, Edwen Huang;GARA, Edwin Huang;RAHMAN, Fathony;WIBOWO, Alexander Joseph Ibnu
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.73-83
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    • 2023
  • Purpose: This study analyzed the influence of restaurant service perception on customer satisfaction and its implications on customers' attitude towards, intention to return to, and word-of-mouth (WOM) regarding a restaurant chain. Research design, data and methodology: Data from 421 respondents were collected using the convenience sampling method. After analyzing the data normality and removing responses with missing data and outliers, 342 responses were selected for further analysis, and the hypotheses were tested using Structural Equation Modeling (SEM). Results: We found that service perception affected customer satisfaction and customer satisfaction affected the customers' attitude toward the restaurant chain, which affected customers' intention to return and WOM about the restaurant chain. Conclusions: This paper provides one of the most important empirical results for managers in the restaurant sector, especially in Indonesia. Restaurant managers should thus provide training to their employees to improve the quality of the interaction with the customers and thereby increase customer satisfaction. The limitations listed in this study include the exclusion of respondents' income. For future research, we suggest investigating models of customer participation or consumer value co-creation for restaurant marketing success. Consumers are generic actors in the service ecosystem engaged in the value co-creation process.

A NOTE ON THE RETURN TIME OF STURMIAN SEQUENCES

  • Kim, Dong Han
    • Korean Journal of Mathematics
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    • v.16 no.3
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    • pp.301-307
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    • 2008
  • Let $R_n$ be the the first return time to its initial n-word. Then the Ornstein-Weiss first return time theorem implies that log$R_n$ divided by n converges to entropy. We consider the convergence of log$R_n$ for Sturmian sequences which has the lowest complexity. In this case, we normalize the logarithm of the first return time by log n. We show that for any numbers $1{\leq}{\alpha},\;{\beta}{\leq}{\infty}$, there is a Sturmian sequence of which limsup is ${\alpha}$ and liminf is $1/{\beta}$.

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The Impacts of Restaurant's Hygiene Environment on Customers' Behaviors (외식업체의 물리적 환경이 고객의 행동에 미치는 영향 -위생관리변수의 조절효과를 중심으로-)

  • Park, SoonAe;Kim, Kyungmi
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.4
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    • pp.59-71
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    • 2021
  • This study investigates the effects of restaurants' physical environments on customers' words of moth and return intention. Data was collected using a self-administered questionnaire from restaurants during summer of 2020 and received 627 useful responses. The data was analyzed using the hierarchical multiple regression. The results showed that restaurants' physical environments was statistically significant influencing factors on customers' positive word-of-mouth and return intention. Hygiene environmental variables did not moderated the relationship between restaurants' physical environments and customers' word-of-mouth whereas hygiene environmental variables did moderated the relationship between restaurants' physical environments and customers' return intention. The results of this study suggested that restaurant business owners need to maintain clean environment and to continuously educate employees to protect customers from COVID-19 spread.

A Study on the Consumer's Return Behavior Type in Internet Clothing Purchase (의류제품 구매에서의 반품행동유형 연구 - 인터넷 쇼핑몰 구매를 중심으로 -)

  • Ji, Hye-Kyung
    • Fashion & Textile Research Journal
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    • v.11 no.1
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    • pp.41-47
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    • 2009
  • The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

Effect of Experiential Value on Customer Satisfaction and e-WOM under O2O Commerce (O2O 커머스 모델에 기반한 경험가치가 고객만족 및 온라인 구전에 미치는 효과에 관한 실증연구)

  • Shang, Yu-Fei;Chen, Yao;Kim, Hong-Seop
    • Journal of Distribution Science
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    • v.15 no.8
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    • pp.75-86
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    • 2017
  • Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

BRATTELI DIAGRAM ISOMORPHIC TO CHACON HOMEOMORPHISM

  • Park, Seung-Seol
    • Bulletin of the Korean Mathematical Society
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    • v.37 no.3
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    • pp.519-536
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    • 2000
  • We construct a stationary, properly ordered Bratteli diagram B=(V,E,$\geq$) so that its Vershik map is isomorphic to Chacon's homeomorphism. It is the simplest stationary, properly ordered Bratteli diagram isomorphic to (Xc, Tc). We also find a primitive and proper substitution of Chacon's transformation.

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The Analysis of Previous Domestic Online Fashion Store Studies (웹(web)기반의 국내 의류쇼핑몰 관련 기존 연구 분석)

  • Lee, Jung-Woo;Kim, Mi-Young
    • Fashion & Textile Research Journal
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    • v.14 no.5
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    • pp.778-790
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    • 2012
  • This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition, marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.

The Effect of the Physical Environment on the Customer Satisfaction, Revisit Intention, and Word of Mouth Intention in Japanese Restaurants (일식전문점의 물리적 환경이 고객만족, 재방문의도, 구전의도에 미치는 영향)

  • Park, Se-Hwan;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.181-194
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    • 2019
  • The purpose of this study is to investigate the effect of physical environment of Japanese restaurant on customer satisfaction, revisit intention and word of mouth intention. For this purpose, data were collected from 341 adult males and females who had used Japanese restaurants in Daegu. SPSS program frequency analysis, factor analysis, regression analysis and multiple regression analysis were used for data analysis. Through the factor analysis, the physical environment of the Japanese specialty restaurant was identified as a component of comfort, aesthetics, and convenience. As a result of the multiple regression analysis, the three components of the physical environment have positive effects on customer satisfaction, return visit intention, and word of mouth intention. The results of regression analysis showed that customer satisfaction had a positive effect on revisit and word of mouth intention. Through the results of this study, we confirmed the physical and environmental impacts of the specialty restaurants and suggested the practical and theoretical implications.

Topic Modeling and Keyword Network Analysis of News Articles Related to Nurses before and after "the Thanks to You Challenge" during the COVID-19 Pandemic (COVID-19 '덕분에 챌린지' 전후 간호사 관련 뉴스 기사의 토픽 모델링 및 키워드 네트워크 분석)

  • Yun, Eun Kyoung;Kim, Jung Ok;Byun, Hye Min;Lee, Guk Geun
    • Journal of Korean Academy of Nursing
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    • v.51 no.4
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    • pp.442-453
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    • 2021
  • Purpose: This study was conducted to assess public awareness and policy challenges faced by practicing nurses. Methods: After collecting nurse-related news articles published before and after 'the Thanks to You Challenge' campaign (between December 31, 2019, and July 15, 2020), keywords were extracted via preprocessing. A three-step method keyword analysis, latent Dirichlet allocation topic modeling, and keyword network analysis was used to examine the text and the structure of the selected news articles. Results: Top 30 keywords with similar occurrences were collected before and after the campaign. The five dominant topics before the campaign were: pandemic, infection of medical staff, local transmission, medical resources, and return of overseas Koreans. After the campaign, the topics 'infection of medical staff' and 'return of overseas Koreans' disappeared, but 'the Thanks to You Challenge' emerged as a dominant topic. A keyword network analysis revealed that the word of nurse was linked with keywords like thanks and campaign, through the word of sacrifice. These words formed interrelated domains of 'the Thanks to You Challenge' topic. Conclusion: The findings of this study can provide useful information for understanding various issues and social perspectives on COVID-19 nursing. The major themes of news reports lagged behind the real problems faced by nurses in COVID-19 crisis. While the press tends to focus on heroism and whole society, issues and policies mutually beneficial to public and nursing need to be further explored and enhanced by nurses.

A Public Perception Study on the new word "Corona Blue":Focusing on Social Media Big Data Analysis

  • Ann, Myung Suk
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.133-139
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    • 2020
  • The purpose of this study is to contribute to the provision of basic data for psychological quarantine policy and counseling by examining the public perception of the "corona blue" phenomenon through analysis of social media big data. To do this, key words related to the word 'Corona Blue' were derived and analyzed using the big data analysis program 'Textom'. As a result of the analysis, words such as 'Corona 19', 'depression', 'problem' and 'overcome' were derived as key words. For the analysis results,"pride and awarenes as the public perception of Corona 19", "depression and anxiety as a group trauma as the corona blue phenomenon", "spreading a psychological quarantine culture and demanding social healing as the perception of overcoming corona Blue," and "hope for return to daily life and changes in daily life as the perception of post corona" were discussed. In conclusion, we have identified the need for active psychological support from the community By revealing that Corona Blue is a depression as a group trauma. At this time, it is confirmed that it is necessary to prioritize social healing and psychological quarantine for the main risk groups such as youth or the vulnerable, who are the socially weak.