• 한국의류학회지
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• 제47권1호
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• pp.73-84
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• 2023

This study aims to identify the current sizing communication issues of menswear on retail websites and to suggest an effective size information presentation method. Based on sales frequency and awareness in the Korean menswear market, 22 brand websites were selected, and size-related information was investigated using 7 types of representative apparel items. The current diverse types of size codes had limitations in delivering actual product size information. Many websites preferred to display garment dimensions rather than basic body measurements, which is the suggested size designation method in Korean Standard. The websites posted fit model photos and customer reviews. However, the body size specifications, which consumers can use as a useful reference, were often omitted. There was also a high uncertainty in product size selection, with only the basic body measurement information listed, and there was a high deviation of garment dimensions within the same basic body measurements. The product size distribution did not match actual Korean body types. Based on the findings, we suggested improved effective sizing communication methods. These methods will contribute to a better online shopping environment for both consumers and retail sellers.

• 한국연초학회지
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• 제29권1호
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• pp.41-51
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• 2007

This study was implemented to examine the effect of tobacco on operation of a retail store and propose a relevant direction to development of a retail store. In terms of an examination method, the questionnaire was conducted in respect of supermarkets and convenience stores(CVS) around the nation. As a result of analysis based on such questionnaire, although there was a little difference in between a supermarket and a convenience store, a similar result could be found in general. In other words, retailers selling tobacco regarded the tobacco as a medium to solicit customers. Since the significance of tobacco in terms of total sales volume was so high, without the tobacco, they might have suspend the business. Consequently, the effect of tobacco was enormous. In addition, under the premise that many regular customers should be acquired to develop such retail stores, it was found that it would be necessary to increase $15{\sim}20%$ in terms of a margin in tobacco, preserve the profit ratio by the government, make efforts to enhance a quality and design by a tobacco company, actively recommend a particular brand, and actively display a tobacco publicity booklet, etc. Moreover, the proper number of tobacco stores in comparison with habitual smokers was one per 200 persons. In respect of the most unreasonable tobacco policy, a minor-related system and a policy of increasing a tobacco price were named. Thus, under the premise that a medium such as tobacco is highly important with respect to an operation of retail store, it is necessary to pay a more careful attention to an improvement of a reasonable and equitable system to further develop a retail store.

• 디자인학연구
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• 제11권3호
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• pp.209-216
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• 1998

In recent enviornment changes of retail business, the importance of image process-evaluating visual data decision-in consumers' behavior has become prominent. With these understandings this research the problems and differentiation of C.I & MD in domestic shopping mall and also how to display images efficiently according to store concept which will emphasize it's differentiation and intergration value.

• 설비공학논문집
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• 제23권1호
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• pp.80-86
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• 2011

Vertical open display cabinets are widely used in shopping mall, supermarkets, retail stores. Maintaining the temperature of foods in the display cabinet is vitally important to retailers to ensure optimal food quality and safety. The purpose of this study is to reduce the infiltration of air and heat loss from ambient space to display cabinet. The three-dimensional Computational Fluid Dynamics(CFD) simulation is used for the analysis of air flow patterns and temperature distribution in refrigerated display cabinets. Under several operating conditions which vary both the inner and outer jet velocities in the range from 0.3 to 1.1 m/s, simulations were carried out. This paper presents a performance of display cabinets with single jet and double jet. The energy consumption due to thermal entrainment ratio is plotted with varying Re. It was found that the double jet system is better than single jet system in terms of temperature distribution and energy saving.

• 한국포장학회지
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• 제24권2호
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• pp.73-84
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• 2018

This study sought efficiency of collaboration between manufacturers and distributors by finding a way to improve logistics efficiency in order to save distribution cost and standardize packaging together with profit generation by way of simple-display packaging in discount stores. For the study purpose, the impact of products with RRP (Retail Ready Packaging) by each discount store on the collaboration achievement such as loading efficiency was observed. From this observation, an alternative packaging system that can improve logistics efficiency between manufacturers and distributors was sought and the role of distributors in distribution standardization was explored. The purpose of this study also includes suggesting some implications on future basic direction of environment-friendly management. If this study would induce distributors to have more interest in distribution standardization and if logistics efficiency would be enhanced by the operation of packaging system considered of compatibility with pallets, this study would have academic significance and create practical values.

• 마케팅과학연구
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• 제10권
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• pp.187-212
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• 2002

Vietnams urban middle class is strongly value oriented in its shopping behavior. They want fairly good quality and service, but they also factor price into their considerations. In terms of retail patronage, they demand convenience, good service, attractive display, and especially want extensive choice. Brands must be present in multiple types of outlet, or fragile brand loyalties can be broken. Mini supermarkets have become an important part of the retail scene in the past decade, and have successfully introduced the supermarket concept to Vietnam. Many consumers are integrating mini supermarkets into their regular shopping, and are willing to pay the higher prices to gain the benefits of such shopping. However, the mini supermarkets do not adequately meet some of the things they expect from supermarkets. Large supermarkets are just entering the market, and are likely to capture much of the current mini supermarket customer base.

• 한국실내디자인학회논문집
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• 제34호
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• pp.124-131
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• 2002

Lighting is the single most important part of the design of a retail store. Good lighting can enhance a product's appearance, accentuate a special display, balance the visual elements of a store, and create the proper mood. In shops the lighting is required to draw the customer's attention to the goods help him to appraise them, and provide an atmosphere conducive to sales. The method will vary according to the types of good displayed, the form of trading, the design of the shop, and the class of customers expected. For the all reason, this study is focused on how the lighting design effects the customer's interest to the goods and intended to prescribe the possibilities of effective lighting design.

• 유통과학연구
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• 제14권8호
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• pp.153-160
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• 2016

Purpose - The current distribution enterprises have realized the necessity for integrated and specialized images in their stores. From those reasons, visual merchandising has been considered as a powerful means towards brand value judgement as well as maximizing both brand and corporate identity. This research intends to study and discuss the current situations in Korean visual merchandising and its future concept setting. Based on the research findings, this paper tries to propose the basic concept for development strategies of visual merchandising in Korean distribution market. Although the studies on visual merchandising in Korean traditional markets have been continued, visual merchandisers have been distorted by display control centers in real situations. Therefore, this study tries to set both current and future concepts in visual merchandising for further discussions and a new complement formulation. Research design, data, and methodology - This study has investigated previous studies with the way of normative study by comparing, organizing concepts and relating terms on visual merchandising. In order to be an exact research, it seems to be more appropriate to analyze this study with a deductive analysis way rather than inductive as for getting the core of visual merchandising. Besides, this study changed the term 'visual merchandising' into 'VMD', and used it as an unified one. Results - Visual merchandising has an important key in retail planning. With focusing on organizing visual merchandising concepts, it should be adequate for domestic circumstances because there are various visual merchandising concepts with different perspectives. Thus, it is necessary to establish a concept including modern and Korean features through previous studies and data. Visual merchandising can be defined as followings. It enhances the value of shop images from visual aspects and conveys brand concepts effectively. Its task is to plan and manage products sales by combining three merchandising domains such as interior, display, and merchandising. Conclusions - There are some limitations on setting academic concepts in visual merchandising due to its features as to be taken in the field focused studies. More meaningful case studies should be performed as an area of future studies. Therefore, it is necessary to perform an effectiveness analysis on empirical visual merchandising state and present the course of development.

• 설비공학논문집
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• 제25권11호
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• pp.578-584
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• 2013

Vertical open display cases are widely used in shopping malls, supermarkets, or retail stores to sell frozen and refrigerated products. Open display cases use air curtains to maintain a reasonable temperature within the storage space, prevent insects from breaking in, and reduce energy usage. In this research, computational fluid dynamics was used to find the optimal condition for reducing energy by considering various conditions such as discharge speed or temperature of air curtains. Results of the study showed that the amount of energy consumed in the display cabinet is influenced by the discharge speed and temperature of the slots installed on the upper area and the amount of air supplied to the storage area inside the shelf. This shows that the amount of discharged air supplied from the storage area influences the formation of air curtain and also the amount of energy consumption. As a result of this study, we learned that the amount of energy used can be reduced by increasing the amount of discharged air within the storage area and enhancing back pressure.

• 한국의류산업학회지
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• 제24권1호
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• pp.117-126
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• 2022

This study aims to analyze the sizing information of women's ready-to-wear pants as indicated on online retail websites and to suggest better sizing communication that can assist customers in making successful apparel size selections. We gathered size specifications and size reference information for basic straight pants from 34 online apparel retail websites. Although the Korean standard recommends labeling the body dimension-based sizing code and specification, most websites preferred to use various types of sizing codes. Body measurements were only used by a few websites, and garment dimension descriptions were the most common method to indicate product size. Many websites provided size reference information through customer review boards and fit model images, however, there was insufficient body size information to allow customers to infer the fit of their body type. When using the size guidance tools, the major data input points were stature and weight measurements. However, the waist measurements of pants sizes guided only by stature and weight values revealed inconsistent ease allowance for corresponding body size populations, especially in the overweight group. Based on our findings, we propose a more effective method of communicating the size information of pants online. We expect that this will contribute to the efficiency of online apparel product display and build a better shopping environment that satisfies both sellers and consumers.