• 한국조리학회지
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• 제16권5호
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• pp.79-91
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• 2010

본 연구에서는 중국에 한국 식당과 중국 사이의 레스토랑 선택 속성을 조사하고 비교하였다. 편의표본추출방법을 통하여 총 479명(중국 식당 245, 한국 식당 234)의 유용한 데이터가 수집하였다. 다중 통계 방법(요인분석, 신뢰성분석, t-테스트, 다중회귀)을 사용하여 데이터를 분석하였다. 그 결과, 첫째, 고객 만족은 식당의 선택 속성변수 요인에 의해 영향을 받는 것으로 나타났고, 한식당과 자국 식당 간에 따라 만족도의 차이가 있는 것으로 나타났다. 둘째, 고객 만족은 고객 충성도에 유의한 영향을 미치고 있는 것으로 나타났다. 그러나 더미 변수 요인은 고객 충성도에 영향을 주지 않는 것으로 나타났다. 셋째, 한식당과 중국식당 간의 만족도 및 충성도외 차이가 존재하는 것으로 나타났다.

• 한국조리학회지
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• 제23권5호
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• pp.92-100
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• 2017

The purpose of this study was to analyze the current status of 30 restaurants targeted for customized-visit consulting. For this process, experts visited restaurants and conducted consulting to improve the effectiveness of management for restaurants. A frequency analysis was used for general details, and a questionnaire survey was conducted to consult employees and customer groups. The analysis and consulting results were as follows: Firstly,menu need to be improved through restaurants' sanitary state and menu quality improvement. New menu should be developed through continuous training for restaurant operators, the relevant organizations, and cooking skill experts. Secondly, restaurants' cooking skill and knowledge should be secured by training of restaurant operators from the relevant organizations and experts to acquire cooking skills. In conclusion, restaurants' capability needs to be consolidated through persistent and cyclical process to maintain competitive menus and cooking skills. The results also showed that employee group's MOT, foods, menu, and facility education/training should be fortified. In order to reinvigorate the restaurant industry, marketers need to offer continuous education/training and consulting for employees to improve their satisfaction.

• 한국식품조리과학회지
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• 제20권6호
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• pp.619-629
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• 2004

This study was prepared to present the research data for the promotion of Korean foods and restaurants in Korea and abroad by an analysis of the recognition and preference of Korean traditional foods and an importance-performance analysis of Korean restaurants by foreign visitors (n=351) and foreign residents (n=365). The most recognized Korean foods among foreigners were Bibimbap>Kimchi>Bulogi>Galbi>Samgyetang;however, the most preferred Korean foods were statistically different; Bibimbap>Kimchi>Bulgogi>Galbi>Rameyeon by foreign visitors and Bulgogi>Bibimbap>Galbi>Samgyetang>Kimchi by foreign residents. Especially, the preferences for Samgyetang and Dakgalbi were increased whereas that for Kimchi was decreased in foreign residents. The Korean foods were described as 'hot and pungent' and 'spicy' by foreign visitors, but 'hot and pungent', 'non-greasy' and 'salty' by foreign residents. In choosing a restaurant, 'quality of food' was most important among foreigners, but 'proper price' was considered more significant than 'sanitation and cleanness' by foreign residents compared with foreign visitors. The satisfaction with Korean restaurants of foreign residents was lower than that of foreign visitors. An analysis of importance and performance of Korean restaurants by foreigners was performed. There were significant differences in the evaluations of Korean restaurants between foreign visitors and foreign residents (p<0.05). The importance of the attributes related with 'foods' and 'sanitation' were rated higher by foreign residents. On the other hand, foreign visitors rated the importance of the attributes related to 'eating environment' and 'employees' more highly. Foreign residents significantly rated the performances of Korean restaurants lower in each attribute except 'additional free side dishes' and 'communications'.

• 한국식품조리과학회지
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• 제24권6호
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• pp.780-787
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• 2008

The principal objective of this study was to determine the effects of service quality in a Korean restaurant in a Five Star Hotel in Metropolitan city causes on customers satisfaction, revisiting intentions and word of mouth communication. As a component of the study, 344 customers who had visited restaurants at 4 hotels were selected for our Q&A research, Our investigation was conducted largely frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, as one of our study results, factors causing effects in service quality can be categorized into human service factors, physical service factors, and menu service factors. Second, the service quality of Korean restaurants has been found to exert effects on customer satisfaction, revisiting intentions, and word-of-mouth communication. Third, customer satisfaction has been determined to exert significant effects on revisiting intentions and word of mouth communication. Fourth, customer revisiting intentions has been found have been shown to exert significant effects on word-of-mouth communication. As one of the limits of this study, some difficulties did occur when attempting to implement Q&A research on customers who enjoyed restaurant services, as there was not sufficient space to interview them. As another limit, this study was conducted only with test subjects who had visited Korean restaurants in Five Star Hotels the results of our study cannot, then, be considered represent active of all Korean restaurants. Consistent with this future studies will need to be conducted not only with Korean restaurants, but also with Japanese, Chinese, and Western restaurants.

• 한국조리학회지
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• 제20권4호
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• pp.210-223
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• 2014

본 연구의 목적은 우리나라의 유일한 대표축제인 김제지평선 축제 방문객의 방문동기에 따른 향토음식점 만족도와 재방문 의도, 추천 의도와의 영향관계를 분석하여 해당 기관에 유용한 기초자료로 제공하고자 한다. 조사 시기는 2013년 10월 2일부터 10월 6일까지 이며, 설문지는 총 283부를 통계처리 하였다. 분석 방법은 신뢰도 분석, 요인분석, 회귀분석을 실시하였다. 결과를 요약하면 다음과 같다. 첫째, 지평선 축제의 방문동기는 문화체험성 요인, 일탈성 요인, 친화성 요인 3개의 요인으로 추출되었다. 둘째, 가설1 축제 방문동기가 관광객들의 향토음식점 만족도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 셋째, 가설2 축제 관광객들의 향토음식점 만족도가 재방문 의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 넷째, 가설 3 축제 관광객들의 향토음식점 만족도가 추천 의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 그러므로 축제를 활성화시키기 위해서는 지속적으로 다양한 먹거리 제공과 욕구를 만족시킬 수 있는 프로그램 운영과 서비스에 많은 노력을 기울여야 한다.

• 한국식품영양과학회지
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• 제35권8호
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• pp.1076-1087
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• 2006

본 연구에서는 레스토랑 유형별로 서비스 인카운터가 발생되는 지점 중 서비스 인카운터 품질을 위해 중점적으로 관리해야 하는 지점을 규명하고자 하였다. 연구 결과 레스토랑 유형에 관계없이 상호작용품질, 결과품질, 물리적 환경 품질 등 서비스 인카운터 품질을 구성하는 요소의 중요도와 수행도 간에 차이가 있는 것으로 나타났다. 즉, 각 요소의 중요도는 높게 나타난 반면, 수행도는 이에 미치지 못하는 것으로 나타났다. 한편, 레스토랑 유형에 따른 차이를 확인해 본 결과, 상호 작용 품질과 물리적 환경 품질의 중요도와 수행도, 결과품질의 수행도는 레스토랑 유형에 따라 통계적으로 유의한 차이가 있었지만, 결과품질의 중요도에 대해서는 레스토랑 유형에 따른 유의한 차이가 나타나지 않았다. 즉 음식의 질을 나타내는 결과품질의 중요도는 레스토랑의 유형에 관계없이 고객들에게 중요하게 여겨지는 것으로 나타났다. 이는 Yoon과 Hwang(41)의 연구 결과와 같은 내용으로, 음식 맛이 좋으면 고객이 서비스 실패를 경험하더라도 재이용 의지를 보이므로, 무엇보다 핵심 제품 및 서비스에 최선을 다해야 한다는 점을 나타내고 있다. 따라서 레스토랑 서비스 인카운터에서는 레스토랑의 유형에 관계없이 음식의 품질 관리가 가장 중점적으로 이루어져야 할 것으로 사료된다. 상호 작용 품질에 대해 살펴본 결과 중요도 및 수행도는 고급 레스토랑, 패밀리 레스토랑, 패스트푸드점 순으로 나타났으며, 레스토랑 유형 중 패밀리 레스토랑의 경우 대기 고객 관리가 비교적 잘 이루어지고 있고 인터넷 홈페이지에서 원하는 정보를 쉽게 찾을 수 있다고 나타나 원격 서비스 인카운터에 대한 관리가 잘 이루어지고 있음을 보여주었으며, 불평 고객에 대한 대응도 가장 높은 수행도를 나타내었다. 결과 품질 수행도, 물리적 환경 품질 중요도 및 수행도 또한 고급 레스토랑, 패밀리 레스토랑, 패스트푸드점 순으로 나타났다. 서비스 인카운터 품질 중 중요도가 높으나 수행도가 낮은 항목(focus here in IPA matrix)은 고급 레스토랑의 경우 '제공하는 음식의 질이 항상 동일하다', '의자나 테이블의 넓이는 충분하다'로 나타났으며, 패밀리 레스토랑의 경우 '의자나 테이블의 넓이는 충분하다', '다른 테이블간의 간격이 충분하다'로 나타났고, 패스트푸드점은 '내부 시설이 매력적이다', '의자나 테이블의 넓이는 충분하다', '다른 테이블간의 간격이 충분하다'로 나타났다. 연구 결과, 레스토랑의 유형에 관계없이 공간과 관련된 항목이 모두 포함되어 있는 점이 특징적이었다. 각 레스토랑 유형별로 특히 중점적으로 관리해야 할 부분을 살펴보면, 고급 레스토랑에서는 음식의 품질이 동일하게 유지, 관리될 수 있도록 해야 하며, 패밀리 레스토랑에서는 충분한 공간 및 통로 확보가 필요하고, 패스트푸드점은 인테리어 등 내부 시설의 매력도를 높이기 위한 노력이 필요할 것으로 사료된다. 이상의 결과를 종합해 볼 때, 레스토랑의 유형에 관계없이 음식의 품질 관리가 가장 중요하게 나타났으므로 이에 대한 철저한 관리가 필요할 것으로 보이며, 레스토랑 유형 중 특히 고급 레스토랑의 경우는 제공하는 음식 품질의 동일성 유지에, 패스트푸드점은 내부 시설 매력도 향상에 좀 더 관심을 기울이고 이에 대한 개선 전략이 필요할 것으로 사료된다.

• 한국식생활문화학회지
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• 제7권2호
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• pp.91-96
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• 1992

Eight hundred college students in Seoul area were surveyed for consumer behaviors and opinions about fast food restaurants at library, student center and class room from August 26 to 30, 1991. The result of this study showed that 70% of college students preferred to eat hamberger or chicken and 49% of them visited to fast food restaurants 1-3 times per month. The reasons given by students for patronizing fast food restaurants were the following, from most to least frequence: 'convenient', 'pleasant atmosphere', 'nice place to stay with friends', 'taste of food', 'speed of service', 'to be able to stay as long as I want', 'hygiene', 'variety of food price', 'nutritious food'. Majority of college students(71%) selected their food by preference, but 22% of them done by price. They were least satisfied with price and quantity of fast food. Therefore, it is important to develop domestic brand fast food restaurants to lower the price of fast food.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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• pp.82-87
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• 2003

Nowadays' culture' is an important topic of conversation and rigorous researches have been done about the cultures of our neighboring countries such as China and Japan. It is expected that studies concerning applications of each traditional culture in modern design will be made rigorously in the near future. In this context this study chose five-star hotel restaurants located in Korea and investigated how the Korean, Chinese and Japanese cultures are incorporated into their modern interior design. The data were classified by space and design elements. The results show that colorful Korean identity(or Koreanity) was applied in Korean restaurants rather than the simplicity and naturalness of traditional space. As for Chinese restaurants, a large scale of space which Chinese traditional space reveals was not adopted because of their location too, but brilliant patterns and colors were used consistently. The typical Japanese style of simple lines, colors and materials were reflected in Japanese restaurants.

• 한국조리학회지
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• 제8권2호
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• pp.37-58
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• 2002

Up to these days, hotels are assumed to compete each other. Due to the spread of high quality the hotel restaurants have begun to face an intensive competition. Hotel food at Beverage have become the more competitive along with fund, good price, service, quality food, and management know-how. It causes the hotel restaurants confront with management difficulties. In order to overcome the management difficulties, hotel restaurants have to improve their marketing abilities and especially to improve their service quality. For this, it is necessary fur hotel restaurants to investigate how their service providers and receivers recognize their service quality. In this research, we examined the cognitive three types of cognitive gaps among customers, service providers, and managers both on the service quality and on the positioning of hotel restaurants. Their cognitive gaps proved negatively correlated with hotel's performance. This research suggests the following findings. Firstly, the competitiveness of hotel restaurant depends on the accurate communication and consensus among managers, service providers, and customers. Secondly, using the information about cognitive gaps recognized, each hotel restaurant should develop concrete marketing plans and strategies with a careful consideration about its current competitive position and management condition.

• 한국조리학회지
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• 제13권2호
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• pp.22-34
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• 2007

We researched the previous study about the restaurant's physical environment and had made up questionnaires. The purpose of this study is to analyze the effect of physical facilities of family restaurants on customers' satisfaction. The result was as follows: First, customers visited with friends or family irrespective of days $2{\sim}3$ times a month. Second, the physical environment factors of family restaurants were interior design, interior, making atmosphere and exterior. Third, it was the interior factor(0.268), making atmosphere factor(0.353) and exterior factor(0.244) that affected customers' satisfaction in family restaurants(p<0.001). $R^2$ change was 0.659 and the regression model was suited to our study(F=56.475). To increase customers' satisfaction, the physical environment of family restaurants needs remodeling in proper time.