• 제목/요약/키워드: restaurant menu

검색결과 318건 처리시간 0.04초

호텔일식당 계절성메뉴의 고객만족 (Guest Satisfaction of Hotel Japanese Restaurant Seasonal Menu)

  • 심홍보
    • 한국콘텐츠학회논문지
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    • 제7권10호
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    • pp.293-301
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    • 2007
  • 최근 호텔기업에서 식음료부문이 객실보다 더 많은 수익을 창출하는 부서로 인식하면서 수익성 관리와 더불어 다각적이고 과학적인 경영정책이 요구된다. 특히 기술의 발전과 정보의 공유화 등으로 인하여 호텔 서비스의 동질화 현상이 심화됨에 따라서 차별화 기회가 감소되고 있다. 이에 경쟁력 강화를 위하여 신규고객 창출 및 기존고객 유지는 매우 중요하다고 할수 있다. 이러한 고객관리와 매출증진을 위하여 식음료부서는 프로모션행사를 실시하는데, 본 연구는 이러한 프로모션 메뉴의 일종인 일식레스토랑의 계절성메뉴를 통하여 계절성메뉴 및 일식당메뉴에 대한 이론적 고찰을 통하여 개념 재정리, 계절성메뉴가 고객만족에 미치는 영향에 대한 실증분석을 통하여 영업활성화 방안모색 및 효율적인 계절성메뉴 관리방안을 제시하는데 연구의 목적을 두었다.

호텔레스토랑의 메뉴수명주기 (Menu Life Cycle)에 관한 연구 (A study for Menu Life Cycle of Hotel Restaurants)

  • 송청락
    • 한국조리학회지
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    • 제2권
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    • pp.59-87
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    • 1996
  • This study has been done by giving the guide when development of menu or doing marketing strategy in Hotel Restaurant. All products and service has a regular course from induction in market to disappear, so it shall be come out Products Life Cycle theory. In eating business, under the tendency and existing cycle to change menu by taste of customers, liking variation, change of periodic status (environment), MLC(Menu Life Cycle) shall be advised by application PLC(Products Life Cycle) in the process of induction of some menu first and spreading the same business field and then deletion (disappearance) from menu because of no popular. In Emergence Stage, it shall be tried to inform new menu through Cooking Contest, presentation of new menu, free sampling party and others. In Growth Stage, it shall be changed package menu or set menu. In Maturity Stage, it shall be provided complimentary ticket, gift coupon or discount for the customers with some degree of selling record in order to increase using frequency and selling amount after insure new customers. In Decline Stage, it shall be groped for entry underdeveloped country or less advance nation, but there is no possibility to devote in enterprise, it shall be planned substitute menu development in order to withdraw. By inducting MLC concept, it shall be provided the available informations such as“how could some menu be circulate in some restaurant”“Accordingly do strengthen promotion activities or go to low developed area or overseas, or delete it from menuitems and so on”. In the time of decline some menu, it is judged to the time of plan(preparation) of new menu development. In the broad view, when consideration of the concept of menu life cycle, it shall be possible to know which menu is decayed and which menu is developed newly or grown-up, so it shall be provided the important information to estimate the tendency of changing menu and set-up a menu development plan.

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녹색성장 개념을 적용한 음식점 평가지 개발 (Development of Restaurant Assessment Questionnaire for Application of Concept of Green Growth)

  • 정은경;박기환;이애랑;김건희;유경미;유정민;이화정;주나미
    • 한국식품조리과학회지
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    • 제26권6호
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    • pp.811-820
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    • 2010
  • The purpose of this study was to investigate the practices for management manual development of Good Restaurants in order to apply Green Safety Management technology. A total of 128 restaurants in Seoul according to restaurant size and style were analyzed by SPSS (window ver. 12.0). Exactly 38.3% of those surveyed purchased manicured vegetables and seafood that generates less garbage; Korean restaurants displayed the lowest frequency of purchasing preprocessed foodstuff, and Japanese restaurants had the most refrigerators and thermometers and kept the refrigeration temperature the lowest. Exactly 56.5% of the restaurants sold large and small amounts of main menu separately; Chinese restaurants displayed the highest rate while Western restaurants displayed the lowest. Furthermore, only 7.3% of the restaurants were willing to sell either large or small amounts of the same menu item. Japanese style menu had the most number of side dishes (6.1) while Western style menu had the lowest (1.8). Most of the restaurants were equipped with containers for leftovers (87.4%), but the rate of customers who took out leftovers significantly differed depending on the style of restaurant (p<0.05).

서울지역 고등학생들의 외식서비스 특성에 대한 중요인지도와 수행만족도 비교 (Importance-performance Analysis of High School Students in Seoul towards Restaurant Service Attributes)

  • 양일선;이진미;차진아;한재정
    • 한국식생활문화학회지
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    • 제11권5호
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    • pp.663-671
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    • 1996
  • The purpose of this study was to compare high-school students importance and performance toward restaurant service attributes for the marketing strategy development. Specific objectives were to: a) investigate restaurant patronage characteristics of high school students; b) identify the difference of patronage behavior among three types of restaurants; and c) analyze the importance and performance among three types of restaurants. A questionnaire was developed and hand-delivered to 400 students enrolled 9th grade in 4 different high schools in Seoul. A total of 320 students (80%) was responded to this study. The questionnaire was composed of two parts with 47 restaurant service attribute statements. Results of this study were as follows: 1. A total of 57% was female and 61% of respondents spent less than ₩5,000 per week on eating out. 2. The frequency of visiting the low-priced restaurant was 8.9 times per week. 3. Reasons for being a patronage to low- (${\geq}$₩2,000) and mid-priced ( <₩2,000 and ${\geq}$₩5,000) restaurants were hunger, appointment, and seeking favorites with freinds but the reason for high-priced (<₩5,000) restaurants was celebrating special days with parents. 4. The main source of information for selecting restaurants was family and friends, T.V. advertising, and bulletin board. 5. For the low-priced restaurants, food, hygiene, price, and location were rated as important; location, price, menu, and food were rated as satisfied. 6. For the mid-priced restaurants, hygiene, food, price, and menu were rated as important; food, hygiene, service, and menu were rated as satisfied. 7. For the high-priced restaurants, hygiene, food, and atmosphere were rated as important; food, hygiene, atmosphere, and menu were as satisfied. 8. According to paired t-test, the score gap between importance and performance was the highest in the hygiene attribute; differences were high with the low-priced and low with high-priced restaurants.

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중국관광객의 메뉴개발을 위한 시장세분화에 관한 연구 (A Study of Market Segmentation for Menu Evaluation of Chinese Tourist)

  • 강진희;정용주;최안효
    • 한국조리학회지
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    • 제7권2호
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    • pp.157-179
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    • 2001
  • Today the number or Chinese tourist visiting Korea is expected by 60% more than the number of them in the last year trunks to Chinese government's new policy on opening international trip. Overriding the striking perception of the new Chinese tourism market, the pre-research on this matter is not remarkable so far. It is expected that the theoretical base on the subject should be concrete. the purpose of the article is to provide the out-and-out information including the chinese market, the change of circumstance in China. Futhermore the study is proposed to offer valuable factor evaluating Chinese tourist to choose Korean restaurant and the relational consideration of the menu between estimation and satisfaction at the restaurant during their stay in Korea. In order to achieve the purpose of this paper, it is gore ahead of the literature review including the previous research on the menu of Hotel & Restaurant The major field research is to build a frame of the paper and present the model to release my humble theory. The 1imitation of the study was to make much of the literature basis due to insufficient previous research on the issue, The study would be framed into 6parts 1ike introduction, literature review, analysis of present coalition in China, major study including exploitative research, suggestion and dissuasions & conclusion. After the exploitative research, the study was approached to make findings through the questionnaires designed to find the relationship factor between chinese tourist's evaluation and satisfaction in the Hotel and Restaurant. According to the finding, chinese tourist tend to prefer the group ranging resonable-price and Japanese dishes to other group. They also interested the certain recipe including fish and vegetable. The evaluation menu is directly related to the satisfaction of Chinese tourist and we need a substantial managerial insight on it when the menu is already designed.

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미쉐린 가이드 레스토랑 이용고객에 대한 주관성 연구: Q방법론 적용 (Subjectivity Study for Michelin Guide Restaurant Customers: Applying the Q Methodology)

  • 김찬우
    • 한국콘텐츠학회논문지
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    • 제18권5호
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    • pp.635-646
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    • 2018
  • 본 연구는 미쉐린 가이드 레스토랑 이용고객에 대한 주관적 인식을 파악하고자 서울직역 외식경영학과 대학원생을 대상으로 Q방법론을 적용하였다. 분석결과, 6가지 유형으로 도출되었다. 구체적으로, 제 1유형(N=3) : 레스토랑 위생 추구형(Restaurant hygiene-seeking type), 제 2유형(N=6) : 레스토랑 맛 추구형(Restaurant taste-seeking type), 제 3유형(N=5) : 레스토랑 가격 비교 선택형(Select Restaurant Compare Prices type), 제 4유형(N=3) : 레스토랑 가격대비 맛 추구형(Pursuing taste for restaurant price type), 제 5유형(N=2) : 레스토랑 풀 서비스 선호형(Restaurant full service select type), 제 6유형(N=3) : 레스토랑 메뉴구성 선택형(Restaurant menu configuration Select)으로 각 각 독특한 특징의 유형으로 분석되었다. 향후 미쉐린 가이드 레스토랑에 관한 연구에서는 많은 문헌과 실증연구를 바탕으로 보다 세밀한 Q방법론적인 질문과 분석기법으로 수정 보완하여, 응답자들의 다양한 의견을 보다 구체적이며 객관적으로 분석하고자 한다.

외식 영양정보 표시의 이용과 속성에 대한 소비자 인식 (Customers' Use of Menu Labeling in Restaurants and Their Perceptions of Menu Labeling Attributes)

  • 함선옥;이호진;김서영;박영민
    • 대한영양사협회학술지
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    • 제23권1호
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    • pp.106-119
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    • 2017
  • The purpose of this study was to examine restaurant customers' use of menu labeling and their perception of menu labeling attributes. Further, the study investigated relations of menu labeling use behavior, and perception of menu labeling attributes with behavioral intentions toward menu labeling. Using a self-administered survey conducted for 2 weeks from the 2nd week of October, 2015, data were collected from restaurant customers who were exposed to menu labeling over 3 months at the time of the survey. A total of 426 respondents completed the survey. Respondents were asked about use of menu labeling, usefulness, ease of understanding, accuracy, and demographic information. There was a difference in menu labeling use behavior according to age, whereas respondents aged 50 years or over showed significantly higher use of menu labeling than those in 20s (P<0.001). Perceptions of menu labeling attributes positively affected behavioral intentions towards menu labeling. While all three menu labeling attributes, 'usefulness', 'ease of understanding', and 'accuracy', were positive factors for behavioral intentions towards menu labeling, usefulness was the biggest attribute explaining behavioral intentions (P<0.001). The study findings offer implications that can be applied to academics, the foodservice industry, and government in an attempt to nurture a healthy eating environment through provision of nutritional information at restaurants.

레스토랑에서 소비자가 지각하는 가격인지차원의 타당성 검증 (An Examination of the Multiple Dimensions of Price Perception Among Restaurant Customers)

  • 김영갑;홍종숙;김문호
    • 한국식생활문화학회지
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    • 제25권2호
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    • pp.134-140
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    • 2010
  • This study focuses on testing the validity of dimensions of restaurants' menu prices. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were people living in the capital region who have, at least on occasion, gone to family restaurants. The data were collected by self-administered questionnaires and analyzed by factor analysis, reliability analysis, confirmatory factor analysis, and the ANOVA t-test. The results were that consumers' perception of restaurant menu prices is not uni-dimensional, but has six dimensions: price-price schema, pricequality schema, value consciousness, low price proneness, price mavenism, sales proneness. Demographic variables partially affect the consumers' perception of each menu price dimension. The result of the t-test examining dimensions of price according to the demographic characteristic was that females have a higher sales proneness than males. The t-test result according to marriage indicated that married people were higher in price-price schema and quality proneness than unmarrieds. ANOVA according to age indicated that people between ages of 20 to 29 have a higher quality proneness than those of other ages.

신뢰성있는 온라인 고객 리뷰 텍스트 마이닝 기반 식당 개별 음식 아이템 평가 (Rating Individual Food Items of Restaurant Menu based on Online Customer Reviews using Text Mining Technique)

  • 무자밀 후세인 사이드;정선태
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2020년도 춘계학술발표대회
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    • pp.389-392
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    • 2020
  • The growth in social media, blogs and restaurant listing directories have led to increasing customer reviews about restaurants, their quality of food items and services available on the internet. These user reviews offer a massive amount of valuable information that can be used for various decision-making purposes. Currently, most food recommendation sites provide recommendation scores about restaurants rather than food items of the restaurant and the provided recommendation scores may be biased since they are calculated only from user reviews listed only in their sites. Usually, people wants a reliable recommendation about foods, not restaurant. In this paper, we present a reliable Korean food items rating method; we first extract food items by applying NER technique to restaurant reviews collected from many Korean restaurant recommendation web sites, blogs and web data. Then, we apply lexicon-based sentiment analysis on collected user reviews and predict people's opinions as sentiment polarity scores (+1 for positive; -1 for negative; 0 for neutral). Finally, by taking average of all calculated polarity scores about a food item, we obtain a rating to individual menu items of the restaurant. The proposed food item rating is more reliable since it does not depend on reviews of only one site.

'나트륨 줄이기 참여 건강음식점'의 나트륨 저감화 실태 (Study on Sodium Reduction: 'Healthy Restaurant for Sodium Reduction')

  • 홍순명;이지혜;김혜경;유리나;서정희;허은정;조성숙;양정아
    • 대한영양사협회학술지
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    • 제20권3호
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    • pp.174-182
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    • 2014
  • This study compared total sodium amounts in 'Healthy Restaurant for Sodium Reduction' menu items located in Seoul, Chungcheong, and Gyeongsang in 2011 and 2012. In addition, this study explored reduced sodium cooking methods in 'Healthy Restaurant for Sodium Reduction'. This study monitored and collected menu samples from a total of 103 restaurants participating in 'Healthy Restaurant for Sodium Reduction' in 2011 and 2012. We also surveyed restaurant employees to identify reduced sodium cooking methods in 2012. The results showed significant reductions in total amounts of sodium in menu items of restaurants located in Seoul, Chungcheong, and Gyeongsang between 2011 ($310.8{\pm}156.8mg/100g$) and 2012 ($211.6{\pm}110.3mg/100g$). Amounts of sodium in all seven foodgroups showed significant reductions between 2011 and 2012: 'Gook/Tang' (from $226.6{\pm}127.7mg/100g$ to $168.5{\pm}74.3mg/100g$), 'Jjigae/Jeongol' (from $385.8{\pm}111.7mg/100g$ to $257.1{\pm}82.53mg/100g$), 'Noodle/Dumpling' (from $263.8{\pm}116.9mg/100g$ to $194.1{\pm}55.6mg/100g$), 'Gui' (from $390.3{\pm}120.6mg/100g$ to $258.8{\pm}92.7mg/100g$), 'Steamed dish' (from $305.3{\pm}124.3mg/100g$ to $175.6{\pm}76.6mg/100g$), 'Bob' (from $273.7{\pm}162.5mg/100g$ to $167.1{\pm}93.1mg/100g$), and 'Stir-fried dish' (from $368.6{\pm}116.6mg/100g$ to $219.0{\pm}72.4mg/100g$). The survey results showed that responses for 'Reducing salt amount' were 75.7%, responses for 'Using enchovy stock, shrimp, radish, or fruit soup' were 64.1%, and responses for 'Liking the taste because it is bland' were 50%. This study indicates that 'Healthy Restaurant for Sodium Reduction' nutrition policy was successful for reducing sodium contents of restaurant menu items, and also consumers were satisfied with the tastes.