• 제목/요약/키워드: responsible tourism

검색결과 24건 처리시간 0.027초

농촌 공정관광의 재참여 결정요인 (Determinants of Re-participation for Rural Responsible Tourism)

  • 김경희;이선민
    • 한국지역사회생활과학회지
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    • 제27권1호
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    • pp.67-81
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    • 2016
  • Responsible tourism has become an established area of the tourism industry. This study aims to identify the factors that influence re-participation in responsible tourism in rural Korea. On-site survey was conducted on 436 tourists by seven responsible tourism agencies in Korea. The motivation for responsible tourists was categorized into seven types: family togetherness, escape and relaxation, personal growth, social interaction, various experiences, learning, and natural experience. The estimation of a binary logistic regression model determined the characteristics of responsible tourists who are most likely to opt for re-participation in responsible tourism. Results indicated that important factors for re-participation in responsible tourism were 'age', 'educational level', 'accompany', 'length of stay', and 'motivation'. The results implied that tourists' internal and external factors are important for re-participation in responsible tourism. It is expected that this study will contribute to the market expansion of responsible tourism.

공정관광객의 방문 동기에 따른 시장세분화 - 국내 공정관광객을 대상으로 - (Segmenting Responsible Tourists by Motivation - Focusing on Domestic Tourism -)

  • 김경희;이선민
    • 농촌지도와개발
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    • 제22권3호
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    • pp.245-260
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    • 2015
  • Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.

공정관광 운영자의 인식과 공정관광 운영 현황 분석 - 심층면접을 통한 영역분석을 중심으로 - (A Qualitative Study on Responsible Tour Operators' Perception and Operation Status)

  • 김경희;강성진
    • 농촌지도와개발
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    • 제22권1호
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    • pp.15-24
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    • 2015
  • Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

농촌 공정관광의 품질과 만족이 행동의도에 미치는 영향 (Structural Relationships between Quality, Satisfaction, and Behavioral Intentions in Rural Responsible Tourism: Moderating Effects of Age)

  • 김경희;이선민
    • 한국지역사회생활과학회지
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    • 제26권3호
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    • pp.523-540
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    • 2015
  • This study examines the structural relationships between service quality, satisfaction, and behavioral intentions in responsible tourism. In particular, the study focuses on moderating effects of age. Data were collected from 471 tourists from seven responsible tourism agencies. SPSS 20.0 and AMOS 18.0 were used for frequency, reliability, exploratory factor, confirmatory factor, and path analyses. The results of a exploratory factor analysis yield two dimensions of service quality (functional quality and technical quality). The results of structural equation modeling indicate that functional quality and technical quality had positive effects on satisfaction, which in turn had a positive effect on behavioral intentions. In addition, age moderated the relationships between service quality, satisfaction, and behavioral intentions such that functional quality had a positive effect on satisfaction in the group of tourists in their twenties and thirties and that functional quality and technical quality were important factors for tourists in their forties. The results are expected to help responsible tourism communities better manage service quality to increase tourist satisfaction.

A Study on Research Ethics and Research Ethics Education in Aviation Tourism Research

  • Hye-Yoon PARK
    • 연구윤리
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    • 제4권2호
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    • pp.7-11
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    • 2023
  • Purpose: This study aims to examine the implications of aviation tourism by considering practical and ethical issues in order to achieve academic goals for research ethics. Through this, we intend to derive the direction of research ethics in aviation tourism in the future. Research Design, data and methodology: This study examined ethical issues to examine the current status of research ethics in consideration of the goals of aviation tourism and to analyze and explore the status of research ethics, including various research results and researchers. Results: Aviation tourism is focused on the autonomy of research without strict sanctions. There was a perception that there was no monitoring or control of research ethics, and related scholars did not need to discuss research ethics because the establishment of an academic system was a priority. However, it is now responsible for complying with research ethics limited to integrity and leading research ethics education in domestic aviation tourism. Conclusions: Research ethics problems that may arise in aviation tourism research were explored and issues and tasks were derived. Aviation tourism needs to develop into a more responsible research culture, such as redefining research ethics regulations, changing research culture, and raising researchers' ethical awareness

Conceptualizing Accessible Tourism with Smart Technologies

  • Lin, Katsy Jiaxin;Ye, Huiyue;Law, Rob
    • Journal of Smart Tourism
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    • 제2권2호
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    • pp.5-14
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    • 2022
  • In recent years, UNWTO and academics have called for the development of responsible, sustainable, and universally accessible tourism to promote equal human rights and social inclusion. Prior studies have also revealed the potential and value of smart technologies in reducing, if not removing, barriers to people with access requirements during travel and in their everyday lives. However, a guiding framework of how smart technologies assist in building an accessible destination is still absent, thereby hindering the progress of building accessible tourism. This paper aims to fill this knowledge gap. A conceptual model of smart accessible destination (SAD) was proposed drawing from the intersection of accessible tourism and smart tourism. With the guidance of this conceptual model, tourism destinations and stakeholders can recognize and utilize the synergies of accessible and smart tourism to enhance the social inclusion, competitiveness, and sustainability of a destination.

Hospitality Security의 학문적 고찰 (Study of Hospitality Security)

  • 김형석;전용태
    • 시큐리티연구
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    • 제54호
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    • pp.37-56
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    • 2018
  • 관광객이 관광지를 선택할 때 안전이 매우 중요한 요인으로 고려되고 있으며 이는 관광 산업에서 안전에 대한 욕구가 매우 높다는 것을 의미한다. 따라서 관광산업의 안전을 위한 전문분야가 필요하다. 이미 다양한 관광산업분야에 안전을 책임지는 요원들이 배치되고 있지만 전문적인 교육이 이루어지지 않고 단편적인 업무 경험에 의존한 지식을 통해 이어져 오고 있다. 관광산업의 안전을 책임지는 전문가 양성을 위해서는 관련 학문의 연구가 필수적이며, 연구와 교육을 책임지는 대학에서는 관련 분야의 학문을 체계적으로 구축하여 그에 따른 교육을 통해 전문가를 양성해야 한다. 관광보안을 의미하는 분야로는 Hospitality Security가 있다. Hospitality는 '환대하다', '접대하다', 라는 의미로서 Hospitality Industry는 관광산업을 아우르는 의미로 쓰이고 있다. 또한 Security는 안전, 보안을 의미하는 단어이다. 따라서 그 두 개의 뜻이 합쳐진 Hospitality Security, 즉 우리말로는 환대보안, 관광보안 정도로 말할 수 있겠다. 이미 미국에서는 Hospitality Security 분야의 전문가가 관련 서적을 통해 중요성을 설명하였다. 현재 우리나라에는 관광관련 유명대학에서 이미 Hospitality분야의 교과목을 운영하고 있으며, Security분야도 여러 대학에서 교과목을 운영하고 있다. 이에 본 연구자는 각각의 대학에서 운영하는 교과목을 수집하고 분석하여 Hospitality Security의 교과목을 선정하였다. Hospitality Security분야의 지속적인 연구를 통한 연구결과가 축적이 된다면 학문으로서의 가치가 더욱 높아질 것이며 그에 따른 전문가들을 배출해 관광산업의 안전을 책임지는 역할을 해낼 수 있을 것이다.

농촌체험관광 활성화를 위한 체험지구 기본계획 수립 -충남 금산군 부리면 어재리 금강 농바우마을을 중심으로- (The Establishment of a Experiential Space Plan for Activation of the Rural Experiential Tourism -Case Study on the Geumgang Nongbau Village Eujae-ri Buri-myun Geumsan-)

  • 최자운;정대영
    • 농촌지도와개발
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    • 제17권4호
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    • pp.851-875
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    • 2010
  • Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

생태관광형 문화축제 참가자 만족도에 관한 연구 - 봉화 송이축제를 위주로 - (Visitors' Satisfaction on Ecotourism Type Cultural Festival - The case of Bonghwa Pine Mushroom Festival -)

  • 노용호;최승국
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2005년도 추계 종합학술대회 논문집
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    • pp.81-87
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    • 2005
  • 생태환경을 보존하고 문화관광활동을 촉진하는 방안으로 최근에 대두되고 있는 생태관광은 인류의 지속가능한 발전을 위한 최선의 방안으로 요즈음 연구가 늘어나고 있다. 본 논문은 생태환경과 문화 축제라는 양면의 성격을 가진 "봉화송이축제"참가자를 대상으로 만족도를 조사하여 차후 생태관광을 통한 문화행사 추진으로 지역경제활성화를 위한 방안을 모색하여 보았다.

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ESG Analysis in China and Korea Using Big Data Analysis - Perspectives on ESG Management in Asian Countries -

  • Yun-Pyo Hong;Sang-Hak Lee;Gi-Hwan Ryu
    • International journal of advanced smart convergence
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    • 제13권3호
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    • pp.117-124
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    • 2024
  • ESG is currently a global topic, meaning environmental, social, and governance, which are three important measures of socially responsible management. It is also having a great influence on improving competitiveness in the global market and enhancing corporate image. In this study, ESG in Korea was analyzed through big data, and four central keywords of ESG management in China based on Chinese data were derived. These four keywords are environment, management, corporate event, and quality certification. In addition, we want to understand the ESG perspective of China by studying ESG cases in China. Through this, we will be able to compare and analyze the differences between ESG approaches and key points between Korea and China.