• Title/Summary/Keyword: responsible tourism

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Determinants of Re-participation for Rural Responsible Tourism (농촌 공정관광의 재참여 결정요인)

  • Kim, Kyung-Hee;Lee, Sun-Min
    • The Korean Journal of Community Living Science
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    • v.27 no.1
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    • pp.67-81
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    • 2016
  • Responsible tourism has become an established area of the tourism industry. This study aims to identify the factors that influence re-participation in responsible tourism in rural Korea. On-site survey was conducted on 436 tourists by seven responsible tourism agencies in Korea. The motivation for responsible tourists was categorized into seven types: family togetherness, escape and relaxation, personal growth, social interaction, various experiences, learning, and natural experience. The estimation of a binary logistic regression model determined the characteristics of responsible tourists who are most likely to opt for re-participation in responsible tourism. Results indicated that important factors for re-participation in responsible tourism were 'age', 'educational level', 'accompany', 'length of stay', and 'motivation'. The results implied that tourists' internal and external factors are important for re-participation in responsible tourism. It is expected that this study will contribute to the market expansion of responsible tourism.

Segmenting Responsible Tourists by Motivation - Focusing on Domestic Tourism - (공정관광객의 방문 동기에 따른 시장세분화 - 국내 공정관광객을 대상으로 -)

  • Kim, Kyung-Hee;Lee, Sun-Min
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.3
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    • pp.245-260
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    • 2015
  • Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.

A Qualitative Study on Responsible Tour Operators' Perception and Operation Status (공정관광 운영자의 인식과 공정관광 운영 현황 분석 - 심층면접을 통한 영역분석을 중심으로 -)

  • Kim, Kyung-Hee;Kang, Sung-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.1
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    • pp.15-24
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    • 2015
  • Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

Structural Relationships between Quality, Satisfaction, and Behavioral Intentions in Rural Responsible Tourism: Moderating Effects of Age (농촌 공정관광의 품질과 만족이 행동의도에 미치는 영향)

  • Kim, Kyung-Hee;Lee, Sun-Min
    • The Korean Journal of Community Living Science
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    • v.26 no.3
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    • pp.523-540
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    • 2015
  • This study examines the structural relationships between service quality, satisfaction, and behavioral intentions in responsible tourism. In particular, the study focuses on moderating effects of age. Data were collected from 471 tourists from seven responsible tourism agencies. SPSS 20.0 and AMOS 18.0 were used for frequency, reliability, exploratory factor, confirmatory factor, and path analyses. The results of a exploratory factor analysis yield two dimensions of service quality (functional quality and technical quality). The results of structural equation modeling indicate that functional quality and technical quality had positive effects on satisfaction, which in turn had a positive effect on behavioral intentions. In addition, age moderated the relationships between service quality, satisfaction, and behavioral intentions such that functional quality had a positive effect on satisfaction in the group of tourists in their twenties and thirties and that functional quality and technical quality were important factors for tourists in their forties. The results are expected to help responsible tourism communities better manage service quality to increase tourist satisfaction.

A Study on Research Ethics and Research Ethics Education in Aviation Tourism Research

  • Hye-Yoon PARK
    • Journal of Research and Publication Ethics
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    • v.4 no.2
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    • pp.7-11
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    • 2023
  • Purpose: This study aims to examine the implications of aviation tourism by considering practical and ethical issues in order to achieve academic goals for research ethics. Through this, we intend to derive the direction of research ethics in aviation tourism in the future. Research Design, data and methodology: This study examined ethical issues to examine the current status of research ethics in consideration of the goals of aviation tourism and to analyze and explore the status of research ethics, including various research results and researchers. Results: Aviation tourism is focused on the autonomy of research without strict sanctions. There was a perception that there was no monitoring or control of research ethics, and related scholars did not need to discuss research ethics because the establishment of an academic system was a priority. However, it is now responsible for complying with research ethics limited to integrity and leading research ethics education in domestic aviation tourism. Conclusions: Research ethics problems that may arise in aviation tourism research were explored and issues and tasks were derived. Aviation tourism needs to develop into a more responsible research culture, such as redefining research ethics regulations, changing research culture, and raising researchers' ethical awareness

Conceptualizing Accessible Tourism with Smart Technologies

  • Lin, Katsy Jiaxin;Ye, Huiyue;Law, Rob
    • Journal of Smart Tourism
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    • v.2 no.2
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    • pp.5-14
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    • 2022
  • In recent years, UNWTO and academics have called for the development of responsible, sustainable, and universally accessible tourism to promote equal human rights and social inclusion. Prior studies have also revealed the potential and value of smart technologies in reducing, if not removing, barriers to people with access requirements during travel and in their everyday lives. However, a guiding framework of how smart technologies assist in building an accessible destination is still absent, thereby hindering the progress of building accessible tourism. This paper aims to fill this knowledge gap. A conceptual model of smart accessible destination (SAD) was proposed drawing from the intersection of accessible tourism and smart tourism. With the guidance of this conceptual model, tourism destinations and stakeholders can recognize and utilize the synergies of accessible and smart tourism to enhance the social inclusion, competitiveness, and sustainability of a destination.

Study of Hospitality Security (Hospitality Security의 학문적 고찰)

  • Kim, Hyeong-Seok;Chun, Yong-Tae
    • Korean Security Journal
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    • no.54
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    • pp.37-56
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    • 2018
  • Safety is considered as a very important factor when tourists select tourist spots, which means that the desire for safety in the tourism industry is very high. Therefore, a specialized field for the safety of the tourism industry is necessary. Already, there are staff members who are responsible for safety in various tourism sectors, but they have been led through knowledge based on work experience without professional education. In order to train specialists who are responsible for the safety of the tourism industry, research in related fields is indispensable, and universities in charge of research and education systematically construct surveys of related fields, and through experts I have to train. In the field meaning tourism security, there is Hospitality Security. Hospitality means 'to hospitality', 'to be entertaining', Hospitality Industry is used to cover the tourism industry in its exhaustive sense. Security is a term that refers to safety and security. Therefore, Hospitality Security which the two meanings together, that is, korean word hospitality security, tourism security can be said. Already in the US experts in the field of Hospitality Security explained the importance through related books. Currently in Korea, well-known tourism related universities operate subjects in the Hospitality field, and the security field also manages subjects at several universities. So, We collected the subjects managed at each university, analyzed them, and selected subjects of Hospitality Security. If the results of research through continuous research accumulate, the value as academic will be further increased, and it will be possible to have a role responsible for the safety of the tourism industry by producing experts accordingly.

The Establishment of a Experiential Space Plan for Activation of the Rural Experiential Tourism -Case Study on the Geumgang Nongbau Village Eujae-ri Buri-myun Geumsan- (농촌체험관광 활성화를 위한 체험지구 기본계획 수립 -충남 금산군 부리면 어재리 금강 농바우마을을 중심으로-)

  • Choi, Ja-Un;Jeong, Dae-Young
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.4
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    • pp.851-875
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    • 2010
  • Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

Visitors' Satisfaction on Ecotourism Type Cultural Festival - The case of Bonghwa Pine Mushroom Festival - (생태관광형 문화축제 참가자 만족도에 관한 연구 - 봉화 송이축제를 위주로 -)

  • Roh Yong-Ho;Choi Seung-Kuk
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.81-87
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    • 2005
  • Ecotourism is defined as a responsible form of tourism which provide minimum influence on the environment and regional society and maximizes economic benefits and satisfies tourists. So the goal of ecotourism are provide tourism, generate environmental conservation, and residents' economic benefits. The purposes of this study were to emamine visitors' characteristics and ecotourism goals which are providing tourism, environmental conservation, and regional economic benefits through 'Bonghwa Pine Mushroom Festival'.

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A Change in Tourism Environmental Attitudes through Ecotourism Activities - Focusing on Ecotourism Participants in Upo Wetlands - (생태관광활동 참여에 따른 관광환경태도의 변화 - 우포늪 습지 방문객을 중심으로 -)

  • Kim, Jin;Ko, Dong-Wan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.39 no.1
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    • pp.56-64
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    • 2011
  • Ecotourism is an alternative tourism which can be defined as responsible tourism in natural areas. This study deals with changing the tourists' environmental attitudes of ecotourism activities based on the elaboration likelihood model(ELM). The surveys were conducted based on the same participants to clearly measure the differences of environmental attitudes between pre and post-participation ecotourism activities. A total of 183 samples were collected in Upo Wetlands. The results showed that there were significant differences in the tourists' environmental attitudes between pre and post-participation ecotourism activities. This indicates that ecotourism participants delicately reinforce their eco-friendly attitudes through various ecotourism experiences and educational programs. The most significant finding is that anti-environmental behavior can be relieved with eco-friendliness through participation in ecotourism.