• Title/Summary/Keyword: researcher's role

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Omnichannel's Perception Effect on Omnichannel Use and Customer-Brand Relationship (옴니채널의 지각된 편리성과 유용성이 옴니채널 사용과 소비자-브랜드 관계에 미치는 영향)

  • Yim, Duk-Soon;Han, Sang-Seol
    • Journal of Distribution Science
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    • v.14 no.7
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    • pp.83-90
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    • 2016
  • Purpose - This study focuses on new type distribution channel that named as Omnichannel. Omnichannel is developed from Multichannel which is used in many distribution channels to buy or selling goods. Omnichannel basically needs an Information and Communications Technologies(ICT) to use, so researcher conduct a Technology Acceptance Model(TAM) to research model. Customer-brand relationship was used as dependent variable to focus on the role of Omnichannel. Research design, data, and methodology - The subject of this study is customer who purchase goods or service through omnichannel. Based on the literature from the preceding research analysis of TAM and customer-brand relationship, this study was constructed by the reference to previous studies, final research model design for figure out casual relationship among perceived ease of use, perceived usefulness, omnichannel use and customer-brand relationship. From 2016 February 3 to March 17, questionnaire survey targeted customers who use online and offline channels. 273 questionnaire survey had conducted, then, 252 survey data were available for empirical analysis. Researcher provide descriptive statistics for checking generality. Cronbach's alpha value was used to check the reliability of data. Exploratory factor analysis was used for purification of values and eigenvalue checking. After EFA, Confirmatory factor analysis was used to prepare structural equation modeling with executing structural equation modeling for confirming hypothesis which developed by researcher. Results - The main results of this empirical study are as follows. First, omnichannel's perceived ease of use has positive significant effect on perceived usefulness(estimate: 0.579). Moreover, omnichannel's perceived ease of use and perceived usefulness has positive significant effect on omnichannel use(estimate: 0.325,0.648). Second, using omnichannel has positive significant effect on brand-customer relationship(estimate: 0.521). Every hypothesis adopted as researcher designed. This study found out the intermediate relationship between perceived ease of use and omnichannel use by investigating hypothesis. Conclusions - Base on the empirical result, this study confirmed that TAM theory perceived has relation with omnichannel. First, factors of TAM has positive effect on omnichannel use, so it highlights the important role of customer based interface and usefulness. Especially, perceived usefulness has high indirect influence on ease of use and use of omnichannel. It seems that when customers try to decide use or not use omnichannel, customers focus on percept benefits from omnichannel. Thus, a provider should applicate attractive price table, accurate product or service information and high switching cost strategy to emphasize the usefulness of omnichannel. Second, using omnichannel enhances the relationship between customers and brand, because there are more time and frequency to serve customers. It is important because good relationship between customers can increase the future's financial performance through word of mouse, positive brand image and loyalty to brand or company. Finally, despite of empirical result and implications, this study has limitations. First, there are only a few previous studies about omnicahnnel, so literature reviews are restricted. While set up the factors which can affect the use of omnichannel, next study should be considered with broader theories or models(ex: contingency theory). Second, omnichannel has developed from multichannel, so comparative analysis is needed between these methods because there is a possibility about different forte character of each distribution system on customer's consuming patterns.

Characteristics of Connecting Space in Emerging Upper Class Houses of later Chosun Dynasty (조선 후기 신흥 양반주거의 연속적 공간 특성)

  • Park, Hyung-Jin
    • Korean Institute of Interior Design Journal
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    • v.24 no.1
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    • pp.115-123
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    • 2015
  • It is commonly known that upper class house in Chosun Dynasty has characteristics of connecting space in combination with 'Chae' and 'Madang'. But living territory of traditional residence is connected each other by means of the necessity of dwelling life. So, it can be a fragmentary understanding about traditional houses to consider it as connecting space only from the viewpoint of visual perception. Residential space in later Chosun Dynasty is affected by practical life-style rather than building principle of 'Confucianism' due to the erosion of the caste system and the spread of the modern residential culture. So, it is necessary to consider dwelling life at that time in order to understand spatial characteristics of the residences. Researcher made an assumption that these characteristics were observed in the emerging upper class houses which appear in the process of change of the caste system rather than the traditional upper class houses. The researcher investigated connecting space from 'Bakat-ma-dang' to An-ma-dang of the emerging upper class houses in Gyong-gi province. The goal of this study is to find the properties of connecting space related to dwelling life of the emerging upper class houses in Gyong-gi Province. With this study, the followings are the characteristics of connecting space in emerging upper class houses in later Chosun Dynasty. First, 'An-ma-dang(Courtyard)' comes into close contact with 'Bakat-chae(Outer quarters)' which accommodate the complex functions, 'An-ma-dang' plays an mediating role between 'An-chae' and 'Bakat-chae' Second, 'Bakat-chae' generally encases 'An-ma-dang' which is central territories of dwelling life, and the men's area of 'Bakat-chae' considerably has opening space towards the outside. Third, 'Anmadang' plays an mediating role of male's and female's living territory, and it plays an important role in connecting space where labor forces are concentrated.

A Study on the History of Princess Fashion and Its Socio-Cultural Implications -Focused on the Feminist's Viewpoint- (공주패션의 역사와 사회문화적 고찰 - 페미니스트 관점에서 -)

  • Kim, Sung-Bok
    • Fashion & Textile Research Journal
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    • v.6 no.6
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    • pp.723-730
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    • 2004
  • The purpose of this study is to speculate on the history and the meaning of so-called "princess fashion" based on the feminist's viewpoint. While many designers in Korean fashion world have fostered the trend of princess fashion, relatively little insight has been developed regarding its socio-cultural meanings. For this problem, the researcher traced the historical background and the development of the princess fashion in both the western and the Korean fashion world. As a case of the princess fashion study, Andre Kim(a renowned Korean designer)'s collection was selected and analyzed since he has often been a central figure for the princess fashion trends in Korea. Here the operational definition of the princess fashion is the lavish dresses designed based on the western court dress styles. As a result, the researcher found that the princess fashion was originated from the eighteenth century in France. In the nineteenth century, male designers took over the role to make extravagant dresses such as empire and crinoline dresses which became the prototypes for the princess fashion. In Korea, the western court dress style was introduced at the end of the nineteenth century and it became a uniform of prostitutes during the Korean War. By analyzing Andre Kim's collection, it is found that his romantic dresses imitated the nineteenth century court dresses. Therefore, from the feminist's viewpoint, his princess fashion is a mere reproduction of anachronistic styles reflecting inferior and passive images of women. The researcher draws a conclusion that today's fashion should transcend the princess fashion that signifies the female's submissive-masochistic roles operated by the male's sexual expectation.

Perception of Parental Role by University Students (대학생의 부모역할 인지에 대한 연구)

  • Kwon Mi-Kyung
    • Child Health Nursing Research
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    • v.10 no.4
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    • pp.413-422
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    • 2004
  • Purpose: This study was conducted to describe the perception of parental role held by university students and to examine difference in perception of parental role according to student characteristics. Method: The participant were 338 university student in Gangreung city. The instrument was developed by researcher and consisted of 4 subcategories ; child rearing environment, parental sensitivity, growth and development of infant, and physical care. Data were collected from May 10 to June 1 in 2004 and were analyzed using SPSS Win 10.0 program. Result: The university students' perception of total parental role had a mean item score of 4.02, with 4.12 for parental sensitivity, 4.00 for child rearing environment, 4.00 for physical care and 3.95 for growth and development. There were significant differences in perception of parental role according to sex(t=-5.55, p=.00), grade(F=13.12, p=.00), type of college(F=28.34, p=.00), father's age(F=5.01, p=.00), father's education(F=5.01, p=.00), mother's education(F=3.33, p=.03) student's marriage plan(t=2.37, p=.01) main caretaker(F=9.53, p=.00) person who lived with student in childhood(F=3.62, p=.01) and student's perception of the need for education for parental role(t=3.74, p=.00). Conclusion: The impact of childhood experience has lifelong significance on subsequent health and development. Especially, the experience of childhood is highly affected by the quality of parental role. It is important to identify university student's perception of parental role as pre-parent preparation for parenting. Therefore, pre-parent education program are necessary.

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The Impact of Organizational Culture on Employee Communication Satisfaction

  • SHIN, Younhyung
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.1
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    • pp.23-34
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    • 2022
  • Purpose - Once individuals in an organization don't comprehend with each other's culture and their interaction context differ, there is a bigger danger of poor communication in the organizations. Therefore, people must have a sufficiently comparable interpretation of data, communicative acts and the office itself. For this reason, the purpose of this study is to investigate the relationship between organizational culture and employee communication. Research design, Data, and methodology - The present researcher used categorization matrix development to review data for content. Additionally, the present researcher coded the data to correspond with the identified categories. The role of the categorization matrix is to ensure that the categories hardly represent the concepts and thus validating the findings of the study. Result - The findings from prior resources shows that the role of organizational culture on employee communication satisfaction is a pertinent issue that must be addressed and analyzed to help organizations make the desired profits and productivity. This study provides five solutions between organizational culture and employee communication satisfaction. Conclusion - This study concludes that every employee performs well where they think they are being appreciated and their efforts are rewarded. On the other hand, different organizations have instilled different organizational cultures to ensure they promote the level of satisfaction of their employees in order to yield them an improved employee performance and overall organizational performance.

A study on the model of the information service in the taylorian researcher's cognitive viewpoint (테일러(R. S. Taylor)계 연구자 관점에서의 정보요구 및 탐색모형에 관한 연구)

  • 이승채
    • Journal of Korean Library and Information Science Society
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    • v.22
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    • pp.245-276
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    • 1995
  • This study analyzed the process of information service and its factors in the cognitive viewpoint. And developed a conceptual model to help in developing future information systems and services. The results of this study were summarized as follows : 1) The paradigm of information user study is changing from the system-centered to the user-centered one. 2) The researchers describe the user's internal cognitive process as the starting point of the information service. 3) The user's personal cognitive process influence the process of the information service over. And the focus is a microscopic one including the factors of the perception and recognition of the stimulus, remembering and searching information, reasoning the rules, recognition of the patterns, formalization of the concepts, etc. 4) The information librarian performs the role as a knowledge/ information system interface, and his knowledge structure reflects the organization of that knowledge/information system. 5) The information librarians can perform their role as information specialists actively and offensively. And the performance of the librarians can be measured on the scales of the su n.0, pplying capability of relevant information and the client satisfaction.

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An Analysis on Clinical Education of Pediatric Nursing (아동간호학 임상실습교육 현황)

  • Kwon In-Soo
    • Child Health Nursing Research
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    • v.8 no.3
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    • pp.344-356
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    • 2002
  • This study was conducted to analyse the current clinical education of pediatric nursing in baccalaurate nursing program, then to give basic data for enhancing the quality of future clinical education of pediatric nursing. Data were collected through self-reported questionnaire by mail from December 2001 to February 2002. The subjects were 29 schools of 50 baccalaurate nursing education programs. The data were analysed by double raters, researcher and assistant researcher. The results were summarized as follows: 1. Twenty-eight schools had the objectives of the clinical education of pediatric nursing, and 28 schools in pediatric ward, 23 schools in nursery, 22 schools in neonatal intensive care unit(NICU), 15 schools in objectives related to profession by clinical site. 2. Credits on clinical education of pediatric nursing were most 15 schools of 3 credits. 3. The clinical sites were mainly the hospital that sick children were admitted in. 4. The clinical teacher were 9 types including pediatric professor and field nurse. 5. On teacher's role, the professor instructed the case study and conference, and field nurse instructed the patient assignment and nursing procedures. 6. All of schools used explanation and conference as a method of clinical education, 1 or 2 schools used PBL or role play or field study. 7. On clinical education content, most of school included Apgar scoring system, physical examination in newborn assessment, respira- tion maintenance, temperature maintenance, infection prevention, nutrition, and bath in newborn care. 8. On clinical education content, most of school included care of incubator, phototheraty, infusion, gavage feeding and how to use the instruments in NICU. Eighteen schools included attachment promotion, and 20 schools case study. 9. On clinical education content, most of school included a checklist of nursing procedures, case study, assessment of growth and development in pediatric ward and other sites. 10.There were various evaluation types in scores, measuring items. In conclusion, the results of this study revealed that there were some discrepancy in the objectives and contents, clinical sites on hospital focused, teacher's role, and diversity of measurement items and ratings in clinical education of pediatric nursing. There is a need for a standardization of content, clinical site, and evaluation tool to improve a quality of clinical education of pediatric nursing based on this study.

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The Perception of Student Nurse For Problem Based Learning (간호학생의 문제중심학습에 관한 인식유형 : Q-방법론 적용)

  • Jo, Kae-Wha
    • The Journal of Korean Academic Society of Nursing Education
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    • v.6 no.2
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    • pp.359-375
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    • 2000
  • PBL can be defined as an active, self-directed and student-centered learning, and an opposite way of classroom teacher-centered learning which has been traditional role learning. PBL enables students think more efficiently and effectively when puzzling through the patient problems. The purpose of this study is to find out the perception of student nurse about PBL, the characteristics and the structure of the type for PBL. The research process is as follow : First, the researcher selected 35 statements for PBL with the content analysis of in depth interview and the literature review. Second, the researcher asks 38 student nurse to classify the statement cards. The result of the research is that the type of student nurse's PBL perception is divided into 4 types(Affirmative type, Negative type, Suspicious type, and Preferable type), and the explanative total variance is 44 percent. In relation to this, if PBL well combined and adapted in our traditional curriculum will change our nursing education in better direction.

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Impact of Role-play activities on academic achievement and learning attitude in science class (과학수업에서 역할놀이 활동이 학업성취도와 학습태도에 미치는 영향)

  • Kim, Myung-Sook;Oh, Ki-Sun;Cho, Dal-Hyun
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.323-331
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    • 2012
  • Cell division in biological education is an important and unintelligible unit. Most of students have no interest in learning the content, and don't concentrate on it because cell division unit contains relatively difficult content. In this vein, during considering the effective learning methods, the researcher found role-play as the method for student's positive access to important and unintelligent learning content. Effect of role-play on their learning achievement of science was analysed through the Chapter of cell division on 3rd grade of middle school students. For this study three levels of middle school students were selected from the school located in Seoul. And divided this students into experiment group and control group by 2 classes respectively. Before putting into practice this instruction, there took into account the before and after of students' learning achievement and their learning attitude by using same questionnaire. On the other hand, the researcher put into practice co-variate analysis by using SPSS statistical package as the measurement method.

Attitude Toward Traditional Korean Clothing as Related to Selected Social Psychological Factors (한복에 대한 태도를 중심으로 한 사회심리학적 의복연구-서울의 성인여성을 중심으로-)

  • 강혜원
    • Journal of the Korean Home Economics Association
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    • v.17 no.3
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    • pp.1-11
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    • 1979
  • The purposes of this study were ; (1) to investigate attitudes toward Korean clothing in relation to 3 aspects of clothing behavior , and in relation to attitudes toward women's role, age and education, and (2) to ascertain the extent to which Korean clothing was used and valued. Clothing measures consisted of statements dealing with positive and negative attitudes toward psychological and practical aspects of Korean clothing, frequency of use of Korean clothing, and modesty and confirmity -individuality measure. The measure of attitudes toward women's role consisted of items selected form the Inventory of Feminie Values and the Sex Role Ideology Scale. Product-moment correlation was used to analyze the data which consisted of the responses of 700 adult Korean women to questionnaires administered by the researcher. The results obtained are as follows : 1) Positive attitudes toward Korean clothing for both psychological and practical aspects were, (1) related negatively to nontraditional attitudes toward women's role and education, and (2) related positively to age, frequency of wearing Korean clothing and modesty in clothing. 2) Negative attitudes toward Korean clothing for practical aspect was related negatively to age and education , whereas, the psychological aspect was negatively related to attitudes toward women's role. 3) Conformity-individuality in clothing was related positively to attitudes toward women's role and education. 4) Modesty in clothing was related negatively to attitudes toward women's role and education, conformity individuality, and was related positively to age. 5) In 1945 most of the subjects over 51 -year-old wore Korean clothing always or most of time, whereas, about 1/3 of them wore the same in 1976 , Only 4% of the total participants regardless of their ages wore Korean clothing for everyday life in 1976. 6) In general , highly positive attitudes toward Korean clothing were found on psychological aspect, whereas, highly negative attitudes toward Korean clothing were found on practical aspect.

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