• Title/Summary/Keyword: research question

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QR code as Interactive Marketing Communication Media : Focused on Technology Acceptance Model (인터랙티브 마케팅커뮤니케이션 매체로써 QR코드 이용에 관한 연구 : 기술수용모델을 중심으로)

  • Shin, Dong-Hee;Chang, Woo Sung
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.76-86
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    • 2013
  • This study examined users' acceptance process with the QR code as an interactive marketing communications tool. We collected total 200 survey data and 181 questionnaires among them were used for the analysis during for five days, from 9 to 13 in May 2011. The first research question of this study examined the relationship among subjective norms, perceived usefulness, perceived ease of use, attitudes, and intention to use through the structural equation modeling analysis. The result of the first research showed that subjective norms about the use of QR code affect intention to use via perceived usefulness, and also directly influence on it. The perceived usefulness has the biggest impact on the intention to use. The research question 2 was to look at the condition effect with the presence of experience. As the analysis result of the second research question, the relationships between subjective norms and perceived usefulness are not different whether or not groups experience QR code, and both groups appeared to have had significant impact. Whereas the relationship between subjective norms and intention to use showed a significant influence on the population that has the experience with the QR code. In order to encourage use of the QR code, therefore, we will need to highly impress on users subjective norms which are ambient pressure on the use of QR code and positively offer marketing strategy which gives users the opportunities to get experience with the QR code.

The Relationship among Media use, Political cynicism, Voting Behavior in 2012 General Elections (2012 국회의원 총선에서 나타난 미디어 이용, 정치 냉소주의, 투표 참여 간의 관계에 관한 연구)

  • Kwon, Hyok-Nam
    • Korean journal of communication and information
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    • v.60
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    • pp.28-51
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    • 2012
  • This study explored the influence of media use on the audiences' intention to vote as well as their political cynicism in 2012 General elections. I offered three research questions: Research Question 1: What is the impact of media use on the political cynicism? Research Question 2: What are the impact of political intersest, political knowledge, media malaise, political efficacy on the political cynicism? Research Question 3: What is the impact of political cynicism on vote behavior? This study analysed survey data. Based on the results of hierarchial regression analysis and path analysis(AMOS), Internet news use was found to have a significant impact on the political cynicism. But the use of newspaper, TV news were not related to political cynicism. The political efficacy decreased political cynicism effectively, The findings from this study indicate that the relationship between media use and political cynicism is contingent on many factors and that cynicism has a negligible impact on citizen participation. This study also found that persons higher in efficacy were less cynical than low in efficacy. This suggest that cynicism is not always bad thing, that it may in fact be an indication of "an interested and critical citizenry". In conclusion this study showed that we need more in-depth analyses on the relationships among attention to media use, political cynicism and voting behavior to activate political participation.

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The Activation Strategy and Diagnostic Issues through Business Environment (SWOT) Analysis for Private Security Industry (민간경비 산업의 경영환경(SWOT)분석과 활성화 전략)

  • Ahn, Hwang-Kwon;Park, Young-Man
    • Korean Security Journal
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    • no.20
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    • pp.229-248
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    • 2009
  • This research is looking for the private security industry and diagnostic issues and enable our strategy will be presented through SWOT analysis for the management environment of private security industry to ultimately contribute to the private security industry. Along, the purpose of this research is to want to reach key factors which affect the competitiveness of the private security industry. This study was to conduct literature research and surveys. And analyzing literature and data was collected. And determined the status of private security industry by conducted a comprehensive survey with 13 experts is causal. The question investigation hemisphere the question which harmonizes became accomplished in the center. Like this question analyzed the opinion of the identical research participant and 3 times was executed repetitively, and 2 to verify the data through multiple data as a basis for the SWOT analysis of the environment. Accordingly, the following conclusion emerges. First, the private security industry-related legislation will complement the systematic. This is the task of the public security authority and the relationship will be in the direction for improvement. Second, to develop strategies for diversification of products and services through the use of IT. This business what development security services and products based on IT advanced technology can provide a solution to maximize profits to large security companies and to all of the small companies. Third, it should seek ways to make exports that social safety net project based on security technology and capital of Kore for other Asian countries or developing countries in the world.

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The Changeability of Fashion Style Using the Concept Expressed in the Mobility of 'la Différant' Play and Supplement Logic (차연적 놀이의 운동성과 대리보충 논리로 본 패션스타일의 가변성)

  • Park, Shinmi
    • Journal of the Korean Society of Costume
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    • v.65 no.3
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    • pp.28-46
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    • 2015
  • The aim of this research is to classify the concept expressed in the mobility of la diff${\acute{e}}$rant play, and supplement logic, which is process of the changeability of fashion style. The specific research questions are as follows: first question deals with the relationship between changeability and la diff${\acute{e}}$rant images, and how la diff${\acute{e}}$rant images are divided by each phase and how their circumduction play is proceeded. The second question is about the important features of the mobility of la diff${\acute{e}}$rant play and the method of la diff${\acute{e}}$rance play. The last topic of this study covers the supplement logic and the condition, and how supplement logic has been applied in the process of changeability of fashion style. This paper deploys a qualitative research method providing a systematic review of the previous studies. To sum it up, the mobility of la diff${\acute{e}}$rant play is the root of power, which is controlling the changeability of fashion style, and the objective of the play is to outline new la diff${\acute{e}}$rant images through spatialization of time. In addition, supplement logicis the method of la diff${\acute{e}}$rant play and the purpose of the logic is to harmonize 'ultimate la diff${\acute{e}}$rant image', which is the phenomenological construction stratum in the state of sub-conscious changeability, and 'immediate la diff${\acute{e}}$rant image', which is the structural construction level stratum in the state of external changeability. This research proves that the intrinsic attribute of changeability is contained the mobility of la diff${\acute{e}}$rant play and supplement logic.

Research about muscle ache curer design development for hospital (병원용 근육통증 치료기 디자인 개발에 관한 연구)

  • Oh, Sung-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.856-859
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    • 2006
  • Patient's position who muscle ache curer for hospital undergoes person entrance and treatment that take advantage of biological, physical force of low frequency and it is equipment that treat body muscle ache, but use equipment when use patient into compensation in hospital specially, that consider everybody is important first of all. This research question investigation with market survey of old product enforce because preference degree reflected officer a result and apply opinion tuned with product development connection engineers on DESIGN direction via typical product design development process close. This curer development research analyzed data involved directly taking advantage of FGI techniques with literature investigation collection. Investigation examined laying stress on muscle ache curer for hospital and a nurse than a doctor answered on question and purchase selection criterion or price portion to user focus. Direct market survey research that see item indicated by competition four provision shortcomings consequently in NEW MODEL development hereafter supplement and expectation. by contributing greatly in M/S security strategy hereafter because design development consisted for side that improve.

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A Survey on the Actual Administrating Condition and Teacher′s Recognition on the In-service Training of Home Economics Education in the Secondary School - Centering around Kangwon Province- (중등학교 가정교과 교사의 직무연수 운영 실태 및 인식 조사 - 강원도 지역을 중심으로-)

  • 최미선;윤인경
    • Journal of Korean Home Economics Education Association
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    • v.13 no.2
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    • pp.85-99
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    • 2001
  • The purpose of this research is intended to analyze the actual condition of in-service training for the teachers who teach Home Economics Education in the middle and high school and to survey their viewpoints on the actual condition of the in-service training. So I could find the effective ways on the in-service training by finding many kinds of needs and improvements on the basis of present problems in the Home Economics Education. The research results are as follows : 1. This research indicated that most teachers answered that the most proere significant per time of the in-service training was the school vacations(49.5%). 63.4% of the teachers answered that the present 60 hours on the question of how many hours are appropriate is proper. On the question of what the most proper cycle for the educational training is. 47.2% of the teachers answered that the present 3-year cycle is appropriate. 35% of them supported the selecting system for the trainee according to the experienced or non-experienced for the up-to-date in-service training. And 35% of them answered that the speakers for the training program must be the experienced teachers in education. In the contents of the training program. many teacher insisted that the percentage of the text for the major should be raised(49.6%). According to the survey about the teaching and learning methods and evaluation. teachers were satisfied with the levels of satisfaction on the teaching and learning methods in 65.1%. This survey indicated that teacher preferred the discussion and case study(35.9%). the practice-centered class(29.3%) and the on-the-spot study(20.9%) in order on the teaching methods. In terms of the educational environment. 56.9% of the teachers answered the number of trainee is too many and they suggested that the proper number of trainee is about 20∼30. 2. This research showed that the most important problem of this training system was the over-population of the trainee(33.5%) and the most severe problem of the educational environment was the lack of air-cooled and heated system(24.8%).

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Climate Change and Gender Inequality in Taiwan's Green Industry: Why is Female Competency Development Mattered?

  • KIM, Hae Na;HSU, Yun-Hsiang
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.1
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    • pp.35-45
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    • 2022
  • Purpose - In spite of the growing importance of Taiwanese green industry, most of employees who work in this industry in Taiwan are dominated by males. Only a few females are working in this industry and their wage is lower. This research is applying role congruity theory which explains why females share only a small portion in Taiwan's green industry. This study addresses a research question, "How has the gender inequality and discrimination been reflected in the occupation structure of Taiwan's green industry? How has this gender occupation structure influenced females in the green industry?" Research design, data, and methodology - To find out the impact of gender role in the green industry, the dataset of the 2015 Taiwan Social Change Survey is used. Using STATA, t test has been implemented to address our research question with three hypotheses. Result -All of hypothesis were all supported. It is found there is a statistical difference in stereotypical thinking between female who work in the green industry and the non-green industry of Taiwan. The limited female representation in the green industry of Taiwan influences job matching and job satisfaction significantly. Conclusion - This study suggests the Taiwanese government should encourage STEM education for females and provide more relevant vocational education and training particularly for females' competency development in the green industry. By providing vocational education and training to meet the skill needs of greener economy resilient to climate change, Taiwan's green industry will grow further and will overcome gender inequality and discrimination.

The Change in the Influence of Environmental Factors on Depression by the COVID-19 Pandemic (COVID-19 팬데믹 직전과 직후 우울감에 영향을 미치는 지역환경 요인의 변화 연구)

  • Kim, EunJi;Jung, Suyoung;Jun, Hee-Jung
    • Journal of the Korean Regional Science Association
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    • v.40 no.1
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    • pp.19-35
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    • 2024
  • This research aims to compare and analyze changes in local physical environmental factors affecting mental health before and after the occurrence of COVID-19. The research question is: "Did the influence of environmental factors affecting mental health change after the emergence of the COVID-19 pandemic?" To examine the research question, the study considered the year 2019, right before COVID-19, and the year 2020, the year when COVID-19 occurred, as the temporal scope of the research. For the empirical analysis, we used multilevel logistic analysis was conducted using data from the Community Health Survey for each year and the National Statistical Office (KOSIS). The results can be summarized as follows: After the occurrence of COVID-19, physical environmental factors showed stronger associations with mental health compared to before the emergence of COVID-19. Specifically, it was found that park area per thousand people and the proportion of pedestrian-only road areas were further associated with a decrease in depression. Based on these findings, this study suggests the need for improving and constructing the physical environment in local communities for preventing mental health issues during disaster situations such as COVID-19.

Research System Design for Creative Innovation in the National R&D Program : The Case of Creative Research Initiatives in Korea (창조적 혁신을 위한 국가연구개발사업 연구추진체제의 설계 : 창의적연구진흥사업 사례)

  • 손병호;현재호
    • Journal of Technology Innovation
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    • v.7 no.1
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    • pp.60-77
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    • 1999
  • This study addresses the question of how to design the research system for national R&D programs that aim to promote creative innovation. This paper attempts to analyze the case of Creative Research Initiatives(CRI), a new national R&D program recently launched by the Ministry of Science and Technology of Korea. CRI is a strategic program intended to shift the national R&D paradigm from imitative innovation to creative innovation. The key features of the research system of the program include: a research-centered system, long-term research funding, the sunset approach, a dynamic and flexible research organization, and a centralized research system. This paper suggests theoretical rational of these key features based on the literature review on creative innovation. Based on an analysis of the results of implementing the CRI in 1997, this paper also examines how the research system design is reflected and embodied in the program implementation process. Finally, policy implications and future research directions are also discussed.

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An Analysis of the Questions Presented in Chapters of Pattern Area in Elementary School Mathematics (초등수학의 규칙성 영역 단원에 제시된 발문의 특성 분석)

  • Do, Joowon
    • Education of Primary School Mathematics
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    • v.24 no.4
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    • pp.189-202
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    • 2021
  • The teacher's questions presented in the problem-solving situation stimulate students' mathematical thinking and lead them to find a solution to the given problem situation. In this research, the types and functions of questions presented in chapters of Pattern area of the 2015 revised elementary school mathematics textbooks were compared and analyzed by grade cluster. Through this, it was attempted to obtain implications for teaching and learning in identifying the characteristics of questions and effectively using the questions when teaching Pattern area. As a result of this research, as grade clsuter increased, the number of questions per lesson presented in Pattern area increased. Frequency of the types of questions in textbooks was found to be high in the order of reasoning questions, factual questions, and open questions in common by grade cluster. In chapters of Pattern area, relatively many questions were presented that serve as functions to help guess, invent, and solve problems or to help mathematical reasoning in the process of finding rules. It can be inferred that these types of questions and their functions are related to the learning content by grade cluster and characteristics of grade cluster. Therefore, the results of this research can contribute to providing a reference material for devising questions when teaching Pattern area and further to the development of teaching and learning in Pattern area.