• Management Science and Financial Engineering
• /
• 제16권2호
• /
• pp.67-80
• /
• 2010

This study is focused on instant messaging service (IMS) providers' efforts to maintain a steadfast group of consumers who are willing to continuously use one service without switching to another. Various factors, carefully selected to reflect the unique features of instant messaging, were tested to verify their relationship with consumer loyalty. The results suggest that consumer loyalty of IMS users is most significantly affected by trust and perceived reputation a consumer has on the provider of IMS. Network externality, or the size and proximity of relationships formed through an IMS, also proves to have effect on consumer loyalty. Consumer loyalty in IMS users of different age or different internet usage is affected differently by each factor.

• 지식경영연구
• /
• 제16권3호
• /
• pp.103-128
• /
• 2015

This study sheds light on the role of corporate social responsibility in firms' growth by investigating how and what corporate social activities may flow down china auto industry market. This study results based on in-depth case studies from 5 international auto corporations suggest that positive diverse corporate social responsibility amplified that the influence of commitment to the customer on firm's brand loyalty and sustainable growth. The most important thing is that strategic corporate social responsibility activities including new venture creation support and national project program will have a positive influence on the firm's growth and brand reputation. We build on advanced solutions to examine the unique and joint activities of auto corporations based on china auto industry market and important factors affecting sustainable growth in auto corporations. Contributions and implication of this study for current and future corporate social responsibility research are discussed.

• 지식경영연구
• /
• 제15권3호
• /
• pp.209-228
• /
• 2014

The explosive growth of social commerce engenders a new business model, that is, infomediary. In a social commerce environment, infomediary works as a personal agent who provides information about various web merchants to help consumers select appropriate merchants for their needs. The purpose of this study is to identify the factors influencing consumer attitudes towards infomediaries in social commerce and examine the relationship between intention to provide word of mouth and consumer attitudes. In total, 170 responses were collected from social commerce infomediary users. The results show that competence and integrity significantly influence user attitudes as trust dimensions. Infomediary reputation and two functional factors (information variety and navigation functionality) turn out to be significant antecedents for user attitudes toward infomediary in social commerce. User attitudes in turn significantly influence the intention to provide word of mouth. Future research and practical implications are also discussed.

• 경영과학
• /
• 제22권2호
• /
• pp.13-34
• /
• 2005

Mobile banking service has emerged as an important profit source for both banks and mobile phone service companies. However, the growth of the mobile banking service is behind the expectation of banks and mobile phone companies. One plausible explanation for this laggard diffusion of mobile banking may be the lack of consumers' initial trust on the service. Therefore, this study investigates the critical factors in building trust and intention to use mobile banking services. Our research results show that propensity-to-trust, structural assurance, and relative advantages of services have significant impacts on consumers' initial trust in mobile banking service Furthermore, initial trust in mobile banking service is a critical factor for adopting mobile banking services Contrary to our expectation, however, reputation of banks and mobile phone companies are not significant in attracting consumers to mobile banking services.

• 디지털산업정보학회논문지
• /
• 제7권3호
• /
• pp.75-83
• /
• 2011

Cognitive radio (CR) technology is to maximize the spectrum utilization by allocating the unused spectrums to the unlicensed users. This technology enables the sharing of channels among secondary (unlicensed) and primary (licensed) users on a non-interference basis after sensing the vacant channel and as a result, it is possible to harness wireless frequency more efficiently. To enhance the accuracy of sensing, RDSS was suggested. It is a fusion mechanism based on the reputation of sensing nodes and WSPRT (weighted sequential probability ratio test). However, in RDSS, the execution number of WSPRT could increase according to the order of inputted sensing values, and the fast defense against the forged values is difficult. In this paper, we propose a transaction signing-based authentication scheme for secure distributed spectrum sensing to response the forged values. The validity of proposed scheme is provided by BAN logic.

• 대한안전경영과학회지
• /
• 제12권2호
• /
• pp.139-146
• /
• 2010

The advent of Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost and with the ability to customize and personalize customer offerings. However it may be difficult for companies to sustain a long-run survival in competition environment of e-business. The purpose in this study is to analyze the relationship among site loyalty characteristics, customer's repurchasing intention and switching intention of internet shopping mall. The results showed that reputation variables of internet shopping mall only affected significantly e-loyalty. And the relationship among e-brand loyalty, customer's repurchasing intention and switching intention was significantly supported.

• 한국병원경영학회지
• /
• 제16권1호
• /
• pp.27-49
• /
• 2011

This study tried to examine the antecedents of antecedents of trust and customer response at the healthcare service. A total of 230 patient' data were used with a structural equation analysis. They were verified by covariance modeling, using SPSS 18.0 and AMOS 5.0program. Trust is significantly affected by the three factors. Doctors' professionalism and effort of relationship continuity have a positive impact on trust simultaneously. Also, brand reputation have a positive impact on trust simultaneously. But, Trust is not significantly affected by tangibles. And, Trust has a not positive impact on the word of mouth(WOM). Satisfaction has a positive impact on the repurchase and WOM. Repurchase has a positive impact on the WOM.

• Asia Marketing Journal
• /
• 제15권4호
• /
• pp.187-200
• /
• 2014

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.

• 동의생리병리학회지
• /
• 제28권4호
• /
• pp.440-445
• /
• 2014

Korean medical system is unique system that has two medical system, Western medical institution and Korean medical institution. In this environment, patients who use each medical institution have different selection factors. The study explores the selection factors' difference of korean/western medical institutions. The empirical analysis of the surveyed data produced the following outcomes. The result of factor analysis, four factors were extracted. That was Human services, Costs and Physical Environment, Prestige and reputation, Public relations and reliability. Overall, the four selection factor importance scores of Korean medical institution were higher than western medical institution's. These findings show that there is a difference between korean and western medical institutions in terms of selection factors. After this study, More study about medical management and healthcare policy including korean medical characteristics is needed.

• 연구윤리
• /
• 제1권1호
• /
• pp.17-22
• /
• 2020

Purpose: This study is to develop managerial implications for JSAS for advancing to highly qualified journal and achieving its goals. Furthermore, the study sough to deduce implications of ethical issues of JSAS and to generate insights and future directions for JSAS management. Research design, data and methodology: This study employed a qualitative approach to review the current status of JSAS including its aims, managerial strategies and ethical systems. The study discussed ethical issues about fake journals and predatory journals to analyze the current states of JSAS's ethical system and to compare with each other. Results: Results indicated that JSAS has abided ethical requirements of common journals and established strict criteria, yet it should continuously observe blind peer-review systems to avoid unnecessary risks of being perceived as predatory journals. The rigorous ethical obedience will help JSAS to effectively perform its managerial strategies and to achieve its goals: Increasing submissions, inviting prestigious scholars to board member, and advance to high quality of journal. Conclusions: Continuous efforts of JSAS for ethical management is the most effective method to move to a high qualified international journal with reputation in academia. With the consideration of Korean journal society, ethical studies need to be further conducted.