• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2007년도 춘계학술대회
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• pp.190-196
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• 2007

With the rapid development of electronic commerce, online reputation management systems are of increasing importance in building trust and managing risk. Reputation rating mode and aggregating method are the most crucial parts of a reputation management system. In this paper, we analyze the merits and disadvantages associated with the rating mode and aggregating approach of current reputation management systems, and put forward some suggestions. These suggestions are helpful in improving current reputation management systems and developing new reputation management systems.

• 한국정보시스템학회지:정보시스템연구
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• 제32권4호
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• pp.51-67
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• 2023

Purpose While research on ESG management in airlines is ongoing, research on airports, especially regional ones, remains insufficient. This study's point of departure is the inquiry into how the local airport industry is addressing global environmental shifts and engaging in ESG management activities. Design/methodology/approach Based on previous studies, the relationship between ESG(Environmental, Social, Governance) management, safety management, reputation, and management performance was analyzed. We analyzed 578 questionnaires through structural equation modeling using AMOS 21.0 to test our hypotheses. Findings First, environmental, social, governance, and safety management have a positive effect on both reputation and business performance. Second, reputation has affected business performance. Third, reputation was affected in the order of governance management, safety management, environmental management, and social management.

• 문화기술의 융합
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• 제8권6호
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• pp.295-302
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• 2022

기업을 대표하는 CEO의 역할과 효과가 점점 중요해지고 있으며, 유능한 CEO가 회사를 옮긴다거나 새로 영입되는 소식만으로 기업의 주가가 상승하기도 한다. 반대로 위법 행위나 비도덕적 언행을 보인 CEO로 인해 기업 전체에 악영향을 미치는 경우도 있다. 최근 국내 기업 상황은 오너(owner) 3세 혹은 4세 경영인 시대를 맞이하고 있어 기업의 최고경영인 즉 CEO의 평판 관리가 중요한 화두가 되었다. 본 연구는 CEO의 긍정적인 평판 관리를 위한 요인을 도출하고, 이들 평판 구성요인과 조직의 호감도 및 해당 기업의 제품에 대한 구매의도와의 관계를 살펴보았다. 연구결과, CEO 평판의 구성요인은 '신뢰성', '고객관리', '전략적 비전', '인사관리', '사회적 책임'이 도출되었고, CEO 평판이 조직 호감도와 구매의도에 영향을 미치는 것으로 나타났다. 불확실성이 강화되고 있는 기업 환경에서 다양한 이해관계자들에게 좋은 평가를 받을 수 있는 방법 중 하나는 CEO에 대한 평판 관리 시스템이며, CEO 스스로도 본인의 평판이 조직에 영향을 미칠 수 있음을 인지하고 평판 관리에 신경 써야 한다.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.343-353
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• 2023

Corporate reputation is a widely debated topic among academics and a crucial issue in the business world. However, previous research in this area has been scattered and fragmented, leaving room for further study, particularly in terms of reputation measurement methods. Factors such as sustainability reporting, governance attributes, and company characteristics have been linked to improved company reputation. However, there is limited research on the effects of these variables on the new methods of measuring reputation, especially in developing countries like Malaysia. Therefore, the current study developed a new measurement for reputation and aimed to examine the relationship between these variables and the new proxy of reputation. The current study collected secondary data from the company's annual report for two years period of study (i.e., 2018 and 2019) and employed content analysis. A period of two years was chosen and deemed ample to provide insightful findings of the effect of the variables associated with reputation disclosure. The results indicate that sustainability reporting, outside directors, company size, leverage, and profitability significantly impact corporate reputation. This finding suggests that Malaysian PLCs and other firms in developing countries must recognize sustainability reporting as part of their reputation management strategy that influences the company's reputation.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.231-240
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• 2019

The paper aims to investigate the relationship between firm size and organizational actions on adopting social media for corporate reputation management. The sample group of 198 companies is selected with a simple random sample method from the New York Stock Exchange (NYSE) listings: Sixty nine companies were from the Fortune 500 listings, seventy one companies from the NYSE midsize capitalization and fifty eight companies from the NYSE small capitalization listings. This study employs cross tabulations and Chi-square analysis, and the Kruskal-Wallis that enables the comparison of three samples that are independent. The results of the study show that (1) large firms have more social media ownership than small firms, (2) large firms respond to social media posts at a greater frequency and quickly than small firms, and (3) firm size is less likely associated with response styles to social media for online reputation management. The results show that reply time and response styles of organizations to social media customers in the 2015 survey has no significant change compared to that of 2011. There appears to be a pervasive lack strategic framework as most firms in the study were found not to be adequately monitoring or leveraging social media communication for their reputation management.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.75-81
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• 2019

The paper aims to investigate the linkage among prior financial performance, organizational reputation and earnings quality. Firstly, it examines the influence of prior financial performance on organizational reputation and on earnings quality. Secondly, this research explores the moderating role that prior financial performance plays in the causal relationship from organizational reputation to earnings quality. Thirdly, the mediating role of organizational reputation in the effect of prior financial performance on earnings quality is analyzed. The empirical findings show that, prior financial performance positively affects both earnings quality and organizational reputation that in turn partly mediates the causal connection from prior financial performance to earnings quality; whereas prior financial performance imposes a positive moderation in the influence of organizational reputation on earnings quality. This research is expected to provide scholars and practitioners with a thorough understanding of the complex link among prior financial performance, organizational reputation and earnings quality. That helps them to deliver good decisions on the investment of suitable resources in maintaining and enhancing their organizational reputation, which assures a higher quality of reported earnings that in turn improves involved stakeholders' confidence in their firm. This likely leads the firms to gain better performance in the future.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.171-182
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• 2020

This research focuses on the importance of corporate social responsibility in building the company's reputation. Experts have studied CSR as an antecedent of a company's reputation, but the mechanisms underlying this process are rarely explored. Therefore, to fill this research gap, we demonstrate CSR's implementation combined with organizational justice based on discrepancy and equity theory. This study involved 210 employees in a family company. The study's analysis method uses Structural Equation Model (SEM), SmartPLS, with a five-step measurement and analysis procedure. The variables in this study are CSR implementation, organizational justice, employee trust, firm reputation, organizational objectiveness, organizational commitment, job satisfaction, and job performance. The results found that some of the direct relationships stated were not significant, but all demonstrations of indirect links were substantial. Besides, optimal CSR and organizational justice provide a reliable and positive domino effect in increasing the role and consequences of employee trust and firm reputation. The findings in this study confirm that upstream-downstream job performance causality can be successfully achieved if job satisfaction has been realized, job satisfaction can be achieved if organizational commitment can also be recognized, and organizational commitment can be developed. Reflection and influence, rather than organizational attractiveness becomes essential.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.219-228
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• 2022

High-profile corporate crises have sparked a surge in interest in corporate governance (CG) and corporate reputation (CR). Company governance issues in many companies contribute to corporate failures and a bad reputation. Transparency is the glue that holds any group or organization together while also connecting it to a coalition of key stakeholders. This research focuses on how corporate governance factors (such as board independence, board size, board meetings, and board gender) and company characteristics affect the reputation of Malaysian public listed companies (PLCs). Many studies have looked into the characteristics of corporate governance in Malaysian businesses. However, none of the research has explored this issue using the new reputation measurement. A sample of the 100 largest companies listed on Bursa Malaysia based on their market capitalization for the year ended 2018 was selected. A new measurement, the disclosure index, was created and used to analyze reputation disclosure in the annual report of a corporation. The independent director, board size, and board meeting were statistically significant and associated with the level of reputation disclosure, according to the findings of this study. The results suggest that company directors prioritize good governance and management quality to boost their firm's reputation and acquire a competitive edge.

• 한국식생활문화학회지
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• 제27권5호
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• pp.481-489
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• 2012

This study examines the effects of restaurant attributes on customers' perceptions of price and brand reputation. Four restaurant attributes were used to represent restaurant quality. Multiple regression was conducted to measure the relationships between the four restaurant attributes and price and brand reputation. Further, an independent T-test was used to compare differences between perceptions of locals and tourists with regard to restaurant quality under two categories (price and brand reputation) after they selected a restaurant. Results of this study revealed that residency did not have a significant impact on customers' perceptions of price or brand reputation, whereas restaurant attributes did have an impact. Taste was a predictor of perceived price, whereas service and atmosphere were predictors of brand reputation. In addition, comparison of restaurant attributes between locals and tourists showed that sanitation and service were significantly different in accordance with price and atmosphere, whereas taste and service were significantly different in accordance with brand reputation. Locals showed higher means for each restaurant attribute compared to tourists.

• 한국항공운항학회지
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• 제13권2호
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• pp.35-47
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• 2005

Recently, all organizations are experiencing a newly changed standard for their competitiveness. One of the elements in the standard is the sustainable reputation or responsibility. Thus excellent corporations have reinforced not only economic prosperity but also environmental and social responsibilities, which results in the appearance of sustainable reputation or responsibility management. At this point, this paper have nominated assessment factors which will contribute to the sustainable reputation competitiveness in Incheon International Airport Corporation.