• Title/Summary/Keyword: reputation and trust systems

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A Survey of Trust Management in WSNs, Internet of Things and Future Internet

  • Chang, Kai-Di;Chen, Jiann-Liang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.1
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    • pp.5-23
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    • 2012
  • Nowadays, most researchers and manufacturers always pay attention on wireless sensor networks (WSNs) due to its potential applications in many regions such as military, industrial and civilian areas. WSNs are the basic components of Internet of Things (IoT) and the key to machine-to-machine communications and the future Internet. Also, the security is an essential element for deploying WSNs. Recently the concept of trust-based mechanism was proposed in WSNs such as traditional cryptographic and authentication mechanisms. However, there is lack a survey on trust management for WSNs, IoT even future Internet. In this paper, we discuss the concept and potential application areas of trust management for WSNs and IoT worlds. Furthermore, we survey different trust management issues (i.e., cluster, aggregation, reputation). Finally, future research directions with respect to trust management in WSNs and future IoT world are provided. We give not only simple WSNs for IoT environments but also a simulated bootstrap platform to provide the discussion of open challenges and solutions for deploying IoT in Future Internet.

A Quantitative Trust Model with consideration of Subjective Preference (주관적 선호도를 고려한 정량적 신뢰모델)

  • Kim, Hak-Joon;Lee, Sun-A;Lee, Kyung-Mi;Lee, Keon-Myung
    • Journal of the Korean Institute of Intelligent Systems
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    • v.16 no.1
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    • pp.61-65
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    • 2006
  • This paper is concerned with a quantitative computational trust model which lakes into account multiple evaluation criteria and uses the recommendation from others in order to get the trust value for entities. In the proposed trust model, the trust for an entity is defined as the expectation for the entity to yield satisfactory outcomes in the given situation. Once an interaction has been made with an entity, it is assumed that outcomes are observed with respect to evaluation criteria. When the trust information is needed, the satisfaction degree, which is the probability to generate satisfactory outcomes for each evaluation criterion, is computed based on the outcome probability distributions and the entity's preference degrees on the outcomes. Then, the satisfaction degrees for evaluation criteria are aggregated into a trust value. At that time, the reputation information is also incorporated into the trust value. This paper presents in detail how the trust model works.

The Factors Influencing on the Loyalty of Self-Media (개인미디어의 충성도에 영향을 미치는 요인)

  • Nie, Yan-Ting;Kim, In-Jai
    • The Journal of Information Systems
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    • v.27 no.3
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    • pp.103-121
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    • 2018
  • Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

A Study on the Effects of Service Quality of Financial Industry on Service Performance-Based on Mutual Savings Bank (금융 산업의 서비스 품질이 서비스 성과에 미치는 영향에 관한 연구-저축은행을 중심으로)

  • Lee, Hyung-Mok;Lee, Sang-Shik;Kim, Jong-Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.4
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    • pp.99-114
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    • 2012
  • Mutual savings banks have today met many difficulties because of various reasons. To overcome these difficulties, they have to change to be more customer centric and to adopt customer satisfaction management so that they can satisfy customers asking for diversified and professional service. This study aims to investigate the relationship between various dimensions of service quality and service performance such as customer satisfaction, customer trust, and repurchase intension. This study categorized service quality as interaction quality, outcome quality, and physical environment quality. Moreover, this study examined whether interest sensitivity and bank reputation had the moderating effects between service quality and service performance. The study results may provide practitioners and researchers in financial industry with some implications and guidelines for mutual savings banks' competitiveness.

A Comparison of Acceptance Factors for e-Commerce Systems between Countries (전자상거래 시스템 수용의 결정 요인에 관한 국가 간 비교 연구)

  • Kim, Chong-Su
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.4
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    • pp.178-186
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    • 2010
  • Business models of e-commerce which have been successfully applied in a developed society do not always guarantee success in other environments where the degree of IT availability differs. This is due to the difference of culture, systems and technological basis among the countries. This study aimed to compare e-commerce system acceptance in countries with different environments and to identify the determining factors for the acceptance of e-commerce. The result shows that, in order to make e-commerce easily accepted in countries with different IT environments, factors such as trust, reputation and usefulness should be addressed more sincerely in the business strategy.

Medical Error Disclosure: 'Sorry' Works and Education Works! (의료오류 공개 교육의 현재와 나아가야 할 방향)

  • Myung, Sun Jung
    • Korean Medical Education Review
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    • v.21 no.1
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    • pp.13-21
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    • 2019
  • Patient safety and medical errors have emerged as global concerns and error disclosure has been established as standards of practice in many countries. Disclosure of medical errors to patients and their families is an important part of patient-centred medical care and is essential to maintaining trust. However, physicians still hesitate to disclose errors to patients despite their belief that errors should be disclosed. Multiple barriers such as fear of medical lawsuits and punishment, fear of damaging their professional reputation, and diminished patient trust inhibit error disclosure. These barriers as well as lack of training or education programs addressing error disclosure contribute to a low estimated disclosure rate in real situations. Nowadays, the importance of patient safety education including error disclosure is emphasized and related research is increasing. In this paper, we will discuss the background of medical error disclosure and studies on education programs related to error disclosure. In this regard, we will examine the content and methods currently being taught, discuss the effects or outcomes of such education programs and obstacles or difficulties in implementing them. Finally, the direction of future error disclosure education, support systems, and education strategies will also be covered.

Exploring Antecedents of Knowledge Sharing in Team-based Innovation Activities (팀 혁신활동을 위한 지식공유 활동 영향요인에 관한 연구)

  • Park, Jungi;Lee, Hyejung;Lee, Jungwoo
    • Journal of Information Technology Services
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    • v.12 no.3
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    • pp.253-271
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    • 2013
  • Innovation becomes norm rather than exception in today's business, and accordingly firms are working on how to make their employees to work smarter using information systems and technologies. Smart work demands virtual collaboration and cooperation among team members in different places and different time. Sharing of knowledge among team members in these innovative activities are critical in every sense for the successful performance. This study explores the antecedents of knowledge sharing among team members in team-based innovation activities. Five factors (pleasure of knowledge sharing, self-efficacy, management support, rewards, and system usage) are identified through extant review of literature and an instrument is adopted and validated from previous studies. The instrument is adminitered against 138 individuals in and across 54 teams in a telecommunication firm. Except self efficacy, all the paths in the proposed research model is confirmed with different levels of relational coefficients towards the levels of knowledge sharing and innovation activities in teams. Surprisingly, findings indicate that intrinsic pleasure of sharing is most critical than management support, organizational rewards or system usage. This study fills the research gap in team management. Findings provide important implications for managing teams in coming virtual and smart environment.

Relationship between Product Characteristics and Customer Purchase Intention in Cross-Border Online Shopping: Focus on Chinese Consumers

  • FU, Yi;KIM, Jae-Hyeon;CHO, Sung-Eui
    • The Journal of Economics, Marketing and Management
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    • v.10 no.6
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    • pp.47-57
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    • 2022
  • Purpose: This study explored the relationship between product characteristics and customer purchase intention in cross-border online shopping. Research design, data, and methodology: Through literature review, the research model of product characteristics and consumers' purchase intention is constructed, and trust is taken as a medium variable. Based on the survey data of Chinese consumers, empirical analysis and hypothesis verification are conducted. This study used SPSS version 21 to confirm the reliability and validity of the research model. To confirm the media effect of the model in this study, the Sobel Test was used. Results: The results of hypothesis identification of this research model showed that 8 of the 11 hypotheses were adopted and 3 were rejected. Results confirmed the relationship between product characteristics (specification, diversity, reputation, novelty, quality) and customer purchase intention. Conclusions: The result from this study had particular theoretical significance for improving the research on cross-border online shopping systems to improve the safety and satisfaction of customers in cross-border online shopping.

A Study on Convergence Relation of Corporate Ethical Management, Consumers' Perceived Trust, and Purchasing Behavior (기업의 윤리경영과 소비자 신뢰, 구매행동의 융합적 관계에 관한 연구)

  • Cho, Eun-Young
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.113-121
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    • 2015
  • This study is to identify that the efforts of business ethics build customer loyalty, and it makes customers lead to purchase behavior in the viewpoint of grasping convergence effect. The survey has proved that ethical management influences consumers' purchase behaviors, and consumers' image perception and trust on corporate play parameter role in that process. This results imply that corporate's ethical management gives increase in revenue and reputation to corporate. So managers must recognize business goes on when the social legitimacy is approved by the public, and make efforts to arrange systems and programs to foster ethical management. In the future study, it is required that an analysis to differentiate target range and level of implementation of ethical management and research associated with ethical issue of high public interest.

Security and Trust of Mobile Payment Apps : Focus on Personal Predisposition and Security Signal (모바일 결제 앱에서의 보안과 신뢰 : 개인의 성향과 보안 신호를 중심으로)

  • Kim, Min-Gyung;Choi, Boreum
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.194-204
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    • 2019
  • The mobile payment app market has been expanding recently. However, the usage rate of mobile payment apps is not meeting service providers' expectations due to concerns about security and privacy. This study investigated how personal predisposition and how the security signals of the payment app affect users' perceived privacy and security risks, and how these factors ultimately affect the trust of mobile payment apps. The results showed that privacy concerns increase the risk of perceived personal information leaks and reduce perceived mobile system security, while familiarity, perceived reputation, and assurance seal reduce the risk of perceived personal information leaks and increase perceived mobile system security. Finally, it revealed that the reduced risk of perceived personal information leaks and the increased security of mobile systems had a positive impact on the reliability of mobile payment apps.