• Smart Media Journal
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• v.7 no.3
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• pp.43-50
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• 2018

Hanok (a traditional Korean-style house) has recently become a popular attraction for tourists all over the world. Jeonju Hanok Village, for example, attracted about 10 million visitors for 2 consecutive years. Observing Hanok's popularity, many local governments drew up plans to improve tourism dynamics by strengthening the advantages of Hanok. Emotionally rich experience is required to offer a greater satisfying experience that meets the demands of tourists. However, very few studies yet have addressed how to measure those emotions felt by users while experiencing Hanok. As an attempt to improve this situation, 182 emotional words were collected from earlier studies and classified into 33 groups with the Delphi method. Among the emotional words in each of the 33 groups, those of overlapping concepts on the characteristics of Hanok were re-grouped, and extracted the most appropriate 68 words. Additionally, a survey was conducted with 325 people who had experienced Hanok to gather 30-most representative emotions for measuring emotions felt from Hanok. The factor analysis of the 30 representative emotions resulted in classified 6 factors based on common features of emotional words: senses of aesthetics, happiness, novelty, ownership, balance and relaxation. The 30 representative emotions and six emotion categories found out by this study can help measure how much people feel certain emotions while experiencing hanoks. Further study will explore the degree of emotions hanok users feel about objects of hanok, such as roof materials and shapes, and body shapes.

• Archives of design research
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• v.19 no.2 s.64
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• pp.343-354
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• 2006

Human emotion is the issue which is subjective, difficult to define and even more difficult to measure because it's personal. In general, the methods for measuring human emotion is divided in two, one is the psychological way based on user's subjective evaluation and another is the physiological way based on physiological signs. However, these methods have some limitations. Therefore, in this study we suggested the methods for measuring users emotion in the natural and accessible environment for the design field. In order to observe user's emotional changes while they interact with a product, we have extracted some emotional words and representative emotions, and made a set of subjective evaluation scales. With these scales, emotion logging program 'VideoTAME' was developed as an effective measurement tool for complementing the current psychological methods. In the testing module of 'VdeoTAME,' participants evaluate their emotional changes through playing and watching the video dips of their performing tasks in the experiment room. In the analyzing module, the researchers replay the results created by participants during the experiment and analyze the results using Microsoft Exel. It is hoped that this study will be of great help for designers for effective measurement of user's emotions naturally expressed while using a product.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.17-32
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• 2019

Sales representatives of automobile company play a key role in the circulation system. Given the characteristics of the good, consumers demand high-quality information and guides from the salespersons when they decide to purchase an automobile. Sales representatives provide service to the customers in accordance with their needs to help purchase decision-making process. Therefore, a sales representative's personal competence have a significant effect on sales performance. Based on this hypothesis, we assumed that personal competence of a salesperson has a positive correlation with sales performance. An empirical analysis was conducted to test the hypothesis. This study classifies personal competence into 4 independent variables((1) sales technique professionalism (2) salesperson's attitude and relationship with customers (3) emotion utilization (4) emotion control) and measures the correlation with the dependent variable(sales performance). To verify the relationship, we set and modified the hypothesis based on the precedent studies and researches. In addiction, a survey was conducted targeting 300 local salespersons from Gyeonggi-Gangwon region. 268 valid samples were used and analyzed with SPSS WIN24.0 statistical program. As a result of an empirical analysis, it turned out that sales technique professionalism and emotion utilization have positive correlation with sales performance. However, the result failed to support the assumption that sales representative's attitude and relationship with customers and emotion control have positive correlation with sales performance. At last the result revealed that personal competence should be considered as an important determinant of recruitment specification for sales representatives.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.493-500
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• 2010

The development of new technology and diversity in user needs lead mobile phone manufacturers to establish new strategies different from the existing for user attraction. Product identity, and brand image are major strategies for differentiation and adding new values to a product. This research starts with stating emotional brand image as the brand image made by the actual usage and the emotion built from the experience while using the product. This research will compare emotional brand image of the three major mobile phone manufactures in Korea (Brand A, C, and S) using evaluation of six representative emotions from users while using the product. The result of evaluating actual mobile phone users and the emotion built while actually using the product showed the brand image, and especially the emotional side of Korean mobile phone manufacturers. The result of this research itself would not be sufficient to simply state the emotional brand image of Korean mobile phone manufactures, but with further research including age, profession, gender and other demographic factors the result of this research would surely be able to abstract a clearer view of emotional brand image of Korean mobile phone manufactures.

• Archives of design research
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• v.20 no.1 s.69
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• pp.133-142
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• 2007

Unlike face-to-face communication, text-based communication by digital media has limitations that non-verbal elements are eliminated and social presence decrease. To overcome this problem, people try to find solutions which visualize emotion and situation by using emoticons, icons, computer language and so on. As most SMS users experience the failure of using emotions on the mobile phone, they need to make up for this point. In this study, we conducted research on the recent mobile fonts situations and surveyed users' perception on SMS fonts as to suggest solutions of expressing and visualizing emotions on the mobile phone, a representative media of personal communication. As a solution of reducing the failure, we conducted a survey on users' perception about fonts and the capability of the expressing emotions by fonts. The survey found that mobile fonts can be used as a method to express human emotion. As a finding, the shape of the font can be used as a method to visualize the emotion through text messaging. In future studies, such a method can be applied to variety of different personal media with the communication method based on text. Those studies can propose different usage for fonts in communication.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.165-176
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• 2018

With the development of information and communication technology, the possibility of utilizing 3D virtual reality in education has been sought. Especially, the screen composition in the virtual reality has the possibility of inducing the emotion of the user which may affect the learning. However, there is little research on what aspects of the screen can cause emotions. The purpose of this study is to analyze the user's perception of screen components inducing emotion in virtual reality learning environment. Using Multi Dimensional Scaling (MDS), the user's perception of the main screen in a representative virtual reality learning environment platform was investigated. As a result, the dimension of depth on the screen and the dynamics of the avatar related to the movement were confirmed. This study is meaningful to explore technical variables that can induce emotions among screen elements in virtual reality contents.

• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.40-46
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• 2020

With the development of the Internet, users share their experiences and opinions. Since related keywords are used witho0ut considering information such as the general emotion or genre of an unstructured document such as a movie review, the sensitivity accuracy according to the appropriate emotional situation is impaired. Therefore, we propose a system that predicts emotions based on information such as the genre to which the unstructured document created by users belongs or overall emotions. First, representative keyword related to emotion sets such as Joy, Anger, Fear, and Sadness are extracted from the unstructured document, and the normalized weights of the emotional feature words and information of the unstructured document are trained in a system that combines CNN and LSTM as a training set. Finally, by testing the refined words extracted through movie information, morpheme analyzer and n-gram, emoticons, and emojis, it was shown that the accuracy of emotion prediction using emotions and F-measure were improved. The proposed prediction system can predict sentiment appropriately according to the situation by avoiding the error of judging negative due to the use of sad words in sad movies and scary words in horror movies.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.562-570
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• 2013

Image of emotional pleasure or displeasure, tension or emotional division of tranquility in the form of a tree is evaluated by weighting. Image representative evaluation of the sensitivity of the brightness contrast ratings 1 car pleasure, displeasure or stress or emotional tranquility and two cars are separated by image segmentation. Emotion Recognition of four compared to the numerical data is measured by brightness. OpenCV implementation through evaluation graph the stress intensity contrast, tranquility, pleasure, displeasure, depending on changes in the value of the computing is divided into four emotional. Contrast sensitivity of computing the brightness depending on the value entered 'nuisance' to 'excellent' or 'stress' to 'calm' the emotional changes can give. Calculate the sensitivity of the image regularity of localized computing system can control the future direction of industry on the application of emotion recognition will play a positive role.

• Journal of Sasang Constitutional Medicine
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• v.18 no.3
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• pp.1-11
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• 2006

1. Objectives The purpose of this study is to find the kinds & meaninings of Qi in Lee Je-Ma's writings. 2. Methods We analyzed Lee Je-Ma's writings which contain the related contents of Qi's kinds & meanings 3. Results and Conclusions 1) There are distinctive Qi features of $sorrow{\cdot}anger{\cdot}joy{\cdot}pleasure$(哀怒僖樂) which are different from one of seven mode emotions(七情) in ${\ulcorner}$Gyukchigo(格致藁)${\lrcorner}$. 2) When $Water{\cdot}grain's$ Qi(臟氣) is the base of the human's Qi, $Nature{\cdot}emotion's$ Qi(性${\cdot}$情氣) is managing. And $Lung{\cdot}Spleen{\cdot}Liver{\cdot}Kidneys's$ Qi(肺脾肝腎氣) is the representative concept resulted by the complex operation of $Water{\cdot}grain's$ Qi(水穀之氣) and $Nature{\cdot}emotion's$ Qi. Each Qi stands for its protensity as follows ; Lung's Qi for extrorse propensity of Yang(Z), Spleen's Qi for upward propensity of Yang(陽), Liver's Qi for introrse propensity of Eum(陰), Kidneys's Qi for downward propensity of Eum(陰). 3) Jang's Qi is more important than medicine's Qi and medicine's Qi has a limitation about recovering jang's Qi. So that it is very important to take care of one's mind. 4) Controling mind Qi is controling Nature & emotion's Qi. Thus controling mind Qi si the best plan for jang's Qi and controling with medicine's Qi is the next policy. 5) Qi influences all aspect of personality, disease, application of medicines and ordinary symptoms. So that Qi is the kernel of the Sasang Constitutional Medicine.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.61-72
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• 2018

Different types of traditional Korean clothes (Hanbok) are appearing in the market with the increasing interest of culture consumers. In order to turn traditional Korean clothes into everyday clothes that adequately reflect various demands of culture consumers, it is important to satisfy both functional and emotional aspects of clothing. However, there is lack of existing studies on emotions of culture consumers while wearing traditional Korean clothes. In this study, 28 emotional words regarding traditional Korean clothes were extracted by applying the Delphi method and conformity rating survey to 182 emotional words reported in existing studies and references from areas such as psychology, linguistics, and sensibility engineering. The 28 selected emotional words can be used to express emotions felt by culture consumers about traditional Korean clothes. Also, words were grouped based on the correlation according to factor analysis. Based on common characteristics, the emotional words were classified into 6 categories of 'pleasure,' 'aesthetic sense,' 'harmony,' 'novelty,' 'likability,' and 'stability.' These 6 emotional categories were concluded to represent emotions of consumers about traditional Korean clothes. The 28 emotional words and 6 representative emotions noted in this study can be used as basic data for measuring emotions of culture consumers of traditional Korean clothes. A future study task is to design a detailed assessment scale to measure emotions of culture consumers about traditional Korean clothes using representative emotions.