• 제목/요약/키워드: reliability and responsiveness

검색결과 290건 처리시간 0.033초

백화점 의류매장의 지각된 서비스품질, 관계품질, 충성도와의 관계 (The Relationship Among Relationship Quality, Loyalty for Perceived Service Quality on Department Stores)

  • 박노현;전태유;황애란
    • 한국의류산업학회지
    • /
    • 제9권1호
    • /
    • pp.55-64
    • /
    • 2007
  • In this study, relationship model of relationship quality and loyalty for perceived service quality on department store is proposed and empirically tested. Service quality factors were defined as Tangibles, Reliability, Responsiveness, Assurance, and Empathy. Relationship quality were defined as customers' overall satisfaction and customer trust. A LISREL model was used to develop dimensions of service quality and to investigate the structural relationship among perceived service quality, relationship quality(customer satisfaction and trust) and loyalty on department stores. The empirical results were as follows; First, Tangible, Responsiveness, Assurance and Empathy of service quality factors have a positive effect on customers' overall satisfaction. Second, customers' overall satisfaction have a positive effect on customer trust. Third, relationship quality have a positive effect on loyalty of customer; customers' overall satisfaction and customer trust have a positive effect on loyalty of customer. At the end of this paper, discussion, managerial implications, limitations and future research directions were suggested.

Kano 모형과 Fuzzy-AHP를 이용한 온라인 P2P 금융 서비스 성공요인 도출 (Examining Success Factors of Online P2P Lending Service Using Kano Model and Fuzzy-AHP)

  • 안경민;이영찬
    • 지식경영연구
    • /
    • 제19권2호
    • /
    • pp.109-132
    • /
    • 2018
  • Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

관광호텔 식음료상품 서비스품질 평가 (Service Quality assessment for Food & Beverage Product of Hotel)

  • 김승희
    • 한국조리학회지
    • /
    • 제5권2호
    • /
    • pp.447-467
    • /
    • 1999
  • Most published work on product quality focuses on manufactured goods. The subject of service quality has received less attention. This distinction is important because some of the quality-improving strategies avaliable to manufacturers may be inappropriate for service firms. Services are performances, not objects. They are often produced in the presence of the customer, as in the cause of hotel restaurant services, quality occurs during service delivery, usually in an interaction between the customer and contact personnel of service firm. for this reason, service quality is highly dependent on the performance of employees, an organizational resource that cannot be controlled to the degree that components of tangible goods can be engineered. The study has begun as a basic study for customer satisfaction-oriented management in understanding the service quality of food & beverage products and through a systematic analysis of it. The major purpose of the study was to examine the relationship of the customer satisfaction and service quality in consideration of reliability, empathy, responsiveness, tangibility and assurance. An empirical research was conducted based on the previous theoretical studies. 286 customer at first class hotels in Seoul were selected as samples of this study. The time period of research was from February through March 1999, and answers were processed by SAS to yield frequency analysis, multivariate statistical analysis and regression analysis. The finding of the statistical treatment are frequencies, factor analysis, multiple regression analysis, path analysis. SERVQUAL method was used the service quality evaluation methods. After factor analysis, it was resulted to 3 factors. those were factor 1(assurance.empathy.responsiveness), factor 2(reliability), factor 3(tangibility). The findings of the statistical treatment are as follows. First, the attribute measurement of performance service quality was affected by customer satisfaction. Second, the attribute measurement of performance service qualify was affected by repurchase intention. Third, The attribute measurement of performance customer satisfaction was affected by repurchase intention. The result of study model was followed, service quality was affected repurchase intention than customer satisfaction. indirected effect through, service duality and customer satisfaction was affected repurchase intention.

  • PDF

전문대학 체육전공자의 인지된 교육서비스품질이 서비스가치 및 학생만족에 미치는 영향 (Effect of Perceived Service Quality on Service Value and Satisfaction in College Students)

  • 이태용;김수진;조송현
    • 한국콘텐츠학회논문지
    • /
    • 제10권1호
    • /
    • pp.381-390
    • /
    • 2010
  • 본 연구는 전문대학 체육전공자의 인지된 교육서비스품질이 서비스 가치 및 학생만족에 미치는 영향을 알아보는데 그 목적이 있다. 연구 대상은 2008년 5월 현재 1개 특별시(서울 M대학)와 5개 광역시(부산 K대학, 대전 W대학, 인천 I대학, 울산 U대학, 광주 C대학)에 소재한 전문대학에 재학하고 있는 대학생을 대상으로 하였다. 유의표본추출법(purposeful sampling method)을 이용하여 조사대상을 표집하였고 443명이 설문조사에 응답하였으며, 최종 409명을 유효 표본으로 선정하여 본 연구의 자료로 이용하였다. 조사 도구는 SPSS 12.0 통계 프로그램을 이용하여 요인분석, 신뢰도분석, 빈도분석, 상관분석 및 회귀분석을 실시하였으며 결론은 다음과 같다. 첫째, 교육 서비스품질의 유형성과 대응성 요인은 서비스가치에 긍정적 영향을 미친다. 둘째, 교육 서비스품질의 유형성, 신뢰성, 대응성, 감응성 요인은 학생만족에 긍정적 영향을 미친다. 셋째, 서비스가치는 학생만족에 긍정적인 영향을 미친다.

물류서비스제공자(3PL)와 이용자간의 물류서비스 품질 인식의 차이 연구 (A Study on Third Party Logistics Services: User versus Provider Perspectives)

  • 김혜진;김종훈
    • 대한교통학회지
    • /
    • 제25권5호
    • /
    • pp.7-14
    • /
    • 2007
  • 본 연구의 목적은 기존의 연구와 달리 실증분석을 통해 3PL서비스 품질에 대한 서비스제공자와 이용자 사이의 인식차이를 연구하는데 있다. 조사결과 3PL 서비스 품질을 구성하는 신뢰성, 효율성, 유형성, 반응성, 적시성의 5개 요소가 확인되었다. 아울러 이들 5개 요소에 대하여 3PL업체와 고객 사이에 중요도와 만족도 면에서 모두 유의한 차이가 나타났다. 특히 중요도의 인지적 차이는 효율성에 대해 가장 크게 나타났다. 적시성에 대해서는 서비스제공자, 화주 모두 그 중요성을 가장 크게 인지하였다. 한편 만족도에 대한 인지적 차이는 반응성에 대해 가장 그 차이가 크게 나타났다. 아울러 화주의 만족도가 반응성, 효율성 면에서 특히 떨어짐이 주목된다. 이러한 인식의 차이들을 줄임으로써 고객만족을 향상시키는 것이 3PL 서비스 제공자의 전략적 과제일 수밖에 없다.

관계마케팅의 서비스품질 결정요인에 관한 연구: 통신서비스 마케터의 역할을 중심으로 (A Study of the Service Quality Determinants in Relationship Marketing: Based on Marketer's Role in Telecommunication Services)

  • 최은희;황규승
    • 경영과학
    • /
    • 제18권2호
    • /
    • pp.11-24
    • /
    • 2001
  • To cope with the rapid emergence of competition, communication service providers are assigning marketers for the purpose of relationship marketing. However, the efficiency of relationship marketing has yet to be examined. This paper investigates the service quality determinants In relationship marketing through the telecommunication service marketers. By considering the specificity of the marketer´s role, the quality dimensions in SERVQUAL research have been modified. A survey has been conducted for the hypothesized seven quality dimensions. The results of the factor analysis show that the service quality determinants of relationship marketing are in fact four dimensions : empathy, reliability, image and tangibles. Here, the empathy dimension entails cost factor, and the reliability dimension includes responsiveness and assurance. The results also support the proposition, reported in SIRVPIRF research, that the quality of service should be measured only by the perceived achievement of the customer. This study provides useful insights into developing the strategy for effective relationship marketing.

  • PDF

양측 상지 기능 평가도구에 관한 체계적 고찰 (A Systematic Review on Measurement Instruments of Bilateral Upper Extremity Function)

  • 이주현;이예진;박지혁
    • 재활치료과학
    • /
    • 제5권1호
    • /
    • pp.7-22
    • /
    • 2016
  • 목적 : 본 연구는 양측상지기능 평가도구의 체계적 고찰을 통해, 대상자, 평가방법, 신뢰도, 타당도, 민감도 등을 분석하여 임상 및 연구에서의 자료로 활용하고자 하였다. 연구방법 : 2014년 12월 한달 동안 PubMed 데이터베이스에서 'upper extremity'와 'motor actiity' 'activities of daily living'와 'assessment instrument' 'disability evaluations'의 키워드로 검색하여, 최종적으로 68개의 연구에서 44개의 상지기능 평가도구를 추출하였다. 추출된 평가도구에서 양측상지기능 평가도구의 비율, 대상자, 측정방법, 신뢰도, 타당도, 민감도를 비교분석하였다. 결과 : 상지기능 평가도구 중 양측상지기능 평가도구는 2개로 가장 적었다. 모두 뇌졸중 환자를 대상으로 하였으며, 환자의 양측 상지수행을 통해 환측의 기능을 측정하는 평가도구였다. 평가도구의 신뢰도, 타당도, 민감도는 높은 것으로 조사되었다. 결론 : 본 연구를 통해 양측상지기능 평가도구의 개발 및 연구가 필요하며, 이를 통해 양측상지기능 치료 효과를 보기 위한 평가도구로 활용될 수 있기를 기대해 본다.

인스턴트 메신저 서비스 이용자의 서비스 품질과 전환비용에 관한 연구 (A Study on Service Quality and Switching Costs of Instant Messenger Service Users)

  • 김성호;방호열
    • 마케팅과학연구
    • /
    • 제15권1호
    • /
    • pp.1-20
    • /
    • 2005
  • 본 연구는 인스턴트 메신저 서비스 품질을 측정하여 현재 서비스의 품질이 이용자의 만족도에 미치는 영향과 만족도가 충성도에 미치는 영향을 분석하고자 한다. 이와 동시에 최근에 충성도에 영향을 주는 변수로 주목받고 있는 전환비용이 고객 만족도와 고객 충성도에 있어 어떠한 역할을 수행하는지를 살펴 볼 것이다 이러한 목적을 달성하기 위하여 설문조사기법을 이용하고 수집된 자료를 바탕으로 가설검증을 실시하였다. 가설은 구조방정식과 중재희귀모형을 이용하였다. 연구결과는 서비스 품질 중에서 유형성과 반응성이 고객만족도에 영향을 미치는 것으로 나타났고 고객만족도는 충성도에 영향을 미치는 것으로 나타났다. 그리고 전환비용은 고객만족도와 고객충성도에 중재효과를 미치는 것으로 나타났다.

  • PDF

옥내 배전선로용 아크차단기 개발에 관한 연구 (A Study on Development of Arc Fault Circuit Interrupter Used in House Distribution Line)

  • 곽동걸;최정규;박영직;김진환;손재현
    • 전력전자학회:학술대회논문집
    • /
    • 전력전자학회 2013년도 전력전자학술대회 논문집
    • /
    • pp.546-547
    • /
    • 2013
  • This paper proposes an arc fault circuit interrupter (AFCI) using the distorted voltage wave in electric arc faults. It perceives a voltage instantaneously at the time of voltage drop. and occurrence. It is an AFCI of the new concept which operates with high reliability. The primary reason of electric fire is arc and spark. It prevents an electric fire or an electric leakage accident with quick responsiveness. Earth Leakage Circuit Breaker(ELB), Molded_case Circuit Breaker (MCCB) or Residual Current Protective Device(RCD) can not cut off electric arc or spark to be a major factor of electrical fire. This theory will be able to intercept an arc or a spark. which occurrence with periodic. Consequently It raises a reliability and validates a practicality of RCD.

  • PDF

일부 전문대학 치위생과 교육 서비스 품질이 학생만족도에 미치는 영향 (Influence of education service quality on major satisfaction in the dental hygiene students)

  • 신선행
    • 한국치위생학회지
    • /
    • 제16권4호
    • /
    • pp.549-557
    • /
    • 2016
  • Objectives: The purpose of the study is to investigate the influence of education service quality on major satisfaction in the dental hygiene students. Methods: A self-reported questionnaire was completed by 271 dental hygiene students in Seoul from April 1 to 20, 2016. The questionnaire consisted of general characteristics of the subjects(6 items), education service quality (27 items), and major satisfaction of students(23 items). The instrument for education service quality was adapted from Parasuraman and modified by Park & Lee. Likert 5 point scale adaptation included physical environment, reliability, responsiveness, certainty, empathy, class professors, administrative facilities, and school activities accessibility. Cronbach's alpha test in the study was 0.956 in education service quality and 0.951 in major satisfaction. Results: The education service quality was 3.1 points. The lower grade students tended to have the higher education service quality (p<0.001). The satisfaction to class professors was 3.2 points. The education service quality had a significant positive relation to major satisfaction. The satisfaction was positively influenced by physical environment, responsiveness, certainty, and empathy. Conclusions: A positive motivation to education service quality leads to major satisfaction. A variety of strategies are very important to enhance the education specialization.