• Journal of Distribution Science
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• v.15 no.12
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• pp.61-72
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• 2017

Purpose - Despite that the importance of small enterprises' performance in the community has been magnified, no study has been conducted yet on the performance based on consumers directly faced by small enterprises. Accordingly, this study aims to investigate the relationship between the life styles of consumers who use small enterprises' stores by type and the word of mouth(WOM) effects, which are concrete behaviors of consumers. Research design, data, and methodology - The VALS classification system was utilized to classify the types of life styles of consumers who use small enterprises' stores. The consumers were divided into a total of four types. This study was intended to investigate the effects of the types of consumers on the word of mouth(WOM) effects of consumers who use small enterprises' stores along with the effects of consumers' perception of economic situations on their word of mouth(WOM) effects after using small enterprises' stores. Results - The results of the study indicated that among the types of consumers who use small enterprises' stores, the group that pursues faith and the group that pursues knowledge had positive (+) effects on favorable word of mouth(WOM) effects. However, the group that pursues trends and the group that pursues action were shown to have no effect and positive or negative perceptions of economic situations were shown to have no effects of the word of mouth(WOM) effects of users of small enterprises' stores. Conclusions - In this study, as a measure to create small enterprises' performance, word of mouth(WOM) effects on small enterprises' stores according to consumers' consumption behaviors were examined focusing on consumers. Through the study results, the groups of consumers who use small enterprises' stores by type that provide favorable word of mouth(WOM) effects were derived. And This Study aims to investigate the relationship between the four type life styles of consumer who use small enterprises' stores and the word of mouth(WOM) effect. Accordingly This study is significant in that it derived a measure to create small enterprises' performance centering on consumers and that it presented a cornerstone for the establishment of small enterprises at the government level.

• Fire Science and Engineering
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• v.29 no.5
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• pp.96-103
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• 2015

This study investigates the socio-economic and clinical characteristics associated with emergency medical transport use by the elderly based on 2008~2011 Korea Health Panel data. A model of emergency medical transport use was analyzed, and the results indicate that use of 119 ambulances and private ambulances by the elderly accounted for 46.8% of all users, and 35.1% of their emergency room visits. Statistically significant factors associated with emergency medical transport use were gender (OR = 2.19, 95% CI = 1.51-3.17), relationship to household (OR = 2.19, 95% CI = 1.45-3.32), insurance type (OR = 1.41, 95% CI = 1.10-1.82), handicap (OR = 1.44, 95% CI = 1.14-1.83), reason for emergency department visits (OR = 1.53, 95% CI = 1.20-1.97), and treatment after emergency medical service completed (OR = 3.45, 95% CI = 2.80-4.25). The increased elderly population in an aging society will lead to a surge in demand for emergency patient transport services, and emergency medical services that are tailored to the elderly need to be developed accordingly.

• Journal of Venture Innovation
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• v.1 no.1
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• pp.129-143
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• 2018

When consulting with senior service user or his or her family members, employees of senior welfare facilities face a vertical relationship due to age rather than a horizontal relationship. Despite few cases reported, service users and the families afflict physical and mental pain on the employees through irrational demands, physical abuses, and verbal abuses. In particular, the Korean society has advocated the notion of respecting elders and thus emphasized members of society to provide unconditional support to those of old age. In reality, however, people who work at senior welfare facilities report the difficulty of providing supports to heavy demands in selfish complaints that are often impossible to fulfill. Starting from May 2018, there has been a petition to the Korean Blue House, seeking protective measures for 'Senior welfare facility professions who are exposed to violence'. The study conduct researches on the effect of job stress on the organizational commitment for senior welfare facility employees from suffering emotional labor. Furthermore, it also aims to point the difficulties that the professions face and the solutions that alleviate the conflicts between the rights of services users of senior welfare facilities and its staffs. The study surveyed 178 staffs who work in senior welfare facilities in Seoul and Gyeonggi Province as its research method. The collected data was analyzed by using IBM SPSS Statistics 24.0 to derive the general characteristics of the sample, reliability, feasibility analysis, correlation analysis, and verification of the research hypothesis. The study was able to conclude the following: First, the frequency of emotional expression of senior welfare facility staffs had negative(-) influences on job stress. Second, the incongruity of emotions of senior welfare facility staffs had negative(-) influences on job stress. Third, the incongruity of emotions of senior welfare facility staffs had negative (-) influences on job stress. Fourth, the job stress showed mediating effects between emotional labor factors and organizational commitment

• Journal of Digital Convergence
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• v.12 no.1
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• pp.241-251
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• 2014

Mobile messenger services (MMSs), such as Kakaotalk, Wetalk, Line, and Whatsapp, are gaining popularity worldwide because of communicating with other people without any cost. We examined key antecedents of user loyalty to understand user's decision-making process in the MMS environment. To capture a long-term relationship with service providers, we posit relational commitment and user satisfaction as key predictors of user loyalty. Moreover, the effects of perceived usefulness, perceived enjoyment, and corporate image on user's decision-making processes were examined. The proposed model was tested by applying partial least squares to data from 220 experienced Kakaotalk users. The findings of this study found that both relational commitment and user satisfaction play an important role in enhancing user loyalty in the MMS context. The analysis results indicate that corporate image influences relational commitment and user loyalty through user satisfaction. The analysis results help MMS providers establish management or marketing strategies to effectively improve user loyalty.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.201-209
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• 2013

This study is an application of facebook (FB) as a strategic communication of viral marketing. Old fashioned advertising and public relation in facebook are not effective at social network service(SNS) environment, and a different marketing communication is needed because facebook is essentially oriented for building relationship among people. The study assumes that an opinion leader might exist at facebook and tries to find out how facebook users show a pattern of communication based on level of opinion leadership regarding a product. The findings showed that people with high opinion leadership communicated more actively than people with low opinion leadership. This study will contribute to segment seed consumers using opinion leadership in facebook.

• Journal of the Korea Society of Computer and Information
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• v.25 no.1
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• pp.101-107
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• 2020

We propose a realistic seeing through visualization methods in mixed reality environment. When a user wants to see specific location beyond a wall in indoor environment. The proposed system recognizes and registers the selected area using environment modelling and feature-based tracking. Then the selected area is diminished and the specific location is visualized in real-time. With the proposed seeing through methods, a user can understand spatial relationship of the building and can easily find the target location. We conducted a user study comparing the seeing through method to conventional indoor navigation service in order to investigate the potential of the proposed seeing through method. The proposed seeing through method was evaluated in navigation time in comparison with conventional approach. The proposed method enable users to navigate target locations 30% faster than the conventional approach.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.3
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• pp.129-134
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• 2015

Since automatic social engineering based spam attacks induce for users to click or receive the short message service (SMS), e-mail, site address and make a relationship with an unknown friend, it is very easy for them to active in online social networks. The previous spam detection schemes only apply manual filtering of the system managers or labeling classifications regardless of the features of social networks. In this paper, we propose the spam detection metric after reflecting on a couple of features of social networks followed by analysis of real social network data set, Twitter spam. In addition, we provide the online social networks based unsupervised scheme for automated social engineering spam with self organizing map (SOM). Through the performance evaluation, we show the detection accuracy up to 90% and the possibility of real time training for the spam detection without the manager.

• The KIPS Transactions:PartD
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• v.11D no.2
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• pp.485-494
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• 2004

Recently, the wireless internet terminals like mobile phones or PDAs prevail in the management of customers. With such terminals, businessmen can get business data and information of customers in real time, in connection with mobile group wares. By the wireless terminals, customers can conveniently get information of goods, search purchase sites, and give orders and do settlement. This paper aims to present the safe data integrity modules of the wireless internet terminal, for service providing correct real-time promotion information, by using users' disposition, situation, Purchase information. This study aims to suggest an implementation methodology of security module for data integrity of mobile internet terminal. This is based on the WTLS of WAP Protocol. This security module is expected to achieve central role in conversion of wireless internet environment and emphasis of encryption technology and safe and calculable wireless communication environment construction

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.7
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• pp.2513-2530
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• 2021

With the fast development of information and communication technologies, video streaming services and applications are increasing rapidly. However, the network condition is volatile. In order to provide users with better quality of service, it is necessary to develop an accurate and low-complexity model for Quality of Experience (QoE) prediction of time-varying video. Memory effects refer to the psychological influence factor of historical experience, which can be taken into account to improve the accuracy of QoE evaluation. In this paper, we design subjective experiments to explore the impact of Short-Term Memory (STM) on QoE. The experimental results show that the user's real-time QoE is influenced by the duration of previous viewing experience and the expectations generated by STM. Furthermore, we propose analytical models to determine the relationship between intrinsic video quality, expectation and real-time QoE. The proposed models have better performance for real-time QoE prediction when the video is transmitted in a fluctuate network. The models are capable of providing more accurate guidance for improving the quality of video streaming services.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.71-86
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• 2022

The purpose of this study is to develop and validate a scale to measure the ethical awareness of users who accept artificial intelligence technology or service. To this end, the constructs and properties of AI ethics were identified through literature analysis on AI ethics. Reliability and validity were assessed through a preliminary survey(N=273), after conducting an open-type survey to men and women(N=133) in 10s to 70s nationwide, extracting the first questions, and reviewing them by experts. The results of an online survey conducted on men and women(N=500) were refined by confirmatory factor analysis. Finally, an AI technology ethics scale was developed. The AI technology ethics awareness scale was developed with 16 questions in total of 4 factors (transparency, safety, fairness, accountability) so that general awareness of ethics related to AI technology can be measured by detailed factors. In addition, through follow-up research, it will be possible to reveal the relationship with measurement variables in various fields by using the ethical awareness scale of artificial intelligence technology.