• Title/Summary/Keyword: relationship maintenance

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The Influence of Relationship Marketing in Design Companies on the Trust and Intent of Relationship Maintenance (디자인기업에서의 관계마케팅이 신뢰와 관계지속의도에 미치는 영향)

  • Eun, Chang-Ik
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.13-27
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    • 2020
  • This study aims to analyze the effect on the adherence intention of enterprise image, trust, and relationship maintenance by the relation marketing in companies, especially in design companies, to examine the relationship establishment in the operation and communication between customers (users) on using the company's service and the member working for the company, and to suggest its substantiation of the mutual satisfaction effect. The research method was, first, analyzed based on the data collected after examining the published domestic and foreign papers, academic journals, publications, books, and internet in order to conduct the theoretic consideration. Also, for objective validity and empirical proof, the empirical analysis was conducted on the survey conducted and collected over two months for the employees of design companies living in Seoul and Gyeonggi-do, and the results are as follows. First, the result of verifying the relationship between relationship marketing and trust showed that the company's expertise does not significantly affect its trust while the company's communication and reputation affect significantly on trust. Second, the relationship between relationship marketing and sustainability has been verified that all variables, such as expertise, communication and reputation does not significantly effect the relationship maintenance. Third, the company's trust has significant effect on relationship maintenance. In addition, the implication and limitation of the study related to this were suggested in the conclusion.

The Effect of Job Stress Responses on Human Error (직무스트레스 반응이 인적과오에 미치는 영향)

  • Ahn, Kwan-Young;Son, Yong-Seung
    • Journal of the Korea Safety Management & Science
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    • v.13 no.4
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    • pp.53-60
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    • 2011
  • Job stress weakens physical ability causing the diseases related to working condition, decreases a production level, and increases mistakes and accidents. This study examined the relationship between job stress and human error, and focused on the moderating effect of age and maintenance type on the relationship between job stress and human error. The study used a quantitative design based on the 450 questionnaires of maintenance personnel in the Air force. The results of multiple regression analysis showed that physiological and psychological stress responses have positively related with human error. In moderating effect test, age appeared to impact on the relationship between physiological/behavioral stress and human error.

The Effect of Superior Leadership on Job Stress (상급자의 리더십이 직무스트레스에 미치는 효과: 공군 정비사를 대상으로)

  • Ahn, Kwan-Young;Son, Yong-Seung
    • Journal of the Korea Safety Management & Science
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    • v.13 no.1
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    • pp.75-80
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    • 2011
  • This paper reviewed the relationship between superior leadership and job stress responses, and the moderating effect of age in maintenance area of air force. Based on the responses from 450 air force maintenance persons, the results of multiple regression analysis showed that transactional leadership has negative relationship with physiological stress response, charisma has negative relationship with psychological stress, and individual consideration has negative relationship with behavioral stress. In moderating effects, age has negative effect on the relationship between transactional leadership and physiological stress response, and age has positive effect on the relationship between charisma and psychological stress response.

Concept Analysis of Organizational Socialization (조직사회화에 대한 개념분석)

  • Kim, Moon-Shil;Choi, Soon-Ook
    • Journal of Korean Academy of Nursing Administration
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    • v.9 no.1
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    • pp.19-30
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    • 2003
  • Purpose : The concept of organizational socialization has been regarded as an abstract concept of organizational learning process and it has been used as strategy for the organizational goal attainment. New graduated nurses' organizational socialization has been a very important process for learning knowledge, skills and behaviors in hospital setting. This study was to analyze and clarify the meaning of the concept of Organizational Socialization. Method : This study use the process of Walker & Avant's concept analysis. Results : The critical attributes of organizational socialization were identified as : 1) Internalization of Value and belief of organization; 2) Learning of organizational rules and modes of living; 3) Improvement of job performance; 4) Maintenance of supportive relationship; 5) Formation of occupational identity. The antecedents of organizational socialization consist of those facts that 1) negative feeling of role; 2) difficulties of interpersonal relationship; 3) unskilled work performance. And the consequences of organizational socialization consist of those facts that 1) organizational commitment; 2) job satisfaction; 3) intention of leave work setting; 4) improvement of job performance; 5) improvement of decision making; 6) maintenance of supportive relationship. Conclusion : Through this concept analysis, the concept of organizational socialization is defined as internalization of value and belief of organization, learning of organizational rules and modes of living, improvement of job performance, maintenance of supportive relationship and formation of occupational identity.

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A Study on e-CRM in Fashion Internet Shopping Mall -Focusing on trust and commitment- (패션제품의 e-CRM에 관한 연구(1보) -신뢰와 관계몰입을 중심으로-)

  • 이지현;이승희;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.685-695
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    • 2003
  • The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

Importance of Partnership in Food Service Industry Franchise Enterprise (외식프랜차이즈기업의 파트너쉽의 중요성)

  • Lee, Jung-Chul;Shin, Kang-Hyun
    • The Journal of the Korea Contents Association
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    • v.9 no.6
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    • pp.390-398
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    • 2009
  • This study researches on the two types. First, Researched into important perception, relationship maintenance perception, relationship improvement, relationship recognition between franchisor and franchisee, Seconds, Researched into correlation between franchisor and franchisee at function achievement and relationship maintenance, conflict resolve and relationship maintenance, function achievement and compare with competitor. If franchisor with to experience the benefits of a strong franchise partnership, they must be willing to work on behalf of the partnership, perform roles that may extend beyond their traditional boundaries, and resolve their disagreement to the benefit of the partnership rather than to their own benefit. Strong partnerships require sacrifices on the part of both the franchisees and franchisors. However, These sacrifices have substantial payoffs in terms of franchisor performance as well as the performance of the relationship as a whole.

The Impact of the Working Environment and Welfare on Human Resources Maintenance: An Empirical Study in Vietnam

  • KHANH, Vo Thi Van
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.6
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    • pp.447-453
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    • 2021
  • Human resources play a key role in developing and enhancing the manner in which an organization change. In fact, the role of human resource-related quality management has contributed greatly to the growth of the organization in both the short and long term. The purpose of the current study is to identify factors that influence human resource retention in Hanoi in the backdrop of growing economic performance of Hanoi in Vietnam's economy. Primary data was collected through questionnaires of 280 respondents from the four districts in Hanoi, including 25.2% of respondents working in Cau Giay district, 21.2% in Dong Da district, 34.2% in Ha Dong district, and 19.4% in Thanh Xuan district. After applying Cronbach's Alpha and Explore Factor Analysis (EFA) analysis, Durbin-Watson test, empirical results demonstrate that relationship among co-workers has a significant and positive contribution on the maintenance of human resources in the organization. Additionally, higher welfare facilities for an employee are more likely to impact the maintenance of human resources in the organization. Factors such as working environment, job placement, and leadership relationship have no adverse effect on the maintenance of human resources, although a positive impact could be established in all cases.

Explicating Moderating Effects of Conflict in the Psychological Mechanism in IT Service Engagement (IT 서비스 상황에서의 심리적 기제 : 갈등, 만족, 신뢰 그리고 몰입)

  • Park, Jun-Gi;Lee, Hyejung;Lee, Jungwoo
    • Journal of Information Technology Services
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    • v.13 no.1
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    • pp.1-21
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    • 2014
  • In IT service quality research, the relationship between the service quality and clients' satisfaction was the focus of many studies while in relationship quality research, the influence of trust and conflict on relationship commitment seems to be the focus. In this study, these two research streams are integrated and a theoretical research model is proposed consisting of IT service quality, satisfaction, trust and relationship commitment with conflict as a moderator for the overall psychological mechanism. As satisfaction represents emotional response while trust cognitive response, this research model integrated both emotional and cognitive aspects of relationship maintenance in the IT service context. Analysis of data collected from 262 employees of global IT service firm revealed the differential effects of reliability, responsiveness, assurance and empathy on satisfaction and trust. Also, depending upon the level of conflict, the effects of reliability and assurance were found to be moderated. Further analysis revealed more profound mechanism at work relating emotional and cognitive aspects in the psychology of relationship maintenance in IT service context. Practical implications are further discussed in the conclusion.

A Development of Methodology for Maintenance and Management of the Sustainable Traditional Village in Korea - A Comparative Study of Korea and Japan - (지속가능한 전통마을의 유지와 관리방법론의 개발 - 한국과 일본의 비교 연구 -)

  • 강동진
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.5
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    • pp.1-19
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    • 2001
  • This paper is designed to find and develop new concepts for the sustainable traditional village in Korea. To this end, it is necessary that concern for the traditional village should diversify and expand, and not concentrate solely on the cultural properties and architecture-oriented historic elements. In consideration of this notion, this paper suggests introduction of maintenance and management as a practical concept for the embodiment of the sustainable traditional village. This paper aims to explore the concrete maintenance and management systems of Korean and Japanese cases, to analyze differences and characteristics between the two nation\\\\`s, and through these comparisons, to suggest sustainable maintenance and management methods for the traditional village in Korea. Primary data was collected by field and interview survey on each village in the two nations several times during about a two year period. The major findings of this paper are presented in three categories--maintenance management frame, maintenance management contents, and necessary principles for progressive maintenance management, and are as follows; In the first step, suggests the basic directions, boundaries, and systems for the maintenance and management of sustainable traditional villages. And in the second step, analyzes the relationship among the contents of maintenance and management methods with focus on the village space, village attraction, and village community. Our results suggests diverse maintenance and management contents for the sustainable village maintenance and management. Finally, the basic principles for the application, and use as valuable tools for sustainable village maintenance and management, are strongly recommended.

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An Investigation of the Relationship between Revenue Water Ratio and the Operating and Maintenance Cost of Water Supply Network (상수관망 유수율과 유지관리 비용의 관계 분석)

  • Kim, Jaehee;Yoo, Kwangtae;Jun, Hwandon;Jang, Jaesun
    • Journal of Korean Society on Water Environment
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    • v.28 no.2
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    • pp.202-212
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    • 2012
  • Due to the deterioration of water supply network and the deficiency of raw water, the water utility of local governments have performed various projects to improve their revenue water ratio. However, it is very difficult to estimate the cost for maintaining the revenue water ratio at higher level after completing the project, because local governments have different conditions affecting the operating and maintenance cost of water supply network. The purpose of this study is to present a procedure to estimate the operating and maintenance cost required to maintain the target revenue water ratio of the water supply network. For this purpose, we estimated the cost used only for operation and maintenance of water supply network of 164 local governments with the aid of K-Mean Clustering Analysis and the data from 40 representative local governments. Then, the regression analysis was performed to find relationship between revenue water ratio and the operating and maintenance cost with two different data sets generated by two classification methods; the first method classifies the local governments by means of k-means clustering, and the other classifies the local governments according to the index standardized by the operating and maintenance cost per unit length of water mains per revenue water ratio. The results shows that the method based on the index standardized by the cost and revenue water ratio of each government produces more reliable results for finding regression equations between revenue water ratio and the operating and maintenance cost only for water supply network. The estimated regression equations for each group can be used to estimate the cost required to keep the target revenue water ratio of the local government.