• Title/Summary/Keyword: relationship enhancement

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The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand

  • GAO, XING;Kim, Sang Yong;Kim, Da Yeon;Lee, Seung Min
    • Asia Marketing Journal
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    • v.21 no.3
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    • pp.65-82
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    • 2019
  • This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

Exchange bias dependence on NiFe thickness of free layer and its thermal effect (스핀밸브 박막에서 교환바이어스의 자유층 NiFe 두께의존성과 열적 효과)

  • Y.K. Hu;S.M. Yoon;J.J. Lim;Kim, C.G.;Kim, C.O.
    • Proceedings of the Materials Research Society of Korea Conference
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    • 2003.11a
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    • pp.229-229
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    • 2003
  • Enhancement of the exchange bias and optimization of the structure have been the focus that many researchers studied, recently [1]. In this report, magnetic properties of MTJs with structure of Si/Ta (5)/Cu (10)/ Ta (5)/ Ni$\sub$80/Fe$\sub$20/ Cu (5)/ Mn$\sub$75Ir$\sub$25/ (10)/ Co$\sub$70/Fe$\sub$30/ (2.5)/ Al-O (1.5)/ Co$\sub$70/Fe$\sub$30/ (2.5)/ Ni$\sub$80/Fe$\sub$20/ (t)/ Ta (5) (t=0,10, 30, 60 and 100 nm, respectively) were investigated. The relationship between the structure and magnetic parameters of interfacial exchange coupling and interlayer coupling in as-deposited and annealed junctions was studied. The temperature dependence of exchange coupling was considered.

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A Study on the Improvement in Spatial Planning of Orphanage Facilities (아동양육시설의 공간계획 개선에 관한 연구)

  • Yoo, Myoung-Hee
    • Korean Institute of Interior Design Journal
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    • v.21 no.1
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    • pp.228-239
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    • 2012
  • This study aims to propose the improvement direction of spatial organization of orphanage facilities by reflecting the international trend of child welfare facilities including 'enhancement of habitability', 'opening to the local community' and 'multi-functionality' on the basis of ideas of 'right of housing' and 'normalization'. Orphanage facilities are evolving from 'facilities' to accommodate unfortunate children to the concept of the 'community-care', and the residential space is also rapidly shifting to 'cottage' type resembling a residential type of ordinary family so as to enhance the self-esteem and relationship. To suggest the future-oriented changeability of current orphanage facilities, the present study conducted a nationwide survey of child welfare facilities and four Visiting researches of cottage type orphanage with different locations to investigate the appropriateness of housing type, organization of common use space, mode of management and facilities criteria. The results of this study are following: 1) For enhancement of habitability it is suggested that cottage type with various plans in the form of ordinary housing is appropriate, that the number of children per cottage is six or so, and that the number of less than two or three children per room is recommended. At the same time the adjustment of facilities criteria, simplified or complex, is suggested to support a similar residence pattern to ordinary home. 2) Specialized programs must be introduced to establish a base of welfare-network for community children according to features of location and a complex management must be sought in the connection with neighboring public facilities. 3) To secure the residential environment and quality of life for children, the concept of a simple playground space by the current facilities criteria must be broken away to reinforce the network of various outdoor spaces closely connected with living space.

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Enhancement of Visibility Using App Image Categorization in Mobile Device (앱 영상 분류를 이용한 모바일 디바이스의 시인성 향상)

  • Kim, Dae-Chul;Kang, Dong-Wook;Kim, Kyung-Mo;Ha, Yeong-Ho
    • Journal of the Institute of Electronics and Information Engineers
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    • v.51 no.8
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    • pp.77-86
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    • 2014
  • Mobile devices are generally using app images which are artificially designed. Accordingly, this paper presents adjusting device brightness based on app image categorization for enhancing the visibility under various light condition. First, the proposed method performed two prior subjective tests under various lighting conditions for selecting features of app images concerning visibility and for selecting satisfactory range of device brightness for each app image. Then, the relationship between selected features of app image and satisfactory range of device brightness is analyzed. Next, app images are categorized by using two features of average brightness of app image and distribution ratio of advanced colors that are related to satisfaction range of device brightness. Then, optimal device brightness for each category is selected by having the maximum frequency of satisfaction device brightness. Experimental results show that the categorized app images with optimal device brightness have high satisfaction ratio under various light conditions.

The Clinical Study of the Parallel Treatment with Laser Therapy and Combined Essential Oil Inhalation on turbid nasal discharge(鼻淵) (반도체 Laser 요법(療法)과 향기요법(香氣療法)을 병행(竝行)한 비연(鼻淵) 치료(治療)의 임상연구(臨床硏究))

  • Chang, Gyu-Tae;Kim, Jang-Hyun;Kim, Ki-Bong
    • The Journal of Pediatrics of Korean Medicine
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    • v.18 no.1
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    • pp.49-61
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    • 2004
  • Objective: The objective of this study was to assess the ability of Gagamhyunggaeyungyotang(jiajianjinggailianqiao-tang) and the enhancement of the parallel treatment with laser therapy and combined essential oil inhalation on children's turbid nasal discharge. Methods: This clinical study was carried out with the 35 cases(male 29, female 6) of children aged 4 to 14 years old who visited in the Department of Pediatrics, Dongguk University Bundang Oriental Hospital and were diagnosed as turbid nasal discharge through PNS(Paranasal Sinus) CT(Computer Tomography). To assess the impact of dosage of Gagamhyunggaeyungyo -tang(jiajianjinggailianqiao-tang), it was given in different doses. The effects of treatments are assessed with the condition of illness and PNS CT before and after the therapy. The enhancement of the parallel treatment with laser therapy and combined essential oil Inhalation was also observed same as well. Results: The Use of Gagamhyunggaeyungyo-tang(jiajianjinggailianqiao-tang) has remedied rhinorrhea, nasal congestion, sputum, sore throat, cough, postnasal discharge, headache, attention deficit and anorexia above 50%. The relationship between the dosage and the effectiveness was relative high with 28 children among 35 children. The effectiveness of the parallel treatment was above 50% higher than the herb medication only. Conclusion: The efficacy of Gagamhyunggaeyungyo-tang(Jiajianjinggailianqiao-tang) on children's turbid nasal discharge was raised when the laser therapy and the combined essential oil inhalation was paralleled.

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Study on the application of canvas kite to the fishing gear (캔버스 카이트의 어구 적용에 관한 연구)

  • Bae, Bong-Seong;An, Heui-Chun;Bae, Jae-Hyun;Lee, Ju-Hee;Kwon, Byeong-Guk;Park, Seong-Wook;Jeong, Eui-Cheol
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.42 no.4
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    • pp.217-227
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    • 2006
  • This research aims at establishing the application of canvas kite to the fishing gear through the analysis of the lift/drag tests of the kites have been performed in our previous finding. Now that several methodologies were designed to find the most effective triangular model as a buoyancy device applied to the fishing gear. Comparisons of drag/lift were made by installing the model in an installation frame instead of the prototype. Also, we have considered the application of canvas kite to the prototypic fishing gear by calculation using the result of this test. The results obtained from the above approaches are summarized as follows, where attack angle, lift coefficient, maximum lift coefficient and drag coefficient are denoted as $B,\;C_L,\;C_Lmax\;and\;C_D$ respectively. The camber showed a gradual increase with an increase of fluid velocity. There was a big discrepancy in B=20 unlike B=30. Even if the kite retreats along the fluid flow, there is little relationship with the velocity variation. Lifts calculated with the kites were bigger and drags were smaller than those of the calculations with the float only. The kite as the buoyancy device will be very useful when the appropriate applications and the stability are met.

The effect of social capital on firm performance within industrial clusters: Mediating role of organizational learning of clustering SMEs (산업클러스터 내 사회적 자본이 기업성과에 미치는 영향: 조직학습의 역할을 중심으로)

  • Kim, Shin-Woo;Seo, Ribin;Yoon, Heon-Deok
    • Knowledge Management Research
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    • v.17 no.3
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    • pp.65-91
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    • 2016
  • Although the success of industrial clusters largely depends on whether clustering firms can achieve economic performance, there has been less attention on investigating factors and conditions contributing to the performance enhancement for clustering small and medium-sized enterprises (SMEs). Along this vein, we adopt the theories of social capital and organizational learning as those success factors for clustering SMEs. This study thus aims at examining what effect social capital accrued in the relationships among actors within clusters has on firm performance of clustering SMEs and what role organizational learning plays in the linkage between social capital and firm performance. For the empirical analysis, we operationalized the variables and their measures to develop questionnaires through the theoretical reviews on literatures. As a sample of 227 clustering SMEs, our collected data was analyzed by hierarchical regression analysis. The results confirmed that a high level of social capital, represented by network, trust, and norm, has positive effect on firm performance of clustering SMEs. We also found that clustering firms presenting high organizational learning, represented by absorptive and transformative capability, achieve better performance than those placing less value on organizational learning. Furthermore the significant relationship between social capital and firm performance is mediated partially through organizational learning. These findings imply not only that the territorial agglomeration of industrial cluster does not guarantee the performance creation of clustering SMEs but that they need to develop social capital among various actors within clusters, facilitating their knowledge diffusion. In order to absorb and mobilize the shared knowledge and information into strategic resources, the firms should improve their capability associated with organizational learning. These expand our understanding on the importance of social capital and organizational learning for the performance enhancement of clustering firms. Differentiating from major studies addressing benefits and advantages of industrial cluster, this study based on the perspective of firm-internal business process contributes to the literature advancement. Strategic and policy implications of this study are discussed in detail.

Enhancement of the Characteristics of Cement Matrix by the Accelerated Carbonation Reaction of Portlandite with Supercritical Carbon Dioxide

  • Kim, In-Tae;Kim, Hwan-Young;Park, Geun-Il;Yoo, Jae-Hyung;Kim, Joon-Hyung;Seo, Yong-Chil
    • Proceedings of the IEEK Conference
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    • 2001.10a
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    • pp.586-591
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    • 2001
  • This research investigated the feasibility of the accelerated carbonation of cement waste forms with carbon dioxide in a supercritical state. Hydraulic cement has been used as a main solidification matrix for the immobilization of radioactive and/or hazardous wastes. As a result of the hydration reaction for major compounds of portland cement, portlandite (Ca(OH)$_2$) is present in the hydrated cement waste form. The chemical durability of a cement form is expected to increase by converting portlandite to the less soluble calcite (CaCO$_3$). For a faster reaction of portlandite with carbon dioxide, SCCD (supercritical carbon dioxide) rather than gaseous $CO_2$, in ambient pressure is used. The cement forms fabricated with an addition of slated lime or Na-bentonite were cured under ambient conditions for 28days and then treated with SCCD in an autoclave maintained at 34$^{\circ}C$ and 80atm. After SCCD treatment, the physicochemical properties of cement matrices were analyzed to evaluate the effectiveness of accelerated carbonation reaction. Conversion of parts of portlandite to calcite by the carbonation reaction with SCCD was verified by XRD (X-ray diffraction) analysis and the composition of portlandite and calcite was estimated using thermogravimetric (TG) data. After SCCD treatment, tile cement density slightly increased by about 1.5% regardless of the SCCD treatment time. The leaching behavior of cement, tested in accordance with an ISO leach test method at 7$0^{\circ}C$ for over 300 days, showed a proportional relationship to the square root of the leaching time, so the major leaching mechanism of cement matrix was diffusion controlled. The cumulative fraction leached (CFL) of calcium decreased by more than 50% after SCCD treatment. It might be concluded that the enhancement of the characteristics of a cement matrix by an accelerated carbonation reaction with SCCD is possible to some extent.

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A Study on Nonnative Expectation of Emotional Process in Children′s Textbooks of the Chosen Dynasty (I) (조선시대 아동교육용 문헌에 나타난 정서과정에 대한 규범적 기대(I))

  • 신양재
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.147-167
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    • 2004
  • The purpose of this study was to investigate the nonnative expectations of anger, sadness, fear, and shame in Korean culture by analyzing the textbooks for children's education in the Chosen Dynasty period. The method of this study was document analysis and the materials for analysis were the following four textbooks for children's education that involved individual ethics in everyday life based on Confucianism: 'Dongmongsenspj, 'Gyukmongyogyulj, 'Myungsimbogamj, and 'Sohakj. The analysis was focused on the antecedent events, emotional consequences, and emotional regulations in the emotional processes of anger, sadness, fear, and shame. According to the analysis, anger was caused by ought violations, especially sociomoral violations, and the expression of anger brought about undesirable results, and the inhibition of anger was expected as the regulation rule. Also, many methods of regulating anger were encouraged in the textbooks. For example, one of the regulating methods was to appraise a situation in such a way that anger would not arise. in other hand, sadness was allowed to be expressed only at the death of parents, and the expression of sadness stood for filial piety. Meanwhile, the antecedents of fear were the events to threaten self-esteem, which was mainly focused on keeping moral and social standards. Also the social consequence of fear led to observance of the social norms, and thereby could gain social approval. Therefore, the regulation rule was the enhancement of fear because of anticipated advantageous effects. Finally, the main cause of shame arousal was negative evaluation of self caused by bad performance of ethical or social standards. Accordingly, having shame could prevent wrong behaviors or transgressions which might break interpersonal connectedness, and the regulation rule of shame was to enhance this because of contributing to collective relationship.

Reusability Enhancement of the MND-AF Artifacts in the Defense-CBD Methodology (국방 CBD 방법론에서 MND-AF 산출물 재활용성 제고)

  • Lee Hyun-Chul;Lee Sang-Ho;Jung Gyung-Chul;Lee Sung Jong
    • The KIPS Transactions:PartD
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    • v.12D no.7 s.103
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    • pp.1001-1006
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    • 2005
  • The Ministry of National Defense has developed MND-AF and Defense-CBD methodology to make the integration and management of standardization effective through enhancing the interoperability and reusability of information systems. Yet no explicit guidelines or procedures have not been developed for the applying range and mutual relationship of the artifacts between MND-AF and Defense-CBD methodology. Thus, the development time is unnecessarily extended and budget also is increasing because both methodologies produce the artifacts respectively. This paper presents a reusability enhancement scheme for producing MND-AF artifacts according to Defense-CBD process by analyzing artifacts of two methodology les at each element level, so that it will reduce the overhead of producing the artifacts and enhance the completeness of the artifacts. In result, in the case of applying Defense-CBD methodology for developing a information system34 artifacts out of 37 MND-AF artifacts can be reusable.