• Title/Summary/Keyword: relational analysis

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The Effects of Relational Benefits Between Fashion Retail Stores and Customers on Relationship Quality and Customer Satisfaction (패션점포와 고객간의 관계효익이 관계의 질과 고객만족에 미치는 영향)

  • 주성래;정명선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.7
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    • pp.1043-1054
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    • 2002
  • The purposes of this study were to empirically examine the effect of relational benefits and relationship quality in the core variables of relationship marketing on customer satisfaction, to investigate the causal relationships among these variables. The questionnaires was administered to 417 women shopped in a fashion retail store in Gwang-ju city during January 14-18, 2002. For analysis of data, frequency, factor analysis, regression analysis, and path analysis were applied. The results were as follows: 1. The customers' perceived relational benefits were categorized as follow: 1) special treatment,2) social, and 3) psychological benefits. Relationship quality was categorized into two factors: trust and commitment 2. The relational benefits significantly influenced customer satisfaction. 3. The relational benefits significantly influenced relationship quality. 4. The relationship quality significantly influenced customer satisfaction. 5. The relational benefits had both direct and indirect effects on customer satisfaction mediated by relationship quality. The results indicated that causal relationship was existed among these three variables.

A Study on Market Segmentation of American Family Restaurants Based on Relational Benefits (관계혜택에 따른 미국 패밀리 레스토랑의 시장세분화에 관한 연구)

  • Kim, Hyun-Jung
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.266-279
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    • 2014
  • The purposes of the study are to segment the American family restaurant market based on relational benefits and to compare each group's demographics, dining characteristics, relationship quality(consumer identification, switching costs, satisfaction, commitment), and relational outcomes(positive word-of-mouth intentions and share of purchases). 510 responses were collected from American family restaurant customers and analyzed using frequency analysis, EFA, reliability test, cluster analysis, MANOVA, discriminant analysis, chi-square test, and ANOVA. The results of the study found three different types of relational benefits: confidence, special treatment, and social benefits. The results of cluster analysis identified three market segments, namely, high relational benefits consumers, medium relational benefits consumers, and low relational benefits consumers. The three groups were different in terms of age(p<0.05) and level of education(p<0.05). In addition, high relational benefits consumers showed a higher level of relationship frequency(p<0.001), relationship quality(p<0.001), and relational outcomes(p<0.001), followed by medium and low relational benefits consumers. Overall, the results indicated that family restaurants need to deliver excellent relational benefits to customers in order to achieve desired relationship quality and relational outcomes. Managerial implications were provided.

A Meta-analysis of the Gender Differences and Variables Related to Overt and Relational Aggression in Children and Adolescents (아동과 청소년의 외현적, 관계적 공격성의 성별 차이 및 관련변인에 대한 메타분석)

  • Seo, Mi-Jung
    • Korean Journal of Child Studies
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    • v.32 no.3
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    • pp.143-162
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    • 2011
  • This study presents a meta-anlalytic review of 119 studies, published between 1990 and 2009, of gender differences and variables associated with overt and relational aggression during childhood and adolescence. Gender differences in overt aggression were found to be significantly higher in boys than girls, but significant gender differences in relational aggression were not found. Gender differences of only overt aggression are moderated by age and the reporter type. In general, both overt and relational aggression are more strongly related to maladjustment than adjustment. In addition to this, overt and relational aggression has both common and differential associations with relative levels of maladjustment and adjustment. The moderation of these effect sizes of both overt and relational aggression by age and the reporter type was found.

Exploration of the Structure of Relational Self and Development of the Relational Self Scale among Korean Adults (한국 성인의 관계적 자기 구성요인 탐색 및 척도개발)

  • Heejeong Bang;Jinyoung Yun;Ahyoung Kim;Hyeja Cho;Sookja Cho;Hyun-jeong Kim
    • Korean Journal of Culture and Social Issue
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    • v.13 no.3
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    • pp.23-63
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    • 2007
  • The purpose of this study is to develop and verify the Relational Self Scale(RSS). Based on the theoretical assumptions which relational self is multi-dimensional and constructed in social contexts, 10 categories with 102 items were yielded. In the process of content analysis, item analysis, exploratory factor analysis and correlation analysis by administering 102 items to korean adults, 31 items with 7 factors are extracted. The 7 factors are consisted of 'avoidance of relation', 'consciousness of others', 'agency', 'instrumental relation', 'empathy-care', 'perceived support from relation' and 'over-dependency to relation'. Next, Confirmatory factor analysis was conducted with 649 korean adults aged from 20's to 60's. The results of confirmatory factor analysis showed the RSS as a valid scale. The 7 factors of the RSS fitted well with men and women. The internal consistency of the RSS was proved to be acceptable. The latent mean analysis indicated that the relational self was not significantly different between men and women at 7 factors. Correlation analysis showed that the construct of relational self was significantly related to relational self-construal, self-esteem and attachment to parent and intimacy person. This study has implication in that relational self is defined and assessed as multi-dimensional construct, and that by administering RSS it is possible to evaluate distinctive korean people's relational self.

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The Effect of Customer Satisfaction and Customer Loyalty with Relational Benefits on the Internet Shopping Mall (Part I) (인터넷 쇼핑몰에서의 관계혜택이 고객만족도와 고객충성도에 미치는 효과 (제1보))

  • Go, Eun-Ju;Yi, Soo-Kyung;Kim, Seon-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.3
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    • pp.467-476
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    • 2009
  • The purpose of this study is to investigate the effect of customer satisfaction and customer loyalty with relational benefits on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple- regression analysis were used. The results of this study are as follows: Psychological benefits had higher influence than other relational benefits(social benefits, customization benefits, economic benefits) on the both customer satisfaction and customer loyalty positively. There was a high relationship between the customer satisfaction and the customer loyalty. The customer satisfaction had a positive influence on the customer loyalty. And social benefits had the least influence among the sub-factors of relational benefits on the customer satisfaction. Also, customization benefits had the least influence among the sub-factors of relational benefits on the customer loyalty.

Risk assessment of karst collapse using an integrated fuzzy analytic hierarchy process and grey relational analysis model

  • Ding, Hanghang;Wu, Qiang;Zhao, Dekang;Mu, Wenping;Yu, Shuai
    • Geomechanics and Engineering
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    • v.18 no.5
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    • pp.515-525
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    • 2019
  • A karst collapse, as a natural hazard, is totally different to a normal collapse. In recent years, karst collapses have caused substantial economic losses and even threatened human safety. A risk assessment model for karst collapse was developed based on the fuzzy analytic hierarchy process (FAHP) and grey relational analysis (GRA), which is a simple and effective mathematical algorithm. An evaluation index played an important role in the process of completing the risk assessment model. In this study, the proposed model was applied to Jiaobai village in southwest China. First, the main controlling factors were summarized as an evaluation index of the model based on an investigation and statistical analysis of the natural formation law of karst collapse. Second, the FAHP was used to determine the relative weights and GRA was used to calculate the grey relational coefficient among the indices. Finally, the relational sequence of evaluation objects was established by calculating the grey weighted relational degree. According to the maximum relational rule, the greater the relational degree the better the relational degree with the hierarchy set. The results showed that the model accurately simulated the field condition. It is also demonstrated the contribution of various control factors to the process of karst collapse and the degree of collapse in the study area.

The Influence of Perceived Relational Benefits on Relational Commitment and Customer Loyalty in Internet Clothing Purchase (인터넷 의류구매에서의 관계혜택지각이 관계몰입과 충성도에 미치는 영향)

  • Ji, Hye-Kyung;Kim, Yong-Ju;Son, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1927-1938
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    • 2008
  • Companies can build a close relationship by providing benefits that consumers want. As long relationships between consumer and company are stressed these days, it is very important for the growth and development of companies to assess what benefits consumers perceive and how they reflect them to their buying behaviors. Thus, this study aims to examine the relational benefits that consumers perceive in internet clothing purchase and how these perceived relational benefits affects relational commitment and customer loyalty. This study surveyed 343 male and female in their 20s and 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and ${\chi}^2$-test are carried out using SPSS for Windows 12.0 for statistical analysis. The results are as follows. First, the dimensions of relational benefits perceived by consumers in internet clothing purchase are found 6 including customization, economic, psychological, social, shopping convenience, and informational. Second, consumers' perception of relational benefits significantly affect on relational commitment and loyalty, thus consumers with greater recognition of relational benefits have higher relational commitment and loyalty. Third, based on the dimensions of consumer's perceived relational benefit, consumers are categorized into 6 types: group perceiving social benefit, group perceiving economic/shopping convenience benefit, group perceiving shopping convenience benefit, group perceiving customization benefit, group perceiving informational benefit, and group perceiving psychological benefit. The group perceiving customization benefits have higher relational commitment and loyalty than the others. It is expected that this study will help internet companies establish customer relationship management strategies, which are needed to promote relationships with customers and to enhance customers' loyalty to internet shopping malls.

Increasing Salesperson Performance through Relational Penetration Capability: The Implementation of Insurance Service Company Distribution

  • AQMALA, Diana;ARDYAN, Elia;PUTRA, Febrianur Ibnu Fitroh Sukono
    • Journal of Distribution Science
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    • v.19 no.5
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    • pp.35-48
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    • 2021
  • Purpose: This research aims to analyze the influence of relational penetration capability on salesperson performance and the influence of customer orientation, customer knowledge accessibility, and salesperson-customer relationship quality on the relational penetration capability of the insurance service industry in Central Java. Research design, data, and methodology: This explanatory research involved 211 respondents. Path analysis was used to analyze the primary data obtained. Results: The customer orientation positively influences relational penetration capability and customer knowledge accessibility which can improve salesperson performance. The salesperson-customer relationship quality shows a positive impact on the salesperson's relational penetration capability, salesperson performance, and relational penetration capability which will lead to an improved salesperson-customer relationship. Higher knowledge levels of customer necessity have important implications for a salesperson's capability of finding potential customers and of fulfilling customers' requirements through careful analysis of necessity. Conclusions: The salespeople should be capable of building and maintaining a good relationship with their customers as an indication that salespeople of Insurance Service Company Distribution in Central Java have good performance.

The Actual Condition of Relational Goods and Decomposition (관계재로서 함께하는 시간의 실태와 영향요인 및 분해)

  • Noh, Hyejin
    • Korean Journal of Social Welfare Studies
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    • v.48 no.3
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    • pp.117-143
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    • 2017
  • This study empirically analyzed the factors that intensify the unequal distribution of relational goods through the decomposition of relational gaps and the actual condition of relational goods. The results of the analysis are as follows. First, the average time for forming a relationship with family members or others is 158 minutes in 24 hours a day. Second, tobit regression analysis showed that relational goods time increased as they were employed, more family members, and ownership of their home. On the other hand, relational goods decreased when they were female, double-working, aged, divorced, and increased working time. The increase in household income decreased family relational goods, but increased the time with others. Based on the results of this analysis, this study proposed reduction of working time as a way to increase the happiness by sharing the relationship with meaningful people.