• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.424-432
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• 2008

In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit through an example of firefly festival in Youngyang-kun. Current Firefly Festival of Youngyang is its fifth since its beginning. Unlike festivals in other areas it is held during daytime and nighttime respectively. In it natural environment and ecosystem in Youngyang area are highlighted and it is unique in the sense that such festival is performed with live insects. Festival is organized with various sights to see including experiencing flying fireflies in nighttime and making insects etc. In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit. In this connection this author chose 20 items in connection with image of regional festival. Then I carried out analysis on various factors in connection with tourists as appeared in regional festival. I performed analysis on diversity, experience, convenience, conveyance of content of festival and its creativity as factors constituting satisfaction of tourists in connection with image of regional festival. Result of analysis undertaken in this study revealed that image of regional festival and satisfaction of tourists who experienced festivals served to their expressing intention for revisiting. For inducing tourists intention for revisiting image of regional festival, conveyance of diverse information, diversity of program of the festival, new experience, sense of expectation are important. Therefore this is need for development of environment and ecosystem friendly programs and it should be developed as a consistent environment friendly festival rather on temporary touch- and-go event.

• Journal of the Korean Data and Information Science Society
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• v.21 no.3
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• pp.437-446
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• 2010

This paper is to analyze the relationships among the service quality of regional festival, revisiting the festival, which is a customer loyalty, and orally transmitted effect in Jeonju International Film Festival (JIFF), which is a regional festival. It is significant in that the satisfaction of service quality effects on the overall satisfaction in the film festival Major factors for film festival service quality such as facility convienence, souvuior, program, PR, information and accessbility is significant in the statistics. It is estimated that overall satisfaction for service quality and royality affect each other positively.

• The Korean Journal of Applied Statistics
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• v.21 no.1
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• pp.125-140
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• 2008

The purpose of this study is to analysis the economic impacts of regional cultural festival via using the regional input-output model. In order to achieve this purpose, calculate output, value added and employment multiplier impacts of the Jeonju International Film Festival. The impacts of the JIFF on regional economic follow as ; Output is 112 hundred million won, value added is 53 hundred million won and employes is 254 labors. We need a new following strategies to obtain highly positive impacts from regional cultural festival. It needs to made networks among sight-seeing places, cultural remains, restaurants, hotels and entertainment institutions, in order to made visitors and customers expend much.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.1-19
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• 2017

The purpose of this study is to analyze the influencing relationship among image of the festival, city brand equity, and regional loyalty. For the study, questionnaires were handed out to the visitors of 2015 Andong International Maskdance Festival and a total of 289 copies were collected carrying out frequency analysis, factor analysis, multiple regression analysis, descriptive statistic analysis, correlation analysis, and structure equation model analysis. The result showed that image of the festival had influence on city brand equity and city brand equity had influence on regional loyalty. However, image of the festival did not have direct influence on regional loyalty. This research is expected to further extend the study of image of the festival and city brand equity, and the study of Andong International Maskdance Festival

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.951-960
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• 2008

This paper examines how Tsushima has used the Arirang festival as a place marketing apparently targeting at Korean tourists, which has been historically achieved at the Arirang festival though public-private activities. Tsushima has tried to advertise Tsushima city to Korean tourists, with methods including the 'Chosen Agency Parade' and the title of the Arirang festival, but due to the Dokdo problem, the people of Tsushima objected to holding the Arirang festival. Therefore, Tsushima city had a meeting to solve it, and it was agreed that they need not stop the festival nor change of the title of the Arirang festival for the regional development, but instead they decided that the title of Arirang festival is to be used as a subtitle from 2007. By deciding this, The residents of Tsushima are sometimes against the opinion of Tsushima government, but they have eagerly participated in everything from the operation of the festival to the performances themselves. In this sense, it is thought that the Arirang festival is utilized as a local identity and also a place marketing, and the process for the regional development strategy is organized by public-private actors together.

• Journal of the Korean association of regional geographers
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• v.9 no.4
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• pp.576-591
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• 2003

This study examined how historical facts of the past were established as a symbol or identity of a region and reorganized in the present local communities. Janseong has reorganized regional symbols through a regional festival named Hong-gil-dong Festival based on its tradition and cultural resources and used them as a strategy for the regional revitalization. Jangseong was known as "a district of noble scholars" represented by the Philam Seowon(local school) enshrining Kim In-hoo, a superior one of the Confusion scholars of Joseon period. And it was considered as "a place of justice" because of historical fact that it was an important base of Donghak movement and the struggle by righteous soldiers who fought for the country in the late Joseon period. Moreover, as the place which is assumed as a birthplace of Hong Gil-dong, a hero of the Hong Gil-dong story was excavated, the local government has reorganized Mr. Hong as a symbol of the region and has held the Hong Gil-dong festival for its development. In spite of its short history, the festival was established as a representative of Janseong. It also created various regional cultural attractions such as regional logos of Hong Gil-dong and a tourist attraction of his birthplace. Jangseong reorganized its tradition for the regional revitalization through a business-oriented property of the event strategy enforcing a dynamic and external image. In the aspects of tradition reorganization and use for actual development, it is sure that the Hong Gil-dong Festival will work for true integration and revitalization of the region by providing experiences of reorganized regional tradition and culture along with various regional landscapes.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.118-119
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• 2003

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.77-91
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• 2019

As of 2019, a report by the Ministry of Culture, Sports and Tourism showed that 884 diverse regional festivals are being held in the country. While there are successful festivals with large audience numbers and local economic effects, there are many festivals that only waste local budgets. Against this backdrop, the question of this study is "What are the key competences of a successful dance festival utilizing the VRIO model?" The development process and success factors of the success dance festival at home and abroad were analyzed in order to explore the key competences and specialization measures of the festival that our dance festival can take off as a successful dance festival. The purpose of the study is to examine what is the source of competitiveness of the regional festival through VRIO model, which can identify the key competencies of the festival to grow into a successful dance festival, and to derive the key competencies of the festival through the interview of the expert group(Focus Group Interview) to apply the development measures of our country's dance festival. According to the analysis, festival experts view the success factors of local festivals from various perspectives based on their empirical knowledge. The key competencies priority was 1. Theme, 2. the festival organization and professional personnel management, 3. The results came in the order of residents' participation. And the successful domestic and foreign dance festivals had their own core competencies. Growing up as a successful festival through festival management, which is worth no other festival, difficult to emulate, rare and difficult to replace, is seen as the biggest key to leading the regional festival to the world festival.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.192-200
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• 2012

This study verifies a simple research question such as how the core factors of social capital impact the citizen's participation in the regional festival and suggests some agenda related to this issues. The result of this study show the necessity of some effective policy to help regional festival operating more citizen-oriented way which could lead citizen more corporative to the festival. Also Strengthening regional social capital could be the core factor to establish sustainability of regional society. Well-established social capital make regional festival more successful and regional economy more affluence. So Local Government have to make her various efforts to establish and activate social capital in regional level.

• Journal of the Korean association of regional geographers
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• v.21 no.2
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• pp.259-272
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• 2015

This paper is investigated to awareness and assessment by festival participants' to significance of lacal festival in "Andong International Mask Dance 2011". As results, first, demographic characteristics of festival participants' in case study are that dominated participants' were tewnties to fourties consisting consanguine and graduates. There is almost same rate in demographic characteristics. Second, the results of questionnaire for characteristics of local festival are that positive responds was dominated at degree of using and respect of local culture resources and main theme reflected to festival. Third, questionnaire items of the significants of local festival are participation desire and real participation rates of citizen to local festival, contribution rate of citizenry reconciliation, effects of regional marketing and increasing regional image, local economy development and rate of improving people's quality of cultural life. In these item, effects of reginal marketing is most positive response by Andong citizen and outsiders. And positive response of economical effects is higher outsiders then citizen. However, the contribution rate of citizenry reconciliation is lower then other items to positive response. Therefore, methods of regoinal embeddedness of case festival are evaluating life quality of local citizen by local festival and leading active participation of local people to local festival.