• Asia pacific journal of information systems
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• v.14 no.2
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• pp.131-149
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• 2004

Collaborative filtering is one of popular techniques for personalized recommendation in e-commerce sites. An advantage of collaborative filtering is that the technique can work with sparse evaluation data to predict preference scores of new alternative contents or advertisements. There is, however, no in-depth study about the sparsity effect of customer's evaluation data to the performance of recommendation. In this study, we investigate the sparsity effect and hybrid usages of customers' evaluation data and purchase data using an experiment result. The result of the analysis shows that the performance of recommendation decreases monotonically as the sparsity increases, and also the hybrid usage of two different types of data; customers' evaluation data and purchase data helps to increase the performance of recommendation in sparsity situation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.11
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• pp.3050-3063
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• 2023

Recommendation systems provide personalized products or services to online users by mining their past preferences. Collaborative filtering is a popular recommendation technique because it is easy to implement. However, with the rapid growth of the number of users in recommendation systems, collaborative filtering suffers from serious scalability and sparsity problems. To address these problems, a novel collaborative filtering recommendation algorithm is proposed. The proposed algorithm partitions the users using affinity propagation clustering, and searches for k nearest neighbors in the partition where active user belongs, which can reduce the range of searching and improve real-time performance. When predicting the ratings of active user's unrated items, mean deviation method is used to impute values for neighbors' missing ratings, thus the sparsity can be decreased and the recommendation quality can be ensured. Experiments based on two different datasets show that the proposed algorithm is excellent both in terms of real-time performance and recommendation quality.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.05a
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• pp.305-314
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• 2002

In order to adapt to today's rapidly changing environment and gain a competitive advantage, many companies are interested in CRM(Customer Relationship Management). Especially, the product recommendation system that can be implemented by personalizing the marketing strategy becomes the focus of CRM. In this research, we employed CBR(Case-Based Reasoning) technique that can overcome the limitation of CF(Collaborative Filtering) technique. Our system recommends the books that the customer is very likely to buy next time considering the factors such as 'Personal Features of Customer,' Similarity between Book Categories' and 'Sequence of Book Purchases'. Accuracy of predicting a book-not a particular book, but in the middle level of classification that contains about 190 categories-was about 57%.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2004.11a
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• pp.42-42
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• 2004

• Journal of KIISE:Computing Practices and Letters
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• v.14 no.9
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• pp.835-840
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• 2008

This paper proposes an enhanced recommendation technique for personalized e-commerce portal analyzing various attitudes of customer. The attitudes are classifies into three types such as "purchasing product", "adding product to shopping cart", and "viewing the product information". We implicitly track customer attitude to estimate the rating of products for recommending products. We classified user groups which have similar preference for each item using implicit user behavior. The preference similarity is estimated using the Cross Correlation Coefficient. Our recommendation technique shows a high degree of accuracy as we use age and gender to group the customers with similar preference. In the experimental section, we show that our method can provide better performance than other traditional recommender system in terms of accuracy.

• Management Science and Financial Engineering
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• v.16 no.2
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• pp.29-38
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• 2010

As the Internet is more embedded in people's lives, Internet users draw on new Internet applications to express themselves through "user-created content (UCC)." In addition, there is a noticeable shift from text-centered contents mainly posted on bulletin boards to multimedia contents such as images and videos on UCC web sites. The changes require different way of recommendations comparing to traditional products or contents recommendation on the Internet. This paper aims to design UCC recommendation methods with user behavior data and contents metadata such as tags and titles, and compare performances of the suggested methods. Real web logs data of a major Korean video UCC site was used to empirical experiments. The results of the experiments show that collaborative filtering technique based on similarity of UCC customers' preferences performs better than other content-based recommendation methods based on tag information and content metadata.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.12
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• pp.5826-5841
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• 2019

In our previous research, we proposed a tag emotion-based item recommendation scheme. The ternary associations among users, items, and tags are described as a three-order tensor in order to capture the emotions in tags. The candidates for recommendation are created based on the latent semantics derived by a high-order singular value decomposition technique (HOSVD). However, the tensor is very sparse because the number of tagged items is smaller than the amount of all items. The previous research do not consider the previous behaviors of users and items. To mitigate the problems, in this paper, the item-based collaborative filtering scheme is used to build an extended data. We also apply the probabilistic ranking algorithm considering the user and item profiles to improve the recommendation performance. The proposed method is evaluated based on Movielens dataset, and the results show that our approach improves the performance compared to other methods.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.75-78
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• 2018

Recently, the amount of music that can be heard is increasing exponentially due to the growth of the digital music market. Because of this, online music service users have had difficulty choosing their favorite music and have wasted a lot of time. In this paper, we propose a recommendation technique to minimize the difficulty of selection and to reduce wasted time. The proposed technique uses an item - based collaborative filtering algorithm that can recommend items without using personal information. For more accurate recommendation, the user's preference is predicted by using the metadata of the music source and the top-N music with high preference is finally recommended. Experimental results show that the proposed method improves the performance of the proposed method better than it does when the metadata is not used.

• The Journal of Society for e-Business Studies
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• v.22 no.3
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• pp.75-85
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• 2017

Personalization recommendations have already proven in many areas of the e-commerce industry. For personalization recommendations, additional work such as reclassifying items is generally necessary, which requires personal information. In this study, we propose a recommendation technique that neither exploit personal information nor reclassify items. We focus on music recommendation and performed experiments with actual music listening data. Experimental analysis shows that the proposed method may result in meaningful recommendations albeit it exploits less amount of data. We analyze the appropriate number of items and present future considerations for contextual recommendation.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.167-179
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• 2009

This paper introduces techniques to recommend standardized tags using tag ontology. Tag recommendation consists of TWCIDF and TWCITC; the former technique automatically tags a large quantity of already existing document groups, and the latter recommends tagging for new documents. Tag groups are created through several processes, including preprocessing, standardization using tag ontology, automatic tagging and defining ranks for recommendation. In the preprocessing process, in order to search semantic compound nouns, words are combined to establish basic word groups. In the standardization process, typographical errors and similar words are processed. As a result of experiments conducted on the basis of techniques presented in this paper, it is proved that real-time automatic tagging and tag recommendation is possible while guaranteeing the accuracy of tag recommendation.