• Title/Summary/Keyword: reason for adoption

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Factors influencing online subscription for disposable consumer goods: A Behavioral Reasoning Theory Perspective (일회성 소비재의 구독서비스 이용의도에 영향을 미치는 요인에 관한 연구: 행동추론이론을 중심으로)

  • Lee, Hyeon-Koo;Lee, So-Young
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.157-168
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    • 2021
  • As a recent global economic trend, the subscription economy is rapidly expanding along with the growth of non-face-to-face online shopping. This study tried to verify the factors influencing online subscription for disposable consumer goods through behavioral reasoning theory. 344 questionnaire responses were collected through a survey in Korea and empirical analysis was performed. As a result of the analysis, value of openness was found to have a positive effect on attitude, reason for adoption and reason against adoption. Reason for adoption showed a positive effect on attitude and adoption intention. Reason against adoption showed a negative effect on attitude but it has no impact on adoption intention. Attitude showed a positive effect on adoption intention. Finally price consciousness and quality barrier was found to the most important factors of reason for adoption and reason against adoption respectively. The results of this study can contribute to subscription companies establishing their marketing strategies. Future research can be conducted with various subscription products and additional variables.

A Study on Influencing Factors on User's Adoption Resistance to Personal Cloud Computing Service (개인용 클라우드 컴퓨팅 서비스 수용저항에 영향을 미치는 요인에 관한 연구)

  • Jo, In-Jea;Kim, Sun-Kyu;Yang, Sung-Byung
    • Knowledge Management Research
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    • v.16 no.1
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    • pp.117-142
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    • 2015
  • Recently, the personal cloud computing service has been being spotlighted as an individual tool of productivity enhancement. However, compared to the rosy forecast, its diffusion rate in the domestic (Korean) market is much slower than expected. In order to find the reason for the slow growth of personal cloud computing service, we attempt to identify influencing factors on user's adoption resistance, while most prior research has focused on the factors affecting its adoption. Based on both the person-technology fit model and the privacy calculus model, we propose technostress and perceived value as key antecedents of adoption resistance. In addition, we identify (1) technical (pace of change and complexity) and personal (self-efficacy) influencing factors on technostress, and (2) beneficial (perceived mobility and perceived availability) and harmful (perceived vulnerability) influencing factors on perceived value. To validate our research model, 133 individual samples were gathered from undergraduate and graduate students who had actual experience of using at least one of personal cloud computing services. The results of the structural equation modeling confirm that both technostress and perceived value have significant effects on adoption resistance, but they have different influencing mechanisms to different types of adoption resistance (indifference, postponement, and rejection). Theoretical and practical contributions are discussed in the conclusion.

Factors Influencing Adoption of Corporate Web Site Over Time : Innovation Diffusion Theory Perspective (기업의 웹 사이트 채택 시기에 영향을 미치는 요인 - 혁신확산이론 관점에서 -)

  • Lee, Dong-Man;Chang, Myung-Hee;Yoo, Ji-Young
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.257-277
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    • 2003
  • Recently, organizations intend to adopt new information technology for acquiring relative advantages in competitive business environment. Especially, many companies have paid attention to web-based electronic commerce. But research in this area has largely been performed to the operational and technical aspects of web site. Also the World Wide Web(web) has become one of the most widely used information technologies, but research indicates that there are many firm that are still considering whether to establish a web presence. This study examines factors influencing adoption of corporate web site over time. To examine why companies adopt web site, this study regards web site as an innovation and finds out these reason through Innovation Diffusion Theory. Independent variables of this research are composed of innovation characteristics, organizational characteristics and environmental characteristics. By the result of logistic regression analysis, we find that there are significant differences between early adopters and late adopters of web site for three adoption factors : top management support, organization size, environmental uncertainty. These findings confirm the theoretical frame for adoption of corporate web site. Also this study will provide good guidelines to the companies and the vendors in shaping the strategies of IT adoption and IT diffusion respectively.

Adoption of RFID Household-based Waste Charging System in Gangnam and Seocho in Seoul:Based on Technology Hype Curve Model

  • Lee, Sabinne
    • International Journal of Contents
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    • v.15 no.2
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    • pp.1-12
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    • 2019
  • Despite their various similarities, Seoul's' Gangnam and Seocho districts showed different patterns in the adoption of the RFID household-based waste charging system. Gangnam, one of the 25 wealthiest districts in Seoul, first adopted the RFID system in 2012, but decided abandon it a year later due to inconvenience, sanitation, budget limitations, and management related issues. Unlike Gangnam, Seocho, a largely similar district to Gangnam, started to implement the RFID system in 2015 and successfully adopted this innovation. In this paper, we explain the adoption behaviors of these two districts using a Technology Hype Curve Model with 5 stages. Unlike traditional technology adoption theory, the Hype Curve Model concentrates on the big chasm between early majorities and late majorities, which is a core reason for discontinuity in innovation diffusion. Based on our case study result, the early majority easily gave up adoption due to immature technological and institutional infrastructure. However, Seocho district, who waited until the deficiencies had been sufficiently fixed since late majorities, succeeded at incremental diffusion. Since its invention by Gartner cooperation, the Hype Curve Model has not received enough attention in academia. This paper demonstrates its explanatory power for innovation diffusion. Similarly, this paper focuses on the importance of institutional framework in the diffusion of innovation. Lastly, we compare the behavior of two local governments in supporting and diffusing RFID systems to draw relevant policy implications for innovation diffusion.

Understanding Customer Intention to Adopt Sustainable IT Products through Two Dimensional Value Structure and Perceived Sustainability

  • Kwon, Ohbyung;Song, Myung Sup
    • Asia pacific journal of information systems
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    • v.22 no.3
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    • pp.29-52
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    • 2012
  • As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

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Data driven approach for information system adoption: Applied in CRM case (데이터 중심의 정보 시스템 도입 방법론: 고객관계관리 시스템에의 적용 사례)

  • Park, Jong-Han;Lee, Seok-Kee
    • Journal of the Korean Data and Information Science Society
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    • v.21 no.2
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    • pp.251-262
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    • 2010
  • While outsourcing has become a basic strategy of the information system adoption, there is an emerging needs to analyze the gap between the required data and the existing data for the new system from an adopting company's perspective. In CRM adoption failure cases, the first reason is adopting company pay no attention to the data that will support investment and systems. So far, there is no attempt to consider data driven approach in information system adoption field. Hence, we propose Information System Adoption Model based on Data (ISAMD) and show how to use in real world by simulation. By using ISAMD, information system adoption decision maker can simulate the needed data and related cost with various information system alternatives in short term, and long term planning. ISAMD can prevent the possible threat of unexpected data cost in adopting new system at the adopting decision stage.

The Actual Condition and Perception of Port Logistics Related Firms According to the Adoption of Busan Free Trade Zone (부산항 관세자유지역 제도의 도입과 그에 따른 항만물류관련업체의 실태와 의식고찰)

  • 이선미;이철영
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2003.05a
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    • pp.231-236
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    • 2003
  • Currently, the adoption of FTZ(Free Trade Zone) has been recognized as one of the most important strategies for becoming hub port in the world. For this reason, various policies for successful implementation and adoption of FTZ have been presented, and a special law related this FTZ was actually built in 1999. In the mean time, a port logistics industry is deeply related to the successful implementation of FTZ. However, although many research about FTZ have been conducted, there have been little previous studies about port logistics firms and FTZ. Thus, the aim of this study is to investigate a market structure of firms related to Port Logistics effectively and to analyze the perception of these firms about FTZ in Busan.

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The Impact of K-IFRS Adoption on Accounting Conservatism: Focus on Distribution Companies (한국채택국제회계기준(K-IFRS)의 도입이 보수주의에 미치는 영향: 유통기업들을 중심으로 (초기 일시적 적응 현상))

  • Noh, Gil-Kwan;Kim, Dong-Il
    • Journal of Distribution Science
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    • v.13 no.9
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    • pp.95-101
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    • 2015
  • Purpose - This study provides evidence of the impact of the mandatory adoption of Korean equivalents to International Financial Reporting Standards (K-IFRS) on accounting quality. K-IFRS uses fair value as a basis of measurement and is characterized by principle-based standards. These characteristics can lead to a decrease in conservatism. Therefore, this study aims to examine whether or not there is a change in the level of conservatism before and after the enforcement of K-IFRS (2007~2014). By comparing 2007 through 2008 and 2013 through 2014 (excluding 2009 to 2012), we test "the temporary adjustment phenomenon" and document an overall decline in the degree of conservatism after the adoption of K-IFRS. Research design, data, and methodology - Our sample is comprised of data of all listed Korea Composite Stock Price Index (KOSPI) manufacturing distribution companies in Korea from 2007 to 2014, which yields the pooled sample of 4,412 (panel A) and 1,915 (panel B) firm-year observations for hypotheses 1 and 2. In line with recent literature, we adopt the Givoly and Hayn (2000) model, which recomputes the non-operating accruals, excluding two components that are most likely to capture the effect of restructuring activities: special items and gains or losses from discontinued operations. In addition, we also use these variables: SIZE, LEV, INV_CYCLE, ROA, OWN, and FOR. Results - Our sample period spans 2007 to 2014. This offers evidence on the effect of the mandatory adoption of IFRS on conservatism. Our findings can be summarized as follows. First, in panel A, for mandatory K-IFRS adoption (2011), we do not find any significant evidence of conservatism. We can guess that the "temporary adjustment phenomenon" is the reason that we do not find significant evidence of conservatism. Second, we investigate panel B from 2009 to 2012. We document an overall decline in the degree of conservatism after the adoption of K-IFRS. We can assume that these results are due to "the temporary adjustment phenomenon." Conclusions - This study finds that conservatism significantly decreased after IFRS adoption. In particular, this study makes the initial effort to elucidate "the temporary adjustment phenomenon" to analyze the effect of K-IFRS on conservative accounting. We argue that K-IFRS are conceptually conservative but that inappropriate application of the conservatism principles is likely to prevent financial reporting from reaching the level of conservatism targeted by the IASB. Overall, this paper contributes to the literature on IFRS and can be useful to capital market supervisors who are monitoring the trends of the firms implementing K-IFRS. Additionally, our results inform stakeholders of the potentially negative effect of the greater flexibility permitted by IFRS and/or lack of appropriate enforcement on key dimensions of accounting quality. This has important implications for Korean regulators and standard setters as they review the cost and benefits of IFRS. Our study also sheds light on the importance of the institutional environment in achieving the targeted objectives for improving financial reporting quality.

Estimating Value Creation Effects of i-PIN (아이핀(i-PIN)의 가치창출효과 추정)

  • Jang, Wonchang;Shin, Ilsoon
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.185-193
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    • 2013
  • This paper analyzes the effects of i-PIN focusing on the positive value creation rather than the negative loss reduction from the viewpoint of internet company. Empirical tests are run to examine what determines the use of i-PIN and whether i-PIN users participate in e-commerce, communication, and SNS activity. Our findings are as follows. First, the reason for using i-PIN lies in the experience of privacy infringement rather than a high value on privacy protection. Second, i-PIN users tend to participate in the online activity such as e-commerce, communication, SNS. Third, the marginal effect of i-PIN adoption amounts to 2~9% of increase in the online activity. With the results, we expect that i-PIN adoption leads to sales increase and new customer acquisition as well as privacy leakage decrease and it provides logic to solve social underinvestment problem in privacy protection.

The Perception of Port Logistics Related Firms According to the Adoption of Busan Free Trade Zone (부산항 관세자유지역에 대한 항만물류관련업체의 의식고찰)

  • Lee, Seon-Mi;Lee, Cheol-Young
    • Journal of Navigation and Port Research
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    • v.27 no.5
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    • pp.563-568
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    • 2003
  • Currently, the adoption of FTZ( Free Trade Zone) has been recognized as one of the most important strategies for becoming hub port in the world. For this reason, various policies for successful implementation and adoption of FTZ have been presented, and u special law related this FTZ was actually built in 1999. In the mean time, a port logistics industry is deeply related to the successful implementation of FTZ. However, although many research about FTZ have been conducted, there have been little previous studies about port logistics firms and FTZ. Thus, the aim of this study is to investigate a market structure of firms related to Port Logistics effectively and to analyze the perception of these firms about FTZ in Busan.