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Data driven approach for information system adoption: Applied in CRM case  

Park, Jong-Han (Graduate School of Management, KAIST)
Lee, Seok-Kee (Graduate School of Management, KAIST)
Publication Information
Journal of the Korean Data and Information Science Society / v.21, no.2, 2010 , pp. 251-262 More about this Journal
Abstract
While outsourcing has become a basic strategy of the information system adoption, there is an emerging needs to analyze the gap between the required data and the existing data for the new system from an adopting company's perspective. In CRM adoption failure cases, the first reason is adopting company pay no attention to the data that will support investment and systems. So far, there is no attempt to consider data driven approach in information system adoption field. Hence, we propose Information System Adoption Model based on Data (ISAMD) and show how to use in real world by simulation. By using ISAMD, information system adoption decision maker can simulate the needed data and related cost with various information system alternatives in short term, and long term planning. ISAMD can prevent the possible threat of unexpected data cost in adopting new system at the adopting decision stage.
Keywords
Cost analysis; data driven; information system adoption;
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Times Cited By KSCI : 2  (Citation Analysis)
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