• Title/Summary/Keyword: rational choice theory

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Factors Affecting Intention to Use Security Functions in SNS (소셜 네트워크 서비스의 보안기능 사용의도에 영향을 미치는 요인 : Facebook을 중심으로)

  • Kim, Hyeob;Kim, Kyung Kyu;Lee, Ho
    • Journal of Information Technology Services
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    • v.13 no.2
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    • pp.1-17
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    • 2014
  • Social networking service (SNS) is a service that allows people to share information, manage relationships with others, and express themselves on the Internet. The number of SNS users have increased explosively with the growth of mobile devices such as smartphones. As the influence of SNS has grown extensively, potential threats to privacy have also become pervasive. The purpose of this study is to empirically examine the main factors that affect users' intentions to use security functions provided by their SNS. The main theories for this study include the rational choice theory and the theory of planned behavior. This study has identified the factors that affect intention to use security functions. In addition, security function awareness and information security awareness are found to be important antecedents for intention to use security functions. The results of this study implies that when SNS providers develop security policies, they should consider the ways to improve users information security awareness and security function awareness simultaneously.

Risk-Taking Decisions with Major IS Investment;System Downsizing Case

  • Shim, Seon-Young;Lee, Byung-Tae
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.339-344
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    • 2007
  • In the cut-throat competitive environment of business, large-scale IS investment is becoming inevitable strategic necessity for gaining competitive advantage. However. it bears great deal of risk over all the associated processes so that the investment decisions need to be taken in a greatly careful manner. Nonetheless, Korean organizations are prominently showing risk taking behaviors regarding major is investment, in terms of system downsizing. Although decision theory argues decision makers' rational choice of options through the assessment of risk and benefit, the notable trend toward system downsizing in Korea defies common understandings on IS project risk. Furthermore, it encourages us to investigate many impenetrable characteristics underlying organizational risk taking decisions with IS investment. We found out that there is Significant effect of IS decision makers' risk propensity when they make system downsizing decisions. Moreover. we Identified that IS decision makers do not get a strong pressure of cost savings and have tendencies to mimic competitor's decisions.

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An Understanding the Factors That Influence on Unconcern about Privacy Information (프라이버시 무관심에 영향을 미치는 요인에 관한 연구)

  • Jeong, Tae-Seok;Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.49-59
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    • 2012
  • This study is to explain why internet users are unconcerned with their privacy information. For this purpose, this study focuses on the Nate.com case. Nate.com recently suffered from external intrusion. They announced this fact to their users. However, users did not leave the Nate.com. To explain the reason, this study used a combination of qualitative and quantitative techniques. The grounded theory approach was used to analyze responses to open-ended questions answered by 240 Nate.com users. Using these responses, a survey instrument was developed. Survey results were analyzed using structural equation modeling. The conclusions and implications are discussed.

Research on Factors Affecting Smartphone App Market Selection: App Market Platform Provider's Perspective (스마트폰 앱 마켓 선택에 영향을 미치는 요인에 관한 연구: 앱 마켓 플랫폼 사업자 관점으로)

  • Lee, Ho;Kim, Jae Sung;Kim, Kyung Kyu;Lee, Youngin
    • Journal of the Korea Knowledge Information Technology Society
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    • v.13 no.1
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    • pp.11-23
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    • 2018
  • This paper empirically investigates the factors that influence the consumer choice of an app market based on the rational choice theory. The app market is the only channel where a consumer can buy smartphone apps, which give various functional convenience and are considered to be a major contributor to the proliferation of smartphones. Analyses of 281 questionnaires show that usability and structural guarantees as benefit factors significantly influence the app market choice. From the cost perspectives, both monetary and non-monetary conversion costs are found to significantly influence the app market choice. On the other hand, customer trust, information quality, and market image were found to have no significant effect on app market selection. In particular, Korean app market platform providers (KT, LG U +) seem to be superior in terms of structural guarantees, such as customer center operation and damage compensation regulations, compared to overseas app market platform operators (Google). However, in the case of the Google App Market, it is pre-installed on all Android phones, so it is not inconvenient to install additional apps to use other app market. This is disadvantageous to domestic app market platform operators, and it is necessary to establish a policy solution point. In terms of operator costs, both monetary and non-monetary conversion costs have a significant impact on app market choice. In particular, non-monetary conversion costs have a negative impact on Korean app market platform operators. It can be explained that the service expectation level of the domestic app market is low and it is recognized that the time cost factor such as membership is large for new users to use. It seems to be necessary to improve the domestic app market business. Meanwhile, extant research on smartphone apps focuses on the purchase of apps themselves, but not on the selection of the app market itself. In order to fill in this gap, this study focuses on the determinants of app market selection, including the characteristics of an app market and the switching costs.

The Role of Reason in Aquinas' Theory of the Freedom of Will (의지의 자유선택에 있어서 이성의 역할 - 토마스 아퀴나스에게서 의지와 이성의 관계에 대한 하나의 고찰 -)

  • Lee, Sang-sup
    • Journal of Korean Philosophical Society
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    • v.145
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    • pp.325-350
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    • 2018
  • The overemphasis of the priority of reason over will runs the risk of resulting in intellectual determinism. On the contrary, it is also unfair to underestimate the role of reason in Saint Thomas Aquinas' theory of the free will to avoid intellectual determinism. For, according to Thomas, "the will inclines to the good, insofar as it is an appetite, and it follows the judgment of the reason in the pursuit of the good, insofar as it is a 'rational' appetite." It is the objective of this article to show that, for Thomas, the idea of the free will is not contradictory to that of the will's following the judgment of reason. For this purpose, it is decisive to adequately evaluate the role of reason in Thomas's theory of the free will. This article therefore proves that in principle Thomas argues the priority of the will over reason as well as the freedom of the will, and that he nevertheless recognizes the role of reason which precedes the choice of the will by making the second-level judgment even when the will chooses not to follow the first-level judgement of reason. It is entirely up to the will to follow the judgement and order of reason or not. It explains the freedom of the will. But 'not to follow reason' is contradictory to the essential determination of the will as the 'rational' appetite. For from the will's not following reason, wrong-doing follows; the human act which does not conform to reason. This article therefore argues that for Thomas, the 'true' liberty of the will corresponding to its determination as the rational appetite consists in its following the rule and order of reason, not in acting against the judgement of reason.

A Study of the Effect of the Socioeconomic Status of Couple on the Induced Abortion in Korea (부부의 사회경제적 지위가 인공임신중절에 미치는 영향에 관한 일 연구)

  • Lee, Sung-Yong;Lee, Jung-Whan
    • Korea journal of population studies
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    • v.34 no.1
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    • pp.1-25
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    • 2011
  • There are two main purposes in this study. First, we compare the effects of wives' characteristics with the effects of the husbands' characteristics on the induced abortion. Second, we analyze whether the determinants of the induced abortion have changed according to parity and conception period. The main findings are follows. First, both wives' and husbands' socioeconomic characters have insignificant effects on the induced abortion at parity 0, in the 1997 and 2000 Korean Fertility Survey data. Second, during the periods of the lowest-low fertility, after 2000 in Korea, wives' employments have positive effects at parity 0 and 1, while husbands' educational levels have negative effects at parity 1 on the induced abortion. The implications are as follows. First, having children had been the universal social phenomenon before 2000 in Korea. however, after 2000, reproductions have become the women's choice, lather than the duty of married women. Women must weight the balance between the benefits and the costs of children so that women's fertility behaviors become a rational choice. Women's employment is the most important factor in these rational calculations. Second, both Western individualism and the traditional Korean familism have significant effects on the fertility behavior and the induced abortions in Korea. This rejects the diffusion theory, which tells that the traditional familism must be replaced by the Western individualism in order to decline the fertility rates in developing countries.

A Dynamic Price Formation System and Its Welfare Analysis in Quantity Space: An Application to Korean Fish Markets

  • Park, Hoan-Jae
    • The Journal of Fisheries Business Administration
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    • v.41 no.2
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    • pp.107-133
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    • 2010
  • As policy makers are often concerned about dynamic effects of demand behavior and its welfare analysis by quantity changes, the paper shows how dynamic price formation systems can be built up to analyze the effect of policy options to the markets dynamically. The paper develops dynamic model of price formation for fish from the intertemporal optimization of the consumer choice problem. While the resulting model has a similar form of the error correction types of dynamic price formation system, it provides the rational demand behavior contrary to the myopic behavior of error correction demand models. The paper also develops appropriate tools of dynamic welfare analysis in quantity space using only short-run demand estimates both theoretically and empirically as a first attempt in the literature of price formation and fisheries. The empirical results of Korean fish markets show that the dynamic model and the welfare measures are reasonably plausible. The methodology and theory of this research can be applied and extended to the commodity aggregation, dynamic demand estimation, and dynamic welfare effects of regulation in the similar framework. Thus, it is hoped that this will enhance its applications to the demand-side economics.

The Research for the New Institutional Analysis in Change of the Separation of the Dispensing of Drugs : On the focus of Rational Choice Institutionalism (의약분업 정책변동의 신제도론적 분석 : 합리적 선택 신제도주의를 중심으로)

  • Park, Min-Jeong
    • Health Policy and Management
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    • v.17 no.4
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    • pp.1-30
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    • 2007
  • This study aims to analyze the policy change which is caused by conflicts between interest groups when the Separation of the Prescribing from the Dispensing of Drugs (SPDD) was enforced. With the theory of New Institutionalism, the reason why the policy was to be changed can be explained by the concept of property right and transaction cost. As the government did not consider the change of property right and transaction cost between actors before introducing new institution, it was hard to adapt the SPDD. Though, under the established institution, the institutional change can cause the alteration in property right and transaction cost, government just focused on the new institution's execution. Therefore, the group which suffers the loss could not accommodate to the change of institution. For this reason, the adaptation of SPDD also caused huge conflicts between doctors and pharmacists. Then, this research shows that the reason why they conflict to the some issues in the content of PSPDD and why the issues was changed with the property right and transaction cost.

Investigation of torsion, warping and distortion of large container ships

  • Senjanovic, Ivo;Vladimir, Nikola;Tomic, Marko
    • Ocean Systems Engineering
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    • v.1 no.1
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    • pp.73-93
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    • 2011
  • Large deck openings of ultra large container ships reduce their torsional stiffness considerably and hydroelastic analysis for reliable structural design becomes an imperative. In the early design stage the beam model coupled with 3D hydrodynamic model is a rational choice. The modal superposition method is ordinary used for solving this complex problem. The advanced thin-walled girder theory, with shear influence on both bending and torsion, is applied for calculation of dry natural modes. It is shown that relatively short engine room structure of large container ships behaves as the open hold structure with increased torsional stiffness due to deck effect. Warping discontinuity at the joint of the closed and open segments is compensated by induced distortion. The effective torsional stiffness parameters based on an energy balance approach are determined. Estimation of distortion of transverse bulkheads, as a result of torsion and warping, is given. The procedure is illustrated in the case of a ship-like pontoon and checked by 3D FEM analysis. The obtained results encourage incorporation of the modified beam model of the short engine room structure in general beam model of ship hull for the need of hydroelastic analysis, where only the first few natural modes are of interest.

Determination of Risk Level Using Fuzzy Multi-Criteria Decision Method (퍼지 다기준 의사결정기법을 이용한 위험수준평가)

  • Jung, Sang-Yun;Cho, Sung-Ku
    • Journal of Korean Institute of Industrial Engineers
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    • v.24 no.4
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    • pp.627-638
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    • 1998
  • For any hazardous operation or risky project to be carried out safely and economically, it is of the utmost importance to formulate proper risk management policies based on the rational assessment of the risk levels of various potential hazards. In this paper, a Fuzzy Multi-Criteria Decision Making(FMCDM) method for risk assessment is proposed. The method evaluates, on the basis of fuzzy set theory, the risk level of a risky situation by aggregating the assessed levels of risk factors and their subjective weights. The method also allows some flexibility for the future users in the sense that, first, the relative importance weights for the three risk factors can be adjusted according to the nature of projects or systems and, second, the users have the choice between the two types of risk assessment results, that is, the assessed risk levels or the ranks of the risk situations. A numerical example for the proposed FMCDM method is provided to illustrate the computational procedure. To see how the suggested FMCDM method describes well people's perceived risk level, we compared the risk values derived from the suggested method with the subjective risk evaluations for ten risky situations.

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