• 경영과학
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• 제26권3호
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• pp.67-78
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• 2009

In this paper, I analyze the mobile broadband services market characterized by vertical and horizontal differentiation. Vertical differentiation as service quality differentiation is based on the transmission speed of mobile internet service and horizontal differentiation as spatial differentiation is based on the service coverage. Theoretical explanations for the competitive price policy have been developed in the game context of WiBro which represent the high quality within the limited service coverage and HSDPA which represent relatively low quality with nation-wide service. When the WiBro has a mobile broadband service quality advantage and the difference in quality is sufficiently low, the price of WiBro with limited service coverage is relatively lower than that of HSDPA. This occurs because the advantage of WiBro's vertical service differentiation is offset by the disadvantage of horizontal differentiation. The difference in the quality of mobile internet service, however, is not too high, the price of WiBro is relatively higher than that of HSDPA. Moreover, when the service quality of WiBro is sufficiently high, the low quality HSDPA service faces no demand.

• 한국조리학회지
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• 제14권4호
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• pp.161-175
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• 2008

The purpose of this research is to find out the impact of quality management and differentiation strategies on customer satisfaction and management performance in family restaurants. In particular, it aims to identify whether such quality management and differentiation strategy have positive influence on customer satisfaction and perceived customer satisfaction as indicated through management performance. For the empirical analysis, a questionnaire survey was applied to a total of 250 customers who experienced family restaurant service in Seoul during the past one year. The model was tested using SPSS 12.0 and visual PLS(partial least squares) programs on a sample of the 198 surveys which showed a 92% usable response rate. The results of empirical analysis showed as follows: 1) quality management has a significant effect on customer satisfaction and differentiation strategies but not significant on management performance. 2) differentiation strategies have a significant effect on customer satisfaction and management performance. 3) customer satisfaction has a significant effect on management performance.

• 한국심리학회지 : 문화 및 사회문제
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• 제8권2호
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• pp.33-49
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• 2002

본 연구에서는 성인기 자녀 381명을 대상으로 가족분화수준, 가족관계의 질 및 친밀감간의 관계를 살펴보았다. 첫째, 가족분화수준과 가족관계의 질간의 관계를 통하여 가족분화의 개념이 원가족에 대해 지각하는 정서적 건강과 실제 가족관계에서 심리적 안녕감을 나타내는 개념인지 알아보았다. 그 결과, 가족분화수준과 가족관계의 질간에는 유의한 정적 상관을 보였다. 둘째, 원가족의 가족분화수준과 성인기 자녀의 이성파트너와의 친밀감간의 관계를 토대로 원가족의 부모와의 정서적 역동이 성인기 자녀의 현재 이성파트너와의 관계에 영향을 미치는지 살펴보았다. 연구결과, 성인기 자녀는 모든 하위체계에서 원가족의 가족분화수준과 이성파트너와의 친밀감간의 관계에서 유의한 정적 상관을 보였으며, 아들이 딸보다 부모의 가족분화수준에 민감한 것으로 나타났다.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.441-445
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• 2007

정부의 대량주택공급정책 등으로 인한 고객중심으로의 시장변화는 자연히 주택 공급업체로 하여금 품질의 경쟁시대를 맞이하도록 하였다. 이러한 품질경쟁시대에서 빠르게 변화하는 고객의 요구품질에 부응하는 주택상품기획 방향을 모색하기위한 선행연구로서 현재 우리 주택시장에서 이루어지는 주택상품의 단위세대 품질의 차별화 사례유형에 대한 실태분석을 실시하였다. 조사 및 분석 결과 많은 사례들이 단순히 마감자재의 고급화나 일시 유행적인 친환경자재의 사용과 부분적이고 단속적인 생활편의품과 설비시스템의 건축요소와의 결합 등을 통한 상품풀질의 차별화를 꾀하고 있었다. 본 연구결과 주택상품의 차별화 기획은 고객을 중심으로 하여 단위세대의 품질 요소 중 건축지향적인 평면 및 인테리어요소와 기술지향적인 설비 및 제품요소의 유기적인 융합을 통합 품질의 차별화가 이루어져야 할 것으로 판단된다. 향후 주택상품기획단계에서는 고객 개념의 재정립을 통한 사람중심의 지속가능한 차별화 계획요소에 대한 연구 및 고객 지향적 주택상품기획 절차의 마련이 필요한 것으로 연구되었다.

• 한국융합학회논문지
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• 제9권9호
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• pp.217-228
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• 2018

중소 제조 기업 중심으로 ERP를 도입함에 있어 경쟁회사와의 차별화, 비용 우위 전략이 필요하다고 보는 관점에서 효과적인 ERP 구축전략을 할 수 있는 길잡이 역할을 목표로 하고 있다. 구축 전략으로 차별화 및 비용우위와 서비스 품질이 도입성과에 종속관계, 매개효과를 살펴보았다. 첫째, 차별화 나 비용우위전략은 재무적 성과에는 선행연구 결과를 지지하고 있다. 하지만 차별화 전략에서는 비재무적 관점에서만 유의하였다. 둘째, 차별화와 비용우위 전략은 서비스 품질 요인 확신성만 재무적 성과가 있고 나머지 서비스 품질은 도입 성과에는 유의하지 않은 것으로 분석되었다. 셋째, 컨설팅 서비스 품질의 매개효과 분석은 차별화나 비용우위 전략 경로에서 모두 유의하지 않았다. 결론적으로 시스템 구축은 구축 전략으로는 재무적 관점에서 차이가 있으며, 서비스 품질 요인에서는 공급업체가 제공하는 확신성 즉 지식 및 확신과 믿음을 줄 수 있는 능력에 영향이 있다.

• 한국의류산업학회지
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• 제18권1호
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• pp.27-37
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• 2016

This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

• 가정과삶의질연구
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• 제33권2호
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• pp.89-101
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• 2015

This study examined the effects of self-differentiation and psychological discomfort on antenatal attachment of pregnant couples in their third trimester of pregnancy. The subjects were 182 couples in J province who had participated in the first wave of the Korea Attachment Longitudinal Study (KALS). Data were analyzed by means of frequency, percentages, Pearson's correlations, and stepwise multiple regression models using SPSS 20.0. The findings were as follows. First, the independent t-test showed that the mean scores of pregnant women's self-differentiation were lower than their spouses in all subscales except emotional cutoff, and higher than in all psychological discomfort subscales. There was no significant difference in antenatal attachment quality between women and men, but the pregnant women significantly spent more time thinking about the fetus than their spouses. Second, the stepwise multiple regression models revealed that pregnant women's emotional cutoff in self-differentiation influenced the most on both quality and quantity of antenatal attachment. Among subscales of their spouses' self-differentiation, only emotional reactivity had an impact on quality of antenatal attachment, and fusion with others had the most impact on quantity of antenatal attachment. Among the pregnant women's and their spouses' psychological discomfort subscales, only depression influenced each quality and quantity of antenatal attachment. This is the very first and only study in which the impact of the pregnant couples' self-differentiation on antenatal attachment has been examined.

• 대한교통학회지
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• 제3권1호
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• pp.76-85
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• 1985

The significant role of transportation system for economic development process has been recognized, but the argument that transportation improvements stimulate economic development has brought sometimes no resonance in lacking of a plausible theory on the conditions and process of economic development by transportation investment. This paper reviews the theory on regional differentiation of transportation system and shows why and how the installation of a new transportation system or the improvements of the old transportation quality differentiate the spatial order of economic activities. It presents the interaction between the change of transportation quality with introducing of definition "transportation value" as tool of its determination and economic activities following the regional differentiation process, which result means regional defferentiation of niveau of economic development.

• 산업기술연구
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• 제18권
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• pp.233-240
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• 1998

In this study, ride sensitivity analysis of train with non-linear suspension elements is performed. Non-linear characteristics of springs and dampers for primary and secondary suspensions of a train is parameterized. Equation of motion of the train model is derived, and using the direct differentiation method, sensitivity equations are obtained. For a nominal ride quality performance index, sensitivity analysis with respect to various design parameters regarding non-linear suspension parameters is carried out.

• 농업과학연구
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• 제48권4호
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• pp.911-926
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• 2021

We devised a grape variety model to estimate the impact of lowering the Shine Muscat quality level on the grape market. Shine Muscat has become a popular grape variety in Korea. Accordingly, the area devoted to the harvesting of Shine Muscat has increased dramatically since 2016. Our study examines how a reduction in the quality of Shine Muscat affects other grapes such as Campbell Early, giant peak, and Muscat Bailey A (MBA). The Armington model was used to impose consumer preferences and product differentiation assumptions. We found that a decrease in the consumer preference for Shine Muscat realized by lowering the quality of Shine Muscat largely reduces the price of this variety. Also, the prices of other grape varieties fell via a substitute effect. Moreover, if grape varieties were more differentiated, the reduction in the price of Shine Muscat would be greater, while the decreases in the prices of other grape varieties would be smaller. These results imply that farmers of Shine Muscat must continue with quality management efforts to avoid the negative effect of changing consumer behavior with regard to Shine Muscat against a reduction in its quality. Our model introduces a product differentiation model for the fruit market and helps policymakers and farmers understand the impact of changing market conditions in the fruit market.