• 제목/요약/키워드: qualitative content analysis

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도서관 마케팅 모형 (Library Marketing Model)

  • 이성신
    • 한국도서관정보학회지
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    • 제45권3호
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    • pp.249-270
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    • 2014
  • 본 연구의 목적은 도서관 마케팅 모형의 제안에 있다. 연구 목적 달성을 위해 활용된 방법론은 국내 문헌정보학자들의 도서관 마케팅관련 연구논문들에 대한 내용분석방법이다. 관련 연구논문들에 대하여 질적 내용분석방법을 활용하여 분석하였으며, 이의 결과를 일반 비영리조직의 마케팅모형과 비교 분석하여 최종 도서관 마케팅모형을 제시하였다. 최종 도서관 마케팅모형의 구성요소는 첫째, '고객(도서관 이용자)', 둘째, '내적 환경 변화', 셋째, '외적 환경 변화', 넷째, '도서관 마케팅 목표 설정', 다섯째, '다양한 도서관 마케팅 전략', 여섯째, '구체적 마케팅 실행계획의 수립', 일곱째, '실행계획의 집행', 여덟째, '평가', 아홉째, '긍정적 평가 결과', 열 번째, '부정적 평가 결과', 열한 번째, '고객만족', 열두번째, '도서관 이용률 제고', 열세 번째, '도서관의 긍정적 사회적 가치 확립'이다.

간호대학생의 병원미생물학 수강 경험: 질적 내용분석 (Experience in Microbiology Course of Nursing Students: Qualitative Content Analysis)

  • 한미영;김미숙
    • Journal of Korean Biological Nursing Science
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    • 제20권4호
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    • pp.244-251
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    • 2018
  • Purpose: The purpose of this study was to explore nursing students' experience in microbiology courses. Methods: Data were gathered through 4 focus group interviews and 1 in-depth personal interview, by 19 nursing students who attended microbiology courses. Data were collected June 15-July 20, 2018. Conventional content analysis was used for data analysis. Results: The result of this study revealed 4 categories: "facing the challenge", "types of learning", "lack of learning motivation", "acquiring knowledge of infection". Conclusion: Findings suggest that it is important to identify nursing students' perspectives, to improve microbiology curriculum in the educational process. Also, it is necessary to connect continuously, between educational and practical environments, for effective management of microbiology courses.

간호사의 투약대화의 구조와 내용에 대한 평가도구 개발 연구: 대화분석적 접근 (Evaluation of Nurses' Competency in Nurse-Patient Communication about Medications: Conversational Analysis Approach)

  • 손행미
    • 대한간호학회지
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    • 제40권1호
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    • pp.1-13
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    • 2010
  • Purpose: The purpose of this study was to develop evaluation criteria for conversations about medication and to demonstrate conversational analysis with actual dialogues on medication as examples. Methods: This study was a secondary analysis of qualitative research using conversational analysis which showed functional phases and patterns of dialogue about medication (greeting, identifying the patient, medicating, finishing). Nurse-patient conversations were videotaped and transcribed and 75 conversations were used for analysis. Results: Not all functional phases were showed in the conversations about medication. Therefore, conversations about medication can be considered as incomplete dialogues. The evaluation-criteria were represented in terms of the structure and content of the dialogues. Structural evaluation-criteria were the same as the functional phases, as functional stage is the standard for evaluation. The criteria of evaluation for content suggested 3 domains, content, expression, and interaction with 20 items scored on a Likert-type scale of 5-points. Finally, analysis of actual conversations about medication according to the evaluative criteria were provided. Conclusion: The results provide the basic data to develop educational programs and strategies to improve nurses’ competency in conversation about medication.

Literature Content Analysis: Formulating Different Marketing Plan between Wholesalers and Retailers Supervision System

  • SUH, Junhyuck
    • 유통과학연구
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    • 제19권8호
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    • pp.91-100
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    • 2021
  • Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

이명 환자의 증상 경험 연구 (The experiences of patients with tinnitus: a qualitative study)

  • 강경화;이승희;이현정
    • Journal of Korean Biological Nursing Science
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    • 제25권1호
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    • pp.55-62
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    • 2023
  • Purpose: Tinnitus, which is often described as the conscious awareness of a sound without an external auditory stimulus, is one of the most common symptoms in the general population. This study aimed to explore the experiences of individuals living with tinnitus. Methods: In this qualitative exploratory study, data were collected from November 2017 to January 2018 through in-depth individual interviews with 11 tinnitus patients. Verbatim transcripts and field notes were analyzed using content analysis. Results: The extracted content was classified into three core categories of tinnitus experiences: "suffering from constant sound," "being imprisoned surrounded by persistent noise," and "efforts to overcome." Conclusion: This study shows that tinnitus had a severe negative impact on patients' lives. The finding will help healthcare providers understand their patients more deeply.

Parenting experiences of mothers of moderate-to-late preterm children in South Korea: a qualitative study

  • Lee, Sangmi
    • Child Health Nursing Research
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    • 제28권4호
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    • pp.247-258
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    • 2022
  • Purpose: This study investigated the parenting experiences of mothers of young children born moderate-to-late preterm (MLPT) in South Korea. Methods: In this qualitative study, semi-structured focus group interviews were conducted with 10 mothers of MLPT children from infancy to preschool age. The interviews were video-recorded, transcribed verbatim, and analyzed using qualitative content analysis. Results: Four categories resulted from the analysis of parenting experiences of mothers with young MLPT children, as follows: "becoming a mother of an early-born child", "difficulties as the primary caregiver for a high-risk child", "helpful social support, but still a lack of professional support for parenting a high-risk child", and "mothers and children growing together". Conclusion: Mothers of young MLPT children experienced difficulties due to concerns about their child's health, growth and development, and insufficient child-rearing support. Therefore, social support systems should be strengthened and more aggressive nursing strategies should be adopted for mothers of young MLPT children.

수간호사의 간호학생 임상실습지도 경험: 질적 연구 (Head Nurses' Experiences in Clinical Practice Education of Nursing Students: A Qualitative Research)

  • 박영아;공은희;박유진
    • 한국간호교육학회지
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    • 제24권4호
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    • pp.337-346
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    • 2018
  • Purpose: The aim of this study was to understand and describe difficulties and needs experienced by head nurses in the clinical practice education of nursing students. Methods: A qualitative descriptive method was employed. A convenience sampling method was used to recruit participants from four hospitals in South Korea. Twenty-one head nurses participated in the first interview and 17 of them participated in the second interview. Data were collected through two in-depth interviews and field notes were written. Qualitative content analysis method was utilized for data analysis using ATLAS.ti 6.2 software. Results: Thirty-one codes and twelve categories were identified. Four themes emerged from data analysis, which included 'too many tasks', 'limitations of student education', 'many differences', and 'lack of support and resources.' Conclusion: This qualitative study described head nurses' many difficulties and needs in the clinical practice education of nursing students. The results of this study provide valuable understanding and knowledge of head nurses' experiences in students' clinical education, which leads to improvement of the quality of clinical education for nursing students.

문헌정보학의 질적 연구방법 교육내용 개발 (Teaching Qualitative Research Methods in Library and Information Science)

  • 김갑선
    • 한국도서관정보학회지
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    • 제46권3호
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    • pp.255-275
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    • 2015
  • 본 연구의 목적은 질적 연구방법 교과목의 교육내용에 관한 기초자료를 제시하여 문헌정보학 대학원 과정의 질적 연구방법 교과목 개발에 일조하고자 한다. 국내 대학원에서 개설하고 있는 76편의 질적 연구방법 교과목 강의계획서의 내용분석을 통하여 질적 연구방법의 교육 경향을 도출하였다. 이를 근거로 문헌정보학 교육을 위한 핵심내용으로 질적 연구패러다임, 연구설계, 다양한 질적 연구 유형, 자료수집과 분석의 다양성, 글쓰기, 질적 연구의 평가준거를 제시하고 교수전략을 논하였다. 좋은 질적 연구를 수행하고 개발하기 위해서는 순환적, 창조적, 성찰적인 연구 실제가 가능하도록 교육해야 할 것이다. 이를 위해서는 질적 연구의 토대로서 질적 연구의 다양한 패러다임과 철학적 이론적 전통을 이해하는 것이 선행되어야 한다. 질적 연구자는 자신의 질적 입장(qualitative stance)을 인식하고 질적 연구를 행하는 것이 매우 중요하다.

Empirical Analysis of Starting Salaries of College Graduates based on Their University-Industry Cooperation Activities

  • Mun-Su Park
    • International Journal of Knowledge Content Development & Technology
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    • 제13권1호
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    • pp.101-109
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    • 2023
  • Fifteen years have passed since the enactment of the Industrial Technology Innovation Promotion Act, which promoted industry cooperation activities for universities. Therefore, the study analyzes the relationship between the university's industrial cooperation activities and the college graduates' starting salaries and provides policy suggestions on improving the direction of university-industry cooperation. The study used nine-year panel data from Graduates Occupational Mobility Survey (GOMS) to conduct an empirical analysis and found that starting salaries of college graduates were not significantly higher if the university only participated in basic industry cooperation activities. On the other hand, when the quality of university-industry cooperation activities was higher, such as job search support, the starting salary of college graduates was higher. The findings suggest that university-industry cooperation activities must focus on qualitative performances rather than quantitative approaches.

중환자실 환자가 경험한 인간중심 간호에 관한 질적 내용분석 (A Qualitative Content Analysis of the Person-Centered Care Experienced by Critical Care Patients)

  • 홍희진;강지연
    • 중환자간호학회지
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    • 제11권2호
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    • pp.21-33
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    • 2018
  • Purpose : To explore the person-centered care (PCC) experienced by critical patients. Method : This qualitative study deductively examined the attributes of the PCC model proposed by Jakimowicz and Perry. The participants were 16 patients who were recently discharged from intensive care units at a university hospital. Data were collected through in-depth interviews and were analyzed using the deductive method of content analysis. Results : A total of 4 categories, 16 subcategories, and 33 codes were generated from 171 meaningful statements. The final 4 categories were "compassionate presence," "professional interaction," "outstanding competency," and "patient identity." These were consistent with the main attributes of Jakimowicz and Perry's model. However, most of the codes belonged to the "compassionate presence" and "patient identity" categories. Among the attributes of the model, "continuity of nursing," "therapeutic relationship," "expert knowledge," "clinical knowledge," "evidence-based intervention," and "patient's rights" were not derived as codes. Conclusion : These findings deepen the understanding of the PCC model from the patient's point of view. The main attributes of PCC identified in the current study can be applied to the development of practical guidelines for intensive care nursing. In addition, we recommend the development of a PCC measurement tool for critical care patients.