• Title/Summary/Keyword: push factors

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Structural Influence and Relationship between the Environmentally-friendly Attitude and Purchase Intention based on the College Students' Values towards Organic Produces - Moderating Effect of Consumer Confidence - (대학생들의 친환경농산물에 대한 가치관이 친환경적 태도 및 구매의도간의 구조적 영향 관계 - 소비자 신뢰의 조절효과 -)

  • Kim, Jong-Suck;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.45-55
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    • 2017
  • The fundamental objective of cultivating organic farm produces is to preserve the natural environment and protect eco system so as to maintain the environment where people can live. In the current social atmosphere, the value and attitude of the college students to the environment are significant as they will take the leading part in the future. College students in Busan participated in the survey for the study to prove the moderating effect of the confidence with organic farm produces by investigating the casual relationship among the purchase intention, the environmentally-friendly attitude, and the consumption value of college students. The questionnaires were distributed over the period from October $15^{th}$, 2016 to $30^{th}$.261 papers of the questionnaires were analyzed with SPSS (V 23.0) and AMOS (V 21.0) programs. The analysis on Confidence, Confirmatory Factors, Structural Equation Modeling was compared with Chi-square considering the degrees of freedom between the two models in order to investigate the moderating effect from the purchasing frequency. The result from the analysis confirms that there is a casual relationship between college students' values of organic farm products and the environmentally-friendly attitude. Consumer confidence has a moderating effect on the attitude and purchase intention. As it can be seen from the result of the analysis, it is necessary for municipal governments and the government to push ahead with the policies on organic farm products in the future as it is proved that there is a casual relationship among the attitude, purchase intention and the students' values of the organic farm products.

Specialization Strategies of Busan New Port on the Basis of a Comparative analysis on Shanghai's New Yangshan Port (상해 양산항과의 비교분석에 의한 부산 신항의 특화전략)

  • Kim, Jeong-Su
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.53-77
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    • 2007
  • This paper is designed to look for a specialized strategies by drawing the special features of Busan New Port from both a comparative analysis of major factors of harbor competitiveness and a SWOT analysis of Busan New Port and Yangshan Port, one of the biggest competitive ports in Northeast Asia, so that Busan New Port may preoccupy a status as the hub port of the area. The researcher would like to suggest the following measures to make Busan New Port serve as the central port of Northeast Asia on the basis of the findings; Korea should push ahead with creating a railroad transportation linking with Eurasia Contient, secure the amount of goods and resources with the help of the early development of the surrounding complex of the port, make a considerable progress in the level of port service, come up with a differentiation strategies for harbor marketing activities and improve its productivity.

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Study on Factors Affecting Financial Customer's Switching Intention to Internet only bank: Focus on Kakao bank (인터넷 전문은행의 성공 요건, 금융 소비자의 전환의도에 영향 주는 요인 분석: 카카오뱅크를 중심으로)

  • Kwak, Na-Yeon;Yoo, Hyein;Lee, Choong C.
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.157-167
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    • 2018
  • Internet only banking has been spreading rapidly since it was first introduced in Korea since 2017, but issues regarding its limitations continuously are rising. In this research, consumers' intention to switch have been empirically demonstrated toward the internet banking by applying the PPM theory. To achieve a purpose of the research, survey targeting total 132 person who have experiences of using KaKaobank have been implemented by using Smart PLS 3.0. In conclusion, it has been verified that the push and full effect have a positive effect on the consumers' intention to switch main bank and the degree of usage of KaKaobank have significantly influences on relation between mooring factor and consumers' intention to switch main bank. Through this study, the scope of the PPM theory applied in previous researches regarding consumer's service transition shall be extended to Fintech service and practically it provides implications for establishing a strategy to enter the Internet only bank market.

What Drives International Technology Cooperation?: Joint R&D Cooperation in Defense Core Technology (국제기술협력 결정요인에 관한 연구: 무기체계 핵심기술의 공동연구개발 중심으로)

  • Lee, Hyungjin;Chung, Sunyang
    • Journal of Technology Innovation
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    • v.21 no.2
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    • pp.355-373
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    • 2013
  • This research paper is to identify factors affecting the need for international cooperation in defense science and technology sector. This study set a new hypothesis based on the previous research in terms of the theory of transaction cost, knowledge-based and technology readiness level perspective. After setting a new hypothesis, the following facts were found. First, it showed that the greater the importance of defense technology also increases the need for international technology cooperation for its technology. Second, the relatively higher distance of technology comparing to the developed countries was the need for international technology cooperation to be bigger. Lastly, the relatively higher technology readiness level of technology showed the negative relationship with the need for international cooperation. This results showed that the international cooperation in defense science and technology was regarded as complementary to get their short knowledge. The results of these analyzes showed that the international defense cooperation should be push forward based on the level of technology comparing to the developed countries and the technology readiness level.

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A Theoretical Study of Promotion Activities by Types of Retailing (소매 업태에 따른 판촉활동에 관한 이론적 연구)

  • park, jin ho;Lee, Su dong
    • Journal of Service Research and Studies
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    • v.7 no.4
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    • pp.15-38
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    • 2017
  • The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

외국어 원문 및 영문 초록

  • 한국환경교육학회
    • Hwankyungkyoyuk
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    • v.4 no.1
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    • pp.89-211
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    • 1993
  • The Korean government embarked upon ambitious economic development plans in the 1960's the goals of development policy at that time were the elimination of absolute poverty and the alleviation of unemployment. With scant natural resources, the government had to push for industrialization based upon borrowed foreign raw materials with surplus local labor. Preoccupation with the economic goals of industrialization and export expansion left little room for considering environmental protection. It is evident that Korea's exported industrialization strategy of the past three decades has been a success in terms of income, production, and other macroeconomic indicators, but it cannot be denied that a host of undesirable side-effects have been created. These include environmental problems. congestion in several large cities, poor wealth distribution, and regional disparities. The environmental problems were recognized even in the early stage of development, but preoccupation with the pending economic goals of industrialization and export expansion left little room for considering environment protection. The perceived and actual seriousness of the problems, however, has reached such a level that further negligence may imperil political stability and developmental problems facing the world arise from a world economic order characterized by ever expanding consumption and production, which exhausts and contaminates natural resources and creates and perpetuates gross inequalities between and within nations. It will be necessary to develop new culture and ethical values, transform economic structures, and reorient, our lifestyles. Changing lifestyles can not be promoted by government policy initiative alone but through self=generated educational efforts and mutual training by people themselves. The citizens group for environment (NGOs) should assume these educational and training responsibilities starting from grass-root level of people. It must be reawakened to the reality that the environmental preservation for better quality of life is based on the development of human relationships, creativity, spirituality, reverance for the natural world and celebration of life, and is not dependent upon increased consumption of non-basic material goods. To carry on such environment education social movements and NGOs should (1) provides educational methodologies, which focus on values clarification and moving beyond clarification and moving beyond blame to constructive action. (2) provide training for leaders of business and industry, government, union and others on consumption and production. (3) initiate and support the training and work of environmental counselor who encourage responsible consumption. (4) cooperative with media to initiate and strengthen educational programs on the social environmental programs on the social environmental impacts of consumption and production and to build awareness of consumer responsibility and potential. Economic and social development can be compatible with environment protection : both can be achieved simultaneously. Effective environmental management depends on the various factors : political will, institutional arrangements, appropriate legislation, and availability of the requistite financial and technological resources, which is possible with a strong public awareness of the importance of environmental preservation.

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Definitions of Disability to Realize Social Model of Disability : A Suggestion for Amendment of the Definition of Disability in Current Act (사회적 모델의 실현을 위한 장애정의 고찰: 현행 장애인차별금지법의 장애정의의 수정을 위하여)

  • Nam, Chan-Seob
    • Korean Journal of Social Welfare
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    • v.61 no.2
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    • pp.161-187
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    • 2009
  • Disability Discrimination Act(DDA) is generally recognized as the institutional frame to realize social model of disability. However social model is not automatically realized via the enactment of DDA. The realization of social model is influenced by various factors among which the definition of disability in DDA is very important factor. Paradoxically definitions of disability based on social model may push DDA into contradictory situation. This is caused by the fact that on the one hand definitions of based on social model exclude impairment and on the other hand they mixes characteristics and treatment. Because of these, when definitions of disability based on social model is reflected into definitions of disability in DDA, they may not be helpful to realize social model against original intention of advocates of the model. We can consider two approaches to resolve this paradox; one is to partially reform current definition of disability in DDA, the other is to totally amend current definition of disability. The former may pragmatic and worth to pursue but it cannot solve fundamental problems and may cause some new problems. The most consistent resolution with social model is to amend current definitions of disability into radically new one which excludes substantial limits and definition of disabled person from definition of disability. This new definition may called characteristics based definition or impairment based definition. Some people may think this new definition as one based on medical model but it is not. What we need is not to carve definition of disability based on social model into DDA but to make institutional frame for DDA to operate without contradictions and to develop social model of both impairment and disability. This model which does not exclude impairment could takes part in realization of the social model disability.

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Results-focused Organizational Atmosphere and Unethical Behaviors (결과집중적인 조직 분위기과 비윤리적인 행동에 관한 연구)

  • Jun, Gyung-Ju
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.127-136
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    • 2019
  • With frequent incidents of unethical practices and acts in organizations, organizational leaders need to understand some of the causes that facilitate such negative organizational behaviors to lessen the chances of unethical behaviors from occurring. In an effort to understand some of the causes of unethical behavior, this study looks at competitive atmosphere and results-focused performance evaluation as some of the influencing factors on employees' tendency to decide to behave unethically. Competition culture can spur unethical behavior and evaluation culture with emphasis on results-focused which can create a perception among employees of a narrow view of work and how it is defined. The argument of this paper is that such characteristics can create environment for unethical behaviors and serve as an added push upon employees to choose to behave unethically. Collection of survey results from those working in Busan area were used to test the hypotheses using regression. Data analysis showed that in organizational atmosphere that is overly competitive and results-focused can influence employees to behave unethically. Implications and future research suggestions are discussed in conclusions.