• 제목/요약/키워드: pursuit of fashion

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Effect of Sustainable Luxury Message Framing on Brand Evaluations

  • Eun-Jung Lee
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권1호
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    • pp.1-10
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    • 2024
  • The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

고등학생의 신체만족도, 외모와 의복에 대한 태도에 관한 연구 (A Study on High School Students' Body Satisfaction, Attitude toward Appearance and Clothing)

  • 이은희
    • 한국가정과학회지
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    • 제10권1호
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    • pp.49-58
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    • 2007
  • The purpose of this study was to investigate to relation between body satisfaction, attitude toward appearance and clothing of high school students. Method of posing a questionnaire is adopted to obtain stochastic data required for pertinent analysis. This is the investigation of which 356(male 169, female 187) high school students located in Choongnam and Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate percentage, mean and standard deviation, Factor analysis, Cluster analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this research were as follows: The results of analysing the factors to the response body satisfaction, attitude toward appearance emerged three dimensions(Waist & hip, face, stature & figure part), three dimensions(needs value conformity toward appearance). Sex have significant effects on the body satisfaction, attitude toward appearance and clothing of high school students. Body satisfaction of high school students had an effects on attitude toward appearance and clothing attitude i. e. sexual attractiveness, fashion pursuit, modesty. Body satisfaction had negative correlations with attitude toward appearance and modesty of clothing. However, body satisfaction had positive correlations with sexual attractiveness and self-expression of clothing. As a conclusion, high school students' body satisfaction and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

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메타버스 디지털 아이템 이용 실태 및 이용동기에 따른 만족도 및 추후 구매의사 (The Purchasing Status of the Avatars and Digital Fashion Items in Metaverse and Consumers' Purchase Satisfaction and the Future Purchase Intentions According to Usage Motivation)

  • 김남은;이정란
    • 한국가정과교육학회지
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    • 제34권3호
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    • pp.133-148
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    • 2022
  • 이 연구의 목적은 메타버스에서 아바타와 패션아이템을 구매하는 행동이 어떤 이용동기와 관련이 있는지를 밝히고, 구매만족도와 추후 구매의사에 대해 알아보는 데 있다. 이를 통해 아바타와 패션아이템 개발 및 패션산업과 의류교육의 방향성을 위한 기초자료를 제시하고자 한다. 이를 위하여 만 19세 이상 아바타를 보유하고 있는 149명을 대상으로 아바타와 패션아이템 구매실태와 이용동기, 구매만족도, 추후구매의사를 조사하였다. 연구결과는 다음과 같다. 첫째, 아바타 소유 비율은 여성, 19세~29세, 소득이 낮거나 아예 높은 경우 높게 나타났다. 연령이 낮은 집단은 모바일폰으로 구매하고, 연령이 높은 집단은 신용카드를 사용하는 경향이 있었다. 응답자들은 아바타를 보유하고 있었어도 구매빈도나 지출 금액이 많지 않았다. 반면, 패션아이템 구매에서는 구매금액이 8,000원 이상 소비하는 집단은 19세~29세였고 소득에 따라 구매빈도, 구매금액이 높아지고 있었다. 둘째, 아바타와 패션아이템 이용동기 중 쾌락추구는 가장 큰 영향력을 미쳤고, 남성은 여성보다 아바타를 통한 자기표현에 신경을 썼다. 셋째, 대리만족 동기는 구매만족도를 높였고 추후 구매의사를 높이는 요인은 대리만족과 스트레스 해소였다. 이를 통해 장기적으로 모든 연령층이 함께 스트레스를 해소할 수 있고, 메타버스 이용자간에 동질감을 느낄 수 있게 하고, 현실과는 다른 가상세계에서의 만족감을 줄 수 있는 요인을 고려하여 아바타와 패션아이템이 개발되어야 할 것이다. 그리고 의생활과 관련된 교육에서 패션 아이템을 활용할 수 있는 방안 및 소비태도에 대한 교육이 필요할 것이다.

청년기 여학생의 외모관련태도와 의복태도와의 관련 연구 (A Study Related to Adolescent Girl Students' Appearance-Related Attitude and Clothing Attitude)

  • 이은희
    • 한국생활과학회지
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    • 제16권2호
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    • pp.421-432
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    • 2007
  • The purpose of this study was to investigate the relationships between appearance-related attitude(attitude toward appearance, body satisfaction) and clothing attitude, and to examine how clothing attitude was influenced by appearance-related attitude. The method of this study was survey research by using questionnaires. Subjects were 700(middle school students 217, high school students 227, university students 256) girl students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows program was utilized to calculate frequency, mean, factor analysis, cronbach's $\alpha$, one-way ANOVA, Pearson's correlation, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response clothing attitude emerged five dimensions(fashion pursuit, gender attractiveness, self-expression, aesthetic, and modesty). University school girls' students showed higher attitude toward appearance, body satisfaction, clothing attitude except of modesty. Clothing attitude variables except of modesty had positive correlations with appearance-related attitude. However, modesty of clothing had negative correlations with appearance-related attitude. As a conclusion, adolescents' appearance-related attitude constituted important characteristics which could affect clothing attitude directly.

남성들의 외모관리행동의 동기에 관한 연구 -성역할 정체성과 의복추구혜택을 중심으로- (Male Consumers' Motives of Appearance Management Behavior -Focused on Their Sex Role Identities and Benefit Sought in Clothing-)

  • 이윤정
    • 한국의류학회지
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    • 제31권4호
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    • pp.551-562
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    • 2007
  • The purpose of this study was to examine the influence of sex role identities on male consumers' appearance management behavior. Recently, heavy marketing efforts have been made by the cosmetics and apparel industries to cater to male consumers who seem to be increasingly interested in their appearances. This study intended to identify the relationship between male consumers' appearance management tendencies and their sex role identities and benefits sought in clothing. A survey data was collected from 321 men aged between 20 and 40 and was analyzed using SPSS. The results showed that not only the male consumers' perceived masculinity and femininity but also the discrepancies between their ideal and perceived masculinity/femininity were related to the benefit they sought in clothing. Also, individuals who identify themselves as masculine (rather than feminine) were more likely to be engaged in appearance management practices. However, a greater portion of their appearance management behavior was explainable by their pursuit of fashionability, conformity, and individuality in clothing. This seems to indicate these male consumers consider appearance management primarily as a fashion trend.

연령과 의복쇼핑성향 유형에 따른 의복구매행동 (Consumers' Clothing Purchase Behaviors according to Age and Clothing Shopping Orientation Type)

  • 채진미
    • 한국의류학회지
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    • 제44권1호
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    • pp.141-158
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    • 2020
  • This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

Happening 과 Hippies 문화에 관한 연구 (A Study on the Happening and the Culture of Hippies)

  • 이효진
    • 복식문화연구
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    • 제8권3호
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    • pp.387-410
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    • 2000
  • The purpose of this study was to approach to the internal meanings included in the Happening and the culture of hippies, by analysing the basic mental conditions in the process of the Happening. And this study was composed of the concept and the development of Happening, the characteristics of the hippies that related in the midst of the happening's background, and the formativeness between these factors and hippies'fashion. Since the happening a genre of fine arts expression attended the New School for social research in New York in 1954, Allan Kaprow direct-influenced by John Cage used the word 'Hapening'first, practicing '18 Happenings in 6 parts'at the Rueben gallery in 1959. Kaprow's 18 Happenings was one of the earliest opportunities for a wider public to attend the live events that several artists had performed more privately for various friends. Despite the very different sensibilities and structures of artist's works, artists were all thrown together by the press under the general heading of 'Happening', following Kaprow's 18 Happenings. Being considered as the root of the Happening 'Expression of Sound'of John Cage was the discovery of the exisiting thing- the Happening. Most artists were to be deeply influenced by Cage's theories and attitudes-that is, his sympathy for Zen Buddihism and oriental philosophy-and by reports of the Black Mountain events. These events would directly reflect contemporary painting and stemmed from the Futurists, Dadaists and Surrealists. And Happening's development background was based on the culture of hippies. Swinging London had been under the sway of psychedelic drugs and utopian visions of 'hippie'wave sweeping in from Califonia. This wave, which affected solid middle-class youth first and formost, began in Haight Ashbury in San Francisco. Without dwelling on the hippie movement here, it is worth nothing that it resulted from the convergence of several undercurrents : consciousness-expending drugs, the anti-Vietnam war developments, the impact of English pop groups on American music and the rise of protest songs, and finally the beatnik tradition of non-conformism. Hippie culture and its pursuit of love, peace and psychedelia was the antitheses of 1960s main street fashion. The media gave everyone with long hair the label of 'hippie', but it was always a very loose collage of attitudes and styles. The rejection of sexual taboos was conveyed by the hippie's refusal to wear. Although the bold exposure of body raised controversies because it went against the existing moral values, it has a significant implications. Psychedelics brought mind-expansion and the possibillity that modern technology (light show, synthesized electronic sounds), new fabrics or colors, and LSD could be utilized to provide an escape route from the dreariness of modern life. During the 1960s, traditional costumes, many of which had never been seen outside their native regions, became sought after and adopted in the West, initially by the young, who wanted to demonstrate their solidarity with cultures uncontaminated by mass industry. The most ardent proponents of such folk costumes were the hippies. Hippies dress was sometimes decribed as 'anti-fashion', produced by a patchwork of ragged cast-offs and flamboyant accessories, of outmoded Western dress and time-honored ethnic garments all combined, modified and permutated into variety of personal statements. 'Flower Power'became a reality. From the results of this study, we can see the expanding trend of the influence and the concept of the sew art genre 'Happening'in the formativeness as well as the fine arts field.

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1920년대 소비에트 구성주의 패션에 관한 연구 (A Study on Soviet Constructive Fashion in 1920s)

  • 조윤경;금기숙
    • 복식
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    • 제36권
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    • pp.183-203
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    • 1998
  • The wave of Avant-garde swept away all in the unique social background so called 'October Revolution' and the early 1900 Russian society which was able to absorb and accept anything. The Russian avant-garde has been affected by the Cubism and the Futurism those had peculiarly appeared in the early twentieth century, spreaded out to three spheres: the Suprematism, the Rayonism and the Constructivism. The Russian Constructivism has appeared in this background, concretely and ideally ex-pressed the ideology of the revolution into the artistic form and made an huge influence to the whole Russian society. The Constructivist like Tatlin, naum Gabo, Pevaner, Rodchenko, Stepanova, Popova and Exter gave great effect on the Soviet Constructive fashion design in 1920's after the Revolution. The Soviet costume in 1920s hold in common the characteristicss of the Constructive graphic as it is, geometrical and abstractive form, energetic and motility. In fashion design, these graphic qualities have been showed as the application of geometrical form and architectural image, physical distortion and transformation. And in textile design, the simple, dynamical presentation has been appeared. We can classify the Soviet costume at this time into three occasions. The first term is from late 1910 th mid 1920, and it is altered from folk costume design to modern one. With Lamanova as the first on the list, using the folk mitif, the Constructive expression of simple form has been gradually revealed in design. Designers like Makarova, Pribylskaia and Mukhina produced the plane, simple chemise style with the decoration of the Russian traditional motif. From early to late 1920 is the second term, and it is at the pick of the most active processing of the Constructive design. Not only at the costume in daily life but also at the theatrical costume and textile, the con-structive design has been represented all avail-able fields. Many Constructivists including Stepanova, Popova, Exter and Rodchenko took part in the textile design and costume design so as to evlvo their aesthetic concept. The third term is from late 1920 to early 1930. The socialistic realism has dominated over the whole culture and art, the revolutionary dynamic motif has been presented also in textile design. The formative features of Soviet Constructive fashion design are; silhouette, from, motif, color and fabric. The first, the silhouette : a straight rectangular silhouetted has been expressed through the whole period and a volumed one with distorted human body shape has introduced in the theatrical costume design. The second, the form: many lengthened rectangular forms have been made at beginnings, but to the middle period, geometrical, architectural forms have been more showed and there are energy and movement in design. At the last period, only a partial feature-division has been seen. The third, the motif; no pattern or ethnic motif has been partly used at beginnings, a figure like circle, tri-angle has gradually appeared in textile design. At latter period, a real-existent motif like an airplane has been represented with graphing and simplicity. The fourth, the color ; because of insufficient dyeing, neutral color like black or grey color has been mainly covered, but after middle term, a primary color or pastel tone has been seen, contrast of the fabric; without much development of textile industry after the Revolution, thick and durable fabrics have been the main stream, but as time had going to the last period, fabrics such as linen, cotton, velvet and silk have been varously choesn. At the theatrical costume, new materials like plastics and metals that were able to accentuate the form. The pursuit of popularity, simplicity and functionalism that the basic concept of Constructive fashion is one of the "beauty" which has been searching in modern fashion. And now we can appreciate how innovative and epochal this Soviet Constructive fashion movement was.ement was.

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사회적 측면에서 본 프랑스 로코코 가구의 특징에 관한 연구 (A Study on the Characteristics of French Rococo Style Furniture in the Social Phenomena)

  • 한경희
    • 한국실내디자인학회논문집
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    • 제9호
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    • pp.77-85
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    • 1996
  • The purpose of this study is to examine losely how the Rococo style, which reached its summit in the history of French furniture, was realized in its social background and mode of life. Based ion this examination , this study will explore desirable directions for developing our domestic furniture design. For this purpose , existing literature will be referred to and analyzed to arrange into a new system. Rococo furniture style was the product of joyous and aristocratic living . This was based upon the historical development of French interior design, established by the national mode of Versailles Palace. Hereafter, royal style came into fashion paralleled with the luxuries of the court. Pursuit of new , interesting or beyond-expectation fashions encouraged the creation of new and imaginative forms and designs . The elegnant taste of customers, the new techniques of furniture manufacturing , and the unique sales strategies of merchants were social phenomena which contributed to the development of Rococo furniture. Furthermore , Louis XV`s private and personal life led to society`s pursut of comfortable and convenient living . Under these circumstances, small and cozy rooms for various uses came into the interior. Accordingly, the scales of furniture became smaller and any types of furniture with their own uses and feminine nature were manufactured , especially by the bnistes. Rococo furniture with fmine beanty and refined line, beatifil proportion and elegant sculpture, and solidity and clarity in general , is not only furniture for the use of man, but also furniture in harmony with man. As we see the stages of development and the characteristics of Rococo furniture, development of Korean furniture is a common task which can be accomplished through the participation of the designer, manufacturer, seller and consumer. Based on this co-operation , the furniture industry must make an improvement in furmture design, lestablish a permanent store in which new works are displayed. publicize activities and sales, promote exhibitions and seminars, and encourage technical development through the government and other interested organizations.

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팀 버튼 영화 의상에 나타난 고스(Goth) 스타일 (The Goth Style Expressed on Costumes of Tim Burton's Films)

  • 정은영;이연희
    • 복식
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    • 제64권8호
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    • pp.20-36
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    • 2014
  • This research aims to identify and analyze the expression elements and features of Goth style observed in clothing of unique characters in movies directed by Tim Burton, and to build the database on diverse features movie costumes, so that such data can be used to develop new fashion design. The research-classified features of Goth style into romanticism overturns Satanism, grief, and sensuality. The results are as follow; First, Goth expressed romanticism by reminding the gloom and fear of medieval times through the image of clowns, medieval knights, werewolves and vampires. Second, The costumes in Tim Burton's movies overthrew the rules in reality using flexible changes, ambiguity of gender, distorted human beings, half-man-half-beasts, and ghost images. Furthermore, the positive expression on characters in gloomy and fearful costumes showed the overturn of common idea and value system in a society. Third, Tim Burton created fear using the image of a live dead body, shape of a devil, shape of death. Also, accessories suddenly changed into arms in his movies. He expressed Satanism by positively describing satanic shapes and shapes meaning death. Next, characters in Tim Burton's movies are mainly losers, aliens or outsiders. Sorrow, alienation and darkness inside them expressed the sadness through embodiment of mean animals in darkness, masks, veils and extreme black costumes. Finally, Sensuality was rarely shown in Tim Burton's movies, but expressed in various ways including pursuit of new beauty in excessive exposure, skintight silhouette, suggestion on sexualized violence and frightfulness.