• 품질경영학회지
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• 제16권1호
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• pp.1-7
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• 1988

The most important element upon the quality of family glass products is the color of glass, which is the first object of consumers concern in purchasing. Therefore, colorless and transparent color tone can level up the additional value of the products. But we have produced the glass products in a large quantity by using the automatic tank brazier, chronic problem has been left over the color tone. By compounding and analizing the management techniques applied by peculiar technique and design of experiments pertinently, and by adjusting the decoloring composition ratio, we can contribute to improvement of color tone as well as to the cost reduction by diminishing the unnecessary decoloring agent. Intangible effect was the securing the superiority of quality home and abroad with the improvement of color tone and was taking a triangular position the factors influencing the glass decoloring which had been an unexhausted field. Tangible effect was the reduction of decoloring cost by diminishing the unnecessary oxidant. We registered the optimal composition ratio condition which was searched by applicating the design of experiments. To maintain good color tone, we manage the degree of purity, the most important thing among the items of color tone, continuously by control chart and it has maintained steady state now.

• 복식
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• 제60권5호
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• pp.139-156
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• 2010

The purpose of this study is to identify the independent tendency of single women, certainly worthy of study in considering their size, their growth, and their purchasing power, and to examine their effects on consumption values and clothing benefits. The data were collected from self-administrated questionnaire with 537 single women in their 20�s and 30�s on May in 2005. Data were analyzed by factor analysis, reliability analysis, K-means cluster, one way ANOVA and chi-square. Factor analysis on independent tendency resulted in three dimensional structures: marriage-independent tendency, physical independence, social independence. Five dimensions of consumption values were identified by factor analysis: conspicuous, pro-environmental. economic, enjoyable, aesthetic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, well-known brand, practicality, price, social recognition pursuit. The respondents were classified to three groups by three factors of independent tendency: high independent group, social-physical independent group, low independent group. There were significant differences among these groups in demographic characteristics, consumption values and clothing benefits.

• 유통과학연구
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• 제12권3호
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• pp.55-63
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• 2014

Purpose - This study aims to examine differences in donation behavior as surrogates of prosocial consumption behavior among three generation types. Further, it attempts to examine the moderator roles that affect donation behavior influenced by the difference in generations. Research design, data, and methodology - This study used the statistical ANOVA technique to examine generational difference. Surveys were structured differently by ages, as 20th, 30th, 40th, 50th, 60th, and 70th to classify generations into each group. A survey to measure the psychological distance was performed to identify whether the respondents intended to donate to a domestic or overseas target. Results - First, subjective judgment of psychological distance has no effect on objective donation behavior. Second, though the result of the relationship with moral identity is not statistically significant, it provides evidence that a higher moral identity level possesses more donation behavior. Further, groups with higher symbolization tend to donate more than the others. This was especially evident among the young and baby boomer generation. Conclusion - This empirical study suggests that marketers need to differentiate the market segment of the baby-boomer generation with high purchasing power of prosocial consumption.

• 유통과학연구
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• 제10권9호
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• pp.13-21
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• 2012

Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture. Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display. Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence. Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.

• 복식문화연구
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• 제25권5호
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• pp.708-717
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• 2017

Industrial innovation in Britain, during the eighteenth and nineteenth centuries, stimulated the introduction of the factory system and the migration of people from rural agricultural communities to urban industrial societies. The factory system brought elevated levels of economic growth to the purveyors of capitalism, but forced people to migrate into cities where working conditions in factories were, in general, harsh and brutal, and living conditions were cramped, overcrowded and unsanitary. Industrial developments, known collectively as the 'Industrial Revolution', were driven initially by the harnessing of water and steam power, and the widespread construction of rail, shipping and road networks. Parallel with these changes, came the development of purchasing 'middle class', consumers. Various technological ripples (or waves of innovative activity) continued (worldwide) up to the early-twenty-first century. Of recent note are innovations in digital technology, with associated developments, for example, in artificial intelligence, robotics, 3-D printing, materials technology, computing, energy storage, nano-technology, data storage, biotechnology, 'smart textiles' and the introduction of what has become known as 'e-commerce'. This paper identifies the more important early technological innovations, their influence on textile manufacture, distribution and consumption, and the changed role of the designer and craftsperson over the course of these technological ripples. The implications of non-ethical production, globalisation and so-called 'fast fashion' and non-sustainability of manufacture are examined, and the potential benefits and opportunities offered by new and developing forms of social media are considered. The message is that hand-crafted products are ethical, sustainable and durable.

• 복식
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• 제53권6호
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• pp.117-130
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• 2003

The purpose of this study is to provide the basic data on the development of ready-to-wear clothing for the elderly women as the population of the elderly has been constantly increasing as well as the purchasing power of the aged. The body measurements of 318 elderly women were taken. whose ages were over 60 years and enrolled in colleges for the elderly. sports centers. or business sites in Seoul and the neighboring districts. A total of 39 features in the lower body were used for the anthropometric measurement and analysis. The results of the study are as follows: 1. Indices of height and weight were used for factor analysis. cluster analysis, and discriminant analysis in order to 'classify lower body somatotype according to shape, excluding size factors. From the results of the factor analysis. the 5 factors showed the cumulative sum of square at 75.63%. 2. Somatotype were classified into two types according to a cluster analysis using height and weight dices. Type 1 is the group is relatively tall and has somewhat fat lower limbs. Type 2 is considered fat and has obesity factors around waist and abdomen area. The hit rate for the classified two groups showed the result at 95.9%.

• 유통과학연구
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• 제13권7호
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• pp.5-10
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• 2015

Purpose - Gen Y college students have emerged as a profitable consumer segment because of their growing purchasing power and influence on others' buying decisions. Digital marketing is deemed effective in increasing Gen Y college students' knowledge of and interest in products and services. This research examined the effect of digital marketing on Gen Y college students'perceptions, attitudes and purchase intentions toward cotton clothing compared to that of conventional print marketing and no marketing. Research design, Date and Methodology -Data were collected from three different groups of college students from a large university in the U.S.: the group with no cotton marketing, those with print media marketing, and those with digital marketing. Result - The findings confirmed that college students who were exposed to cotton digital marketing displayed the highest level of agreement on the benefits of cotton clothing. They also exhibited the most favorable attitudes and strongest purchase intentions toward cotton clothing. Conclusions - To target Gen Y consumers effectively, marketers should consider a digital marketing strategy to promote their products and services.

• 유통과학연구
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• 제11권11호
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• pp.13-18
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• 2013

Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

• 한국항만경제학회지
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• 제31권3호
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• pp.187-201
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• 2015

본 연구의 목적은 FTA 발효효과가 제89류 교역량 증대에 미치는 영향을 분석하여 조선 산업에 FTA가 미친 영향을 살펴보고자 함에 있다. 이를 위해 HS 89류 교역량 자료를 패널중력모형으로 분석하였다. 분석 결과 종속변수인 제89류 교역량은 FTA 발효효과와 정비례 관계를 나타내었다. 이러한 분석 결과는 FTA 발효 효과 그 자체는 조선 산업의 수출과 수입을 늘리는데 영향을 미쳤다고 볼 수 있다. 우리나라의 조선 산업은 2012년 이후 약화된 경쟁력으로 인하여 선박 수출이 계속해서 감소하고 있다. 이러한 조선 산업은 국가경제에 큰 이바지를 하는 기간산업이자 우리의 주력 수출산업이다. 이러한 조선 산업의 침체를 막고 수출을 증대시키기 위해서는 조선 산업 자체의 경쟁력을 높이기 위한 노력과 함께 FTA를 적극적으로 활용할 수 있는 토대를 마련하는 것이 중요하다.

• 대한가정학회지
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• 제45권2호
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• pp.105-117
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• 2007

The purpose of this study is to examine the producing conventions of lifestyle news and search for problems with these conventions. This research is about the entire process of production of lifestyle news, while dividing it into sourcing conventions and editing conventions. With this concept as a goal, we analyzed the content of lifestyle articles over the last six months in two types of daily papers, and then interviewed journalists in-depth. The results of the study indicate that as for sourcing conventions, reporting is accomplished by focusing on a reporter and using anonymous or false-named news sources. These conventions spread widely over not only ideas but also valuation of news items and security of news sources. This is because in terms of lifestyle news that is closely related to one's private life such as family relations, a reporter often attempts to prevent a news source from being exposed to secondary damage, such as the criticism of readers. In the meantime, editing conventions of lifestyle articles are irrelevant in terms of the quality of each media enterprise. Instead, these conventions are connected with the day of publication. Moreover, editors tend to approach editing conventions to spread the culture of upper classes, recognizing that the readers are consumers who have purchasing power.