• 동아시아경상학회지
• /
• 제11권2호
• /
• pp.15-27
• /
• 2023

Purpose - The goal of this study is to extensively grasp the latest status of domestic home shopping and to propose useful information on the direction of development for the somewhat stagnant this market. This study investigates the relationship between purchasing media and demographic factors such as average monthly income, age and occupation. Categories of purchasing media under consideration are cell phones, tablet PCs, PCs/notebooks, phone calls and TV directly. Research design, data, and methodology -The survey was conducted in 2021 on a total of 4,537 integrated panel households including 3,510 households and 191,027 newly constructed in 2019 and about 10,800 household members aged 6 years or older in the household. The independence test and correspondence analysis as statistical tools are exploited to detect the relationship between the underlying factors. Result - It can be demonstrated that all demographic variables considered are related to the purchase media of home shopping. In particular, cell phones among purchasing media are closely associated with 2 million - 5 million won, teenagers, 20s, 40s, professionals, office workers, managers and soldiers. Conclusion - It is necessary to establish a new management strategy and related policies in order to overcome the current stagnation and ensure the continued growth of this industry.

• 가족자원경영과 정책
• /
• 제6권2호
• /
• pp.31-52
• /
• 2002

This study classified consumers' behaviors of purchasing gifts, divided groups by the types of similar behaviors, and examined impacts of demographic variables, relevant variables in purchasing processes on those behaviors. Findings of this study can be summarized as follows. First, factors explaining consumers' behaviors of purchasing gifts were the tendency of demonstrative purchase, the level of placing values to the meaning of gifts, the level of altruism and rationality in the purchase of gifts, and the tendency of impulsive purchase. On the basis of these five factors, five distinct consumer groups showing similar behaviors of purchasing gifts based on the results of Cluster analysis were identified. Those groups were impulsiveㆍdemonstrative groups, impulsiveㆍnon-sincere groups, indifferent groups, non-impulsiveㆍdemonstrative groups, non-altruistic'ㆍrational groups, sincere groups, and altruisticㆍrational groups. Second, behaviors of purchasing gifts showed significant differences depending on gender, educational levels, occupational types, and women's employment status. Consumers with high education, professional occupation, high income tended to show the demonstrative purchase. Male consumers were not interested in the purchases of gifts and placed high values on the meanings of gifts. In contrast, female consumers showed rational behavior, but revealed the tendency of demonstrative in the purchase of gifts as well. Finally, behaviors of purchasing gifts were also different depending on the method of gathering consumer information, places of purchasing gifts, experiences of ordering paid wrapping gifts and the relevant costs, consumers' evaluations of the purchases of gifts, and degrees of satisfaction after the purchase of gifts. Impulsive'ㆍdemonstrative groups and non-impulsive'ㆍ demonstrative groups preferred departments as places of purchasing gifts and choose ordering paid wrapping gifts but showed dissatisfactions after purchases of gifts. Consumers who belongs to non-altruistic'ㆍrational groups, sincere groups, and altruistic'ㆍ rational groups tended to prefer local stores in their own villages as places of purchasing gifts and did not order paid wrapping gifts while showing high after the purchase of gifts.

• 복식문화연구
• /
• 제27권5호
• /
• pp.496-511
• /
• 2019

The purpose of this study was to create a theoretical structure for the concept of purchasing risks by identifying the structure of purchasing risks that lead to obstacles in the purchasing decisions of consumers in fashion consumption via online channels. This was a secondary research using books, articles, prior researches, and academic journals on the five topics of "characteristics of fashion consumption," "the concept of purchasing risks," "purchasing risks by product types," "purchasing risks by channel types," and "purchasing risks of fashion consumption on online shopping channels." According to the arguments of prior researches, the study divided the purchasing risks of fashion consumption through online shopping into four categories : (1) fundamental purchasing risks including financial risk and time loss risk pertaining to any product or channel, (2) online channel purchase risks, which include risks in payment, Information leaks, and delivery and return/exchange risk, (3) fashion product risk related to product quality or experience of other people, which includes social risks and risks associated with quality, and (4) the online channel${\times}$fashion product risks, which include the aesthetic and psychological hazards especially amplified in online channels. The four risk factors were then described with a concept map to systemize the multi-dimensional and stereoscopic psychological structure of purchasing risks. Of the four risk factors, consumers placed the most emphasis on the online channel${\times}$fashion product risks, hence, reducing this risk factor is of utmost priority for marketing of online shopping channels.

• 한국컴퓨터정보학회논문지
• /
• 제23권9호
• /
• pp.123-132
• /
• 2018

This study presents perceived reputation, perceived quality, perceived assurance of online shopping malls as the attributes factors of online shopping malls and identifies the impact of perceived online shopping mall attributes on trust, involvement and purchasing intention. Also we analyzed whether trust on online shopping mall affect involvement and purchasing intention, and whether involvement on online shopping mall affect purchasing intention. The results show that perceived quality, perceived assurance of online shopping malls influence positively on trust, but perceived reputation does not. Second, perceived reputation, perceived quality, perceived assurance of online shopping malls doesn't influence positively on involvement. Third, perceived quality, perceived assurance of online shopping malls influence positively on purchasing intention, but perceived reputation does not. Forth, trust on online shopping mall influence positively on involvement and purchasing intention. Fifth, involvement on online shopping mall influence positively on purchasing intention.

• 국제지역연구
• /
• 제13권2호
• /
• pp.475-504
• /
• 2009

본 연구는 한국의 소비자들과 수입명품과의 실증관계를 분석하는 것으로 소비자가 구매하려고 하는 수입명품에 대한 원산지 이미지, 브랜드 이미지, 객관적인 제품 특성, 주관적인 소비자 특성 등의 속성(Product Attributes)이 소비자 제품구매의도와 제품선호도에 왜, 어떻게, 얼마나 영향을 실증적으로 미치는가를 계량적으로 분석하는 데에 있다고 할 수 있다. 이를 위한 세부적인 연구방향 다음과 같다. 첫째, 원산지 이미지와 브랜드 이미지가 수입명품의 선호도에 미치는 각각의 영향을 파악한다. 둘째, 소비자가 수입명품을 선택할 때, 구매리스크가 다른 제품특성이 소비자의 제품선호도에 영향을 미치는 원산지효과의 차이를 분석한다. 셋째, 제품선호도에 영향을 미치는 원산지 이미지와 브랜드 이미지의 중요도를 상호 비교함으로써 제품특성이 다른 제품 간의 차이를 규명한다. 넷째, 한국소비자의 구매태도를 분석하여 상호 비교함으로써 연구결과의 보편성을 조사하고 입증하는데 초점을 맞춘다. 분석에 사용된 실증분석방법은 구조방정식모델링이며 통계프로그램으로 Lisrel 7.0을 활용하였다.

• 복식문화연구
• /
• 제6권1호
• /
• pp.110-120
• /
• 1998

The purpose of this study was to compare consumers' evaluation, evaluation criteria and complaint factors on the department stores' private brand apparel with consumers' responses on the department stores' manufacturer brand apparel. 564 subjects were gathered in Seoul and Kyunggi province and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups, there weer significant differences in apparel evaluation according to fabric, style, sewing, suitability, versatility, washability, price and color. 2. Among the purchasing group, there were significant differences in apparel evaluation criteria according to fabric, fashionability, sewing, brand name, department store' credibility. 3. The differences in complaint factors of apparel among the purchasing groups were due to factors such s high quality, variety, price and size. there were significant differences in complaint factors of apparel according to the subjects' age.

• 유통과학연구
• /
• 제18권7호
• /
• pp.73-81
• /
• 2020

Purpose: This research examines the factors that influence organic food purchasing decisions of kindergartens in Ho Chi Minh City, Vietnam. Research Design, Data, and Methodology: A mixed-method research was utilized in this study. It included a focus group of 10 participants and a survey of 304 respondents, (quantitative research) who are employed in the selected kindergartens, using both online and paper surveys based on nonprobability and convenient sampling. The SPSS and SmartPLS 3 software were used to analyze data. Results: a) Eight factors affect the purchase decision of kindergartens; b) Environment Attention, Normative Beliefs, Trust belief on brand, Cost of meal set, and Reference group positively affect Intention behavior; c) Feeling safe positively affect Perceived Quality Product. Perceived quality of product and Intention behavior positively affect organic food Purchase Decision of kindergartens. Conclusion: Eight factors affect organic food purchasing decisions of kindergartens in Ho Chi Minh City. This study offers recommendation and solutions for a stable output of organic products in Vietnam, and ways to popularize them within the community.

• 복식
• /
• 제56권2호
• /
• pp.45-55
• /
• 2006

The purposes of this study were to identify clothing attitudes and purchasing motives according to consumption orientation of Chinese middle aged women. The results of this study were as follows: 1. Factors of shopping orientation were rich & fashion, economy & profit, traditional virtue & leisure utilizing, and frugality & pragmatism. Chinese middle aged women were classified into practicality pursuit group, material & fashion pursuit group, conservative leisure utilizing group, and negative stagnating group. 2. Factors of clothing attitudes were fashion, self-confidence & symbol, politeness, comfort, and luxury. Practicality pursuit group considered politeness of clothing more and did not purchase impulsively, but material & fashion pursuit considered many factors of clothing attitudes most. Conservative leisure utilizing group considered economy most, but negative stagnate group considered less. 3. Factors of clothing purchasing motives were fashion & conformity, fitness, impulse, and practical needs. Practicality pursuit group purchased clothing because of practical needs, but material & fashion pursuit group purchased of fashion & conformity, fitness, impulse, and practical needs.

• 복식문화연구
• /
• 제18권2호
• /
• pp.217-228
• /
• 2010

The purpose of this study was to examine the post-purchasing behavior focusing on dissatisfaction and complaint behavior. There were some studies concerning dissatisfaction in on-line shopping related to satisfaction and intention to re-buying, but did not focus the relationship with complaint behavior, or identified the factors specifically related to consumer's dissatisfaction. In this study, it was examined to minimize the consumer's dissatisfaction and complaint behavior by investigating the detailed factors relating dissatisfactions and complaint behaviors after shopping apparel goods on the internet. Two hundred fifty five customers who had purchased fashion products in internet shopping had participated in this study. The data was analyzed by factor analysis, regression analysis using SPSS program. As the result, first, product, delivery, returning and price factor were extracted as factors of dissatisfaction, and as factors of complaint behavior, legal action, private action, remedial action were investigated. Second, dissatisfaction was significantly effected on complaint behavior. Specially, returning factor and price factor had effect on legal action, product, delivery factor had on private action and returning factor had affected remedial action. Third, more purchasing frequency, less dissatisfaction. Also, female had more dissatisfaction than male. Finally, more dissatisfaction and compliant behavior, less repurchasing intention. Based on these results, internet shopping fashion marketing strategies were suggested.

• 한국의류산업학회지
• /
• 제6권2호
• /
• pp.184-194
• /
• 2004

The purpose of this study was to understand the relationship between life style that a consumer is pursuing and purchasing frequency among the purchasing behaviors in internet shopping mall. As a result, the factors of life style with respect to purchasing attitude of the consumer were categorized into 'price advising type', 'price-quality identifying recognition type', 'brand-oriented type', 'shopping time-effort non-investment type', and 'price-quality comparing type'. It showed that there was a close relationship between the life style and the purchasing frequency in internet shopping mall and that there was a significant influence between the life style and the purchasing frequency. The result of this study indicated that the relationship between the life style and purchasing frequency in internet shopping mall was actualized by measuring the purchasing inclination of the consumer under various situations of psychologically descriptive characteristics and desire and simulation. Therefore, this fact suggests that it is very important to measure the accurate purchasing attitude of its consumer when setting up the marketing strategy of internet shopping mall.