• 한국의상디자인학회지
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• 제24권3호
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• pp.33-48
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• 2022

This study aimed to investigate bag purchase behaviors according to materialism value. The subjects were 443 male and female adult consumers in their 20s to 50s. The research method was a survey, and the questionnaire consisted of questions on materialism value, bag purchase behaviors, and demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, χ² test, factor analysis, cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. First, materialism value was derived from three factors (happiness pursuit, possession-oriented, and success judgment). Second, subjects could be divided into three groups (happiness pursuit group, success judgment pursuit group, and immaterialism group) based on the materialism value variable. Third, the derived groups showed many differences in bag purchase behaviors. The happiness pursuit group considered all bag evaluation criteria factors (practicality, aesthetics, economy, symbolism) and bag purchasing information sources factors (mass media and personal sources) more than other groups, and showed a tendency to prefer select shops and complex shopping malls as bag purchasing places. In addition, the average annual cost and frequency of purchasing bags of this group were higher than those of other groups. The success judgment pursuit group considered symbolism as a bag evaluation criteria more than other groups, and considered personal sources as bag purchasing information sources more than mass media sources, and preferred luxury stores and department stores as bag purchasing places. On the other hand, the immaterialism group considered practicality and aesthetics as bag evaluation criteria and placed less importance on all information sources than other groups, and preferred Internet shopping malls as purchasing places. This group had the lowest average annual purchase cost and frequency among the three consumer groups. This study suggested that materialism value is a useful variable to segment male and female adult consumer markets effectively, and to understand the bag purchase behaviors of consumer groups divided by materialism value.

• 농업과학연구
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• 제51권2호
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• pp.97-108
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• 2024

During the COVID-19 pandemic, the online agricultural and food products market has experienced substantial expansion. This study aims to examine the factors influencing consumers' online purchasing behavior, their satisfaction levels regarding price and quality, the frequency of online transactions, and their future purchasing intentions concerning key short-term non-timber forest products. The analysis is based on survey responses obtained from 1,000 consumers across the nation. Results reveal that while online purchasing of non-timber forest products may not be as active compared to other sectors, various consumer behavior characteristics such as online purchase experience, socio-economic variables, online purchase dependency, and information utilization significantly influence purchasing decisions. These findings shed light on the understanding of consumer behavior through online platforms, particularly in non-timber forest products where analytical attempts have been relatively scarce compared to other agricultural products. The insights derived from this analysis could serve as fundamental data for understanding online consumption patterns, especially in sectors where research on consumer behavior remains limited. To expand the consumption of short-shelf-life perishable goods, which relatively have lower online consumption compared to other fresh agricultural products, it is necessary to conduct analyses that identify the socioeconomic characteristics and corresponding needs of consumers. Additionally, analyses should be conducted to explore the potential for developing and utilizing processed foods for online consumption. These analyses should be carried out in conjunction with an understanding the socio-economic characteristics identified in this study.

• 한국식생활문화학회지
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• 제36권5호
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• pp.421-429
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• 2021

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers' perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers' perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city's non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

• 한국가정과교육학회지
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• 제32권2호
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• pp.43-58
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• 2020

본 연구는 대구지역에 거주하는 중학생 476명을 대상으로 식품구매태도 및 식품구매태도에 영향을 미치는 환경 요인에 대하여 조사·분석하여 청소년들의 올바른 식품구매 능력을 향상시키는 방안을 마련하고 식생활교육 프로그램 개발에 기초자료를 제공하고자 실시하였다. 청소년들의 식품구매태도 및 식품구매태도에 영향을 미치는 환경 요인에 대한 연구 결과를 요약하면 다음과 같다. 첫째, 청소년들은 식품을 구입할 때 경제성(3.81±0.64), 맛(3.70±0.72), 안전성(3.52±0.78), 건강(2.93±0.92)의 순서로 중요하게 생각하는 것으로 나타났다. 둘째, 여학생(3.85±0.62)이 남학생(3.72±0.68)보다 경제성을 유의적으로 더 고려하는 것으로 나타났고(p<.05), 학년에 따라 기호(p<.01)와 안전성(p<.01)을 고려하는 정도에 차이가 있었으며, 용돈액수에 따라 경제성에 대한 태도에 유의적인 차이가 드러났다(p<.05). 셋째, 식품을 구매할 때 청소년들은 부모의 영향(3.44±0.62)을 가장 많이 받고 있었으며 친구의 영향(2.43±0.60)은 적은 것으로 나타났다. 성별에 따라 부모(p<.05)와 상표(p<.05), 학년에 따라 친구(p<.01)와 부모(p<.05)의 영향에 차이가 있었으며, 용돈 액수에 따라서 친구(p<.01)의 영향에 차이가 있는 것으로 나타났다. 넷째, 식품구매 태도와 부모(r=.424), 광고(r=0.194), 상표(r=0.184)는 상관관계가 있는 것으로 나타났다(p<.001). 각 환경요인들이 청소년의 식품구매태도에 미치는 영향에 대한 회귀분석을 실시한 결과, 부모(β=.390, p<.001)와 광고(β=.102, p<.05)는 긍정적, 친구(β=-.122, p<.05)는 부정적인 영향을 미치는 것으로 나타났고, 상표는 영향력이 없었다. 결론적으로 대구지역 청소년들은 식품을 구매할 때 가격과 맛을 우선적으로 고려하고 부모의 영향을 많이 받는 것으로 나타났다. 따라서 청소년들이 올바른 식품구매태도를 형성할 수 있도록 소비자 역할모델이 되는 부모님들의 적극적인 역할과 지도가 요구되며, 교육현장에서도 청소년들을 대상으로 바람직한 식품선택 및 구매를 위한 식생활교육 프로그램을 개발하여 적절한 교육서비스를 제공해야 할 것이다.

• 산경연구논집
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• 제10권2호
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• pp.65-75
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• 2019

Purpose - Along with Chinese exchange rate's reform advancement, the issue of exchange rate of RMB has increasingly become the heated focus in the world. In July 2005, China carried out the reform of the exchange rate system, and this behavior has aroused the attention of the world. However, the dispute on whether the theory of purchasing power parity holds or not in China still exists. As such, this paper will attempt to explore whether the purchasing power parity is significant in China. Research design, data, and methodology - The monthly data from July 2005 to December 2017 will be employed to analyze the nominal exchange rate of RMB against the US dollar and the nominal exchange rate of RMB against the euro. Based on these datum, an empirical analysis will be conducted under the unit root test and the cointegration test to exploit the significance of purchasing power parity in China. Results - The findings of this paper reveal that an increase in China's consumer price index will lead to an increase in the RMB exchange rate, which will lead to the depreciation of RMB. Concomitantly, an increase in the consumer price index in the US and Europe will result in a decrease in the RMB exchange rate, which will lead to an appreciation of RMB. In general, in terms of the US, if US consumer price index increases by 1%, China's nominal exchange rate against US dollar will decrease by 0.905%; if China's consumer price index increases by 1%, China's nominal exchange rate against US dollar will increase by 0.648%. In terms of Europe, if Europe consumer price index increases by 1%, China's nominal exchange rate against euro will decrease by 0.277%; If China's consumer price index increases by 1%, China's nominal exchange rate against euro will increase by 0.235%. Conclusions - Generally speaking, the empirical evidences this paper provided show that the purchasing power parity theory has a certain explanatory ability for the decision of RMB exchange rate. As such, the purchasing power parity cannot hold completely, and China's government should continue to deepen the reform of the exchange rate system to improve China's exchange rate market.

• 한국산학기술학회논문지
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• 제12권10호
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• pp.4337-4347
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• 2011

본 연구는 골프웨어 소비자의 구매선택기준이 의복추구혜택과 구매만족도에 관한 연구를 분석하기 위하여 강원도 지역에 소재한 각 시 군 골프경기 및 골프연습장 이용객 중 총206명을 대상으로 선정하여 편의추출법(convenience sampling)을 사용하여 조사하였으며, 수집된 자료는 SPSS 13.0 프로그램을 이용하여 빈도와 백분율, 신뢰도 분석, 상관관계 및 다중회귀분석을 실시하였다. 결과는 다음과 같다. 첫째, 인구사회학적 특성분석에 대한 결과 성별로 남자가 51.0%, 여자가 49.0%로 비슷한 분포를 보였다. 연령별로 40대에서 50대의 연령대가 가장 많게 나타났으며, 결혼 유무는 기혼이 57.3%로 미혼 42.7%로 조금 높게 나타났다. 건강상태별로는 건강한 편이 79.4% 가장 많음을 알 수 있다. 둘째, 골프웨어 소비자의 구매선택기준이, 의복추구혜택, 만족도의 상관관계에서 모두 양의 상관관계를 보였다. 셋째, 골프웨어 구매선택기준이 의복추구혜택의 관계에 대한 분석결과 구매선택기준이 의복추구혜택인 이상적 추구, 유행과 브랜드, 편안함 추구, 젊음과 개성 추구에 영향을 미치는 것으로 나타났다. 넷째, 골프웨어 구매선택기준이 구매만족도의 관계에 대한 분석결과는 소비자들의 골프웨어 구매만족도에서 유의한 영향을 미치는 것으로 나타났다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권2호
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• pp.626-642
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• 2018

Recently, a number of studies have drawn attention to purchasing online game items. Most of the studies are based on the assumption that consumers behave rationally. Accordingly, TRA- or value-based approaches have been mainly employed to understand the online purchases of game items. However, the purchasing behavior of consumers involves not only making rational decisions, but also making irrational decisions. Hence, their purchase behavior is affected by propensities for conspicuous consumption, impulsive consumption, and habitual consumption. Playing games can be highly addictive, and players often display such addictive behaviors. Our study explored both the rational and irrational factors in purchase behavior to understand how they are associated with purchasing game items. A total of 366 pieces of data were collected from Korean online game users through a survey. Regression analyses of the collected data showed that the behavior of buying game items was influenced not only by the intention to purchase which is a rational factor in consumption, but also by such irrational factors as habit, impulse, and ostentation which should be further emphasized in future studies.

• 대한가정학회지
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• 제48권8호
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• pp.99-111
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• 2010

The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

• 지능정보연구
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• 제12권4호
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• pp.39-51
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• 2006

선사에서 화물을 수송하기 위해 필요한 공(빈) 컨테이너 수요를 만족시키기 위해서 컨테이너를 구매하고 임대하는 계획을 작성하는 방법에 대해서 다루었다. 수요의 변동을 고려하여 각 기간별로 구매 또는 임대하여야 할 컨테이너의 개수와 임대기간을 결정하는 방법을 제시하였다. 컨테이너 구매 및 임대 계획작성을 위한 확정적 수리계획 모형을 제안하였으며 이 모형의 해를 구하기 위한 발견적 기법을 제안하였다.

• Human Ecology Research
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• 제54권1호
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• pp.107-118
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• 2016

This study examined differences in consumers' images of short-term income forest products, preference, willingness to pay prices and purchase behavior according to dietary lifestyle as well as investigated what factors influence the degree of satisfaction when purchasing short-term income forest products and willingness to repurchase. According to dietary lifestyle, the results classified consumers as 'frugal housewife type,' 'convenience-seeking type,' and 'food high-involvement type.' A 'food high-involvement group' is defined as a group that wants high quality products regardless of price. In the 'frugal housewife type,' country of origin and hygiene/safety (considered when purchasing food) had positive influences on the degree of satisfaction. In the 'convenience-seeking type,' country of origin (considered when purchasing food) had a positive influence on the degree of satisfaction while country of origin (checked when purchasing food) had a negative influence on degree of satisfaction. Consumers had a lack of perception for short-term income forest products; subsequently, short-term income forest products had a weakness of low access to consumers. Therefore, farms for short-term income forest products need to divide products into 'high-priced' luxury products and 'low-priced' frugal products according to dietary lifestyle characteristics, improve packaging status to enable consumers to check quality certificates, and clearly indicate country of origin as well as improve distribution processes and increase consumer access to products.