• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1293-1302
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• 2001

The purpose of this study was to investigate the characteristics of apparel purchase motivation in the sense of tonic activation. 746 female apparel consumers answered the questions about the apparel purchase motivation, apparel purchase behavior; frequency of apparel purchase and monthly clothing budget, and demographic variables. There were three factors in the apparel purchase motivation; preference of apparel shopping, priority of apparel purchase to other purchase to other products, interest in clothing. Apparel purchase motivation affected apparel purchase behavior especially in thee monthly clothing budget. Demographic variables such as age, income, education level, job status, and marital status affected apparel purchase motivation.

• The Research Journal of the Costume Culture
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• v.31 no.5
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• pp.669-691
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• 2023

This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ²-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.

• Journal of the Korean Home Economics Association
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• v.38 no.2
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• pp.1-19
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• 2000

The purpose of this study was to examine the correlation between intergenerational Self-Monitoring and the purchase behaviors of clothing product, and the differences between the purchase behaviors of clothing product and demographic variables(mother's job, clothing expenditure for 3 monthes, income). For data analysis, Cronbach's $\alpha$, Correlation, ANOVA(one-way), Duncan-test, frequency, percentage, mean were used. The results of this study were as follows: 1) In the female students of university, Self-Monitoring was found to be correlative with the status symbolism, fashionability, and the aesthetic in the outerwear. And Self-Monitoring in the female students of university was not found to be correlative with mothers'Self-Monitoring and the purchase behavior standard of mother'outerwear. In their mothers, Self-Monitoring was found to be correlative with the aesthetic in the purchase behavior standard of outerwear. And Self-Monitoring was found to be correlative with the status symbolism, fashionability, aesthetic, and economy in the outerwear. 2) Generally, it was found to be correlative among the status symbolism, fashionability, and aesthetic or between the practicality and economy in the purchase behavior standard of outerwear or an ordinary dress. On the other hand, it was found to be correlative between variables of the status symbolism, fashionability, and aesthetic and variables of the practicality and economy in outerwear or an ordinary dress. 3) Mother's job, clothing expenditure for 3 monthes, and income were proven to haute the significant differences in the purchase behavior standard partially.

• The Research Journal of the Costume Culture
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• v.1 no.1
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• pp.95-111
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• 1993

The purpose of this study was to find out the relationship between the conspicuous consumption of clothing and status inconsistency. For this study, two kinds of guestionnaires were conducted to collect data for the conspicuous consumption variables of clothing and status inconsistency variables. Status inconsistency was measured by educational levels and occupational levels of married women and their husbands, the family′s total income. Status inconsistency was defined by the inconsistency among married women′s and their husband′s educational levels, family′s total income, their husband′s occupational levels. In order to investigate status inconsistency effects, when their investment (education0 are lower than their rewards (income or occupation) they are classified as over-rewarded inconsistency, while their investments is higher than their rewards, as under-rewarded inconsistency, and their investments are equal to their rewards, as consistency. The conspicuous consumption variables in clothing were consisted of seven variables; Brand-oriented, Fashion-oriented, Leisure-showing, Leisure-oriented purchase of clothing and Excessive expenditure to purchase of clothing, purchase of Imitation clothing in well-known brand and purchase of Expensive clothing from abroad. Data were obtained fro m436 housewives living in Kwang-ju are a and analyzed by F-test, Pearson′s Correlation and Frequency. The results of this study were follow; When the subjects were divided into three group according to their status inconsistency type, there were significant differences (P<.05 or P<.01) among groups of conspicuous consumption variables in clothing. The groups of "under pivileged" status inconsistency type and "over rewarded" status inconsistency type were tend to show conspicuous consumption in clothing than other type of status inconsistency groups.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.51-64
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• 2004

The purpose of this study was to compare shopping orientations and purchase criteria according to the occupational status; professionals, non-professionals, and homemakers among female consumers. Subjects were selected from mailing lists through a random sampling technique in the United States. Collection of the research data was made using an adaptation of the Total Design Method for implementing mail surveys. ANOVA, Regression, and Duncan Test were used to conduct the data analysis on 254 out of 1000 questionnaires. The three job status showed significant differences in 5 shopping orientations(sex role oriented, fashion conscious, credit oriented, catalog oriented, and value oriented). Even after controlling the effect of income and education level, significant differences were noticed in 4 shopping orientations, the exception being value conscious. Brand, price, and country of origin among the job status groups also showed significant differences in results for purchase criteria.

• Journal of Information Technology Services
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• v.19 no.1
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• pp.129-144
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• 2020

Recent advances in digital purchase platforms allow consumer to easy to access online purchase, but the online purchase systems often occurs a negative situations such as service failure. When customer experiences negative service, they want to communicate with the company online chatting service. But not much is known about how customers online chatting service's contextual cues effectiveness. So, the current research seeks to examine the effects of type of online chatting service interface and company market status on customers' perception of service quality and satisfaction with online chatting services. The results of two studies show that, when customer experienced negative online service, they expected to a high status (vs a low status) company had offered better service. but their service request are not met, customers perceive better service quality if served by a low status (vs high status) company represented by a logo (vs. an emoji). These findings will help marketing practitioners strategically how design their chatting service interface according to the their status when they communicate with customer who experienced negative service.

• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.1-13
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• 2003

This study examined the determinants of urban households' expenditures on alcoholic beverages, using double-hurdle models to distinguish between the decision to purchase (purchase decision) and the decision of how much to consume (expenditure decision). Data for this study were drawn from the 2000 Korean Household Income and Expenditure Survey. Households were likely to purchase alcoholic beverages with increasing of household income, tobacco expenditures, and household size. The age, sex, marital status, occupation, education level, type of house ownership, residing city were significantly related to the purchase decisions. Among those households which drink, as household income and tobacco expenditures increase, the age, sex (male), marital status (married), and education level of a household-head, house ownership, residing city (Seoul) were positively related to and the presence of young children were negatively related to the expenditure level of alcoholic beverages.

• International Journal of Costume and Fashion
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• v.11 no.1
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• pp.35-52
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• 2011

The purpose of this study is to identify the effects of college students' relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey, 113 questionnaires were used for the data analysis excluding incomplete ones. Factor analysis, paired t-test, Pearson's correlation, one-way ANOVA, MANOVA and Chi-square test were conducted. The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.

• Journal of Fashion Business
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• v.15 no.1
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• pp.129-144
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• 2011

The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no significant difference on purchasing behavior, but age, marital status, average income, and job type showed significant difference on purchasing behavior. Second, level of education and average income no significant difference on brand attitude, shopping satisfaction, and recommendation, but age, marital status, and job type showed significant difference on brand attitude, shopping satisfaction, and recommendation. Third, the reasonable purchase, conformity purchase, and conspicuous purchase impacts positively(+) influence, but impulse purchase impacts negatively(+) influence on brand attitude. Fourth, the rational purchase and conspicuous purchase impacts positively(+) influence on shopping satisfaction. Fifth, the conformity purchase and conspicuous purchase impacts positively(+) influence on recommendation.

• The Korean Journal of Community Living Science
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• v.28 no.4
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• pp.581-597
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• 2017

This study evaluated the effect of consumers' knowledge and attitude toward to local foods on purchase intention. The study data were collected through a three-week online survey of 500 household food purchasers who had bought local foods within the previous year. The results are as follows. First, examining the difference in the knowledge of local foods according to socio-demographic variables revealed that married people had more knowledge of local foods than singles according to marital status, and college graduates and higher had more knowledge than high school graduates and lower according to education level. Second, as a result of examining the difference in attitudes towards local foods according to socio-demographic variables, married people more than single people according to marital status, people in their 30s more than those in their 20s according to age and college graduates and higher more than high school graduates and lower according to education level had more positive attitudes towards local foods. Third, as a result of examining the difference in consumers' purchase intention towards local foods according to socio-demographic variables, according to age, and housewives had the lowest purchase intention towards local foods according to occupation. (Ed- I cannot understand: the section 'according to socio-demographic variables, according to age, and housewives had' is confused) People engaged in office/specialized/managerial jobs and those engaged in production/sales/service had the highest purchase intention. In regard to monthly average income, households that made less than KRW 4 million had the lowest purchase intention, and those that made KRW 4-8 million had the highest purchase intention. Fourth, the knowledge of local foods affected attitudes towards local foods. Fifth, attitudes towards local foods affected consumers' purchase intention. In other words, people with positive attitudes towards local foods had higher purchase intention.