• Title/Summary/Keyword: purchase pattern

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Cosmetics Buying Patterns and Satisfaction among Female University Students in China, Japan and Korea (한.중.일 삼국여대생들의 화장품구매실태 연구)

  • Choi, Ju-Young;Kim, Kyung-Hee;Kim, Mi-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.12
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    • pp.1772-1783
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    • 2007
  • This study aimed to investigate differences in the purchasing patterns of and the levels of satisfaction with cosmetic products, and the method of disposing dissatisfied cosmetics for female university students among China, Japan and Korea. Survey was conducted with 1,200 female coeducational university students in Beijing, Tokyo and Seoul and 1,115 were used for the data analysis. Data were analysed by frequency analysis, Cronbach's ${\alpha}$, chi-square analysis, analysis of variance, Duncan's Multiple Range test. The results showed significant differences in purchasing behaviors in China, Japan and Korea. Japanese students mainly got information through objective sources, while Koreans did so through human network. Regrading the evaluative criteria for basic care items, function and effect were the most important criteria for Chinese and Korean consumers and skin compatibility for Japanese. For color make-up, Chinese, Japanese and Korean respondents respectively cared the most on brand image, convenience of purchase and the current trend. Chinese tended to shop cosmetics at department stores due to store reputation, Japanese preferred supermarkets and pharmacies and Koreans shopped at discount stores for low price. The most influential human sources were friends and colleagues for Chinese and Korean, and models on advertisements and magazines for Japanese. Korean respondents displayed the highest level of satisfaction with cosmetics followed by Japanese and Chinese. As for the methods of disposing dissatisfactory cosmetics, Chinese were the most active in exchanging for other product; Japanese and Korean were not likely to use or throw the products away.

A Study on the Ornaments Wear of Adolescents - Focusing on the Life Style and Clothing Behavior - (청소년기 장신구 착장에 관한 연구 - 라이프스타일과 의복행동을 중심으로 -)

  • Choi, Eun-Young;Jean, Kyung-Ran
    • Korean Journal of Human Ecology
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    • v.9 no.1
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    • pp.137-152
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    • 2000
  • The purpose of this study was to investigate the disposition of adolescents in their ornament wearing pattern associate with their life style and clothing behavior. The subject of this study consists of 345 middle and high school girls living in Chung-Nam Province and Taejon Metropolitan City. SPSS/PC+ program was utilized to calculated frequency(N), mean value(M) and standard deviation(SD) for statistical analysis. Differences among the populations were examined through f test, ANOVA. The results of this study reveals that the ornaments wearing patterns are significantly different according to their life style and clothing behavior as follows: 1. Correlation between the wear of ornaments and the life style: School girls who pursue the modernistic life style prefer the fashionable ornaments (e.g. sunglasses) and they are always in contact with the latest information. On the contrary, school girls who pursue the practical life style emphasize on the practical use when they purchase the ornaments, e.g. umbrella. School girls having romantic or passive nature have a preference for the brand name and brand image of the ornaments and they in general would like to buy ornaments such as the bracelets. 2. Correlation between the wear of ornaments and the clothing behavior: School girls having sympathetic nature and being deeply interested in clothing put a stress on the latest fashion of the ornaments. They usually want to buy fashionable ornaments such as the cellular phone, beeper and sunglasses. Subjects who estimate themselves by their garments are sensitive to the price of the ornaments while aesthetes emphasize the brand image of the ornaments. Chaste school girls put their emphasis on the quality of the ornaments and they most want to have functional hair bands. Following suggestions can be made based on the discussions above: It is necessary for us to have correct understanding about the correlation between the ornaments and clothing of school girls in order to lead them to have appropriate clothing behavior. Furthermore, it is required to construct a bridge linking a course of study to rational habits guidance which will provide us more appropriate tools for clothing behavior guidance.

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Study on new type vehicle fuel economy correction formula review according to the applicable (신형식 자동차 적용에 따른 연비 보정식 검토에 관한 연구)

  • Lim, Jaehyuk;Kim, Sungwoo;Lee, Minho;Kim, Kiho
    • Journal of Energy Engineering
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    • v.25 no.4
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    • pp.198-206
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    • 2016
  • Fuel economy label will be used as a national indicator in energy management, leading to the development of car technology manufacturer and plays a role in providing consumer vehicle purchase information. But the government's fuel economy label is continued consumer complaint is different and diminishing fuel economy were introduced by the government to measure the exact fuel economy label than resetting the 5-cycle test method in the US for the domestic vehicle standards. Originally two test mode in order to reduce the impact of the sharp increase in the resources required but methods of calculating a measured result value by driving all of the five test mode a variety of environmental conditions and the running pattern is reflected to the fuel economy label (city( FTP-75 mode), highway(HWFET mode)) and using 5-cycle correction formula for calculating a fuel consumption value and the equivalent value to calculate the result of the 5-cycle test. The compensation was calculated expression 30s, 5-Cycle Test Method of vehicles in 2011 was considered necessary to review the existing 5-cycle correction formula for the New Type car due to the recent rapid development of automotive technology. In this study, recent technology is targeting 14 units New Type car applied over the same test method and the existing check test mode specific fuel economy properties and, as a result of analyzing the corrected expression differences that have already been developed with the existing test vehicle resulting large did not show the difference was found to correction formula also not getting the existing fuel correction expression significant effect on the improvement of the current automobile technology as a maximum error of less than 1.5%.

Study on Women's Perception and Consumption of Korean Soybean Paste by Age - Focus on Daegu Region - (연령에 따른 여성들의 된장에 대한 인식과 이용실태 - 대구지역 중심으로 -)

  • Paek, Hyun-Young;Kwak, Eun-Jung;Joung, Hyun-Sook;Cho, Yeon-Sook
    • Journal of the East Asian Society of Dietary Life
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    • v.26 no.4
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    • pp.334-345
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    • 2016
  • This study conducted surveys on perception and utilization of Korean soybean paste targeting 493 women from their 20s to 60s residing in Daegu. Most subjects married (75.3%), were part of a nuclear family (84.8%), had more than a high school diploma (95.8%), had a career (47.9%), lived in an apartment (68.4%), had a total household income of 5 million won or more (38.1%), and had monthly food expenses more than 0.5 million won and less than 1 million won (42.2%). Regarding perception, 'rich nutrition' was the most commonly held perception in subjects in their 60s (4.4), followed by 'good taste' in subjects in their 40s (4.3). Regarding reasons for consumption 'healthy' was highest in subjects in their 60s (47.3%) and 40s (45.6%) and 'delicious' in subjects in their 20s (56.1%). Regarding how to make it, subjects in their 60s responded 'know for sure' (57.1%), while only 2% of 20s responded the same. Subjects in their 50s and 60s had a higher ratio of answering 'know' while 20s and 30s 'don't know', For preparation methods, subjects in their 20s (53.1%) and 30s (41.4%) answered 'buy at the market', subjects in their 40s (68.9%) 'get from family or relatives' and subjects in their 60s (47.3%) 'make by one's own'. For preservation method, subjects in their 20s and 30s answered 'preserve in refrigerator', the 60s tend to answer 'preserve in jangdokdae'. Buying at the market was most common in subjects in their 20s (36.1%) and 30s (28.5%) and the reason was 'convenient' (39.6%). The place of purchase was 'in large supermarket or department store' (78.5%). For the future consumption pattern, 'increase in consumption of commercialized product (44.0%)', subjects in their 60s answered 'keep making at home' while subjects in their 30s and 40s answered 'keep making at home or buying product half and half'. According to the above study results, women living in Daegu region were aware of excellence of traditional soybean paste. However, due to changes in residential circumstance and lack of knowledge about the recipe, they did not make. They receive soybean paste t from family, relatives or bought in the market, which indicates the continuous decrease in home-made soybean paste. Therefore, due to the expanding social participation of women, the product market is expected to increase. I think it is important to develop traditional commercial soybean paste in the traditional way to improve the traditional flavors.

A Study on Efficient Utilization of the Idle & Marginal Farm Land for Farm Household Income Increase - With Respect to Conservation of Farm Land and Sustainable Environment - (농가소득(農家所得) 증대(增大)를 위한 한계농지(限界農地)의 효율적(效率的) 이용방안(利用方案) - 농지(農地) 및 환경보존(環境保存)을 중심으로-)

  • Lim, Jae Hwan
    • Korean Journal of Agricultural Science
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    • v.22 no.1
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    • pp.110-126
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    • 1995
  • Korean economy has been developed successfully in the course of implementing the five year economic development plans since 1962. The gap of incomes and quality of life between rural and urban area has been widened and it made rural farm laborers drain to urban areas. Therefore the prevailing situation of labor shortage and wage hike in rural area has made farm management deteriorate in recent years. Under the internal and international unfavorable economic conditions, marginal farm land of 66.5 thousand ha has been idled as of end of 1993. The total area outside agricultural development zone with bad farming conditions including irrigation and drainage, and land consolidation for mechanization were estimated at 360.4thousand ha equivalent to 17.5% of the total farm land area in Korea. Considering the topographical conditions of marginal lands, the effective use of marginal lands should be studied from the view point of public interest rather than from the view point of individual economic conditions. Considering the present agricultural economic settings, such as price decrease, unfavourable benefits of farm products, labour shrotage, free trade of farm products and poor physical condition of marginal lands, the institutional and realistical measures for the effective utilization of idle and marginal land should be studied as soon as possible. Detail land use pattern should be surveyed in the areas outside agricultural development zone and have to be classified as orchard farms, grass land, fish culture farms, lawn and ornamental tree farm, sight seeing and leisure farms for urban peoples, special crops production farms and common farms to be developed for farm mechanization. According to the surveyed results, the expected utilization patterns of the idle and marginal lands could be considerd as village common use, farm land base development, leisure farm development, mutual complementary utilization between urban and rural areas, G't purchase and management, credit supply and new extension services, improvement of cropping patterns and sight seeing and leisure farm patterns. For the successful and reasonable management of the marginal lands, the actions such as institutional improvement, prohibition of idle marginal land, enforcement of activities of farm management committee members and land banking system of RDC including development and utilization systems should be included.

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The Location Patterns of Retail Services and the Consumer Behaviors in Jeju Island (소매 유통업체의 입지적 특성과 소비자 이동 행태에 대한 분석: 제주도 서귀포시를 사례로)

  • 현기순;이금숙
    • Journal of the Economic Geographical Society of Korea
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    • v.7 no.1
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    • pp.97-115
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    • 2004
  • The purpose of this study is to investigate the spatial pattern of retail services and the consumer behaviors. For the purpose we select Jeju Island as the study area, because it retains relatively little distorted retail service systems by it's locational isolation. The retail service systems comprise three types: large-scale modern marts, conventional markets, and periodic markets. This study attempts to examine the interrelationships between these three different types, of retail services, and to figure out the spatial characteristics of consumer behaviors for each of them. We performed questionnaire surveys for getting the data of consumer behaviors. We applied several statistical methods to analyze the survey data. Most of retail services are located in two urban centers, Jeju City and Seoguipo City. We found that the locations of retail services are determined strongly by population size. The selection of market type and the location to go for shopping are related strongly with the types of goods. However, there is a wide difference in the consumer behaviors according to the consumer's socio-economic characteristics. Young wives tend to go shopping to large-scale marts in Jeju City which is the higher level central place, while old wives go shopping to conventional markets and periodic markets. They also show different shopping behaviors according to the household income levels. Low income groups prefer to go conventional markets located near to their residence, middle income groups go to large-scale marts in Jeju, and high income group go out of the Jeju Island. However, the consumer behavior does not show big difference according to the size of family. There are also no difference in the selection for shopping location according to the consumer's resident locations.

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The relationship between media function of internet and smartphone, and youth depression (인터넷 및 스마트폰의 미디어 기능과 청소년 우울과의 관련성)

  • Hong, Yeon Jae;Rhew, Seung Ah;Seo, Jae Sik;Kim, Yoon-Ji;Kang, Dongmug;Kim, Young-Ki;Kim, Ji-Hoon
    • Health Communication
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    • v.12 no.1
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    • pp.73-84
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    • 2017
  • Purpose: As the internet use of teenagers become more common, the need for research on the relationship between the internet and youth depression has emerged. The purpose of this study is to investigate the relationship between internet use and adolescent depression. Methods: The subjects of this study were youth attending elementary($6^{th}$ grade), middle($2^{nd}$ grade), and high schools($2^{nd}$ grade) belonging to the Busan Metropolitan City Office of Education. Depression was assessed using the BDI depression scale. Internet functions were classified into 10 categories, and the degree of use by Internet functions was examined. The most frequently used Internet sites were surveyed. Univariate analysis using $X^2$ test and multivariate analysis using logistic regression analysis were conducted to find out the difference of internet and smartphone media function on depression according to elementary, middle and high school students. Results: Depression was higher of 13.2 times for students who use online transactions (goods purchase), 0.07 times for students who use 'bulletin board' activities in elementary students. Depression was higher of 1.55 times for those who use online transactions (purchasing goods), and 2.3 times for those who use adult sites for middle school students. Depression was higher of 2.1 times when using e-mail and 1.9 times when using other information retrieval for high school students. Conclusion: It is necessary to consider characteristics of internet utilizing pattern by school class in policy regulation and prevention program to reduce youth depression.

Grandparenting Style and Consumption Behavior of Elderly Consumers for Grandchildren (한국 노인의 조부모역할 유형과 손자녀를 위한 소비행동)

  • Hong, Seung Woo;Choi, Hye Kyong
    • 한국노년학
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    • v.32 no.4
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    • pp.1163-1180
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    • 2012
  • The main purpose of this study is to figure out the spending tendency of elderly consumers for their grandchildren. To this end, a detailed survey was carried out for two months from October 1 to November 30, 2011. The respondents consist of 461 elderly consumers over 60s who have grandchildren in elementary grades. Among the gathered data, relevant information was sorted out, coded, and then turned into statistical figures through SPSS 18.0 program. The outcome of this research is explained in the following three respects. First of all, based upon factor and cluster analysis, the role of grandparents has been divided into three categories, which are a babysitter, a friend and a visitor. Depending on their role, the surveyed elderly have been split into three groups-'Friend Group', 'Formal Visitor Group', 'Attached Group'. Second, to give you an overview of the consumption trend of the three groups, this study has reviewed the expenditure items, spending amount and consumption patterns, and made a list of products and services they purchased for the past one year for their grandchildren. Third, given the probability of wealth transfer to the next generation, there is a compelling need to figure out the purchase pattern of financial products. The elderly have been categorized into those with bank deposits only and those with a mixture of bank deposits and other financial products (insurance, fund, stocks, gold, dollar etc.).

An Analysis of Consumer Preference and Demand for Wild Vegetables: Through a Consumer Preference Survey and Social Big Data Analysis (산채(산나물)에 대한 소비자 의향 및 수요 분석: 소비자 의향 조사와 소셜 빅데이터 분석을 통하여)

  • Byun, Seung-yeon;Seok, Hyun Deok
    • Journal of Korean Society of Forest Science
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    • v.108 no.1
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    • pp.116-126
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    • 2019
  • The production volume and amount of non-timber forest products in Korea has been on the increase for the past five years. In particular, the production amount of wild vegetables (edible mountain plants) is approximately KRW 400 billion as of 2017, accounting for 14 % of the total production amount of non-timber forest products. Among wild vegetables, especially the production volumes and amounts of bracken, saw-wort (Saussurea), and thistle have grown steadily. Nevertheless, severe price competition with cheap imports and little changes in the pattern of wild vegetable consumption may negatively affect the prices of domestic wild vegetables. This, in turn, can decrease the overall consumption of wild vegetables. Recently, however, consumers have preferred healthy food with increases in their income and interest in health. Therefore, now is a crucial time for the wild vegetable market. Accordingly, this study analyzed consumers' purchase and consumption behavior related to wild vegetables through a consumer survey to contribute to establishing various strategies and policies for promoting the consumption of these vegetables. Also, this study identified consumers' awareness and intention regarding wild vegetables by analyzing social big data. Different from previous studies, this study investigated consumers' awareness and intention by analyzing SNS social big data, as well as conducting a survey. The results of the study will help prioritize strategies and policies for boosting the consumption of wild vegetables.

A Study on Increasing the Efficiency of Image Search Using Image Attribute in the area of content-Based Image Retrieval (내용기반 이미지 검색에 있어 이미지 속성정보를 활용한 검색 효율성 향상)

  • Mo, Yeong-Il;Lee, Cheol-Gyu
    • Journal of the Korea Society for Simulation
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    • v.18 no.2
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    • pp.39-48
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    • 2009
  • This study reviews the limit of image search by considering on the image search methods related to content-based image retrieval and suggests a user interface for more efficient content-based image retrieval and the ways to utilize image properties. For now, most studies on image search are being performed focusing on content-based image retrieval; they try to search based on the image's colors, texture, shapes, and the overall form of the image. However, the results are not satisfactory because there are various technological limits. Accordingly, this study suggests a new retrieval system which adapts content-based image retrieval and the conventional keyword search method. This is about a way to attribute properties to images using texts and a fast way to search images by expressing the attribute of images as keywords and utilizing them to search images. Also, the study focuses on a simulation for a user interface to make query language on the Internet and a search for clothes in an online shopping mall as an application of the retrieval system based on image attribute. This study will contribute to adding a new purchase pattern in online shopping malls and to the development of the area of similar image search.