• 복식문화연구
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• 제21권3호
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• pp.324-337
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• 2013

The purpose of the present study was to investigate the differences in purchase behaviors, buying motives of secondhand clothing and the perception toward secondhand clothing products among the groups as determined by their gender and age. Data were collected by a pilot test and the final questionnaire survey administered to 450 subjects in the age range from 20 to 59, living in Seoul; 430 were used for data analyses. The results showed that 3 factors for buying motives (distinction, affordability, and quality & attractiveness) and 2 factors for perception toward secondhand clothes (positive and negative perceptions) were formulated. Women tended to buy more secondhand clothing products for themselves as well as their family, and put more importance on most of selective criteria than men did. The young were more likely to have negative perception and to buy at diverse places. Those having experiences of buying secondhand clothes showed more positive perception on such products. It is expected that this study provides basic information needed for secondhand apparel companies to develop their marketing strategies to increase customer satisfaction.

• 대한지역사회영양학회지
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• 제14권3호
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• pp.286-294
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• 2009

This study investigated the correlations of five constructs - health concerns, healthy eating practices and attitudes, food choice motives, attitudes toward organic foods - in the formation of behavioral to the purchasing intentions of organic foods. An instrument encompassing health perception, attitudes, habits and personal traits was developed through the comprehensive reviews of the literature and the assured validity and internal reliability of the contents. The questionnaire was administered to the students of three universities at Daegu, Kyungpook province. A total of 288 questionnaires were collected for a response rate of 96.0%. The correlations of five constructs and purchasing intention were tested simultaneously using structural equation modeling. Healthy eating practices and attitudes toward organic foods were found to be the determinants which directly influence the intention to purchase organic foods. Health concerns didn't show direct relation to the purchasing intention of organic foods. The hypothesized path from the health concerns to the purchasing intentions was not supported. The results indicated that food choice motives and healthy eating attitudes should be managed to achieve higher behavioral intention to purchase organic foods.

• 대한가정학회지
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• 제39권7호
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• pp.85-100
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• 2001

A Study on the make-up expression and purchasing behavior of make-up cosmetics based on the lifestyle. The intention of this study is to classily the consumer group based on the lifestyle, to research the characteristics and desire of the each group, and to find out the differences of the make-up expression and purchasing behavior of make-up cosmetics among each group. The result of this study are as follow; 1. We have obtained seven factors out of twenty six lifestyle items by using AIO lifestyle measurement. The seven factors are make-up high involvement factor, brand loyal factor, make-up bases factor, economical and natural beauty oriented factor, impulsive consumption oriented factor, stubborn choice factor, sensitive to others view factor 2. We have formed four groups based on the seven factors. The four groups are impulsive consumption type, professional make-up type, intentional make-up type, basic type. 3. It was examined that women want to express smart, ellegant and intelligent images form the make-up 4. According to the examination of the differences of the purchsing behavior, only the purchase motive, information source and cosmetics purchase amount per month was differentiate among the groups.

• 가정과삶의질연구
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• 제23권3호
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• pp.217-230
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• 2005

The purpose of this study was to examine factors related to the purchase of cash-value life insurance of households. Based on human capital and bequest motive theories of the demand for life insurance, this study developed a conceptual model of the demand for life insurance of households. In addition, in order to capture the beneficiaries' preference and expected lifetime utility, expected future financial needs were included in the conceptual model. Using Heckit analysis, the model was estimated by two stages. The results supported that human capital, bequest motives and expected future financial needs were significant factors on both decision to have insurance and the mont of insurance. Specifically, if the household's head expected to have a higher potential in the future, the household was more likely to have insurance. If a household had dependents, the household was more likely to have insurance. As income or monthly expenditure increased, the probability of haying insurance and the amount of the insurance increased However, savings or social insurance were positively related to the purchase of insurance.

• 복식
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• 제33권
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• pp.105-115
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• 1997

The fashion clothing market is changing due to the appearance of new consumer group. And the import of foreign brand clothing is highly increasing. The purpose of this study is to help the domestic apparel companies set better market-ing strategy by studying the relation between fashion ivolvement and the purchase be-havior of foreign brand clothing. Subjects were 498 new generation women living Seoul metropolitan area. Data were obtained by questionnaire and analyzed by SPSS package. The main findings of this study are as follows; 1. The result of factor-analysis of the fashion involvement's variables were classified into 8 factors. 2. Consumer's main purpose of buying new clothes were To coordinate clothes with each other' 3. Consumers evaluated every clothing factors: color fit etc of foreign brand very highly except the price. 4. The factor that consumers consider most when choosing clothes is color design fit de-tail texture and brand knowledge in order. 5. the advertizing method that consumers care the most was shop and window display. 6. 'Because design and color are good' were the most important factor as motive of buying foreign brand clothing. 7. Most consumers still bought domestic brand clothing. 7. Most consumers still bought domestic brand clothing. 8. Monthly income and purchase of foreign brand were positively related 9. All variables 2of fashion involment were positively related with the purchase of foreign brand 10. Consumers with higher monthly income did not care much about 'Weather or occasion' when buying clothes. And consumers living in Kangnam(compared with consumers linving in Kangbuk) cared more about personality and bought more foreign brand. 'Social and econ-omic status' were highly related with monthly income residence and purchase of foreign brand clothing 11. Older consumers cared more about color figure texture and fit than younger con-sumer. Monthly income were positively re-lated with design color and figure. Residence were highly related with color and figure. Pur-chase of foreign brand clothing were positively related with design color figure and fit. 12. Younger consumers cared more about brand knowledge. And the purchase of foreign brand clothing were positively related with de-sign detail and brand knowledge. 13. Consumers with foreign brand's purchase experience showed negative relation between ;foreign brand's purchasing experience' and 'Weather or occasion' 14. Consumers with no foreign brand's pur-chasing experience showed negative relation between fashion innovativeness and figure. 15. Consumers with no foreign brand's pur-chasing experience showed positive relation between fit and fashion opinion exchange. The study shows that colors is most import-ant factor in purchasing clothes. And imported brands are very strong in terms of proposing various and unique colors. not all brands succeeded in Korea. Those brands that failed to group consumers have the following problems. Therefore it is critical to review the above factors when importing the foreign brand.

• 디지털융복합연구
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• 제16권5호
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• pp.407-417
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• 2018

본 연구는 모바일 메신저 이모티콘의 이용동기가 무엇이며, 이용동기와 구매의도간의 영향관계에서 개인성향(외향성/내향성)은 조절역할을 할 것인지를 알아보고자, 모바일 메신저를 사용하는 10대-60대의 198명의 사용자를 대상으로 설문을 실시하고 이를 분석 하였다. 분석결과 첫째, 모바일 메신저 이모티콘 이용동기 요인은 "유희성 요인", "유용성 요인", "간결성 요인", 그리고 "범용성 요인"으로 나타났다. 둘째, 모바일 메신저 이모티콘 이용동기 중 유희성만이 구매의도에 유의미한 영향을 주는 것으로 나타났다. 셋째, 모바일 메신저 이모티콘의 사용자의 개인성향중 외향적인 성향이 구매의도에 영향을 미치는데 조절역할을 하는 것으로 나타났다.

• 수산해양교육연구
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• 제21권4호
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• pp.607-621
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• 2009

In order to deal with consumer's demand changes in market condition, it is necessary to have a study on the consumer behavior to promote seafood consumption. The objective of this study is to examine the factors that have influences on consumer involvement of seafood. It is also aim to examine how the situation of seafood factors influences the consumer's behavior in purchasing and consuming the seafood. In this study, I have conducted a survey by using Busan housewives as random sampling. To examine this variable, situation factors that I used if the factor analysis. I also performed a multiple regression analysis to understand how the situation factors influenced the consumer's emotion and their satisfaction within the level of involvement. The result showed that consumer involvement seafood is created by not only interests and preferences, but also knowledge, perceived risk and profits. The seafood situation factors are divided into purchase situation, consumption situation and communication situation: purchase situation includes store factor, while consumption situation includes health factor and cooking-motive factor and communication situation includes information factor. Results of examining whether there are differences in the involvement explains that the involvement is different according to the level and it is divided into 2 groups. The first groups is the high-involvement group that shows preferences and interests, perceived risk and profits. Another group is the low-involvement group that shows preferences and interests, knowledge and profits. The result on examining whether situation sectors have influences on the involvement shows that high-involvement group is only affected by store factor in purchase situation and low-involvement group is only affected by information factor in communication situation.

• 부동산연구
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• 제27권3호
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• pp.23-40
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• 2017

본 연구는 다양한 내부특성에 기초하여 기업의 부동산 자산 매각과 매입 의사결정의 동기와 유인을 파악한다. 실증분석결과, 기업은 부채비율이 높을수록, 보유한 현금수준과 매출액 성장률이 낮을수록 적극적으로 부동산 자산을 매각하는 것으로 확인되었다. 이러한 결과는, 재무적 제약, 내부 자금여력 및 성장기회가 부동산 매각을 결정하는 주요한 요인임을 확인시켜주는 결과로 해석될 수 있다. 반면, 부동산 자산 매입 가능성은 부채비율이 낮은 기업에서 상승하는 것으로 관찰되어 안정적인 재무구조가 동 의사결정 이전에 선행되어야 함을 확인할 수 있었다. 한편, 기업의 부동산 자산 매각과 매입 거래규모와 기업특성 간의 관계 역시 앞선 결과와 유사한 행태가 관찰되었다. 본 연구는 기업의 부동산 자산 활용에 대한 다양한 견해가 제기되고 있는 가운데, 보다 엄밀한 접근방식을 통해 그 동기와 유인을 파악함으로써 관련한 경영행태의 이해도를 개선시키고, 향후 관련 규제 도입과 경영 활성화 전략 수립 시 기초자료를 제공한다는 실무적 시사점을 가질 것으로 예상된다.

• 한국조리학회지
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• 제17권4호
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• pp.59-73
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• 2011

본 연구에서는 최근 6개월 이내 막걸려 구매 및 음용 경험이 있는 소비자를 대상으로 음용 및 구매 동기에 따라 소비자의 유형을 세분화하고 유형별로 막걸리 선택속성 중요도차이와 고객만족과의 관계를 규명하여 막걸려 제조 기업의 마케팅 전략 수립에 도움을 주고자 하였다. 자료의 처리는 SPSS 15.0 통계패키지를 사용하여 빈도분석, 신뢰도 분석, 요인분석, 군집분석, 일원배치분산분석, 다중회귀분석을 실시하였다. 그 결과 구매 및 음용 통기는 마케팅, 건강상 효능, 자기 욕구, 외부환경 등 4개 요인으로 분류되었고 소비자는 의존형, 애호형, 무관심형 등 3가지 유형으로 세분화되었다. 그리고 막걸리 선택속성은 건강 특성, 시각적 요소1 브랜드 특성, 음용 특성, 구매 특성 등 4개 요인으로 분류되었다. 막걸리 애호형 소비자군은 모든 막걸리 선택속성에 대해서 가장 중요하게 인식하는 것으로 나타났고, 의존형 소비자군은 애호형 소비자군보다 건강 특성과 시각적 요소에 대한 중요도를 약하게 인식하는 것으로 나타났다. 무관심형 소비자군은 모든 막걸리 선택속성에 대한 중요도를 다른 유형보다 상대적으로 가장 약하게 인식하고 있는 것으로 나타났다. 막걸리 선택속성 중에서 고객만족에 영향을 미치는 요인은 응용 특성과 구매 특성으로 나타났다.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2017년도 춘계학술대회
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• pp.51-51
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• 2017

In the domain of IS, game was used as a tool to enhance the results of decision making, education and more. In another stream of research, researchers focused on revealing the motive of people playing games. This study focuses on the effect of the tool; increased accessibility via mobile, to online game using patterns and behaviors. Due human reaction towards competition, technology acceptance and the online game's gambling traits, it is expected that the increased mobile accessibility (tool) will increase and intensify the game playing behavior. Also, it is expected that the in-game purchase will increase as well. In depth interview with both game service providers and players is planned to confirm that the mobile version acted as a tool to increase accessibility, rather than a additional game. Survey along with an interview is to be conducted to find relevant play and spending patterns if they are to exist.