• The Journal of Industrial Distribution & Business
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• v.12 no.2
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• pp.29-40
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• 2021

Purpose: In this study, with the transaction amount of foreign direct Purchase and foreign direct sales increasing, South Korea is in a situation where foreign direct sales are focused on China. We looked at the impact of consumer innovation and site characteristics on repurchase ability among the characteristics of overseas direct purchase consumers as a way to make direct overseas sales to various overseas countries. Research design, data and methodology: Consumer innovativeness consists of four variables: functional, hedonistic, social, and cognitive, and the site characteristics consisted of four variables: product price, product assortment, convenience, and service. The study was conducted on consumers with foreign direct purchase experience, and was finally used in 252 additional analyses. Results: The main findings of this study were first, that the impact on the degree of re-purchase among consumer innovativeness of foreign direct purchase consumers had a significant impact in the order of cognitive innovativeness, hedonistic innovativeness, and functional innovativeness. Social innovativeness did not affect the degree of re-purchase. Second, site characteristics have been found to have a significant impact on the degree of re-purchase in order of product assortment, commodity price, and service. Convenience did not affect the degree of re-purchase. Conclusions Taken together these results can be called the biggest characteristic of the cognitive innovativeness of the consumer's inclination to use the overseas direct purchase, the price or quick response of the goods sold on the site is a factor that affects the re-purchase, above all it is important to have a variety of products. We will present this element as a way to make direct sales abroad to various countries. In addition, foreign direct purchase is a lot of transactions in China, the United States, EU, but the share of China is high in foreign direct sales, and the U.S. and EU have a very low performance, it is important to consider the reasons why they prefer Korean products in China to study the social and cultural characteristics of U.S. and European consumers in the future, and to support and active marketing that companies and sellers can increase sales.

• The Journal of Industrial Distribution & Business
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• v.9 no.5
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• pp.17-24
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• 2018

Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery, the activated theory/strategy and significance of the overseas direct purchase are sorted out. Research design, data, and methodology - In the process, to make more effective analysis, several analysis tools and analysis programmes are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. Results - Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. The research results indicate that the satisfaction level has a positive impact on the re-purchase intention. Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent. It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites. In the characteristics of overseas direct purchase sites, the interaction have no positive effect on satisfaction and re-purchase intention.

• Asia pacific journal of information systems
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• v.15 no.2
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• pp.1-21
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• 2005

This study is an empirical study about the effects of perceived risks and perceived benefits on purchase intention in mobile commerce. Perceived risks and perceived benefits are proposed as mediators that make a significant impact on purchase intention in mobile commerce. Also, this study compared the direct effect of perceived risks, perceived benefits and consumer subjective knowledge to purchase intention. As antecedents of perceived risks and perceived benefits, subjective knowledge, mobile Internet familiarity, credibility for the purchase and provided information level are proposed and verified. Results from this study are as follows: First, the effect of perceived risks to purchase intention is not significant whereas that of perceived benefits is significant. Second, this study revealed that mobile Internet familiarity, credibility for the purchase and information level are significantly related to mobile purchase intention through perceived benefit. Third, subjective knowledge makes a significant impact on purchase intention directly not mediated by perceived risk or perceived benefit. Based on these results, managerial implications for mobile commerce vitalization and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.25-36
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• 2001

The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.46-59
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• 2010

This study is a survey research for adult men in their from 20's to 50's. The purpose of this study is to find out that demographic characteristic, material knowledge, and purchase price have what effect on the selection behavior and the post-purchase satisfaction. The results are as follows. The purchase place according to demographic characteristic showed the significant difference in ages, monthly income, and occupation. The purchase amount per a dress suit and the having quantity of dress suits showed the significant difference according to all demographic characteristics. The importance of an selective criteria in case of selecting dress suits showed the partly significant difference according to demographic characteristics. The post-purchase satisfaction showed the no significant difference according to demographic characteristics, but showed the significant difference according to the knowledge degree for materials and purchase amounts. The interaction effect among demographic characteristics, the degree of knowledge for materials, and the purchase amount showed frequently the significant difference between two variables. The factor which have most greatly an effect on post-purchase satisfaction of menswear was the degree of knowledge for materials.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.5
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• pp.617-627
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• 1998

In marketing reserach, the ultimate goal is to increase predictability of consumer's purchse behavior. However, most of the marketing researchers measure purchase intention rather than behavior assuming that the consumer's purchase behaviors will coincide with their intentions. Lately, there have been many arguments whether purchase intention is meaningful as a determinant or a predictor for purchase behavior. Additionally, many studies reported substantial variations among the 'product categories. The purpose of this study was to find out the relationship between consumer's purchase intention and purchase behavior of apparel products. Two research questions were set up. One was to find out the relationship between the intention and behavior, and the other was to find out the factors affecting the relationship. It was found out that mere intention could neither explain nor predict behavior, and that the factors affecting intenting intention- behavior inconsistency had to be submitted for explanation and prediction. These factors could explain inconsistency between the intention and the behavior. Regression equations in the past researches explained aggregate results, but coludn't explain each consumer's intention-behavior inconsistency. The integration of the specific intention and the affecting factors can increase predictability of each consumer's purchase behavior.

• Journal of Families and Better Life
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• v.26 no.2
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• pp.143-154
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• 2008

This study intended to provide information which gives a way for students and their parents to be satisfied with student costume purchase by showing differences between their satisfactions and repurchasing intention according to school uniform purchase type. Total 280 questionnaires were distributed to the first year students at a private middle school in Seoul and 133 of copurchase cases and 120 individual purchase cases were collected and analyzed. The comparing results between parent satisfaction and repurchasing intention were summarized as follows. First, parent satisfaction of individual purchase and of co-purchase had been evaluated. As a result of the analysis of satisfaction by the five factors, individual parent buyers had higher satisfaction in brand, quality, design, and service except price. The largest different factor between both customers was quality satisfaction. Secondly, the individual buyers showed higher repurchasing intention than co-purchasing buyers. This result meant that individual purchasing group showed higher satisfaction. Lastly, when the relationship between satisfaction and repurchasing intention of each buyer group was examined, the level of satisfaction was positively associated with the repurchase intention of co-purchase.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.409-426
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• 2018

This study explores the effect of moral identity on attitude toward and purchase intention of upcycled fashion products by comparing purchasers and non-purchasers. Data from 127 purchasers and 307 non-purchasers collected through a survey was analyzed using descriptive statistics, confirmatory factor analysis, model invariance check, and multiple-group comparison tests using Amos 23.0. Results indicate consumers with purchase experiences of upcycled fashion products showed a higher level of moral identity (internalization and symbolization), positive attitude toward upcycled fashion products, and purchase intention than did consumers with no purchase experience. In model tests, internalization affected attitude toward purchasing upcycled fashion products, whereas symbolization affected purchase intention, regardless of purchase experience. The effect of symbolization on purchase intention was consistent with prior studies focusing on charity behaviors that are highly visible to others. These findings demonstrate that fashion products are visible and symbolic, so it should be carefully considered in ethical consumption studies. From these results, researchers may obtain insights on the process of how consumers apply moral identity to their purchase intention regarding upcycled fashion products. Likewise, marketers may enhance satisfaction of consumers with a high level of symbolization by putting special tags and logos that clearly highlight the products' upcycled nature.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.483-490
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• 2021

In Indonesia, coffee shops, commonly called warung or kedai shops, have begun to appear amid society from remote villages to urban centers. Therefore, the purpose of this study is to examine the effect of cafe atmosphere (i.e., exterior, interior, interior point-of-purchase displays and store layout) on the purchase decision of Generation Z. This study is conducted because of cafe competition is currently overgrowing. This study model consisted of five variables: exterior, interior, interior point-of-purchase displays, store layout, and purchase decision. Sampling in this study used non-probability, with a purposive sampling technique. According to predetermined criteria, the data collection technique employed a questionnaire distributed online to consumers had visited a cafe at least once in the last three months. This study's sample was 137 cafe visitors in Yogyakarta, representing one of the big cities in Indonesia. Therefore, the data was analyzed by using multiple regression. The results of the study indicated that the exterior and interior had a positive and significant effect on purchasing decision. Likewise, interior point-of-purchase displays and store layout positively and significantly affected purchase decision. In addition, this study's findings generally concluded that the cafe atmosphere had a positive and significant effect on purchase decision.