• The Journal of Information Systems
• /
• v.30 no.4
• /
• pp.71-94
• /
• 2021

Purpose The purpose of this study is to verify impacts of factors, representing Push-Pull-Mooring(PPM) on switch intention to OTT(Over-The-Top) service in demand for content and to find relationship between factors through empirical analysis. Design/methodology/approach This study designed a research model by deriving factors affecting the intention to switch on OTT service based on the Push-Pull-Mooring framework and researches on OTT service. To test the hypothesis, a total of 357 responses were collected from individuals with experience in using OTT service and analyzed using SPSS26 and SmartPLS3.0. Findings According to the empirical analysis result, this study confirmed that the push, pull, and mooring factors proposed in this study had a significant effect on switching intention on OTT service. In addition, this study confirmed that both low switching cost and need for variety had a significant effect except for hypothesis H8.

• Journal of the Korean Society of Food Culture
• /
• v.24 no.4
• /
• pp.401-412
• /
• 2009

The aims of study were to provide basic data for the internationalization of Contract Foodservice Management Companies (CFMC) and to gain a better understanding of internal push-and-pull factors through in-depth interviews. The interviewees were managers of four large CFMCs and one small-to-medium CFMC. The non-structured interview format employed an interview guide of open-ended questions. All interviews were digitally recorded and notes were taken simultaneously by an interview assistant. The narrative data analysis involved transcription, coding, classification by categories, and content analysis. Eighty-eight codes were generated from the interview analyses, and the subordinate variables uncovered included seven push factors, eight pull factors, one interactive factor, and 10 internal dynamics. These factors will be useful in further studies of the internal operations of specific CFMCs, and more generally, the practical condition of the industry.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.25 no.4
• /
• pp.46-53
• /
• 2002

Push-pull strength has been found to be associated with various work factors such as height, distance, repetition, duration, posture and individual factors. Therefore, this study was performed to investigate the effect of various work factors on push-pull strength and muscle recruitment pattern. Work factors were consisted of grip height(elbow, shoulder), grip distance(100%, 50%, and 25% of maximum grip distance) and shoulder angle(neutral($90^{\cire}$), and abduction($45^{\cire}$, $0^{\cire}$)) during sitting work. The results showed that the normalized strength and EMG value were higher at the elbow height than the shoulder height, and increased with grip distance and shoulder adduction. The results of ANOVA showed that there was significant difference on muscle recruitment patterns among the task conditions. Therefore, it is necessary to consider work factors as well as strength to prevent workers from work-related injuries.

• Journal of Venture Innovation
• /
• v.2 no.2
• /
• pp.79-94
• /
• 2019

The purpose of this study is to explore the factors affecting rural experience by applying the unified push-pull-mooring model. The theoretical model is an unified PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables were reconstructed based on the Schmitt's Experience model and ServQual model. The hypothesis is set as follows. The push factor will have a negative effect on experience satisfaction and the pull factor(experience attributes, service quality)will have a positive effect on experience satisfaction. Also, mooring factors will have a negative effect on experience satisfaction. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. Service quality had a positive effect on experience satisfaction. Mooring factors have a negative effect on experience satisfaction. Push factor and experience attributes factor were analyzed to have a no significance effect on experience satisfaction. These results theoretically test that the mooring factors also have an important effect on the experience satisfaction in the rural experience. Based on the Schmitt's Experience model and ServQual model introduced as a pull factor, the proposed unified PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience.

• The Journal of the Korea Contents Association
• /
• v.22 no.1
• /
• pp.224-239
• /
• 2022

Despite an impressive growth of online sales, the bricks-and-mortar bandwagon still remain high-profile in the realm of consumer channel switching behavior. Different from the existing research exploring the consumer switching behavior from the offline to the online retailer, this study is an effort to investigate why and when do consumers switch from the online to the offline channel by applying the push-pull-mooring framework. Thus, structural equation modeling and SPSS were used to test the established hypotheses. The results, as expected, show that both push factors (i.e., perceived risk and dissatisfaction) and pull factors (alternative attractiveness and perceived ownership) are positively related to a consumer's intention to switch from the online to the offline channel. Moreover, all of expected interactions between push factors and mooring factors (i.e., switching costs, variety seeking, and subjective norms), and between pull factors and mooring factors are supported, except for the interactions between push factors and switching costs as well as between pull factors and subjective norms. Finally, implications and limitations are discussed.

• Journal of Korean Society of Forest Science
• /
• v.100 no.3
• /
• pp.327-333
• /
• 2011

This study was aimed to specify health-related push and pull factors in mountain climbing and provide effective management strategy for mountain-based recreational setting through the identification of the reciprocal relationship between the push and pull factors. The results of survey by 440 mountain climbers at Mt. Dobong, Mt. Bukhan, Mt. Kwanak, and Mt. Cheonggye showed that three dimensions were respectively derived from health-related 15 push items and 11 pull items; therapeutic care, mental health, physical fitness in push factors and cultural, socio-economic, and natural environment in pull factors. According to an analysis of influence between push and pull factors, natural environment was reported to be the greatest influencing pull factor on therapeutic care and physical fitness, and socio-economic environment was on mental health.

• Transactions of the Korean Society of Automotive Engineers
• /
• v.8 no.4
• /
• pp.194-201
• /
• 2000

It is called vehicle pull when a vehicle drifts in the lateral direction under the straight-ahead motion with no steering or external input. Recently vehicle pull draws attention as one of the critical evaluation items from the customers on the vehicle quality. It is generally recognized that the vehicle pull is complex phenomena due to internal and external factors. In this paper the relations between vehicle pull and ire were investigated through close survey on the road test results from the final inspection of car manufactures. Through this investigation the factors are identified which play an important role in causing vehicle pull problem.

• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.462-473
• /
• 2021

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

• Korean Journal of Applied Biomechanics
• /
• v.15 no.2
• /
• pp.21-29
• /
• 2005

The Purpose of this study was to seek determinant factors through analysis of 65 snatch skill kinematic factors of Athletics participated in 2001 Asian weightlifting competetion. The conclusion were as follows ; 1. In order to enhance snatch skill, when barbell move on knee position, One should be flex knee joint to 105-110 degree, and In pull motion, One should be move powerful extension of knee and hip joint. 2. In last pull motion, One try to make more lock out motion than extra extention motion of hip joint 3. In order to enhance snatch skill, It is inportant that elevate barbell highly by last pull motion through powerful knee extention, poweful hip flextion and One should be make lock out motion fast in the same time. 4. In order to enhance snatch skill, anterior-posterior movement width of shoulder joint should be small. 5. In order to enhance snatch skill, Hip joint should be move vertically on start and lock out phase, but In pull phase, extension motion of hip joint shoulde be performed more largely and powerfully.

• Geotechnical Engineering
• /
• v.12 no.4
• /
• pp.87-100
• /
• 1996

The pull -out test has been used to investigate the friction properties between soil and grid type geosynthetics which is useful to measure the passive bearing resistance as well as the skin friction. In this paper, the friction properties between geogrid and a weathered granite soil are investigated by performing various pull-out tests. From the test results, a rational pull out test equipment and test method is suggested by evaluating the effects of major factors (such as geogrid width, location of soil box facing, vertical loads and pulll -out displacement rate, etc.) on pull -out test results.