• 제목/요약/키워드: publishing business

검색결과 61건 처리시간 0.023초

융합 서비스 모델 개발 방법론 및 체계 연구 (A Framework for Creating Inter-Industry Service Models in the Convergence Era)

  • 권혁인;류귀진;주희엽;김만진
    • Asia pacific journal of information systems
    • /
    • 제21권1호
    • /
    • pp.81-101
    • /
    • 2011
  • In today's rapidly changing and increasingly competitive business environment, new product development in tune with market trends in a timely manner has been a matter of the utmost concern for all enterprises. Indeed, developing a sustainable new business has been a top priority for not only business enterprises, but also for the government policy makers accountable for the health of Its national economy as well as for decision makers in what type of organizations. Further, for a soft landing of new businesses, building a government-initiated industry base has been claimed to be necessary as a way to effectively boost corporate activities. However, the existing methodology in new service and new product development is not suitable for nurturing industry, because it is mainly focused on the research and development of corporate business activities instead of new product development. The approach for developing new business is based on 'innovation' and 'convergence.' Yet, the convergence among technologies, supplies, businesses and industries is believed to be more effective than innovation alone as a way to gain momentum. Therefore, it has become more important than ever to study a new methodology based on convergence in industrial quality new product development (NPD) and new service development (NDS). In this research, therefore, we reviewed any restrictions in the existing new product and new service development methodology and the existing business model development methodology. In doing so, we conducted industry standard collaboration analysis on a new service model development methodology in the private sector and the public sector. This approach is fundamentally different from the existing one in that ours focuses on new business development under private management. The suggested framework can be categorized into industry level and service level. First, in the industry level, we define new business opportunities In occurrence of convergence between businesses. For this, we analyze the existing industry at the industry level to identify the opportunities in a market and its business attractiveness, based on which the convergence industry is formulated. Also, through the analysis of environment and market opportunity at the industry level. we can trace how different industries are lined to one another so as to extend the result of the study to develop better insights into industry expansion and new industry emergence. After then, in the service level, we elicit the service for the defined new business, which is composed of private service and supporting service for nurturing industry. Private service includes 3steps: plan-design-do; supporting service for nurturing industry has 4 steps: selection-make environment- business preparation-do and see. The existing methodology focuses on mainly securing business competitiveness, building a business model for success, and offering new services based on the core competence of companies. This suggested methodology, on other hand, suggests the necessity of service development, when new business opportunities arise, in relation to the opportunity analysis of supporting service based on the clear understanding of new business supporting infrastructure optimization. Meanwhile, we have performed case studies on the printing and publishing field with the restrict procedure and development system to assure the feasibility and practical application. Even though the printing and publishing industry is considered a typical knowledge convergence industry, it is also known as a low-demand and low-value industry in Korea. For this reason, we apply the new methodology and suggest the direction and the possibility of how the printing and publishing industry can be transformed as a core dynamic force for new growth. Then, we suggest the base composition service for industry promotion(public) and business opportunities for private's profitability(private).

학술지 빅딜판매의 문제점 및 개선 방안 (Analysis and Proposals Concerning Big Deals of Scholarly Journals)

  • 신은자
    • 한국문헌정보학회지
    • /
    • 제41권1호
    • /
    • pp.373-389
    • /
    • 2007
  • 빅딜은 각 출판사가 발행하는 학술지를 패키지로 묶어 일괄 판매하는 것으로 전자학술지 등장 이후 급격히 확산되었다. 이 연구는 국내의 대학 및 연구도서관에서 구독하고 있는 해외학술지 컨소시엄 조건에 관한 데이터를 수집하여 빅딜판매의 조건 및 상황을 분석하였다. 분석결과 과거에 비해 최근의 빅딜판매 조건은 보다 다양해졌고 선택의 폭도 다소 넓어진 것을 확인할 수 있었다. 그렇지만 주요 출판사의 경우에는 여전히 과거 구독분을 그대로 유지할 것을 요구하는 등 전형적인 빅딜판매 조건을 고수하고 있어 이에 대한 보완 및 대체 방안 수립이 시급한 것으로 드러났다. 전자출판물의 보급이 확산되면서 현재 학술출판물 시장도 급격하게 변하고 있는 만큼 향후에는 전통적인 출판방식과 오픈 액세스 출판방식을 결합한 새로운 출판방식이 호응을 얻을 것으로 기대되는 바이다.

1890년대 미국의 포스터와 책표지 디자인-<하퍼즈>와 <인랜드 프린터>를 중심으로- (American Posters and Book Cover Design in the 1890s-Focused on Harper's and The Inland Printer)

  • 강순천
    • 디자인학연구
    • /
    • 제21권
    • /
    • pp.109-121
    • /
    • 1997
  • The poster in America was considered merely a means of advertising until the late 1880s, and was not thought to have any intrinsic value. During the 1890s, the poster in America came into its own as a medium of artistic expression, and it was recognized anew as an medium of advertising. The production and circulation of posters became active, and it won the popularity of poster collectors. But the American poster renaissance flourished for a few brief years in the 1890s. In this thesis, I paid attention that the art poster in America was mainly a product of the publishing trade, and that it's rise and fall was connected with the circumstances of the publishing business. In chapterII, I discussed the growth of publishing business and the phenomenon of poster craze, and tried to figure out the characteristic of American poster design in 1890s. The American poster boom was formally initiated in Spring 1893, when Edward Penfield published the first of his monthly designs advertising Harper's Magazine. Penfield created a native American tradition of realism in the series of Harper's posters, his figures are realistic though anonymous, and are drawn without distortion or grotesquery, and details are reduced to essentials but not eliminated. In chapterIII, I discussed the change in book cover design in the 1890s. The rapid evolution of book and magazine covers was largely a reaction to the poster craze. Most magazines were issued with the same standard covers month after month at that time. In 1894, when William Bradley was asked to design a standard cover for the Inland Printer, he convinced the publishers to change the cover with every issue instead of designing one permanent cover. With the poster craze at its height, posters became big business, but still they were not very successful as advertisements. Because collectors of the 1890s were more interested in acquiring posters than in buying books. Significantly, this was also the moment when poster like designs began to appear on the covers of books and mass magazines. Publishers took notice of an idea. If the eye-catching design was on the cover itself rather than on a separate poster, the customer who wished to acquire the design would be obliged to buy the magazine. So there was no distinction stylistically between the posters of the 1890s and the magazine covers of the early 1900s. At the same time, the artistic poster was beginning to decline. While the most typical advertisements of the 1890s were the book and magazine posters of Bradley and Penfield, after 1900 advertisements for manufacturers' products played an increasingly prominent role. They would never again assume the leading role that they had played in the 1890s.

  • PDF

Opening the Nation: Leveraging Open Data to Create New Business and Provide Services

  • ;이홍주
    • 지식경영연구
    • /
    • 제16권4호
    • /
    • pp.157-168
    • /
    • 2015
  • Opening government data has been one of the main goals of nations building their e-government structures. Nonetheless, more than publishing government data for public viewing, the bigger concern right now is promoting the use change to "and proving the usefulness of available public data". In order to do this, governments must be able to, not only publicize data but more so, publish the kind of data usable to infomediaries and developers in order to create new products and services for citizens. This research investigates 30 open data use cases of South Korea as listed in Data.go.kr. This study aims to contribute to a better understanding of open datasets utilization in a technologically-advanced and well-developed nation and hopefully provide some useful insights on how open data is currently being used, how it is opening up new business, and more importantly, how it is contributing to the civic society by providing services to the public.

UCC 비즈니스 유형 및 활성화 장애요인 연구 (User-Created Contents Business : Taxonomy and its Implications)

  • 엄명용;김은정
    • 한국콘텐츠학회논문지
    • /
    • 제7권11호
    • /
    • pp.120-129
    • /
    • 2007
  • 본 연구는 UCC의 비즈니스적 측면을 중심으로 UCC의 실태를 포탈업체, 동영상 및 인터넷 서비스업체, 일반업체, 언론사 및 미디어업체, 그리고 정치분야를 중심으로 개략적으로 진단한 후, UCC 비즈니스 모델의 유형화를 시도하였다. UCC 비즈니스는 크게 UCC e-마케팅 비즈니스, UCC 퍼브리싱 비즈니스, UCC e-소매 비즈니스 및 UCC 관련 소프트웨어 비즈니스 등으로 구분할 수 있다. 이런 유형화 및 UCC의 가치창출체인을 토대로 UCC 비즈니스의 문제점을 탐색하고, 이를 극복하기 위한 몇 가지 비즈니스적 함의를 제시해 보고자 하였다.

키워드 네트워크 분석을 통한 「패션비즈니스」 연구 동향 -패션마케팅 및 디자인 분야를 중심으로- (Research Trends in Journal of Fashion Business -A Social Network Analysis of Keywords in Fashion Marketing and Design Area-)

  • 이미영;이정민
    • 패션비즈니스
    • /
    • 제23권3호
    • /
    • pp.51-66
    • /
    • 2019
  • The aim of this study is to identify research trends of "Journal of Fashion Business" by analyzing the keyword network of the paper published between 2006 and 2017. The papers selected for analysis in the study were 287 fashion design articles and 281 fashion marketing articles published between February 2006 and December 2017 and titles, volumes, publishing years, authors, keywords, and abstracts of each paper were collected for data analysis. The research was carried out through selection, collection of article data, keyword extraction and coding, keywords refinement, formation of network matrix, and analysis and visualization process. First, based on the title of the paper used in the analysis, the fashion design/aesthetics, marketing/social psychology, clothing materials, clothing composition, and other fields were classified. Research analysis used the Netminer 4 (Ver.4.3.2) program. Results indicated showed that the intellectual structure of the "Fashion Business" research paper showed key word changes over time, and the degree centrality and between centrality of the keywords.

서울대도시권 지식서비스산업의 입지적 특성과 관련 업종별 고용기회 예측 (Locational Characteristics of Knowledge Service Industry and Related Employment Opportunity Estimation in the Seoul Metropolitan Area)

  • 박소현;이금숙
    • 한국경제지리학회지
    • /
    • 제19권4호
    • /
    • pp.694-711
    • /
    • 2016
  • 본 연구는 경제전반의 저성장 기조에도 불구하고 성장세를 보이는 지식서비스산업의 입지적 특성과 하위 업종별 고용기회의 변화를 분석한다. 특히 우리나라 20-30대 청년층이 선호하는 전문직서비스업 중 고용분포가 높은 업종인 출판업, 정보서비스업, 교육서비스업을 중심으로 지난 10년간 입지분포의 공간적 특성을 파악하고 고용분포의 변화를 예측한다. 이를 위하여 수도권지역을 대상으로 지식서비스업과 하위 3개 업종별 입지계수(LQ)를 산출하고, LISA 분석을 통해 집중분포지역을 파악한다. 또한 지식서비스업과 하위 3개 업종별 입지분포에 영향을 미치는 사회경제적 요인을 파악하고, 마르코프 체인 모형(Markov Chain Model)의 확률과정을 적용하여 고용분포지역의 변화를 단기예측한다. 분석결과, 수도권의 일부 특정지역을 중심으로 집중분포를 보이고 있는 세 업종별 특성에 따라 분포에 영향을 미치는 유의미한 변수에 차이가 나타났고, 업종에 따라 지역별 고용분포의 재분산에도 공간적 차이가 나타날 것으로 추정되었다. 본 연구에서 살펴본 지식서비스업종은 청년층의 고용분포가 가장 높지만 동시에 인력부족도 높은 것으로 나타났다. 이들 업종별 구인-구직과정의 마찰을 감소시키기 위한 노력이 필요할 것이며, 이는 청년실업 문제를 완화하는 데에도 기여할 수 있을 것이다.

The Impact of Korean Wave on the Distribution of Consumer Goods Exports

  • KIM, Hun;KIM, Hyeob;CHANG, Byeng-Hee;PARK, Jiseob
    • 유통과학연구
    • /
    • 제19권4호
    • /
    • pp.37-51
    • /
    • 2021
  • Purpose: The purpose of this study is to provide a basis for establishing a policy to promote the export of Korean goods through the economic ripple effect of the Korean Wave. From 2001 to 2017, cultural goods exports and consumer goods exports data to 102 countries were used to estimate the effect of cultural goods exports on domestic consumer goods exports. Research design, data and methodology: Based on the Gravity Model, we analyzed the effects of domestic film, publishing, music, broadcasting, clothing, cosmetics, processed food, IT products, and automobiles on the export of consumer goods. Results: The empirical analysis estimated the trade creation effect of exports of cultural products driving exports of consumer goods and found that a 1% increase in exports of cultural products increased 0.136% in exports of consumer goods. Conclusions: The average rate of change in consumer goods exports due to changes in cultural product exports was 22.44, which could be interpreted as an increase of $2,244 in exports of consumer goods such as IT products, cosmetics, clothing, and processed foods. According to the analysis of export-driven effects of each consumer item by dividing cultural products by sector, the effects of export of processed foods, clothing, cosmetics, IT products, and film, music, publishing exports were statistically significant.

FAO 수산 가이드라인과 국내 수산경영학 교과와 내용 구성의 비교 연구 (A Comparison Study on Curriculum Contents between FAO Technical Guidelines and Korean Fisheries Management)

  • 이동호
    • 수산경영론집
    • /
    • 제47권3호
    • /
    • pp.93-110
    • /
    • 2016
  • Most of the changes that make paradigm shift have been involved international level problems related to environment, resource and structure problems in these days. Resolving those common issues the United Nations Food and Agriculture Organization(UN FAO) has played most important role in fisheries with publishing the series of the technical guidelines for responsible fisheries papers. The guidelines for responsible fisheries have introduced for applying the concept of sustainable development with considering overall changes in fisheries domains. And also have objectives that establishing the discipline of fisheries worlds. Although these papers are remarkable, there is still few research or education contents of them in Korea. Fisheries business administration is a kind of social science that influenced by environmental, social changes so called paradigm shift. So one of the most important thing that has the education of sustainable development is accommodation or adaptation of them with grasping the phenomenon continuously. The aims of this study are exploring the FAO's the technical guidelines for responsible fisheries documents and contents of college's fisheries business administration and finding out the overall systematic topics and themes of fisheries business administration education. The result of this study shows that the contents of fisheries business administration did not including the concept of responsible fisheries even were out of date in using statistical data. And there is some missing issues that including fisheries policy, resource management, and related law should be enhanced. This study suggests the framework of fisheries business administration with comparing analysis on FAO's document and college's course of study in Korea. The proposed framework of major topics of fisheries business administration that still needed to be improved should be a milestone of understanding and debating the core factors of fisheries business administration education and research.

해외 기업 아카이브 전문가조직에 관한 연구 (A Study on Overseas Business Archives Professional Organization)

  • 김효선;김지현
    • 한국기록관리학회지
    • /
    • 제19권4호
    • /
    • pp.139-173
    • /
    • 2019
  • 현재 국내의 기업 기록관리는 기업 내부에서 자체적인 기록관리와 아카이브를 운영하는 곳은 있을지라도, 어떠한 외부의 조직도 기업기록에 대해 체계적인 지원을 하고 있지 않은 실정이다. 이에 본 연구는 이 같은 상황을 해결하기 위한 하나의 방안으로, 해외 기업 아카이브 전문가조직을 조직 형태와 기능적 역할을 분석하여 국내에 적용할 수 있는 시사점을 제언하였다. 이를 위해 해외 기업 아카이브 전문가조직을 해당 홈페이지와 문헌 연구, 담당자 이메일 인터뷰 등을 통해 분석하였다. 분석 결과 해외의 기업 아카이브 전문가 조직들은 분과 및 독립 조직의 형태로 설립되어 오랜 기간 동안 장기적인 프로젝트를 통해 기업 아카이브를 체계적으로 지원하고 있었다. 이를 바탕으로 본 연구에서는 국내 기업 아카이브 발전을 위한 전문가조직의 조직구성과 지원활동, 교육활동, 출판활동의 기능적 역할을 제언하였다. 국내 기업 아카이브의 궁극적인 발전을 위해서는 더 이상 개별 기업의 기업 기록에 대한 인식 전환과 전략 수립만이 해결책이 될 수 없다는 것은 분명하다. 본 연구는 기업 아카이브 전문가조직의 설립에 대한 논의의 시작점으로서 의의가 있다.