• 제목/요약/키워드: publicity

검색결과 762건 처리시간 0.026초

전문간호사 자격인정의 공공성 (Publicity of Certification of Advanced Practice Nurse in Korea)

  • 김기경;조재현
    • 의료법학
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    • 제6권2호
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    • pp.291-310
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    • 2005
  • Most of all countries have a governmental system for regulating the certification of nursing. In Korea, certification of advanced practice nurse(APN) is statuary regulation under supervision of government. In this article, the writers discuss the legal characters and effects of certification and regulatory body for certification and suggest the new regulatory system. The advanced practitioner may be recognize "new" health provider in the future. The nursing specialist have right to use title and practice expanded role. It's different things with physicians certification. The regulatory body is important because certification protected the title and empower APN authorize of expanded role. The certification of nursing is closely connected with public interest. The Korea government delegate power of national examination to private institute. To improve utility and publicity of certification system, we suggest that statutory empower the certification authority to public institute which composed with nursing professionals.

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일간신문의 병원과 관련된 기사 분석 (An Analysis of Hospital-Related Articles in Daily Newspapers)

  • 윤지희;권순만
    • 한국병원경영학회지
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    • 제4권2호
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    • pp.60-84
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    • 1999
  • Hospitals under competitive environment are getting more interested in PR(public relations) as a means of marketing. A typical form of public relations for the hospital is publicity, and its principal instrument is the press release that provides the mass media with the raw material and background for a news story. The purpose of this paper is to examine and analyze the public relations articles associated with hospitals in the section of health care in major daily newspapers. Three major daily newspapers, Chosun, Joongang and Hankyoreh have been analyzed for a year from January 1, 1998 to December 31, 1998. All articles in the health care section are classified by content, size, press comments, and style. This study has found some perverse aspects of the public relations such as the preponderance of health articles on tertiary medical institutions, inappropriate publicity focused on certain medical treatments, doctors, and hospitals, and the positive press comments on the hospitals that are affiliated with the same corporate group as the newspaper.

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현대 건축에 나타난 랜드스케이프 건축의 공공공간(公共空間)에 관한 연구 (A Study on the Public Space in Landscape Architecture in contemporary architecture)

  • 김진엽;김정곤
    • 한국실내디자인학회논문집
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    • 제21권5호
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    • pp.381-389
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    • 2012
  • This study starts from the question about the possibility of landscape, especially the possibility to give a new vision in the aspect of publicity. Such a concept of landscape architecture made its appearance in the last decade of the 20th century, as the flexible network to include the changes and the specificity of the surroundings, which simultaneously focuses on the temporality-the uncertainty. Moreover landscape architecture can be defined as the architecture in which the interest on human activities lie in the center of the concept. By analyzing concrete examples, the landscape architecture can be defined in 3 aspects : unity of building and nature, void and public space, space of expansion. As a result of the analysis of landscape architects' statements, it can be said that the issues of publicity are always put at the starting point of landscape architecture with its attention to the way to associate an individual with the others.

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일부 여대생들의 음주폐해 인식도 관련 요인 (Factors and Cognition about Harmful Use of Alcohol of Female University Students)

  • 조현태;문동철
    • 한국학교ㆍ지역보건교육학회지
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    • 제18권3호
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    • pp.97-106
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    • 2017
  • Objectives: The purpose of this study was to examine cognition about harmful use of alcohol among female university students. Methods: The data were collected by questionnaire from the 389 female university students. The analysis of the data was used by SPSS program(ver. 18.0). Technical statistics analysis was used in general characteristics and drinking related characteristics and drinking related cognition of objects. Logistic regression was used in factors affecting on cognitive degree of drinking evil. Results: Cognitive degree of drinking evil was low as more drinking related outlay expenses and was low as more moderation in drinking and publicity experience. Conclusions: University and the government authorities must consider the seriousness and importance of the problem and enforce moderation in drinking and publicity for female university students and develop education program and prepare the publicity material.

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해외전시회에서 참관객 만족요인에 관한 연구 (A Study on the Satisfaction Factors of the Attendees to the Overseas Exhibitions)

  • 이태희
    • 통상정보연구
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    • 제8권1호
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    • pp.283-303
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    • 2006
  • This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

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과학고등학교 입학전형에서 학교별 인재상을 고려하는 개선 방향 탐색 (Exploring the Direction of Improvement in Consideration of the Talent Image of Each School in the Science High School Admissions)

  • 황다현;손정우
    • 한국과학교육학회지
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    • 제42권1호
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    • pp.51-60
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    • 2022
  • 본 연구는 과학고등학교 입학전형에 인재상을 고려하는 개선 방향을 탐색하는 것을 목적으로 하였다. 이를 위해 먼저 과학고등학교 인재상과 역량을 '공공성'과 '효용성', '수행'과 '성과' 유형으로 구분하였는데, 대부분 '공공성-수행'이 우세하였다. 다음으로 3개 과학고등학교의 입학전형에서 인재상 반영 정도와 개선 방향에 대한 설문조사를 과학고등학교 교사, 교육 전문가, 중학교 교사 총 28명을 대상으로 실시하였다. 설문의 결과는 다음과 같았다. 첫째, 1단계 전형에서는 '공공성' 평가가 매우 제한적이었고, '성과' 중심으로 선발하는 경향이 높았다. 둘째, 2단계 면접 평가에서는 '효용성-성과' 중심으로 선발하는 경향이 매우 강했다. 셋째, 1단계 전형에 '역량 중심의 자기소개서 작성, 학교생활기록부의 타 교과 성적 및 비교과 반영, 전문가의 면담'을 도입하여 '공공성-수행' 유형의 인재상에 부합하는 학생선발로 개선해야 한다. 넷째, 2단계 면접 평가에서 '공공성-수행' 유형의 인재상을 반영하기 위해서는 발산적 사고가 가능한 융합적이고 개방형 문항의 공동 출제가 이루어져야 한다. 결론적으로 과학고등학교 입학전형에 인재상을 고려하는 개선 방향은 역량 중심의 1단계 서류평가와 개방형 문항으로 구성된 2단계 면접 평가로 변화되어야 한다는 것이다.

광주 김치축제의 마케팅전략에 관한 연구 (방한 일본인 여행객을 중심으로) (A Study on the marketing strategy of Kimchifestival in Kwangju)

  • 홍철희;김선희
    • 한국조리학회지
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    • 제6권3호
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    • pp.391-407
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    • 2000
  • This is a study on the ways of improving the current Kwangju Kimch Festival. The Festival has many resources for attracting visitors. 'nevertheless. it has been criticized for marketing tools. including lack of publicity, institutional inertia. etc. A new approach for improving Kwangju Kimch Festival is needed to satisfy the needs not only for residents but also for visitors. especially japan tourists. the best way of improving the current Kwangju Kimch Festival might be the development of the product(for exemple, effective linkage system with tourist attractions) and promotion(advertising. publicity).

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네덜란드 도시 집합주택의 공공성과 개별성 표현특성에 관한 연구 - 암스테르담 부두재개발 주택단지 사례를 중심으로 - (A Study on Design Representation of Publicity and Privacy in Dutch Multi-family Housing - Focused on an Analysis of Eastern Dockland Projects in Amsterdam -)

  • 문은미
    • 한국실내디자인학회논문집
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    • 제14권2호
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    • pp.112-119
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    • 2005
  • This study attempts to suggest new directions of urban multi-family housing design in the recent era of information, in which the representation of publicity and privacy of the housing reflects new meanings and relationships of the current digital society. The study examines cases of Dutch multi-family housing and investigates the meanings and relationships of publicity and privacy in the building as well as unit design of the housings. Borneo-Sporenburg housing development is a good example that suggests new interpretation and design solution for low-rise, high-density multi-family housing. Thus, this study analyzes street patterns, facade design, and ways of housing unit combination in Borneo-Sporenburg housing and concludes as follows. First, public space in Borneo-Sporenburg housing, which was designed differently from hierarchical and centripetal organization of modern architecture, is divided into small units and spread into the inside, which provides high potential for personal control of space and personal programming of space by space choices. Second, street pattern and facade design of Borneo-Sporenburg housing provide visual publicity and privacy simultaneously as they maintain unity as a whole as well as articulate individual unit in many different ways and provide clues to neighboring. Streets as a public domain have self-controlled boundaries for residents and introduce voluntary use-programs for residents. Third, facades of the housing have no inter-mediate space or common space, and confront streets directly. Space in-between is composed inside the facade and extends into the streets by residents' own choices. Fourth, privacy and individuality of the housing is strengthened. Units of the housing have individual entrances, unique plan type and complicated combination of space that all together emphasize individuality of units, however they are not often notified from the outside.

부산지역 주민의 연령별 식품영양표시에 대한 인지도 및 이용실태 (A Study on Perception and Utilization of Food-Nutrition Labeling by Age in Busan residents)

  • 김나영;이정숙
    • 한국식품영양과학회지
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    • 제38권12호
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    • pp.1801-1810
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    • 2009
  • This study was carried out to investigate food-nutrition labeling perception and utilization classified by age in Busan. The survey was conducted from March 26 to April 30, 2008 by questionnaires and data analyzed by SPSS program. The results are summarized as follows: reasons for purchase of the processed food was 'delicious' in elementary school children and middle & high school students, but was 'easy to eat and cook' in the adults groups (p<0.001). The criteria for choice of the processed foods was 'taste' in all of the subjects. Eighty seven point five percent of the over 60's do not know about food labeling and 70.1% of them did not check the food label. The first confirmed items for buying the processed foods was 'expiration date' in all of the subjects (71.1%). In elementary school children, middle & high school students, 20's & 30's group, the ratio of awareness of nutrition label was higher than the 40's & 50's and over 60's group. For reading of nutrition label, all of the subjects except elementary group replied 'often' (p<0.001). For the experience of education and publicity on food-nutrition labeling, 54.3% of the subjects replied 'often', and there was a significant difference by age. For the necessity of education and publicity on food-nutrition labeling, 49.5% of the subjects replied 'necessary'. There was significant positive correlation between degree of checking of nutrition label and degree of checking of food label, accuracy of knowledge of processed food, necessity of education and publicity. Therefore, education and publicity on food-nutrition labeling for the subjects are required to encourage them to choose more nutritious food and have healthier dietary pattern.

비대면 상황에서 미술관의 공공성에 대한 논의 (The Publicity of the Museum under the Untact Situation)

  • 이수영
    • 예술경영연구
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    • 제56호
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    • pp.329-348
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    • 2020
  • 코로나 바이러스와 관련된 방역 정책에 따라 국내 미술관들은 운영을 전면 중단하거나 제한적인 운영에 시행중이다. 미술관들은 새로운 비대면 상황에 적응하기 위해 노력하는 한편, 온라인 플랫폼을 통해서 뮤지엄의 기능을 유지하고 관람객들과 소통하고 있다. 본 연구는 먼저 비대면 상황 아래 있는 국내외 미술관들의 현황과 쟁점을 살펴보아 공공성을 확보할 수 있는 방법을 제안하고자 하였다. 팬데믹에 대응하는 국내외 미술관 현황 자료들과 통계들을 기반으로 하여 미술관 운영 현황과 온라인 플랫폼 현황을 분석하였으며, 미술관의 공공성을 재고하기 위하여, 뮤지엄의 정의와 한나 아렌트의 공공성 개념을 분석했다. 이를 통하여 민주적 담론을 형성하고 공동체성을 일깨우는데 공공 미술관의 기능이 중요함을 확인하였다. 이를 토대로 비대면 상황 아래 박물관 미술관의 공공성을 위한 세 가지 논의와 시사점을 제시하였다. 먼저 박물관 미술관의 방역 정책에 대하여 논의할 수 있는 공론장과 재정 지원이 필요함을 논하고, 온라인 플랫폼의 적극적 활용 및 목표를 제안하였다. 본 연구는 현재 비대면 상황으로 인하여 미술관들이 겪고 있는 어려움들을 분석하고, 이를 극복하기 위한 방안을 제시하는데 그 의의가 있다.