• Journal of Digital Convergence
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• v.15 no.9
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• pp.201-210
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• 2017

This study investigated the effect of K-POP characteristics on Korean consumers' liking, intention of listening and purchase intention of Korean products. For this purpose, K-POP characteristics were classified into musical characteristics and star characteristics. The results of the study are as follows. First, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on favorability of Korean Wave content. Second, both musical characteristics and star characteristics of K-POP have a significant effect on K-POP listening intention. Third, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on the purchase intention of Korean products through Korean Wave content. However, the relative influence of star characteristics is higher than K-POP characteristics. The results of this study will be useful data for promoting Korean pop among Chinese consumers.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.543-550
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• 2017

The purpose of this study is to investigate the change of the type and characteristics of Korean sports star TV commercials and to deeply investigate the relationship with social contexts and backgrounds. In order to solve the purpose of this study, This study collected data of 38,517 TV advertisements from 1970 to 2009, and analyzed data of 146 media contents. The results obtained are as follows. First, Korean sports star TV commercials showed a steady increase with the economic growth and media development of Korea, and the percentage of total TV advertisements was low. Second, sports star TV advertising plays a role of expanding the sports industry, but it shows that the efficiency of relationship persistence decreases without social situation and public recognition.

• Journal of Broadcast Engineering
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• v.21 no.2
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• pp.210-218
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• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

• Journal of Contemporary Eastern Asia
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• v.18 no.1
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• pp.175-188
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• 2019

This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the theoretical foundation of the role of celebrity advocacy using social media. In addition, this study offers methodological insights into how to detect public perceptions and attitudes toward celebrity endorsement of social causes by analyzing public comments.

• The Bulletin of The Korean Astronomical Society
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• v.36 no.1
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• pp.31.2-31.2
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• 2011

The Vista Variable in the Via Lactea(VVV)는 European Southern Observatory(ESO) Public Survey 중 하나로 Near-IR에서 (주로 K-band)에서 관측되며 1929시간에 걸쳐 은하 중심부의 더 깊은 영역에 대한 관측을 수행할 것이다. VVV Survey를 통해 520 sq. deg에 걸친 영역에서 33개의 잘 알려진 구상성단과 350개의 산개성단을 포함한 ~109개의 별에 대한 광도 곡선을 얻을 수 있을 것으로 예상되며 이들을 분류하기 위해 자동화된 분류 체계가 필요할 것이다. 본 연구는 VVV Survey의 일환으로 보현산 천문대의 근적외선 카메라시스템 KASINICS를 이용하여 Cataclysmic Variable stars에 대한 관측을 시행하고 있다. Cataclysmic Variable stars는 초신성 폭발이나 쌍성계 중 한 쪽 별에서 다른 쪽 별로 대기가 유입되었는 경우 등에 의해 광도가 급격히 증가하는 천체로 아직 많이 연구되지 않은 적외선 파장대로 관측함으로써 적외선영역에서의 물리적 특성에 대한 분석을 하고자 한다. 본 발표에서는 보현산 천문대의 근적외선카메라시스템 KASINICS에서 관측한 결과의 일부를 소개하고자 한다.

• Korean Institute of Interior Design Journal
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• v.19 no.2
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• pp.163-175
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• 2010

It is expected that the International Expo which will be held at July 10-13, 2010, in Shanghai, China, will stimulate the growth of hotel industry in the city. The aim of the present study is to examine in advance the preference of a large number of tourists, from domestic areas as well as foreign countries, to come to Shanghai over the restaurants of 5 star-level hotels and to provide the hotel interior design related industry with the resulting data, before the upcoming Expo takes place. To this end, we selected 22 Chinese restaurants of medium-sized 5 star hotels in Shanghai to survey opinions of the customers on their interior design. A questionnaire was prepared and distributed to a total of 30 native Chinese people and 30 foreigners, and their responses were analyzed using the SPSS program. As a result, we were able to evaluate the similar and different preference of the natives versus foreigners on the elements of the restaurant interior design. In 2010, the number of public and business people to visit hotel restaurants in Shanghai will increase, in consequence of the International Expo. Taking this into account, our result suggests that a design style combining 'naturality', 'modernity', and 'elegancy' to each other in harmony be considered for the interior design of the 5 star-level hotels in the city. On one hand, a restaurant could be designed primarily considering the taste which is specific to either native Chinese people or foreigners, based on their different fondness demonstrated in our study. On the other hand, a priority on the design could be given to their similar preference targeting both sides.

• Publications of The Korean Astronomical Society
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• v.30 no.2
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• pp.735-736
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• 2015

The Physics Outreach Unit at UNSW Australia contributes to the goals of the IAU's Commission 55 by collaborating with established institutions to improve public engagement with science. We aim to not only increase public awareness of astronomy but also ensure the benefits to society of our scientific endeavours are understood. We have found collaborating with like-minded institutions who are working in similar spaces allows both parties to make a larger impact than working alone. For example, our long-term collaboration with the Australian Museum provides the opportunity to engage urban and rural communities with science, audiences to which we do not normally have easy access. To increase our national presence we are exploring new relationships with other institutions, in particular the Astronomical Society of Australia (ASA), in hosting events such as public talks with eminent astronomers, star parties and astronomical workshops. These partnerships help build firm foundations for planning future events, in particular during the International Year of Light 2015.

• The Bulletin of The Korean Astronomical Society
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• v.43 no.2
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• pp.48.2-48.2
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• 2018

본 연구에서는 한국천문연구원이 2008년 말부터 운영하고 있는 찾아가는 이동천문대 '스타-카'를 이용한 과학문화 확산 프로그램의 효율성을 높이기 위한 방안을 모색해 보았다. 기존의 프로그램은 과학관에서 전통적으로 사용하고 있는 PUST(Public Understand of S&T) 방식으로 일반적인 강연 및 관측 프로그램의 진행 등으로 구성되어 진행되어 왔다. 본 연구는 STEAM 등 최근 과학교육 및 과학대중화 활동에서 사용하고 있는 시도 중의 하나인 PEST(Public Engagement with S&T)를 활용하여 스타-카 프로그램을 개선해서 실제 현장에서 적용한 결과를 소개하려 한다. 개선된 프로그램으로 찾아가는 이동천문대 프로그램을 운용한 결과로 과학기술정보통신부(구 미래창조과학부)에서 '교육기부 대상' 및 '고객만족도 우수사례'로 선정된 바 그 사례를 소개해 볼 예정이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.10
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• pp.1161-1174
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• 2011

An approach method of the semiotics theory is analyzing fashion: the look is that a sign represents one character and the image is interpreted as the destination of the changes. The fashion image interpretation by semiotics is possible because the fashion phenomenon by society has been accumulated in their abbreviation code. It is not possible to produce contradictions of the human imagination coined solution. The myth relieved to people, allowanced a meaning in the world and explained it have been unable to explain and protect us. Today's role of the world myth becomes the star's future. Public resting star's fashion image analysis promote that we understand the inherent desire. Madonna probably is one of the world's most famous women. To Create Madonna's own mythology staged image in various attire reveals symbolism. In this study, Madonna's fashion images, the myth 8 analysis of semiotics represent publicity. Madonna's album jacket 8 analysis of the myth. The fit and the relationship between the star and myths closely is obvious. The Madonna fashion image investigate that so forth implied myth into duality of feminine, upset of gender roles, upset of sexual roles, object of worship. In addition to the creation of these myths are based on sensuality heterosexual fashion images, body-conscious look, lingerie look, Androgynous Look, Dominatrix Look in the fashion style of the images, fashion items made to body suit, bra top, black panties, black boots, long gloves, pink, red, gold, satin, and leather; the addition, there are exaggerated props and accessories. These use such as the human body building wave blond hair. This study through Madonna's fashion image, semiotics analysis is acquainted with suitable means of myth.

• Korean Journal of Clinical Pharmacy
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• v.26 no.4
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• pp.291-297
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• 2016

Background: The current educational goals and missions of pharmacy schools in Korea were analyzed to examine the current orientation and future direction of pharmaceutical education. Methods: Educational mission statements were obtained from the homepages of 35 pharmacy schools and subjected to convert into codes. Themes and categories were induced using qualitative content-analysis from the codes and compared according to location of school (capital area versus province), public versus private, and date of initial enrollment (before versus in 2011). The themes and categories were compared with "the eight-star pharmacist" suggested by World Health Organization (WHO) and International Pharmaceutical Federation (FIP). Results: Twelve themes, 44 categories, and 496 codes were identified. Themes included pharmaceutical expertise, professionalism, contribution to society, basic educational ideology, sphere of activity, leadership, research, dealing with future change, problem-solving ability, self-management and development, cooperation, and respect for life. Mission statements of schools that initially enrolled in 2011 cited humankind level contribution (p=0.011), patient-centered care (p=0.026), and globalization (p=0.018) more frequently than those enrolled before 2011. Most schools mentioned about care-giver, researcher, and decision-maker which were stated in "the eight-star pharmacist". Conclusion: To meet the growing social requirements of a pharmacist's roles, wide-ranging active discussion on establishing educational goals should be made.