• Journal of Korean Library and Information Science Society
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• v.49 no.1
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• pp.47-75
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• 2018

The objective of this study is to investigate the current usage and Satisfaction Levels of modern literature services provided by the National Library of Korea, and explore the strategies to promote the use of the modern literature service. The result show that the usage rate of users for the modern literature service is very low, and the Satisfaction Level of the experienced users are found to be normal. Therefore, in order to increase the utilization rate and the Satisfaction Level, first, it is required for active promotion of current modern literature services. Second, the public relations of exhibitions and viewing information are provided direct access to users of the modern literary materials, so various types of exhibitions and events are necessary. Third, although respondents said that library homepage, portal site, and SNS are effective public relations methods, in the case of less-educated and seniors, they prefer public relations through offline media. Therefore, deeper theoretical considerations are necessary in order to select affordable public relations media.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.628-642
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• 2018

Modern TV public advertisements of China began in 1986. As messages were spread and expanded to the public through TV media, the society as a whole started to accept the public advertisements and the influence of public advertisements increased ever more. Successful persuasion is an important prerequisite for realizing the effects of TV public advertisements and this study sought to examine persuasion strategy at this moment when media, messages and the audience are becoming diversified. It sought to know of the present situation of China's TV public advertisements particularly from the standpoint of Chinese and analyze persuasion strategy and usage based on the theory of persuasive communication.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.36-46
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• 2015

The purpose of this study is to investigate the characteristics of diverse contents service of EBS providing on the multi-platform in the era of smart media. This study investigated contents service of EBS in order to seek and suggest EBS's competitiveness in the era of smart media environment. As a result, EBS is providing real-time service, VOD and e-learning, but its current contents service is concentrated on providing e-learning service. This study recommended that EBS need to reinforce contents suitable for various multi-platform uses. It also suggested EBS need to cooperate with diverse webs service and SNS service in order to widen openness of its platform, and to provide not only diverse contents, but also applications by offering mobile and on-demand contents and services. Finally, this study proposed that EBS is needed to move towards a more public and comprehensive media portal.

• Korean Journal of Social Welfare
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• v.62 no.1
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• pp.391-415
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• 2010

Recently, there were some welfare embezzlement cases of public social workers. The purpose of this study is to explore public perceptions of public social workers by analysing the comments named "datgeul" in the internet media discussion rooms("toronbang") about welfare embezzlement cases of public social workers. The results show that the main discourse about public social workers to perform a dual role as the public servants and social workers on the front line of public social welfare is that they are the victims of both a public official system and welfare administration system. In addition, social workers in public sphere are still recognized as service personnels with sacrifice and commitment rather than as professionals. Finally, the implications of this study were discussed to improve public perceptions of social welfare professionals.

• Journal of Korean Library and Information Science Society
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• v.24
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• pp.275-300
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• 1996

The writer obtained a Conclusion through this thesis as follows: First : There a n.0, ppeared that users, Cognition degree for librarian's Social status is very high. As it were, response for questioning about librarian's scholarly attainments and business type is almost accurate that we anticipate the expectation value for the librarian is very high. Second : The satisfaction degree of information services acquired by the users through public library was very skeptic. Due to the poorness of information media that we wish, and deterioration of data, it losed its qualification as a creation organization for the true information, but lots of people emphasized their opinion it only role as a "study room". Third : A questioning about librarian"s assiduity in the public library, there are lots of users Complain. Main factor of that dissatisfaction is Unkindness, and business like(duplicated) assiduity. Not only this but main desire to the public library in pusan down town by the users is also a n.0, ppeared as Kind Service. Fourth : General Controversial points in public libraries in pusan area indicated by the users who responded to the subjective questions are poor data, lack of kind service attitude and poor facilities.oor facilities.

• Journal of Broadcast Engineering
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• v.17 no.6
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• pp.1080-1090
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• 2012

This study investigates the users' preference of frequency reallocation and frequency auction after digital transition of terrestrial broadcasting and it focuses on the relationships between media using pattern, reception environment of broadcasting telecommunication, and expectation for the universal service and requirement for the public interest. The results show that the longer DMB viewing hours, people prefer to frequency allocation for the telecommunication side. The technical aspects such as perception on the reception environment of broadcasting don't make effect on the users' preference of frequency allocation. In addition, the more people think the universal service of terrestrial broadcasting important, the more people think it unnecessary to adopt auction system to the broadcasting frequency. These results give implication that it is the most basic condition to improve the reception environment in order to accomplish universal service duty of terrestrial broadcasting.

• Informatization Policy
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• v.24 no.4
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• pp.3-16
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• 2017

With the development of social media services in the era of Web 2.0, the public opinion formation site has been partially shifted from the traditional mass media to social media. This phenomenon is continuing to expand, and public opinions on government polices created and shared on social media are attracting more attention. It is particularly important to grasp public opinions in policy formulation because setting up educational policies involves a variety of stakeholders and conflicts. The purpose of this study is to explore public opinions about education-related policies through an empirical analysis of social media documents on education policies using opinion mining techniques. For this purpose, we collected the education policy-related documents by keyword, which were produced by users through the social media service, tokenized and extracted sentimental qualities of the documents, and scored the qualities using sentiment dictionaries to find out public preferences for specific education policies. As a result, a lot of negative public opinions were found regarding the smart education policies that use the keywords of digital textbooks and e-learning; while the software education policies using coding education and computer thinking as the keywords had more positive opinions. In addition, the general policies having the keywords of free school terms and creative personality education showed more negative public opinions. As much as 20% of the documents were unable to extract sentiments from, signifying that there are still a certain share of blog posts or tweets that do not reflect the writers' opinions.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.361-366
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• 2020

The purpose of this study is to find out user preference on personification of the public service robot. Public service robot services in public places is increasing, which is expected to continue to increase. Proper anthropomorphism of robots has positive effect on user experience. On the other hand, when the level of likeness exceeds a certain point, it provokes strangeness and a sense of unease. Therefore, it is necessary to prepare standards for anthropomorphism required for public service robots. In order to find it, a survey and an in-depth interview were conducted. According to the analysis, people prefer verbal interaction with the robot, and the proper age for the voice is in their 20s and 30s. It is recommended that no biological signals appear on the robot and there is a need for personalized services. Through this research, it is expected that it will contribute to design of public service robots that enhance user experience.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.243-252
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• 2014

Many researches about the effect on politics, economics and Sociocultural phenomenon using the social media are in progress. Authors utilized NAVER Trend most famous web browsing service in korea, NAVER Blog social media, NAVER Cafe service and Open Data(API) and also used temperature, humidity index data of Korea Meteorological Administration. This study analyzed a change of the public's emotion in korea using Cluster analysis of vocabulary of taste among its of feelings and senses. K-means clustering was followed by decision of the number of groups which was used Chi-square goodness of fit test and ward analysis. Eight groups was made and it represented sensitive vocabulary. By Discriminant analysis, eight groups decided by Cluster analysis has 98.9% accuracy. The change of the public's emotion has capability to predict people's activity so they can share sensibility and a bond of sympathy developed between them.

• Journal of Korean Society of Archives and Records Management
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• v.15 no.3
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• pp.141-167
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• 2015

Social media is utilized in both personal and public domains in various ways, with a value on being the recorded evidence of modern day's culture and history. Recently, social media is being utilized very actively-domestically and abroad-as an organization's information service domain and as a public communication pipeline. Also, there are case studies released regarding the capturing and archiving of social media records. This research highlights the value that social media has, with an, objective of presenting the implementation of an archival method that captures the social media records in the blind spot of the Central Administrative Organization's Record Management.