• 한국식생활문화학회지
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• 제30권1호
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• pp.29-40
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• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.

• International Journal of Computer Science & Network Security
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• 제21권8호
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• pp.137-140
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• 2021

The article is devoted to the study of the issue of liability for the dissemination of inaccurate information on the Internet. The article emphasizes that now the public opinion of socially active segments of the population is mainly formed on the basis of not critical but subjective ("consumer") analysis of the received information. The modern realities show that the main source of its origin is the Internet: electronic media and, above all, the relevant social networks. The problem of dissemination by the mass media of inaccurate information obtained via the Internet is solved; it is seen in bringing the laws of Ukraine, which regulate public relations regarding the dissemination of information, into compliance with the Civil Code of Ukraine. The issues of development and implementation of new legislative acts aimed at regulating the status of subjects of informational relations on the Internet and establishing the grounds for their liability are also investigated.

• 한국융합학회논문지
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• 제12권9호
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• pp.83-91
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• 2021

이 연구는 중국에서 한류를 반영한 디지털 컨텐츠 개발 가이드라인을 구축하기 위해 메시지 프레이밍에 관한 효과(광고태도와 브랜드태도)를 중국 소비자들을 대상으로 살펴보았다. 구체적으로 긍정메시지 프레이밍에서는 성격 특성상 신경증이 낮은 남부인들이 신경증이 높은 북부인들보다 더 큰 광고효과를 보이는 반면에 부정메시지 프레이밍에서는 반대로 신경증이 높은 북부인들로부터의 광고효과가 더 큰 것으로 예상된다. 가설 검증 결과를 바탕으로 본 연구의 시사점은 중국에서 개인적 성격 특성을 반영하는 거주 지역의 차이에 따른 한류 디지털 컨텐츠, 예를 들면 한국의 중국대상 아웃바운드 광고제작 과정 등에 있어 긍정메시지와 부정메시지와 같은 전체적인 톤앤매너(tone and manner)를 결정하는 이론적 토대를 제공한다.

• 유통과학연구
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• 제19권3호
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• pp.61-70
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• 2021

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

• 융합경영연구
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• 제2권2호
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• pp.1-9
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• 2014

This study investigated solutions of not only weak organization but also poor communication with customers from point of view of SNS such as Naver blog, Naver band, Kakao Talk and Facebook to promote local business market. The study gave strategies: First, SNS marketing strategy shall be used to do public relations and communicate in accordance with features of each SNS. Naver Blog that is opened SNS shall be used to do public relations and to invite new customers, and Kakao Talk that is closed SNS shall be used to increase customers having high loyalty, and Facebook that has both properties of SNS, that is to say, openness and closure, shall be used to raise effects of word-of-mouth to make use of new sales window. The communication can find out customers' needs to provide customers with customized services. Second, Naver Band and/or cafe shall be opened to increase link and friendliness and to have community consciousness realizing common goal and to destroy merchants' helplessness and individualism and to make change of the market for the place of community. Changes among the merchants may get better ideas to do events continuously and to get more SNS marketing effects and synergy. Third, the merchants shall make change not momentarily but continuously by making efforts steadily. Good communication in and out of the market may create inherent brand value to differ from super chain and/or SSM and to increase sales as well as traditional market image and to attain customers' loyalty.

• Journal of Contemporary Eastern Asia
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• 제23권1호
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• pp.58-82
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• 2024

Former South Korean President Moon Jae-in implemented a project called the Peace Initiative, which prioritized a "peaceful and prosperous Korean Peninsula" as the core national agenda and involved using a peace-based frame instead of a unification approach to address inter-Korean relations from a different perspective. This initiative was evaluated in this study using a revised version of the pyramid model to assess the input-output-result process underlying the project and determine whether it generated results that differed from those achieved by the previous administration. To these ends, this research compared Moon's key presidential speeches with those of his predecessor, Park Geun-hye, as input, news commentaries and responses from major players as output, and the trend of perceptional and attitudinal changes in public opinion as results. Although Moon failed to accomplish significant policy effects on inter-Korean relations because of geopolitical challenges and the transfer of power to the conservative party, the analysis revealed that the input, output, and partial results of inter-Korean dialogue reflect some progress.

• 한국멀티미디어학회논문지
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• 제25권8호
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• pp.1167-1174
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• 2022

With the sustainable development and transformation of the city, public art as a business card of the famous city of culture has become a hot topic of research. The intervention of public art in public space not only brings users a sense of space experience, but also becomes a unique carrier of urban and rural image making. Although there is much research on the classification, aesthetics and function of public art, there is few quantitative research on user satisfaction. This paper takes the basic features of airport public art as a research object and the basic features of airport public art as the theoretical basis to study the impact of the basic characteristics of airport public art on user satisfaction. Research methods were based on questionnaire data of 247 people, in which models and hypotheses were tested using SPSS 21.0 software, based on the induction and extraction of nine influential factors in the basic characteristics of public art. The study found that public interpretation, media patterns, color perception, modeling form, place perception, city image and memory have significant positive effects on user satisfaction. The sharedness of public art, cognition and communication in public culture and spatial relations do not affect satisfaction. Conclusion, inspiration and prospect provide suggestions for designers and reference data and theoretical support for public art evaluation.

• 한국비블리아학회지
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• 제26권1호
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• pp.217-231
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• 2015

본 연구에서는 췌장암의 유전자-단백질 상호작용 네트워크를 구성하고, 관련 연구에서 주요하게 언급되는 유전자-단백질의 유발관계 사슬을 파악함으로써, 췌장암의 원인을 규명하는 실증적인 연구로 이어질 수 있는 미발견 공공 지식을 제공하려 하였다. 이를 위하여 텍스트마이닝과 주경로 분석을 Swanson의 ABC 모델에 적용해 중간 개념인 B를 방향성을 가진 다단계 모델로 확장하고 가장 의미 있는 경로를 도출하였다. 본 연구의 주제가 된 췌장암의 사례처럼 시작점과 끝점조차 한정할 수 없는 미발견 공공 지식 추론에서 주경로 분석은 유용한 도구가 될 수 있을 것이다.

• 한국재난정보학회 논문집
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• 제12권2호
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• pp.136-143
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• 2016

본 연구에서는 재난구호 관련 법령분석, 재난구호체계 분석, 주요 재난구호 사례분석을 통해 재난구호체계에서의 정부간 관계를 규명하였다. 분석 결과, 중앙정부가 지방정부의 재난구호활동을 총괄 조정하며, 행정 및 재정상의 지원을 통해 관리감독하고 있는 것으로 나타났으나, 재난구호활동에 있어 지방정부에게 행정적 재정적인 부담을 가중시키고 있는 것으로 나타났다. 또한 재난관련 법령 상 구호물자 전달에 대한 구호기관 및 구호지원기관 간 역할분담이 구체적으로 명시되어 있지 않으며, 구호물품 전달 상황에 대한 상호간 정보교류가 없어 중복지급으로 인한 비효율성 및 자원낭비를 초래하고 있는 것으로 나타났다.

• 한국융합학회논문지
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• 제10권6호
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• pp.147-155
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• 2019

글로컬(Glocal) 시대는 국가 단위보다는 도시 중심의 지역 발전 경쟁이 심화되고 있다. 도시는 이미지의 생산과 소비를 통해 지역 발전의 가치를 창출한다. 이는 긍정적 도시 이미지를 통해 그 도시만의 매력을 높이는 것이 지역 발전 경쟁에서 우위를 선점할 수 있음을 시사한다. 이러한 배경에서 본 연구는 평택시의 도시 이미지 개선을 위한 홍보 디자인 개발을 목적으로 평택시가 추구하고자 하는 이미지 가치와 발전방향의 제시함으로써 평택시의 긍정적 이미지 개선에 기여하고자 하였다. 연구의 내용으로는 도시 이미지의 개념과 필요성에서 도시 홍보의 효율적인 수단으로서 도시 이미지를 인식하였다. 이에 따라 평택시에 대한 현황 분석과 이미지에 대한 설문조사를 실시하였다. 단계별 진행으로 시정홍보 디자인 개발을 통한 결과물과 활용방안 등을 매뉴얼에 제시하여 평택시의 긍정적 이미지를 개선하는데 기여하고자 한다.