• Journal of Digital Convergence
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• 제13권4호
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• pp.329-340
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• 2015

In the age of media convergence, this study intended to empirically examine the influences of entertainment programs on the formation of public opinion in Twitter using the case of the Healing Camp, an entertainment program of SBS, featured Cheol Soo Ahn, who was a presidential candidate. Through a content analysis this study was able to directly test how public opinion was developed in Twitter and also examine the dynamics in which the messages of traditional media influence the formation of public opinion in twitter by combining Twitter and actual contents of the TV program. The study is expected to contribute to expanding a scope of scholarly attention of social media.

• Management & Information Systems Review
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• 제7권
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• pp.141-168
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• 2001

The causes that the transparency of Korean accounting information was rated low, a short supply of faithful and transparent accounting information from the limitation of external audit environment must be pointed out. Purpose of the external audit is a expression of the auditors about that financial statements an enterprise made public were appropriately drew up in accordance with the corporate accounting principles from important point of view. Analysis of the audit opinion and so fourth according to 6,541 individual audit reports and introduced to the bill securities forward committee as a subject of external audit according to the raw of corporation external audit show that considerable change to the contents of audit report. This show as it is that uncertainty of future that is now being faced by our enterprise, because corporation which present audit reports since 1997 because of enterprise dishonor and contents of existence probability as a continued enterprise following to general economic crisis after 1998 occupy important position in special matters of audit report. Also, increase in special matters is due to application of the corporate accounting principles revised on December 11, 1998. In 1999, audit opinion under limitation(limitation, incongruity and rejecting opinion) increased greatly according to existence doubt as a continued enterprise, and this is the consequence of strengthening audit to the continues enterprise because of limited enterprise dishonor according to the stagnancy of business activities after 1997. Now financial supervisory service put in effect electromagnetic public announcement system about a project report of listed corporation (including an audit report) keeping pace with a documentary public announcement system as first phase since 1999 and expand to the unlisted corporation from 2000. As electromagnetic public announcement of public announcement documents including audit documents of external audit subject get a duty, approach of external user to the accounting information will be easier. Fixation of this system will make deep and wide analysis to the audit opinion, and this will draw up a plan to reconsider confidence of accounting information.

• Korean journal of communication and information
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• 제31권
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• pp.51-84
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• 2005

The purpose of this paper is to investigate characteristics of active information and opinion giver in the interactive-public communication space of internet. More specifically, this study explores that the active information and opinion giver have the same traits with opinion leader, which are personal attributes (topic involvement and individuation), social activity, source of information and influentials, and socio-demographic attributes. The research consisted of a questionnaire, which was administered using e-mail, and 175 replies were returned. The results show that higher activity of sending information and opinion is associated with characteristics of opinion leader. First, It was found that higher activity group in sending information and opinion have higher degree of topic involvement and individuation than lower group. Second, the former is more active behavior than the latter in social activity. Third, it was examined that behaviors of sending and giving information and opinion with interpersonal communication channel was connected with those of the interactive-public communication space in internet. Also, the result of analysis with mass communication channel was found the distinction in three different kinds of magazines which is related with specific media. Finally, characteristics of socio-demography were not different between two group, with the exception of gender.

• Korean journal of communication and information
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• 제39권
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• pp.284-323
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• 2007

This study aims to examine the relation between opinion perception and opinion expression by issue types by analyzing online poll results and respective bulletin boards. To find out how opinion poll results affect the public opinion perception cues and opinion expression through the internet, the study applied a method of content analysis to the online contents provided by Naver.com, one of the most popular portal sites in Korea. A total of four issue types, along with 2,250 messages were chosen for analysis. The study results revealed that internet users perceived opinion atmosphere through the poll results and expressed their opinions depending on the issue types. In case of an issue where majority views are manifested as online poll results, users tended to follow that majority views by retaining their initial opinion. Majority opinion by the poll results held a dominant position in bulletin board. The results partially support Noelle-Neuman(1994)'s spiral of silence theory in the context of computer-mediated communication contrary to the belief that anonymity in the cyberspace tends to encourage participation of minority opinion group. According to the findings, people when they perceive their opinion as that of minority are discouraged to express their views even when they are online.

• Journal of Intelligence and Information Systems
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• 제28권3호
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• pp.161-183
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• 2022

Opinion polls have become a powerful means for election campaigns and one of the most important subjects in the media in that they predict the actual election results and influence people's voting behavior. However, the more active the polls, the more often they fail to properly reflect the voters' minds in measuring the effectiveness of election campaigns, such as repeatedly conducting polls on the likelihood of winning or support rather than verifying the pledges and policies of candidates. Even if the poor predictions of the election results of the polls have undermined the authority of the press, people cannot easily let go of their interest in polls because there is no clear alternative to answer the instinctive question of which candidate will ultimately win. In this regard, we attempt to retrospectively grasp public opinion on the 20th presidential election by applying the 'YouTube Analysis' function of Sometrend, which provides an environment for discovering insights through online big data. Through this study, it is confirmed that a result close to the actual public opinion (or opinion poll results) can be easily derived with simple YouTube data results, and a high-performance public opinion prediction model can be built.

• Asian Journal for Public Opinion Research
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• 제9권3호
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• pp.240-265
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• 2021

Public services need to be evaluated regularly to identify areas that need further improvement. Data collection via Twitter is affordable and timely, so it has the potential to be utilized to evaluate the quality of public service. This study utilizes tweets mentioning three service units of the provincial government of Jakarta and applies both sentiment analysis and topic classification to predict a rating/score of public service quality. The research goal is to examine if the evaluation of public services based on social media data is possible. The findings indicate that the use of Twitter has an advantage in terms of sample size and variety of opinions. Tweets can be translated into scores as well. Nonetheless, the representativeness issue and the predominance of complaint tweets can affect the reliability of the results.

• Nuclear Engineering and Technology
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• 제54권6호
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• pp.2062-2066
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• 2022

Nuclear energy sources are indispensable in cost effectively achieving carbon neutral economy, where public opinion is critical to adoption as the consequences of nuclear accident can be catastrophic. In this context, discussion on spent nuclear fuel is a prerequisite to expanding nuclear energy, as it leads to the issue of radioactive waste disposal. Given the dearth of study on spent nuclear fuel public acceptance, we use text mining and big data analysis on the news article and public comments data on Naver news portal to identify the Korean public opinion on spent nuclear fuel. We identify that the Korean public is more interested in the nuclear energy policy than spent nuclear fuel itself and that the alternative energy sources affect the position towards spent nuclear fuel. We recommend relating spent nuclear fuel issue with nuclear energy policy and environmental issues of alternative energy sources to further promote spent nuclear fuel.

• Asian Journal for Public Opinion Research
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• 제3권1호
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• pp.22-39
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• 2015

This research is a qualitative based study by using data gleaned from documentary analysis and in-depth interviews of 10 potential stakeholders were involved in the proposed high-speed train project in Thailand. Many perspectives from key informants revealed that this project would bring Thailand sustainable development in the future due to the fact that it is supposed to be an environmentally friendly mode of transportation and timesaving for passengers. Key informants who tend to have negative opinions towards the project feel apprehension due to the huge monetary investment during a time of monetary crisis. However, there was one complaint that the high-speed train is harmful to the environment surrounding the proposed area of this project. Several key informants agreed that ticket fares must be in between the cost of a bus ticket and airfare.

• Asian Journal for Public Opinion Research
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• 제5권1호
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• pp.15-40
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• 2017

This paper addresses the zero-sum of soft power against the backdrop of the rise of China and the relative "decline" of America. It attempts to find out that whether the "decline" of America's soft power is caused by the rise of China's soft power, and whether China's rise could guarantee with certainty the growth of soft power. In light of the particularity of South Korea, that is, its economy relies on China and its security relies on the US, this paper chooses South Korea as the entry point for the study. Based on the Pew data from a South Korean opinion poll, this paper conducts bivariate correlation and binary logistic regression respectively, to explore the existence of zero-sum "competitions" between China's and America's soft power.

• Proceedings of the Korean Association for Survey Research Conference
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• 한국조사연구학회 2001년도 춘계학술대회
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• pp.1.1-16
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• 2001

This paper intends to provide some guidelines for the articles to be published in Survey Research. For that purpose, we review the research articles published in Public Opinion Quarterly in 1991, 1995, and 2000, and identify the characteristics and the analytical methods and data used in these researches. Articles in Public Opinion Quarterly have some implications to the Korean survey research community in such a way that the types of researches to improve survey qualities and meta analyses of previously conducted survey researches seem to be the most useful and necessary at present.