• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.590-599
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• 2017

This research conducted a positive research to raise the effect of contest exhibitions as PR mechanism, considering the present condition increase in number of consumer participating in contest exhibitions and increase in organizations hosting such exhibitions. This research investigated whether there are differences in corporate image and behavior intention before and after the exhibition. Furthermore, it verified whether there are differences in behavior intention depending on level of satisfaction after exhibition. For the research, 139 university students from 7 universities nationwide who participated in exhibition hosted by public organizations were selected for analysis. The result shows that there are changes in corporate image and behavior intention before and after exhibitions. The corporate image depending on satisfaction level after exhibition shows that there are significant changes in professional image and trust image, but not in social contribution image. Based on the research result, we verified the value and effect of contest exhibitions.

• The Korean Nurse
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• v.32 no.2
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• pp.51-62
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• 1993

The hospital is not the place for functional isolationalism, that is, for each department to do their own activities independently. Rather it is an organization in which each part is joined together and concentrating on the same objectives. The hospital must maintain a one-system-function, so that all the resources of the hospital may be used efficiently. Although we do not yet completely understand how the nursing image as perceived by the medical team and the other members of the interdisciplinary team affects nursing practice. It is important to identify how the client recognizes the nursing image as this will influence the growth of the nursing profession directly and indirectly. So we must reevaluate the nursing image as presented to the client and find the ways to present them with a better image of nursing. The study procedures were as follow; First, the image of nurses was analyzed. The subjects for this study were 270 nurses, 172 doctors, 237 hospital employees, and 240 patients and their families from 5 local branches of the Yonsei Medical Center. The four negative responses shown in this study are as follows; 1) Nurses don't listen to patients. 2) Nurses are self-centered. 3) Nurses and careless. 4) Nurses are mechanical. Second, the concrete causes of the four negative responses were analyzed. Third, the contribution of the nurses for clinical practice, research and education was analyzed. Data were collected by questionnaires all seps of the research. Data were analyzed by use of SPSS/PC. In conclusion, the image of nurses differed according to which group, the respondents belonged. Generally, the public have a positive image of nurses, but hospital employees have a negative images of nurses. Further the nurses gave themselves a low grade. They showed negative as to the value of their job, professionality and their contribution to clinical practice when it was compared to that of the doctors.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.8
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• pp.904-912
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• 2003

This study for‘Head Image’, which is affected by individual Image, is via fashion collection to analyze formative feature, fashion emotion and meaning structure of emotion and to inquire into correlation. I will offer fundamental data, which is can use Image making from the state of thing. First, to make charm and personal image, if we consider Head image well, it will very effective by the reason that personality and charm operate as important factors in fashion sensibility of Head Image. Second, we can know Head Image has more strong influence the part of emotion than fashion sensibility by showing that the sense of emotion is higher than this point of view of fashion sensibility in Head Image. Third, As a result of the correlation of fashion sensibility and emotion in Head Image, personal Head Image is effective to attract public gaze by causing negative emotion, and attractive Head Image is effective to give pleasant feeling by causing positive emotion. Forth, Avant-garde, Punk, Kitsch Image were estimated as the most personal things and Romantic, Ethnic Image were estimated as the most attractive things of the type of Head Image. Natural Image was estimated as the most feminine thing, and Elegant Image was estimated as the most mature thing. Fifth, when we look into the different appraisals between experts and amateurs about fashion sensibility and emotion of Head Image, a selection of experts are used to peculiar and strong Head Image, so amateurs respond it more sensitively and highly evaluate.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.127-150
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• 2012

A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.

• Korean Institute of Interior Design Journal
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• v.16 no.6
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• pp.172-180
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• 2007

As library have become changed. Beyond conventional simple functions such as data storing and recording, the functions of modern public libraries are expended to various directions, for example functions of encouraging residents to utilize information and participate in cultural activities and also a function of life-long education, resulting in playing a role as complex space. As the role of public libraries changes into a complex one, spatial planning reflecting this change is required. Spatial arrangements, furniture arrangements and interior images in 12 public libraries in Seoul were analyzed. As a result of the study, it was found that in spatial arrangements, many public libraries linked spaces by functions. Furniture arrangements have been changing from the closed arrangement to the open arrangement. Interior images were identified as static and simple except digital information space. Accordingly, public libraries have became needed to play a proper role of community facilities for local residents by planning furniture arrangements and conducting interior designs taking characteristics of many different users into consideration.

• Journal of Public Diplomacy
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• v.1 no.2
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• pp.49-74
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• 2021

In this paper, I applied grounded theory in exploring how Twitter became the battlefield for China's public diplomacy campaign. China's new move to global social media platforms, such as Twitter and Facebook, has been a controversial strategy in public diplomacy. This study analyzes Chinese Foreign Spokesperson Zhao Lijian's Twitter posts and comments. It models China's recent diplomatic move to Twitter as a "war of words" model, with features including "leadership," "polarization," and "aggression," while exerting possible effects as "resistance," "hatred," and "sarcasm" to the global community. Our findings show that by failing to gage public opinion and promote the country's positive image, China's current digital diplomacy strategy reflected by Zhao Lijian's tweets has instead constructed a polarized political public sphere, contradictory to the country's promoted "shared human destiny." The "war of words" model extends our understanding of China's new digital diplomacy move as a hybrid of state propaganda and self-performance. Such a strategy could spread hate speech and accelerate political polarization in cyberspace, despite improvements to China's homogenous network building on Twitter.

• Journal of radiological science and technology
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• v.11 no.1
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• pp.17-23
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• 1988

As the reutilizing method of exhausted screen, authors used it as a filter and compared with the aluminium filtration. The results are as followed; 1. One sheet of gadolinium front screen has the same radiation absorption as $2.8{\sim}3.3\;mm$ Al equivalent and regular tungsten screen $2.3{\sim}2.7mm$ Al. 2. HVL after Gd-screen filtration was less than the values after aluminium and tungsten-screen filtration. And, image definition with Gd-screen filtration was better than other two cases. Ana surface dose to produce a same film density was more than other two cases. It will be very useful to apply, Gd-screen filter in clinics as it has no deficiency of image quality.

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.70-83
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• 2013

Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city's overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city's culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.383-388
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• 2021

Various works of art in a convergent form using new media technology Reflecting the attempted trend, this paper examines the footsteps of public art and Looking at the examples of works using new media art as an expression method of public art works, I suggest vr drawing as a new tool for public media art. The drawing performance using the vr drawing tool and the case of the vr realistic performance scarecrow, The vr drawing tool can infer the possibility of practical application as a new expression method of public art. This study uses a vr drawing tool among new media technologies in the future. It is believed that it will be a prior study that will help prospective creators. In addition, compared to the media status in the era of the 4th industrial revolution, art and If you think and analyze the future value of technology, I think it will be a meaningful study.

• Journal of Korean Public Health Nursing
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• v.22 no.2
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• pp.153-164
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• 2008

Purpose: The principal objective of this study was to identify correlations among elder image, self-efficacy and burden among family caregivers caring for elders with chronic disease. Methods: A total of 187 primary family caregivers caring for frail elders over 65 years of age participated in this study. The data were collected using the Elder Image Scale (EIS), the Self-Efficacy Scale (SES), and the Burden Scale (BS). Correlational analysis was utilized to determine the relationship between EIS, SES, and BS. Results: EIS scores and SES scores were correlated at r=-.188(p=.010), indicating a significant negative relationship between elder image and self-efficacy. SES scores were negatively correlated with the BS scores (r=-.328, p=.000). EIS scores were correlated significantly with BS scores (r=.298, p=.000). Conclusion: These findings support the assertion that perceptions of elders and belief about caregivers themselves are associated with burden.