• Title/Summary/Keyword: public communication

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The Effects of Self-Consciousness and News Consumption on Facebook

  • Lee, Mina;Yang, Seungchan
    • Journal of Internet Computing and Services
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    • v.21 no.1
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    • pp.87-93
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    • 2020
  • The popularity of social media has led to a variety of communicative behaviors among users. This study targeted Facebook as a representative social medial platform because it has the most subscribers in order to investigate factors that influence Facebook usage. In particular, because a person's behavior is based on how they are perceived by others, self-conscious behavior was examined in the study. Facebook usage and news consumption were examined to ascertain the effects of self-consciousness. An online survey was conducted to examine how private SC and public SC (SCs), affects Facebook usage (profiles and writing posts) and news consumption (clicking "like" and sharing news). 616 participants completed the survey, and results indicated that public SC was positively related to the degree of profile updating and post writing. On the other hand, private SC was positively related to the degree of news sharing. These results suggest that psychological elements significantly predict a user's behavior on Facebook.

A Field Study on the Loss Factors of IS Development Project in the Public Sector: Perspectives of Project Management (공공부문 IS 개발 프로젝트 손실요인에 대한 현장연구: 프로젝트 관리를 중심으로)

  • Jang, Sung-Bong
    • Journal of Information Technology Services
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    • v.3 no.2
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    • pp.65-84
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    • 2004
  • This research analyzes the causes of delay and resulting additional expenses on the IS project in the public sector, and then proposes some solutions to the problem. Through a field study, the research found that the causes include employer's attitude, the leadership and risk management ability of the project manager, and qualifications of project members. In order to avoid those problems, the project manager should secure various communication channels and good relationship between the employee and the contractor.

Method for Designing Adaptive UI Based on User's Context in the Environment Including Mobile Device and Public Display Device (모바일 장치와 공용 디스플레이 장치를 포함하는 환경에서 사용자의 특성에 기반한 Adaptive UI 설계 방안)

  • Kang, Seung-Soo;Ko, Hyun;Youn, Hee Yong
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.181-194
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    • 2012
  • The one of the most meaningful change in the recent ubiquitous environment is the omnipresence of public digital display device for providing ubiquitous information. It is the important issue to provide publicity as well as adaptive information to each user in the field of the public digital display device. This research proposes the idea ensuring fast response speed by the selection of user preference function. The preference function is selected by statistics using Zipf distribution in the system comprising mobile device and digital display device based on NFC (Near Field Communication). The idea is proved by CPM-GOMS model and the improvement of user response can be achieved.

Differentiated influences of risk perceptions on nuclear power acceptance according to acceptance targets: Evidence from Korea

  • Roh, Seungkook;Lee, Jin Won
    • Nuclear Engineering and Technology
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    • v.49 no.5
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    • pp.1090-1094
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    • 2017
  • The determinants of the public's nuclear power acceptance have received considerable attention as decisive factors regarding nuclear power policy. However, the contingency of the relative importance of different determinants has been less explored. Building on the literature of psychological distance between the individual and the object, the present study demonstrates that the relative effects of different types of perceived risks regarding nuclear power generation differ across acceptance targets. Using a sample of Korea, our results show that, regarding national acceptance of nuclear power generation, perceived risk from nuclear power plants exerts a stronger negative effect than that from radioactive waste management; however, the latter exerts a stronger negative effect than the former on local acceptance of a nuclear power plant. This finding provides implications for efficient public communication strategy to raise nuclear power acceptance.

Attribution of Responsibility, Risk Perception, and Perceived Corporate Social Responsibility in Predicting Policy Support for Climate Change Mitigation: Evidence from South Korea

  • Bumsub Jin
    • Asian Journal for Public Opinion Research
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    • v.11 no.3
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    • pp.182-200
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    • 2023
  • A recent nationwide survey reported that South Koreans perceive large corporations as the party that should be the most responsible for tackling climate change. This public opinion result offers insight into the argument that defining who is responsible for the climate change issue can guide campaigners and policymakers in designing effective communication strategies. This study examines how attributing responsibility to large corporations can affect behavioral intention to support government policy and regulation via a moderated mediation model of the perceived risk of climate change and corporate social responsibility (CSR). A nationwide online survey of 295 South Koreans was conducted. The findings reveal an indirect effect of responsibility attribution on behavioral intention through risk perception. Moreover, perceived CSR moderated the causal link between risk perception and behavioral intention, such that South Koreans reported higher levels of behavioral intention when they reported higher CSR. However, perceived CSR failed to moderate the indirect effect. These findings have implications for communication processes and policymaking to address climate change problems in South Korea.

Strategic Use of New Media to Promote Public Institution Policies (공공 기관 시책 홍보를 위한 뉴미디어의 전략적 활용 방안)

  • Seong, Ju-a;Jung, Hanmin
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.164-166
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    • 2021
  • In the ever-changing policy promotion environment, front-line public officials often have difficulties in public relations because they do not know what and how to do it precisely. Everybody says, "Promotion is important, publicity is a problem," however, the policies will inevitably become useless if citizens are not aware of them. Therefore, this study aims to examine Asan City's policy promotion strategy using social media, the core of mobile communication. In particular, mobile social media service is crucial because it is desirable to actively use it to improve its efficiency and strengthen public communication. In understanding and implementing policy promotion, a practical guide for policy promotion that public relations officials can refer to according to the situation is needed, not a formal manual. In addition, looking at how public institutions operate social media will be an opportunity to provide guidelines for using social media as a powerful means of promoting policies in public institutions in the future. We expect that social media will inform information more quickly and respond efficiently in an emergency information protection situation.

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Examining Public Responses to Transgressions of CEOs on YouTube: Social and Semantic Network Analysis

  • Jin-A Choi;Sejung Park
    • Journal of Contemporary Eastern Asia
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    • v.23 no.1
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    • pp.18-34
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    • 2024
  • In what was labeled the "nut rage" incident, the vice president of Korean Air, Hyun-Ah Cho (Heather Cho), demonstrated behavior that exemplifies corporate transgression and deviation from societal moral standards toward a flight attendant aboard a flight. Such behavior instigated the public to express negative sentiment on various social media platforms. This study investigates word-of-mouth network on YouTube in response to the crisis, patterns of co-commenting activities across selected YouTube videos, as well as public responses to the incident by employing social and semantic network analysis. A total of 512 YouTube videos featuring the crisis from December 8, 2014 through November 11, 2018, and 52,772 public comments to the videos were collected. The central videos in the network successfully attracted the public's attention and engagements. The results suggest that the video network was decentralized, with multiple videos acting as hubs in the network. The public commented on various videos instead of focusing on a few. The contents of influential videos uploaded by popular news organizations revealed not only Cho's behaviors related to the nut rage crisis but also unrelated illegal behaviors and the moral violations committed by the family members of Korean Air. The public attached derogatory remarks to Cho and her family, and the comments also addressed ethical concerns, management issues of the company, and boycott intentions. The results imply that adverse public reaction was related to the long-standing problem caused by family ownership and governance in large Korean corporations. This Korean Air scandal illustrates backlash toward a leadership breakdown by the family business conglomerate prevalent in the Korean society. This study provides insights for effective handling of similar crises.

An Analysis of Character for Community Vitality in Urban Public Space - Focus on the Urban Squares - (커뮤니티 활성화를 위한 도시공공공간 특성 분석 - 도시광장 사례를 중심으로 -)

  • Kim, Mi-Young;Moon, Jeong-Min
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.291-299
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    • 2011
  • As our lifestyles have changed due to rapid industrialization and urbanization, new social and communication problems have been caused and there have been lots of discussion on regional communication. For communities to become alternatives with realistic meanings in this changed society, considerations on social and spatial conditions are needed. Therefore, public space which works as a device of physical environment for activation of communities needs more active changes which encourages social communication. In respect to the activation of communities, the following suggestions are given: First, physical devices of a urban plaza should be arranged to support various programs presented along with consideration of human behaviors as users. Second, fundamental facilities of the plaza should accommodate various activities through connections with programs and commercial space. Third, when cultural and historical characteristics of the community are understood, the plaza can form regionality and symbolism through artistic representation. And users can form the identity of community. Fourth, transportation facilities should be separated from or coexist with areas of passengers and the plaza should have its own identity through symbolic sculptures.

The Dialectical Inquiry Media and Inequality (미디어와 불평등의 변증법)

  • Kim, Seung Soo
    • Korean journal of communication and information
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    • v.80
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    • pp.7-39
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    • 2016
  • This essay deals with the bulk of problems of media raised by social inequality. I attempted to examine the relationship between inequality and media/information. In adopting the method of political economy based on dialectical viewpoint, I argue that collaboration among Chaebol, media, power result in the media capitalism. This mode of production has brought about the decline of public service and democracy. It led the Korean industrial capitalism to media capitalism. This mechanism is a dominant but unfair system with grasping of wealth, power, information. The media capitalism, based on profit, privatizations, power monopoly, remains democracy and public service in retreat. Chaebol-media-power complex plays an important role in cementing the establishment. We are reminded how much the dominant system has deteriorated the public interests of the media market and information.

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Readability, Suitability and Health Content Assessment of Cancer Screening Announcements in Municipal Newspapers in Japan

  • Okuhara, Tsuyoshi;Ishikawa, Hirono;Okada, Hiroko;Kiuchi, Takahiro
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.15
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    • pp.6719-6727
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    • 2015
  • Background: The objective of this study was to assess the readability, suitability, and health content of cancer screening information in municipal newspapers in Japan. Materials and Methods: Suitability Assessment of Materials (SAM) and the framework of Health Belief Model (HBM) were used for assessment of municipal newspapers that were published in central Tokyo (23 wards) from January to December 2013. Results: The mean domain SAM scores of content, literacy demand, and layout/typography were considered superior. The SAM scores of interaction with readers, an indication of the models of desirable actions, and elaboration to enhance readers' self-efficacy were low. According to the HBM coding, messages of medical/clinical severity, of social severity, of social benefits, and of barriers of fear were scarce. Conclusions: The articles were generally well written and suitable. However, learning stimulation/motivation was scarce and the HBM constructs were not fully addressed. Practice implications: Articles can be improved to motivate readers to obtain cancer screening by increasing interaction with readers, introducing models of desirable actions and devices to raise readers' self-efficacy, and providing statements of perceived barriers of fear for pain and time constraints, perceived severity, and social benefits and losses.