• 제목/요약/키워드: public communication

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사회적 공론장으로서 텔레비전 토론 프로그램: 장르 관습과 한계 (Television Debates: Genre Conventions and Their Limits as Public Spheres)

  • 김훈순;김은정
    • 한국언론정보학보
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    • 제18권
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    • pp.63-97
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    • 2002
  • 본 논문은 텔레비전이 시사토론 장르를 어떻게 구축하고 있으며, 그러한 장르적 양식이 사회적 공론장으로서의 공적 토론에 어떻게 의미를 부여하는가에 관심을 갖고 텔레비전에서 방영되는 시사토론 네 편을 대상으로 2001년 6월 한달 간의 포맷, 주제, 참여자, 통용되는 지식 등을 텍스트 분석하였다. 그 결과 텔레비전 토론은 시사성 주제, 심야편성, 논쟁적 토론, 찬반구도, 생방송 등의 특징적 틀을 공유하고 있었으며, 특히 정책토론의 경우 거의 똑같은 형식과 내용을 반복하고 있었다. 이 들은 경성/거시적인 주제, 권위적이고 조직적인 진행, 전문가와 남성으로 구성된 패널, 집단적 이해의 반영, 제한된 수용자 접근권을 공통적인 특징으로 보여주고 있었다. 토론장르가 수적으로는 활성화되어 있지만 획일적인 관습의 반복에 따라 결국 공론장의 다양한 가능성은 엄격하게 재생산되는 관습적 틀 속에 함몰되어 양식만이 재생산되는 모습을 보여주었다. 가치토론장르에서 새로운 시도가 나타나고는 있지만 보다 민주적이고 심층적인 토론을 이끌어내기 위해서는 장르관습의 전반적인 변화가 요청된다.

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Neither External nor Multilateral: States' Digital Diplomacy During Covid-19

  • Wu, Di;Sevin, Efe
    • Journal of Public Diplomacy
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    • 제2권1호
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    • pp.69-96
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    • 2022
  • How does a public health crisis play into the digital rhetoric of states? As Covid-19 is presenting a situation in which countries need to manage the international environment in a relatively short period, their practices could signal how digitization is going to influence public diplomacy in the longer run. This paper explores state public diplomacy in the context of a public health crisis. It develops a theoretical framework of public diplomacy on social media through how and what states communicated during the first year of the Covid-19 pandemic. Through keyword and hashtag analyses, we identify two patterns. First, states usually regard social media as an instrument for domestic communication rather than public diplomacy. The international impact of messaging has not been prioritized or well-recognized. Social media platforms such as Twitter have global outreach and messaging can be seen by audiences all over the world. Messages intended for the domestic audience could have an international impact. Thus, any communication on digital platforms should consider their public diplomacy outcomes. Second, while social media platforms are claimed to be for networking at different levels, states tend to connect with other states rather than with international organizations during the pandemic. States do not like to mention international organizations like the WHO and the UN on Twitter. Instead, they were either busy dealing with internal problems or cooperating with another state to combat the virus.

공적 인물의 통신비밀보호와 공적 관심사에 대한 언론보도의 자유: '안기부 X파일' 사건에 대한 서울고법 2006노1725판결을 중심으로 (Constitutional Protection for the Secrecy of Wire Communication and Freedom of News Reporting on Public Affairs)

  • 이승선
    • 한국언론정보학보
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    • 제38권
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    • pp.211-244
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    • 2007
  • 현재 한국법원의 언론소송에서는 보도내용이 공적인물 공적존재 공직자 공적관심사와 관련이 있을 때 진실하지 않더라도 면책범위를 확대하고 있고, 나아가 악의적이거나 현저히 상당성을 잃은 공격이 아닌 한 위법성을 조각하고 있다. 그러나 보도목적과 보도내용의 공공성에도 불구하고 취재행위의 위법성은 엄격하게 법적 책임을 묻는다. 이 연구는 이러한 언론소송법 환경에서 불법도청에 직간접적으로 관여하지 않고 획득한 도청테이프에 담긴 내용이 공적인물의 공적인 관심사와 긴밀히 관련될 때, 그 내용을 보도한 행위의 위법성이 조각될 수 있는지를 검토하였다. 구체적으로 MBC 이상호 기자의 통신비밀보호법 위반행위가 사회상규에 반하지 아니하여 위법성이 조각된다는 원심과 달리, 사회상규에 반하여 위법성이 조각되지 않는다고 유죄 판단한 항소심 판결의 내용을 분석 평가하였다. 연구 결과 통신비밀의 침해를 방지함으로써 보호되는 법익과 공적관심사에 대한 언론보도의 자유를 보장함으로써 달성되는 법익을 조정함에 있어서 사회상규에 반하지 아니하여야 한다는 위법성 조각의 요건을 엄정하고 제한적으로 적용하는 것은 타당하고, 이러한 기준에 의거 이 사건보도의 목적정당성, 수단방법의 상당성, 법익균형성, 긴급성과 보충성 등의 요건을 검토할 때, 이 사건의 보도는 사회상규에 반하지 아니함으로 그 위법성을 조각시키는 것이 바람직하다고 판단하였다. 대통령제를 채택하고 있는 우리 헌법구조를 고려할 때 불법적인 방법으로 대통령선거, 나아가 국정을 농단하려고 도모하는 것이야말로 시와 때를 넘어서 국민들에게 알려져야 할 우리 사회의 가장 중대한 공익적 필요가 있는 사안이라고 할 것이기 때문이다. 그러나 통비법을 개정하여 위법성조각규정을 신설하자는 주장에 대하여 필자는 현대 사회에서 통신비밀보호의 중요성을 감안, 반대했다.

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Readability Comparison of Pro- and Anti-Cancer Screening Online Messages in Japan

  • Okuhara, Tsuyoshi;Ishikawa, Hirono;Okada, Masahumi;Kato, Mio;Kiuchi, Takahiro
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권12호
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    • pp.5237-5242
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    • 2016
  • Background: Cancer screening rates are lower in Japan than those in western countries. Health professionals publish procancer screening messages on the internet to encourage audiences to undergo cancer screening. However, the information provided is often difficult to read for lay persons. Further, anti-cancer screening activists warn against cancer screening with messages on the Internet. We aimed to assess and compare the readability of pro- and anti-cancer screening online messages in Japan using a measure of readability. Methods: We conducted web searches at the beginning of September 2016 using two major Japanese search engines (Google.jp and Yahoo!.jp). The included websites were classified as "anti", "pro", or "neutral" depending on the claims, and "health professional" or "non-health professional" depending on the writers. Readability was determined using a validated measure of Japanese readability. Statistical analysis was conducted using two-way ANOVA. Results: In the total 159 websites analyzed, anti-cancer screening online messages were generally easier to read than pro-cancer screening online messages, Messages written by health professionals were more difficult to read than those written by non-health professionals. Claim ${\times}$ writer interaction was not significant. Conclusion: When health professionals prepare pro-cancer screening materials for publication online, we recommend they check for readability using readability assessment tools and improve text for easy comprehension when necessary.

Modeling of Public Risk Perception and Risk Communication Research: In A Social-Cognitive Direction

  • Li, Yiwei;Guo, Yu;Ito, Naoya
    • Asian Journal for Public Opinion Research
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    • 제1권3호
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    • pp.217-231
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    • 2014
  • This study begins with a review of commonly discussed dimensions of public risk perception that may influence public opinion toward risks. Factors that have been revealed by the literature to have substantial impact on risk perception, such as demographic background, trust, and media environment, are also discussed. Meanwhile, we evaluate two well-known research models in the realm of risk analysis: 1) the psychometric paradigm, and 2) the social amplification of risk framework (SARF). Based on a literature review, this study suggests that, besides the psychological and social approach, models of risk perception and risk communication research should shift to a more comprehensive one by considering the interrelations between laypeople and the environment. This study proposes a research model from the perspective of social cognitive theory (SCT) as a potential framework for future studies: 1) in the societal environment, individuals' risk perception and information seeking behavior, which is determined by risk perception will be influenced by trust in regulators and interpersonal trust; 2) in the media environment, individuals' risk perception and information seeking behavior will be influenced by individuals' perceived information characteristics. Knowledge about risk accumulated through information seeking will change risk perception in a longitudinal process.

소셜 미디어를 통한 지자체 PR 커뮤니케이션의 효과분석 : 부산광역시 블로그 '쿨부산'을 대상으로 (The Effect of PR Communication of Local Government through Social Media : Focusing on the Official Blog of Busan Metropolitan City, 'Cool Busan.')

  • 선혜진
    • 한국콘텐츠학회논문지
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    • 제18권10호
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    • pp.20-29
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    • 2018
  • 본 연구는 부산광역시 블로그 '쿨부산'을 대상으로 지자체 PR커뮤니케이션이 지자체와 공중간의 관계성과 지자체 이미지에 미치는 영향과 조직-공중관계성의 매개역할을 살펴보았다. 연구결과, 소셜 미디어 정보특성 중 '상호작용성'과 '흥미성'은 조직-공중관계성과 지자체 이미지에 유의한 정적인 영향을 미쳤고, 조직-공중관계성의 하위요인들 중 '균형성'이 지자체 이미지에 영향을 미치는 것으로 나타났다. 또한, 지자체 소셜 미디어 정보특성의 지자체 이미지에 대한 영향력에 있어 조직-공중관계성의 매개역할이 입증되었다.

커뮤니케이션학 관점에서 본 도서관 공간의 특성에 관한 연구 (A Study on Characteristics of Library Space from the Perspective of Communication)

  • 황미영
    • 한국실내디자인학회논문집
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    • 제20권3호
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    • pp.233-241
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    • 2011
  • Modern society is heading towards a knowledge & information based society where knowledge and information is valued, or a knowledge creation society where information is analyzed and processed to be used as knowledge. This means that not only individuals but also every organization is always surrounded by information and that we are witnessing a transition into a society where the value of knowledge and information is increasingly higher so sometimes we must actively explore and use the information across the whole social structure involved with politics, economy and culture. Recently, while the amount of information at public libraries at home and abroad has greatly increased in volume and the kinds have become diverse, efforts for digitalizing and integrating knowledge & information resources are being pursued aggressively. A new paradigm of facilities and space configuration for public libraries is required so that along with traditional library service there will exist integrated links and exchange of digital information resources and all users will be able to equally access that information. Therefore, assuming that human, information and space are important design factors as to space planning for public libraries, this study compared characteristics of the space structure and the form of exchange of knowledge & information through examples involved with public libraries having opened in the past three to four years from perspectives of space sociology and communication. This is a basic study to provide organized design guidelines about the form of exchange of creative knowledge & information from various perspectives in the knowledge & information age. Also this study is considered to have a significance in activating communication with users through exchange, creation and experience of knowledge & information, which is a social role that modern public libraries support.

핵심정보 중심의 건강증진 및 보건교육 메시지 구성 원리: Fuzzy Trace Theory의 함의 (Gist-based Message Design Principles for Health Promotion and Public Health Education: Explication of Fuzzy Trace Theory)

  • 심민선;조영환;최효선;손희정;주영기;유명순
    • 보건교육건강증진학회지
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    • 제30권5호
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    • pp.189-199
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    • 2013
  • Objectives: This paper aims to explain principles of gist-based health message design and discuss their implications for health promotion and public health education. Methods: After reviewing Reyna and Brainerd's Fuzzy Trace Theory(FTT), the authors explicate how to transform FTT into a practical guidance of health message design. Our explication is based upon FTT's reasoning that human intuition, rather than analysis, takes a primary role in message recall and comprehension, followed by judgment and decision making. We expect gist-based message design to be appropriate to serve such intuition. Results: Four principles of gist-based message design are offered: (1) provision of qualitative, as well as quantitative, information of gist, (2) inclusion of visual images corresponding to gist, (3) use of effective message formats to emphasize the gist (4) inclusion of relevant reasons and contextutal information. Conclusions: Gist-based message design has theoretical and practical implications for health promotion, specifically in the field of public health education, the press and governmental communication toward the public, and provider-patient communication in medical settings.