• 제목/요약/키워드: public appeal

검색결과 78건 처리시간 0.022초

패션 잡지 광고에서 보여지는 성 혼돈 경향에 관한 연구 (The Study of Ambiguous Sex Identity Appearing in Fashion Advertisements)

  • 권기영
    • 한국의류학회지
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    • 제28권1호
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    • pp.100-111
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    • 2004
  • The purpose of this study is to investigate fashion advertisements portraying ambiguous sex phenomena, including homosexuality codes and to analyze the meaning of these advertisements in order to develop effective fashion advertisements strategies. The method of this study was to observe the readings about ambiguous sex theory, including homosexuality, and analyze fashion advertisements that express this through the Internet and fashion journals. The ambiguous sex expression seen in fashion advertisements meet various consumers' needs which is what the latest advertisement market requires, and offer competitive brand image by fresh appeal. In the background, there are various complex factors like the change of contemporary spirit, and designers' tastes and values about homosexuality. The kinds of ambiguous sex expression techniques portrayed in fashion advertisements can be divided as the ambiguity of physical codes and the ambiguity of sex role identity. These advertisements do play a role as a public campaign for a change in society from the sociocultural point of view. And, from the economical viewpoint, they approach the consumer as a fresh marketing strategy. From the esthetic viewpoint, they express new esthetic sense named “edge” And seen from the designers' viewpoints, they express designers' private sexual identities.

Bourbaki와 수학사 (Bourbaki and the HistorT of Mathematics)

  • 이승온;김태수
    • 한국수학사학회지
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    • 제18권3호
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    • pp.79-90
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    • 2005
  • 일차대전 전의 프랑스 수학사는 괄목할 만 하였으나 일차대전 후 프랑스는 독일과 영국에 비하여 완전히 진공 상태였다. 이에 젊은 프랑스 수학자들은 독일로부터 크게 자극을 받아 Bourbaki학파를 생성하고 때마침 사회적으로나 정치적으로 생성된 구조주의(structuralism)와 발맞추어 수학의 구조적 접근을 시도하였다. 우리는 Bourbaki의 생성 과정과 발전 단계를 알아보고 그 구성원들과 그들이 심혈을 기울여 집필한 책들, 그리고 업적에 대하여 조사한 후 Bourbaki학파의 쇠퇴 과정을 살펴 본다.

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John Irving's Heroes and Their Graces

  • Kim, Ilgu
    • 영미문화
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    • 제9권1호
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    • pp.91-112
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    • 2009
  • Referring to John Irving's 2001 published fiction The Fourth Hand, the publisher commented, "It seems, at first, to be a comedy, perhaps a satire, almost certainly a sexual farce. Yet, in the end, it is as realistic and emotionally moving as any of Mr. Irving's previous novels." In his early six novels, John Irving shows the world suffused with grief and deception. But his novels finally turn out also as a comic and robust novel. The writer's success in achieving this thick description of the contradictory modern world is largely due to his development of the idea of the flawed hero. Despite loss, sadness and abandonment, Irving's heroes maintain classical heroic traits such as intelligence, tenderness, protectiveness, strength, bravery, sense of humor, independence, attractiveness. In this article, I tried to emphasize these graces potent in Irving's heroes as the most attractive and influential device for the writer's consistent popularity among the general public. The cinematization of his four fictions attest to audience's sympathy toward rewarding vulnerability and truthful exaggeration in the depiction of Irving's heroes. By taking full responsibility for their own fate despite having the flaws, Irving's protagonists still appeal to many readers as heroes resilient in a modern chaotic world without losing their graces.

한류콘텐츠의 인기 요인, 소비 경로 및 효과에 관한 연구:인도네시아 시장을 중심으로 (A Study on the Popular Factors, Consumption Paths and Effects of Korean Wave Contents: Focused on the Indonesian Market)

  • 문효진
    • 문화기술의 융합
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    • 제5권2호
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    • pp.201-206
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    • 2019
  • 본 연구는 한국 드라마, 음악, 영화 등 한류콘텐츠를 중심으로 인도네시아 시장 진출을 위한 방안을 살펴보고자 한다. 이를 위해 인도네시아 현지인들이 한류콘텐츠를 좋아하는 이유, 소비 경로, 한류콘텐츠에 대한 호감도와 그 효과에 대해서 실증적으로 알아보았다. 연구결과, 한류콘텐츠의 인기 이유는 콘텐츠 자체의 품질과 해당 콘텐츠의 인적 매력도 등으로 확인되었다. 그리고 소비경로는 주로 TV를 통해 이루어졌으며, 한류콘텐츠의 호감도는 한국에 대한 호감도 및 한국에 대한 방문의도에 긍정적인 영향을 미치는 것으로 나타났다.

The Relationship between Visual Perception and Emotion from Fear Appeals and Size of Warning Images on Cigarette Packages

  • Hwang, Mi Kyung;Jin, Xin;Zhou, Yi Mou;Kwon, Mahn Woo
    • Journal of Multimedia Information System
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    • 제9권2호
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    • pp.137-144
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    • 2022
  • This research aims to identify the relationship between visual perception and emotion by the types of fear responses elicited from warning images on cigarette packages as well as the effectiveness of the size of such images through questionnaires and eye-tracking experiments with twenty university students from the colleges based in Busan. The research distinguished and analyzed the warning images as rational appeals and emotional appeals by the degree of fear and disgust and the result concurred with the research conclusions of Maynard that people would naturally avoid eye contact when presented with a warning image on cigarette packages. Also, eye avoidance was highly identified with larger (75%) warning images. While the previous research mostly adopted the self-rated validation method, this research tried to make the methodology more objective by adopting both questionnaires and eye-tracking experiments. Through this research, authors contribute to finding effective warning images on cigarette packages in a way to increase public awareness of the dangers of smoking and discourage smoking. Further research is recommended to explore the effectiveness of using explicit images on cigarette packages by the types of smokers such as heavy smokers, normal smokers, and non-smokers.

The Effect of Eco-Friendly Interior Designs in the Urban Hotel To Attract Potential Customers

  • Soo-Hee LEE
    • 산경연구논집
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    • 제14권5호
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    • pp.19-29
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    • 2023
  • Purpose: The hospitality sector is vital to economic development, especially in metropolitan regions, where hotels are a pivotal factor in drawing in leisure and corporate visitors. Despite the potential advantages of urban hotels, there is a gap in empirical studies on the impacts of eco-friendly interior design on hotel appeal and guest behavior. Therefore, this study aims to fill out the research gap. Research design, data and methodology: This study employed a review of the literature systematically as its research design. The study's data collection technique involves exploring peer-reviewed journals through electronic databases like Scopus, and Web of Science. The present author double-checked the quality of instrument for all usable dataset. Results: Prior literature has stated a strong linkage between green interior design in urban hotels and customer behavior and hotel attractiveness. Using environmentally conscious methods, hotels can enhance the quality of their indoor atmosphere, preserve energy and water supplies, and establish a favorable public perception that appeals to environmentally aware consumers, thereby improving their overall experience and contentment. Conclusions: This study concludes that creating indoor spaces with environmental factors in mind could lead to a more enjoyable and beneficial atmosphere for hotel visitors and adopting a sustainability-oriented approach to hotel design and operations could attract potential customers.

에티오피아 MCM General Hospital을 통해 살펴본 지역주민들의 질병 및 증상 현황 (The survey for disease and symptom of people in Ethiopia through a MCM General Hospital)

  • 김하용;최정준;김준;장은수
    • 대한한의진단학회지
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    • 제24권1호
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    • pp.15-28
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    • 2020
  • Objectives The aim of this study was to suggest basic data of health and medical status in Ethiopia for globalization of Korean Medicine. Methods This study was conducted from 26 to 28, Dec, 2018 in the MCM General Hospital in Addis ababa of Ethiopia. The questionnaire was developed from open form of review of system questionnaire and some question was changed. It was composed of 3 parts: chief complaint, review of system and medical policy. For more information, we interviewed the director of a public health clinic. The 94 questionnaires was collected. Three of them was incomplete, and 91 was analyzed. Results (1) Seventeen people appealed for head problem, and thirteen people for abdomen, and eleven for chest in chief complaint. (2) The number of 22 people had problem in nervous system. Twenty also had diseases of respiratory and digestive system respectively. (3) They also appeal for pain in head, mouth, eye, and neck and complained for fatigue, weight gain or loss, and weakness in review of system. (4) They put the priority on disease prevention than management or treatment. Conclusions This study suggests information on medical status of the people in the medical hospital of Ethiopia which is valuable for globalization of Korean Medicine.

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그리스 내셔널리즘 미술의 두 얼굴, 1950~1960 (The two aspects of a nationalistic art in Greece, 1950 -1960)

  • 밀티아데스 M. 파파니콜라우
    • 미술이론과 현장
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    • 제4호
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    • pp.203-239
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    • 2006
  • As it is known, during the Second World War Greece has fought on the side of the allies and the end of the war found the country on the winners' side. However, the struggle for authority right after 1945 was merciless and extremely difficult, as well as dangerous for the course of the country to the future. The political powers were divided between the legal authorities that were represented by the king and formed the exiled government on the one hand and the part of the resistance teams and the rebels of the left that had a soviet friendly direction on the other. Thus, the start of a civil war was just a matter of time. It fin ally started in 1947 and lasted for more than two years. The consequences were disastrous for the country's economy and decisive for the future course of Greece. The national army prevailed with the help of, mostly, the English. Royal parliamentary democracy was established with a clear political turn to the west, as a completion and adaptation of the Agreement of the Great Powers at Yalta. Art had a 'similar' route. Dipolar, contradictory: conservative choices on the one side, and a will for pioneering inspiration and perspective on the other side. The 'dominate' trend was first evident in sculpture and mainly in the public monuments. Their construction aimed mostly at the public propaganda and at the promotion of the sovereign ideology. On the one side we have the public sculptures composed of faces of contemporary heroes or leading figures of the civic war and the national resistance. On the other side we have monumental statues mainly that appeal to a 'public' outside of the country's borders and mostly of the north borders, where there are countries with a communistic regime, like Bulgaria, Serbia and Albania. Their subject is derived from the heroic events of the Balkan Wars (1912-1913) and ancient historical figures like Alexander the Great as the Greek army leader, his father, Philippos II and Aristotle, who was of a north-Greek origin. The political message is twofold: on the one side the 'inner enemy' the communists that were defeated and the promotion of the new liberal social system and on the other side the north neighbours, which not only represent the East Block, but they also conspire the history and the culture of the Greeks. This is the way how the 'Cold War' was resulted in a full and totalitarian expression in art.

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조선후기의 기녀 복식이 사회에 미친 영향 (The Impact of Clothings of Kisaengs in the later Choson)

  • 김혜영
    • 자연과학논문집
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    • 제8권2호
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    • pp.289-321
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    • 1996
  • 조선 후기는 임진.병자 양난을 계기로 사회전반에 급격한 변화를 겪으며 근대 사회로의 전환기를 맞는다. 즉 전쟁으로 인한 국가제도의 문란과 혼란해진 사회구조 속에서 신분제도가 해이해졌고, 상업경제체제와 화폐경제의 발달로 인한 부유한 중인 계층이 대두되었고, 사상적으로는 유교가 공리공론에 빠지면서 유교윤리의 약화현상이 나타나면서 현실치중 의식을 보이는 실학사상이 등장 하였다. 또한 서민문예의 대두로 서민의식을 가진 서민계층(서민의식을 가진 양반계층 포함)이 등장하게 되었다.이 서민 계층의 등장은 복식에 있어서의 대중복식문화를 부각시키면서 유행현상이 출현되었다. 그리고 대중은 이 전환기 사회에서 변화된 그들의 역할과 가치관은 이제 더 이상 지배층에게서 영향력 행사할 충분한 권력이나 매력을 찾지 못했다. 따라서 이들은 새로운 상징적 선도자(Symbolic leaders) 즉, 모범을 보여주는 새로운 대상을 찾았고, 그들의 상징적 선도자는 바로 '자유분방하고, 사회활동을 하는 독립된 여성, 그리고 시와 가무를 즐기는 풍류가이고 또한 신체적으로 매력을 지닌 멋장이인' 기녀들 이었다. 선도자 그룹인 기녀계층에 의해 제시된 새로운 Fashion과 Style인 Erotic Mode와 사치 Mode는 그 시대 사조를 반영하면서 대중이 의식과 기호에 크게 맞아 떨어지자 큰 호응을 얻고 수용되었다. 즉 이들대중은 선도자 그룹을 모방 함으로써 그들과 자신들의 동일시를 성취하고 선도자의 Prestige를 나누어 가지고자 했던 것이다.이러한 이유로 해서 기녀들은 하류계층임에도 불구하고 조선후기 시대의 "패션의식적인"사회집단으로서 대중으로부터 주목받고 대중의 기호를 장악하며, 그들의 복식행동은 대중으로부터 강한 수용을 받게 되면서 대중의 의복 행동에 크게 영향을 미치는 유행선도자(Fashion leader)였음을 보게 된다.

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진패션의 미적 특성에 관한 연구 -반문화를 중심으로- (A Study on the Beauty Characteristics Expressed Jean Fashion -Focusing on Counter-culture-)

  • 김소영;양숙희
    • 한국의류학회지
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    • 제20권4호
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    • pp.573-585
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    • 1996
  • This study of counter-culture - the cultural background of the Jean Fashion of which express the consciousness and youthfulness of young - shows the various social, cultural developments and the direction of growth for the Jean industry Until now, the fashion trends flowed from the elite, upper-class minority to the general public : however, in the case of the Jean Fashion, it has spread inversely to the upper-class from the young people who have adopted the life-styles of the lower, middle class, working people. With the emphasis on Jean Fashion's establishment through and within a counter- culture influences, the first chapter explores the counter-culture's background theory and how fashion has metamorphisized within the counter-culture. The second chapter explores the image of the jeans within the society of the youth and the general public. Finally in the fourth chapter, this study divides the images of Jean Fashion within the youth and the general population into classifications of Feminism, Eroticism, Dismantlementation. Thus, 1 came to the conclusion that the above stated theories have had great influence on the Jean Fashion Industry. The conclusion of this study are as follows: 1 Jeans are the representative article of clothing of unisex appeal which is the core characteristic of Feminism. Feminism, which surfaced coincidentally with the emergence of jeans in the 1850s, took charge of expressing the freedoms and the wills of women. 2. Jeans, being the representative article of Eroticism, have firmly entrenched its image in the young people's wardrobe through mass media such as movies, $\mu$ic, and commercials. 3. In the 90s the tendencies of Defacement and Dismantlementation of Jeans developed. In the Dismantlement tendencies of colors, the color blue foretells of the century's coming to an end, and blue also expresses the superiority of spirit and intelligence which transcends materialism.

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