• 제목/요약/키워드: psychological types

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남성의 라이프 스타일과 매일의 의복선택동기에 관한 연구 (A Study on Life Style and Daily Clothing Selection Motives of Men)

  • 한화숙
    • 복식
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    • 제28권
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    • pp.137-150
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    • 1996
  • The objectives of this study were to classify daily clothing selection motives and to group men into life style types and to examine the differences in daily clothing selection motives according to the life style types. Questionnaire comprised of three sections: 36 Likert type items of life style measure; 29 Likert type items of daily clothing selection motives measure: and 4 demographic variables. Samples were 267 salary men in gheir 20's to 30's in Seoul Korea. The data were analyzed using factor analy-sis cluster analysis one-way ANOVA Dun-can's multiple range test and t-test. 1. Five factors of life style were derived by factor analysis ; F. 1 'appearance oriented' f. 2. 'positive activity' F. 3 'economy oriented': F.4 'active-leisure';F. 5 'contemporary' Four types of life style of men were defined by cluster analysis of the five factors: T. 1'posi-tive activity'; T. 2.'economy interest'; T. 3'contemporary' : T 2'economy interest' T.3'contemporary' ; T. 4 'appearance interest' 2. Four factors of daily clothing selection motives were derived by factor analysis: F.1 'clothing harmony'; F.2 'clothing utility'; F.3 'psychological influence'; F.4 'exogenous situ-ation adaptation 3. There were significant differences in daily clothing selection motives according to the life style types. The types of positive activity economy interest and contemporary had 'clothing utility' motive more than appearance interest type. Economy interest type had 'hpsychological influence' motive more than other three types. Economy interest type and appearance interest type had 'exogenous situ-ation adaptation' motive more than other two types 4. 20's and unmarried men had'psychological influence' motive more than 30's and married. Upper class had 'clothing harmony' and 'ex-ogeneous situation adaptation' motives more than middle and low. Men with less education had ' clothing utility' and 'exogenous situation adaptation' motives more than did more edu-cation.

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Effects of Information Processing Types and Product Ownership on Usage Intention

  • CHOI, Nak-Hwan
    • 산경연구논집
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    • 제12권5호
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    • pp.47-58
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    • 2021
  • Purpose - Current research aimed at exploring the effect differences between the two types of processing product information such as the imagining and the considering on psychological product ownership which could influence the intent to purchase or use the product, and focused on identifying the interaction effects of activated memory information type and advertising information type on each of the information processing types. Research design, data, and methodology - This study divided the information processing types into imagining and considering, and the consumer's memories were divided into autobiographical or episodic and semantic memory. The advertising information was approached in each of event information being together with the product and product feature information. At empirical study, 2(two types of memory activation: episodic and semantic memory activation) ∗ 2(two types of advertising information: event-focused and product feature-focused advertising information) between-subjects design was used to make four types of questionnaire according to the type of experimental groups. Through the survey platform, 'questionnaire stars' of 'WeChat' in China, 219 questionnaire data were collected for empirical study. The structural equation model in AMOS 26 and Anova were used to verify hypotheses. Results - First, the ownership affected the usage intent positively. Second, the imagining did not affect the psychological ownership but did directly affect the usage intention, and the considering affected the ownership positively. Third, the episodic memory activation positively influenced the imagining and negatively affected the considering, whereas the semantic memory activation positively influenced the considering and negatively affected the imagining. Fourth, event-advertising information increased the effects of the activated episodic memory on the imagining, and feature-advertising information increased the effects of the activated semantic memory on the considering. Conclusions - marketers should develop and advertise their product-related event message to trigger the imaging that directly increase the intent to purchase or use their product, when consumers are under the activation of their episodic memory. And marketers should advertise their product feature-related message to trigger the considering that could induce consumers' ownership for their product to increase the intent to purchase or use their product, when they are under the activation of their semantic memory.

A Study on the Consultation for Technology Leakage Victim Using NLP

  • KANG, In-Seok;LIM, Heon-Wook
    • 산경연구논집
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    • 제11권2호
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    • pp.33-39
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    • 2020
  • Purpose: The purpose of this study is that victims of technology leaks and people concerned about leaks complain of stress over security concerns. However, there are no psychological treatments among the government's comprehensive plans to prevent technology leaks. Therefore, the government intends to present education methods using the NLP (Neuro Linguistic Program), a collective counseling technique, to heal the psychological injury of the victims. Psychological counseling methods include cognitive behavioral therapy, psychoanalytic behavioral therapy, humanism therapy, art therapy, and other psychological therapies. Among them, NLP (Neuro Linguistic Programming) method was used. NLP has three concepts: neuron, language, and programming, and is used as a general method for group counseling. Research design, data and methodology: In relation to composition, Chapter 1 explained the purpose and necessity of the study, Chapter 2 explained the types of psychological counseling and NLPs to help understand the study, introduced the prior study related to the development of collective counseling programs through NLP, and Chapter 3 developed a security psychological counseling education program. In addition, FGI(Focus Group Interview) was conducted for professionals. Results: Corporate counseling considered most in this study should satisfy client, counselor and manager differently from individual counseling. For this purpose, the result was composed of 11 times. In order to derive personal problems for clients, they consisted of finding, loving, expressing, and emancipating self. And, It solved the leakage anxiety to suggest a professional solution for the counselor. In addition, this course helps them become familiar with counseling techniques for becoming a good security administrator. Lastly, it was configured to leave the result for the manager to suggest the organizational development method through this training. The implication of this study is to derive psychological counseling methods for security officers. Most companies in the field of security counseling complain about technology leakage stress. There is currently no psychotherapy support project under the policy. And It was developed because it can expect sales improvement from security consultation. Conclusions: In conclusion, the results were organized to be left to the manager so that he could suggest how to develop the organization through this time.

시각적 선호요인 분석을 통한 농촌 소하천 경관평가에 관한 연구 (Landscape Evaluation of Rural Stream based on the Factor Analysis of Visual Preference)

  • 김성근;조우현;임승빈
    • 농촌계획
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    • 제5권1호
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    • pp.35-44
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    • 1999
  • The purpose of this study is to find the bi-polar adjectives for rural stream landscape evaluation by the semantic differential scale and to suggest the major determinants of visual preference in rural stream landscapes. For this, the bi-polar adjectives for rural stream landscape evaluation was found by the method of the reliability test, and the spatial image was analyzed by the factor analysis. The level of visual preference was measured by slide simulation test, and these data were analyzed by the multiple regression. The major findings of this study can be summarized as follows : 1) Of the bi-polar adjectives expressing psychological and physical characteristics, the hi-polar adjectives which demonstrated reliability and consistency run as follows : Bi-polar adjectives expressing psychological characteristics : 'calm-bustling', 'unfamiliar-familiar', 'still-active','depressing-brisk', 'discomfortable-comfortable', 'suppressed-free', 'lifeless-living', 'quiet-noisy', 'unpleasant-pleasant'. Bi-polar adjectives expressing physical characteristics : 'artificial-natural', 'narrow-wide', 'rocky-not rocky', 'desolate-fertile', 'dirty-clean', 'enclosed-open', 'flat-steep', 'not gravelly-gravelly', 'thicketed-not thicketed', 'not weedy-weedy'. 2) Two factors, the harmony and the movement, were derived from the factor analysis for the psychological variables. Three factors, the naturalness, the rock, and the vegetation, were derived from the factor analysis for the physical variables. 3) Rural stream landscape types were classified into four types by the multi-dimensional scaling method. Type III, IV obtained higher rank of visual preference and type I, II obtained lower. 4) For all types, the factors determining the level of visual preference were found to be the harmony, the naturalness, and the vegetation. The visual preference determinants of rural stream landscape need to be considered in improving or restoring the rural stream landscapes.

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중국상품에 대한 소비자의 지각된 위험이 신뢰에 미치는 영향: 친숙도의 조절효과를 중심으로 (The Effects of Perceived Risk on Trust in Products Made in China: The Moderating Effect of Familiarity)

  • ;이승신
    • Human Ecology Research
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    • 제52권6호
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    • pp.601-616
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    • 2014
  • This study's aim was to explore the relationships among consumers' perceived risk, trust, and familiarity with products made in China. We invited 489 Korean adult consumers, who had purchased products made in China earlier, to take part in this investigation. Data analyses were conducted using a reliability test, confirmatory factor analysis, and structural equation modeling (SEM) with SPSS ver. 21.0 and AMOS ver. 21.0. We assumed that the perceived risk could be classified into four types: financial, performance, psychological, and social risk. The empirical verification through SEM indicated that all four types of the perceived risk represented a negative influence on the trust. Further, only the financial and psychological risks were significant when consumers were not familiar with products made in China (novice); in contrast, the experts (consumers familiar with products made in China) showed that the performance and social risks were effective. Finally, we found that there was a moderating effect of familiarity on the relationship between three types of perceived risk, namely financial, performance, and psychological risks, and trust, but the social risk was not affected. The results of this research should help us to understand the consumers' risk perception of imported goods and to formulate criteria on the basis of which the consumers evaluate these products. This research can help companies, particularly those in China, to formulate market strategies effectively when they enter a foreign market such as Korea by exploring the influence of the perceived risk on local consumers' purchasing behaviors as well.

종이소재 패션제품 구매결정에서의 지각된 위험 - 줌치한지 종이소재 가방과 지갑 제품을 중심으로 - (Perceived risks in purchase decision of paper fashion products - Focusing on bags and wallets made with Jumchi-Hanji papers -)

  • 홍희숙;김혜성
    • 복식문화연구
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    • 제26권3호
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    • pp.450-470
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    • 2018
  • This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.

경북지역 간호사의 건강식생활유형이 직무스트레스를 매개로 삶의 질에 미치는 영향 (Job Stress Effects the Quality of Life: A Study based on Healthy Eating Habits of Nurses from the Gyeongbuk Region)

  • 박은정;정희선
    • 대한영양사협회학술지
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    • 제29권3호
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    • pp.157-172
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    • 2023
  • In this study, nurses above the age of 20 years and working in General Hospitals located in the Gyeongbuk province were enrolled as participant. A survey was conducted to identify the relationship between types of health-eating, level of occupational stress, and degree of quality of life. An effective sample size of 120 was determined, and it was validated as a feasible count to perform the analysis by applying the PLS-SEM. We hypothesized that the physiological and psychological occupational stress levels vary according to functional, mental, and trendy types of health-eating lives and impact the degree of quality of life. This was evaluated using structural models, employing the bootstrapping method using the Smart PLS 3.0. Our results indicate that in the relationship between health-eating types and quality of life, the higher the functional health-eating type, the higher the quality of life. The association between job stress and quality of life showed that the higher the psychological work stress, the more negative the quality of life. Examining the association between the type of healthy eating and the quality of life revealed that the higher the functional health-eating type, the higher the quality of life. As a result of verifying the moderating effect of the difference in working period (less than 3 years/more than 3 years), it was found that the shorter the working period (less than 3 years), the higher the psychological stress.

아파트 구매자가 인지하는 위험유형에 관한 연구 - 전주지역을 중심으로 - (A study on the Types of perceived risk in consumer's purchasing public apartment)

  • 이종혜
    • 대한가정학회지
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    • 제23권1호
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    • pp.49-57
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    • 1985
  • The central problem of purchasing houses is choice, which is accompanied by perception of risk. Perceived risk is defined as a risk perceived by a consumer subjectively in choice situations. The components of perceived risk are uncertainty and consequence. There are seven types of perceived risk in purchasing houses. Those are financial risk, functional risk, social risk, psychological risk, physical risk, time risk and future opportunity lost risk. The empirical survey about comsumer's purchasing Public Apartment suggests : 1) In general, rspondents perceive relatively high risk in purchasig Public Apartment. 2) Of seven risk types, financial, functionalm, future opportunity lost, time, and social risk correlate highest with overall perceived risk and explain the variance of it. 3) Physical and psychological risks don't correlate significantly with overall perceived risk. From the findings in empirical analysis, consumers are recommended to device riskreduction activities in purchasing Public Apartment. 1. Active information search is needed in purchasing Public Apartment in order to reduce overall perceived risk. 2. Housing concept should change from ownership to rental thinking. 3. Consumers should be accustomed to Housing Loans by bank. 4. Purchasing goals should be established clearly before purchasing houses. 5. Careful deliberation is required and informations from personal sources are useful.

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한부모가족 사회적 자원의 삶의 질에 대한 효과 분석 (The Effects of Social Family Resources on the Well being of Single-Parent Households in Korea)

  • 서지원
    • 가족자원경영과 정책
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    • 제17권1호
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    • pp.103-124
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    • 2013
  • To improve family well-being of single-parents, the utilization of familial social resources-including formal supports, informal supports, and social capital-has become one of the most important family resource management issues. The purpose of this study was to compare the levels of familial social resources of single-parent households with those of two-parent households and to investigate the differences according to three factors, specifically poverty, family types by gender and age of parent, and householders' employment. In addition, the determinants of single-parent households' wellbeing were analyzed from two perspectives: economic wellbeing and psychological life satisfaction. Data from the 5th wave of the Korean Welfare Panel Study (KOWEPS) were used. The major findings were as follows. First, single-parent households utilized their familial social resources more actively than their counterparts, especially in terms of the formal support of child care. Second, single parent households utilized their familial social resources differently in relation to poverty, family types, and parents' employment. Third, the determinants of economic wellbeing and psychological life satisfaction were different according types of familial social resources. Based on these empirical results, policy implications for the future economic wellbeing of baby boomers were provided.

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