• Korea Trade Review
• /
• v.45 no.2
• /
• pp.211-228
• /
• 2020

The purpose of this study aims to analyze the comparative effects of luxury consumption behavior for Chinese consumers. Many research have been conducted in luxury consumption behavior based on perspective of culture, brand, and purchase motives. However, previous studies seem somewhat limited in fully explaining luxury consumption behavior due to less understanding of consumers' psychological trait. In order to fill this gap, this study adopts narcissism (overt narcissism and covert narcissism) to explain consumers' psychological trait. Based on specific psychological trait, consumers would lead to different luxury purchasing behavior depending on purchase motives. Especially, overt narcissism would show high tendency of self-esteem, arrogance, which means that it is closely related to need for uniqueness. Conversely, covert narcissism would show high sensitivity to others, which indicate that it is involved with need for approval. Also, each narcissism would result in different behavior for luxury purchasing based on generation difference (20-30s, vs. 40-50s). The result of this study shows that overt narcissism, covert narcissism, need for uniqueness, need for approval have significant influence on luxury consumption behavior. Especially, overt narcissism has interaction effect with need for uniqueness and young generation (in the 20s, 30s) for luxury purchasing behavior. On the other hand, it was found that covert narcissism has no interaction effect with other variables.

• Journal of Korean Academy of Nursing Administration
• /
• v.11 no.1
• /
• pp.79-88
• /
• 2005

Purpose: This study was conducted to assess the effects of shift-work on psychological factors in university hospital's nurses. Method: The subjects were 276 nurses who have worked in a university hospital and the nurses were questioned with self-reported questionnaire forms. We investigated psychological factors(anxiety, depression, stress and self-esteem), nurses' general characteristics and shift-work. The data was analyzed by using SAS for Windows 9.13. Results: The frequency of nurses with anxiety, depression and high stress were 56.5%, 44.9% and 19.6%, respectively. The mean score of self-esteem was 30.03. Stress was higher in cases of having shift-work. Immediately after doing shift-work, nurses had higher depression and stress, and lower self-esteem scores. After controlling confounding variables, psychological factors affected by shift-work was stress. An upward tendency in anxiety, depression and stress were found in cases of doing shift-work for more than 5 years. Conclusions: It is necessary to develope a program for reducing psychological disturbance at the early times of shift-work and to plan adequate shift-work intervals.

• Journal of the Korean housing association
• /
• v.23 no.5
• /
• pp.95-102
• /
• 2012

We studied in order to find out suitable amounts of board by visual effects to establish indoor boards and human psychological effects by several board designs. Thirty students of C university were tested in constant temperature/humidity room and interviewed after tests. The experimental visual images were projected from 54' TV. As a result, the board length that showed high preference and satisfaction was the 90cm both horizontal and vertical direction. We found that vertical board gave an impression of a linear and narrow shape and the horizontal board gave wide space and cool feeling from psychological analytical study. The factors affecting satisfaction in horizontal direction were refreshing, intimacy, beauty, area, splendor and those in vertical direction were a sense of security, beauty, texture, intimacy, continuity, extensity, natural feeling. We got 5 factors from the result of factor analysis in order to get psychological factor axis. Those were pleasantness, artificiality, openness, dynamics, refinement. By multiple regression analysis, the factor pleasantness had the highest impact on visual satisfaction on scenary. The study on psychological factor difference by analysis of variance showed that psychologically feeling amount about pleasantness, artificiality, dynamics, refinement, and openness had statistically meaningful difference despite of board direction. We found that the 90cm had a tendency as a changing point leading image change by the investigative analysis of board direction based on factor points.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.8 no.2
• /
• pp.57-68
• /
• 2020

Purpose - This study investigated the effect of the social exclusion experience on the compulsive buying tendency. The purpose of current study is to examine the mechanism through compulsive buying, one of selfdefeating behaviors. While previous studies on compulsive buying focused only on the mechanism of psychological escapism to overcome negative emotions, this study intends to expand the study on the causes of compulsive buying by presenting a social exclusion experience as one of the causes of negative emotions. Research design and methodology - Present study was performed with 114 university students. Participants were assigned to one of two groups at random - the social exclusion experience group and the social exclusion nonexperience group. Authors analyzed the influence of social exclusion experience on the compulsive buying. Results - The social exclusion experience group showed compulsive buying tendency than the social exclusion non-experience group. Conclusions - People with social exclusion experiences avoid self-awareness and show cognitive narrowing, which leads to compulsive buying. Academic implications and practical implications of current research were discussed and the limitations were suggested.

• Fashion & Textile Research Journal
• /
• v.14 no.3
• /
• pp.465-471
• /
• 2012

This thesis collected words, feelings, and psychological images expressed in female faces in their 20s and 60s. The comparative analysis of the characteristics will be based on the effective image of direction and improvement. Through the analyzed station of word of images collected, female faces in 20s of image are positive images such as pretty, cute, and elegant; however, there were also negative images such as gloomy, sharp, and stubborn. Female faces in 60s image are negative image such as scary, gloomy, sharp, and stubborn. To the analyzed station of word's tendency (usually expressed appearance), external-oriented tendency significantly developed in their 20s and 60s. It shows that the importance of appearance is emphasized in women face image in 20s and 60s.

• Journal of Family Resource Management and Policy Review
• /
• v.5 no.1
• /
• pp.111-122
• /
• 2001

The propose of this study is to recognize the present consuming trends of adolescents and to verify the most influential variables affecting on the conspicuous consumption of adolescents. The samples were selected from the first and second grade level among male and female high school students in Seoul and Inchon area. The 384 subjects were analyzed by the SPSS/WIN program. The major findings of this study is as follows. First, the general tendency for conspicuous consumption of adolescents showed a lower level of scores than the average. Second, The conspicuous consumption of adolescents showed a significant differences, according to the socio-demographic variables, the psychological variables, the educational level of the adolescents, and the environmental variables. Third, the most influential variables affecting on the conspicuous consumption of adolescents are the variables, such as friends, mass media, sex, mother’s educational level, and material-oriented tendency. The total explonation of these variables was 54.7%.

• Asia-Pacific Journal of Business
• /
• v.12 no.3
• /
• pp.271-280
• /
• 2021

Purpose - This research aims to investigate the influence of social exclusion on conspicuous consumption. Specifically this research suggested that the influence of social exclusion on conspicuous consumption would be different depending on consumers' psychological characteristics such as internal attribution tendency and self-esteem. Design/methodology/approach - The experiment was conducted to verify hypotheses. 110 sample data were collected from the experiment and SPSS PROCESS Macro was used for data analysis. Findings - The result revealed that the interaction effect of social exclusion and internal attribution was significant. Specifically, social exclusion had on positive impact on conspicuous consumption for consumers with high level of internal attribution tendency. In addition, conspicuous consumption was pronounced for consumers having both high level of internal attribution and low level of self-esteem. Research implications or Originality - The result is expected to expand the research scope on social exclusion and conspicuous consumption, and provide practical implications for marketers.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.13 no.4
• /
• pp.199-212
• /
• 2011

This study examined the influence of fashion product consumer's relationship benefit on relationship quality in the internet shopping mall. Also consumer's relationship benefit perception and relationship quality are identified in terms of consumer's relationship tendency(relationship period, relationship intensity). Survey research was conducted from November 1, 2011 to November 12, 2011 in people living in Seoul and other metropolitan areas who had purchased fashion products in the internet shopping mall. 620 useful data were analyzed by factor analysis, reliability analysis, multiple regression, t-test, ANOVA and duncan test using SPSS 17.0. The results were as follows: Relationship Benefit perceived by fashion product consumer was categorized into three factors including "economic benefit", "psychological benefit", "informational benefit". Each factor of relationship benefit had a significant influence on customer satisfaction, trust, and commitment. As for consumer's relationship benefit perception according to the relationship period for internet shopping mall, the consumer who had used the internet shopping mall longer perceived relationship benefit factors higher than shorter using consumer. As for relationship quality, there was a significant difference only in customer satisfaction according to consumer's relationship period for internet shopping mall, Relationship benefit factors and relationship quality showed Significant differences according to the degree of relationship intensity perceived by consumer in the internet shopping mall.

• The Journal of the Korea Contents Association
• /
• v.15 no.7
• /
• pp.567-577
• /
• 2015

In the period of spirit revolution, psychology for studying human mind is one of the important fields with humanities. To analyze for correct understanding of popularization of psychology, for future psychology research trends, and for correlation of the psychological sub-fields as a linker between natural and social sciences, we employed network technology and informatic algorithm to be more objective. By elucidating core key words from bipartate network that consists of terms and their explaining words in psychological glossary, we provide psychological contents for understanding psychology. As analyzing lots articles obtained from Korean Journal of Psychology and Annual Review of Psychology, it was possible to observe research trends of the psychological sub-fields. To analyze the correlation among sub-fields of the psychology, we extracted and compared title words of the articles that had published on Psychological Review over the past fifteen years. We also employed a pair-wise comparison matrix algorithm and then elucidated the correlation among sub-fields of the psychology. By this research, we expect to contribute not only providing information about popularization of psychology, analysis of research trends, and correlation among sub-fields of the psychology, but also providing convergent contents that conflate the psychology and the informatic technologies.

• Journal of Venture Innovation
• /
• v.6 no.4
• /
• pp.83-97
• /
• 2023

The growth of the live commerce market allows you to conveniently and simply start live commerce anytime, anywhere with a smartphone. The use of smartphone services provides continuous communication and is used while feeling psychological attachment, and it leads to psychological attachment, self-consistency with consumers themselves, and self-identity. This study focuses on the motives and perceptions of consumers using live commerce. In other words, we will examine the relationship with service attachment through the moderating effect of self-efficacy and control focus tendency as consumers' personal and psychological characteristics. In other words, the tendency of regulatory focus, which determines the direction of behavior of consumers according to their motives and goals, affects the service attachment of live commerce. We believe that self-efficacy, which is personal confidence and belief that you can plan and execute on your own for the desired outcome in a given situation or task, will control this relationship. As a result of this research, consumers who highly perceive prevention focus were more likely to avoid negative consequences and pursue safety and obligations. Their attachment to live commerce services was stronger, offsetting their confidence and self-efficacy. When using live commerce services, the more they perceive that information acquisition is beneficial, the higher their belief, and self-efficacy, so service attachment, which is an emotional experience as well as a cognitive experience, is strongly formed for consumers with a preventive focus to avoid safety-seeking and negative consequences. Through the present research results, we believe that it will be helpful in operating strategies and management for companies and small business owners who want to understand the psychological behavior of consumers in using live commerce services.